What users are saying about
Top Rated
93 Ratings
43 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
43 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
No photo available

LeadSquared

Small and medium enterprises and teams would benefit with the value proposition that LeadSquared brings to the table. It provides a one-stop shop for a majority of your marketing-sales requirements. Its integrated solution provides salesforce, leads and customer automation at your fingertips.
Sanju Mathew George profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
LeadSquared
7.0
WYSIWYG email editor
Adobe Campaign
7.5
LeadSquared
6.2
Dynamic content
Adobe Campaign
8.1
LeadSquared
6.9
Ability to test dynamic content
Adobe Campaign
8.4
LeadSquared
7.1
Landing pages
Adobe Campaign
7.7
LeadSquared
6.6
A/B testing
Adobe Campaign
6.9
LeadSquared
8.1
Mobile optimization
Adobe Campaign
7.7
LeadSquared
6.4
Email deliverability
Adobe Campaign
8.7
LeadSquared
6.9
List management
Adobe Campaign
8.4
LeadSquared
7.3
Triggered drip sequences
Adobe Campaign
7.5
LeadSquared
7.9

Lead Management

Adobe Campaign
6.8
LeadSquared
6.5
Lead nurturing
Adobe Campaign
7.4
LeadSquared
7.2
Lead scoring and grading
Adobe Campaign
7.2
LeadSquared
6.8
Data quality management
Adobe Campaign
6.5
LeadSquared
5.2
Automated sales alerts and tasks
Adobe Campaign
6.2
LeadSquared
6.8

Campaign Management

Adobe Campaign
7.4
LeadSquared
4.7
Calendaring
Adobe Campaign
7.5
LeadSquared
2.3
Event/webinar marketing
Adobe Campaign
7.3
LeadSquared
7.2

Social Media Marketing

Adobe Campaign
8.0
LeadSquared
6.6
Social sharing and campaigns
Adobe Campaign
8.1
LeadSquared
6.8
Social profile integration
Adobe Campaign
7.8
LeadSquared
6.4

Reporting & Analytics

Adobe Campaign
8.0
LeadSquared
6.3
Dashboards
Adobe Campaign
8.4
LeadSquared
6.2
Standard reports
Adobe Campaign
8.3
LeadSquared
6.7
Custom reports
Adobe Campaign
7.2
LeadSquared
5.9

Platform & Infrastructure

Adobe Campaign
7.6
LeadSquared
8.0
API
Adobe Campaign
8.0
LeadSquared
7.7
Role-based workflow & approvals
Adobe Campaign
8.4
LeadSquared
7.2
Customizability
Adobe Campaign
8.1
LeadSquared
7.0
Integration with Salesforce.com
Adobe Campaign
7.5
LeadSquared
8.5
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
LeadSquared
8.7
Integration with SugarCRM
Adobe Campaign
6.3
LeadSquared
8.6

Pros

  • The user interface is easy to navigate, even for beginners.
  • You don't need to know MySQL to set up workflows.
  • You can build personalized emails by using modules with contitions set by previous behaviours and interests.
Emma Asplund profile photo
  • Value Proposition - The features and service the product offers is great for the price point at which they operate.
  • Service is very customized and personal. Customer Success team is very thorough with their follow-ups and make sure they go the extra mile to get things done.
Sanju Mathew George profile photo

Cons

  • It is not for SME, you must be an advanced marketer for the investment to pay off.
  • In Sweden consultants are hard to come by.
  • When setting end dates you must remember that the end-time is 00:00, so if you want your campaing to end midnight May 21st you have to change the end-time to 23:59 or set the end date one day later (i.e. May 22nd).
Emma Asplund profile photo
  • Landing pages are not mobile friendly.
  • A small percentage of lead sources for e.g. leads coming through emails are left out.
  • Marketing automation by SMS is not available.
Shalika Gupta profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
LeadSquared8.8
Based on 9 answers
It is absolutely necessary part of our organization now.
Asim Ali profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
LeadSquared9.1
Based on 1 answer
No answer on this topic is available.

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
LeadSquared9.0
Based on 2 answers
Never faced any problems with LeadSquared's support team.
Imran Baig profile photo

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
Zoho is not customizable, and Capillary could not deliver technically. Kapture - Bad experience in project management.
Shalika Gupta profile photo

Return on Investment

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
No photo available
  • 50 percent quicker movement of sales prospects through the funnel.
  • 10 percent reduction in bounce rate for emails.
  • 90 percent new Business Development sales growth in less than 6 months.
Robert Evans profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Adobe Campaign More Information

LeadSquared

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$100*
1.  Per Account
LeadSquared Editions & Modules
LeadSquared
Edition
Basic-Marketing Automation
$1501
Standard-Marketing Automation
$4002
Enterprise-Marketing Automation
$1,2003
Lite - Sales +Mobile CRM
$154
Pro - Sales +Mobile CRM
$304
1. per month (5,000 contacts)
2. per month (25,000 contacts)
3. per month (100,000 contacts)
4. per month
Additional Pricing Details

LeadSquared More Information