What users are saying about

Adobe Campaign

Top Rated
90 Ratings

LeadSquared

41 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

LeadSquared

41 Ratings
Score 8.1 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

LeadSquared

As someone who has used HubSpot, Marketo, Act-On and more...LeadSquared has all of the necessary functionality at a fraction of the cost. If you are looking at a cost-effective marketing automation tool, I highly recommend it!
Robert Evans profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
LeadSquared
7.1
WYSIWYG email editor
Adobe Campaign
7.3
LeadSquared
6.3
Dynamic content
Adobe Campaign
7.9
LeadSquared
6.8
Ability to test dynamic content
Adobe Campaign
8.2
LeadSquared
7.2
Landing pages
Adobe Campaign
7.9
LeadSquared
6.8
A/B testing
Adobe Campaign
6.9
LeadSquared
8.1
Mobile optimization
Adobe Campaign
8.4
LeadSquared
6.4
Email deliverability
Adobe Campaign
8.6
LeadSquared
7.0
List management
Adobe Campaign
8.2
LeadSquared
7.4
Triggered drip sequences
Adobe Campaign
7.5
LeadSquared
7.8

Lead Management

Adobe Campaign
6.9
LeadSquared
6.5
Lead nurturing
Adobe Campaign
7.5
LeadSquared
7.2
Lead scoring and grading
Adobe Campaign
7.2
LeadSquared
6.9
Data quality management
Adobe Campaign
6.6
LeadSquared
5.2
Automated sales alerts and tasks
Adobe Campaign
6.3
LeadSquared
6.8

Campaign Management

Adobe Campaign
7.4
LeadSquared
4.8
Calendaring
Adobe Campaign
7.5
LeadSquared
2.4
Event/webinar marketing
Adobe Campaign
7.3
LeadSquared
7.2

Social Media Marketing

Adobe Campaign
8.1
LeadSquared
6.6
Social sharing and campaigns
Adobe Campaign
8.2
LeadSquared
6.7
Social profile integration
Adobe Campaign
7.9
LeadSquared
6.5

Reporting & Analytics

Adobe Campaign
7.7
LeadSquared
6.4
Dashboards
Adobe Campaign
8.3
LeadSquared
6.4
Standard reports
Adobe Campaign
8.1
LeadSquared
6.8
Custom reports
Adobe Campaign
6.8
LeadSquared
5.9

Platform & Infrastructure

Adobe Campaign
7.6
LeadSquared
8.0
API
Adobe Campaign
8.1
LeadSquared
7.7
Role-based workflow & approvals
Adobe Campaign
8.5
LeadSquared
7.2
Customizability
Adobe Campaign
8.0
LeadSquared
7.0
Integration with Salesforce.com
Adobe Campaign
7.9
LeadSquared
8.5
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
LeadSquared
8.7
Integration with SugarCRM
Adobe Campaign
6.3
LeadSquared
8.6

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • Easy Marketing Drip Automation.
  • Helps us move prospects through the sales funnel 50 percent faster.
  • Support staff helped us reduce bounce rate of our emails by 10 percent.
Robert Evans profile photo

Cons

  • The reporting engine needs to be improved. It is difficult to build custom reporting.
  • Adobe Campaign is not meant to act as a CRM, so anyone looking to leverage this from Campaign might be disappointed.
  • It does require some technical knowledge to manage and operate on a daily basis.
Marty Idziak profile photo
  • Needs improvement on drip email functionality. One example of a basic drip campaign - email campaign sent, now you might want to send another email to the opens and the ones who did not open. Right there it stops - functionality won't support setting up a drip to the ones who did not open the email, for opens it can go further. This is a major stuck.
Imran Baig profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
LeadSquared8.8
Based on 9 answers
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
Suneet Singh Kochar profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
LeadSquared9.1
Based on 1 answer
No answer on this topic is available.

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
LeadSquared9.0
Based on 2 answers
Never faced any problems with LeadSquared's support team.
Imran Baig profile photo

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
As mentioned before LeadSquared is the best platform I have used for its features and usability and in the levels of support you receive.
Ben Hutchins profile photo

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • Conversion increased by 35%.
  • Sales Revenue and Product wise sales transactions saved duplication of accounting for sales activities.
  • CRM + Landing Pages + AutoResonders + And a lot more - Hence as a marketer I feel like I have a nuclear weapon in a war of competition.
Viral Jadhav profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

LeadSquared

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$100*
1.  Per Account
LeadSquared Editions & Modules
LeadSquared
Edition
Basic-Marketing Automation
$1501
Standard-Marketing Automation
$4002
Enterprise-Marketing Automation
$1,2003
Lite - Sales +Mobile CRM
$154
Pro - Sales +Mobile CRM
$304
1. per month (5,000 contacts)
2. per month (25,000 contacts)
3. per month (100,000 contacts)
4. per month
Additional Pricing Details