What users are saying about
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140 Ratings
43 Ratings

Adobe Campaign

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140 Ratings
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Score 7.6 out of 101
43 Ratings
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Score 7.9 out of 101

Likelihood to Recommend

Adobe Campaign

If you are a large retailer or a B2C company with a large marketing team, Adobe Campaign offers a huge opportunity to customize your instance and your campaigns to meet any business requirements. This software is less suited to smaller companies or companies with smaller marketing teams that send straightforward communications that don't need a lot of customization. To utilize Adobe Campaign to it's fullest the application requires experienced developers and can be hard for new users to learn.
No photo available

LeadSquared

Small and medium enterprises and teams would benefit with the value proposition that LeadSquared brings to the table. It provides a one-stop shop for a majority of your marketing-sales requirements. Its integrated solution provides salesforce, leads and customer automation at your fingertips.
Sanju Mathew George profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
LeadSquared
7.0
WYSIWYG email editor
Adobe Campaign
7.4
LeadSquared
6.1
Dynamic content
Adobe Campaign
8.3
LeadSquared
7.0
Ability to test dynamic content
Adobe Campaign
8.3
LeadSquared
7.0
Landing pages
Adobe Campaign
7.9
LeadSquared
6.2
A/B testing
Adobe Campaign
7.3
LeadSquared
8.1
Mobile optimization
Adobe Campaign
7.7
LeadSquared
6.5
Email deliverability
Adobe Campaign
8.7
LeadSquared
6.8
List management
Adobe Campaign
8.0
LeadSquared
7.3
Triggered drip sequences
Adobe Campaign
7.2
LeadSquared
7.9

Lead Management

Adobe Campaign
6.7
LeadSquared
6.5
Lead nurturing
Adobe Campaign
7.2
LeadSquared
7.3
Lead scoring and grading
Adobe Campaign
7.2
LeadSquared
6.8
Data quality management
Adobe Campaign
6.4
LeadSquared
5.1
Automated sales alerts and tasks
Adobe Campaign
6.1
LeadSquared
6.9

Campaign Management

Adobe Campaign
7.3
LeadSquared
4.7
Calendaring
Adobe Campaign
7.3
LeadSquared
2.2
Event/webinar marketing
Adobe Campaign
7.3
LeadSquared
7.2

Social Media Marketing

Adobe Campaign
7.9
LeadSquared
6.6
Social sharing and campaigns
Adobe Campaign
8.1
LeadSquared
6.8
Social profile integration
Adobe Campaign
7.7
LeadSquared
6.4

Reporting & Analytics

Adobe Campaign
7.7
LeadSquared
6.1
Dashboards
Adobe Campaign
7.8
LeadSquared
6.0
Standard reports
Adobe Campaign
8.2
LeadSquared
6.5
Custom reports
Adobe Campaign
7.2
LeadSquared
5.8

Platform & Infrastructure

Adobe Campaign
7.2
LeadSquared
7.9
API
Adobe Campaign
6.9
LeadSquared
7.7
Role-based workflow & approvals
Adobe Campaign
8.0
LeadSquared
7.1
Customizability
Adobe Campaign
7.5
LeadSquared
6.9
Integration with Salesforce.com
Adobe Campaign
7.4
LeadSquared
8.5
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
LeadSquared
8.7
Integration with SugarCRM
Adobe Campaign
6.4
LeadSquared
8.6

Pros

Adobe Campaign

  • Anything you think of you can build in with a workflow.
  • Workflows are strings of actions and in the visual editor, you can see how long each action took.
  • Logging actions are very robust.
No photo available

LeadSquared

  • Lead scoring - identify real hot leads
  • Email campaign wizard setup - set up campaigns in a jiffy
  • Simple to use (UX)
Ganesh Rajendran profile photo

Cons

Adobe Campaign

  • No line numbers in the source editor and no word wrap in the source editor could improve syntax highlighting in the source editor.
  • Many many many many many windows. In some cases, too many windows open up in order to complete an action and items become buried.
  • Error messages are not detailed.
  • Sequence Ids keep running out. Deadlocking is an issue when running more than one campaign at once.
No photo available

LeadSquared

  • Additional visual dashboards (analytics) can be included
  • Regular update on hot leads as emails can be provided
  • Direct integration with tools like RainKing, DiscoverOrg is missing
Ganesh Rajendran profile photo

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available

LeadSquared

LeadSquared 8.8
Based on 9 answers
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
Suneet Singh Kochar profile photo

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

LeadSquared

LeadSquared 9.1
Based on 1 answer
No answer on this topic is available.

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

LeadSquared

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

LeadSquared

LeadSquared 9.1
Based on 2 answers
Never faced any problems with LeadSquared's support team.
Imran Baig profile photo

Alternatives Considered

Adobe Campaign

MailChimp is more user-friendly, is a bit easier to use, and is a more affordable product in comparison to Adobe. However, with Adobe Campaign one can produce more professional looking products since it tends to be used by more advanced users. Also, the analytics on Adobe is more in-depth and gives more data than MailChimp.
No photo available

LeadSquared

Imran Baig profile photo

Return on Investment

Adobe Campaign

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
No photo available

LeadSquared

  • Lead acquisition.
  • Funnel control: ability to narrow the sales funnel up top, so no effort is wasted.
  • Faster lead conversion.
No photo available

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign Editions & Modules

Adobe Campaign
Additional Pricing Details

LeadSquared

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$100*
1.  Per Account

LeadSquared Editions & Modules

LeadSquared
Edition
Basic-Marketing Automation
$1501
Standard-Marketing Automation
$4002
Enterprise-Marketing Automation
$1,2003
Lite - Sales +Mobile CRM
$154
Pro - Sales +Mobile CRM
$304
1. per month (5,000 contacts)
2. per month (25,000 contacts)
3. per month (100,000 contacts)
4. per month
Additional Pricing Details

Add comparison