What users are saying about
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Top Rated
248 Ratings
125 Ratings

Adobe Campaign

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Top Rated
248 Ratings
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Score 8 out of 100
125 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Mixpanel

Mixpanel is perfect for analytics reports where event and user data for a platform are important. For bootstrapping or economical companies looking for a reliable but free platform, Mixpanel should be the best option as they cover a lot of analytical ground. This is also perfect for SaaS companies, both small and big.
Manan Vora | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Mixpanel
WYSIWYG email editor
Adobe Campaign
8.6
Mixpanel
Dynamic content
Adobe Campaign
8.4
Mixpanel
Ability to test dynamic content
Adobe Campaign
8.3
Mixpanel
Landing pages
Adobe Campaign
8.8
Mixpanel
A/B testing
Adobe Campaign
8.8
Mixpanel
Mobile optimization
Adobe Campaign
7.8
Mixpanel
Email deliverability reporting
Adobe Campaign
8.5
Mixpanel
List management
Adobe Campaign
8.1
Mixpanel
Triggered drip sequences
Adobe Campaign
7.9
Mixpanel

Lead Management

Adobe Campaign
6.7
Mixpanel
Lead nurturing
Adobe Campaign
7.1
Mixpanel
Lead scoring and grading
Adobe Campaign
7.3
Mixpanel
Data quality management
Adobe Campaign
6.3
Mixpanel
Automated sales alerts and tasks
Adobe Campaign
6.0
Mixpanel

Campaign Management

Adobe Campaign
7.7
Mixpanel
Calendaring
Adobe Campaign
8.0
Mixpanel
Event/webinar marketing
Adobe Campaign
7.4
Mixpanel

Social Media Marketing

Adobe Campaign
7.9
Mixpanel
Social sharing and campaigns
Adobe Campaign
8.0
Mixpanel
Social profile integration
Adobe Campaign
7.7
Mixpanel

Reporting & Analytics

Adobe Campaign
8.3
Mixpanel
Dashboards
Adobe Campaign
8.2
Mixpanel
Standard reports
Adobe Campaign
8.6
Mixpanel
Custom reports
Adobe Campaign
8.0
Mixpanel

Platform & Infrastructure

Adobe Campaign
7.4
Mixpanel
API
Adobe Campaign
7.1
Mixpanel
Role-based workflow & approvals
Adobe Campaign
8.0
Mixpanel
Customizability
Adobe Campaign
7.6
Mixpanel
Integration with Salesforce.com
Adobe Campaign
8.1
Mixpanel
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Mixpanel
Integration with SugarCRM
Adobe Campaign
6.5
Mixpanel

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Mixpanel

  • Mixpanel's ease of use is easily their best feature, allowing you to quickly create graphs with a few point and clicks. Their UI is also fairly snappy and well-designed.
  • Tying together events with user attributes allows you to properly segment users into cohorts which can then be tracked individually. Proper segmentation is where most analytics solutions earn their keep.
  • Live view is a nice perk that gives you a good feel for who's on your site and what they're doing at any single point in time. This can be further filtered to focus on particular events of interest.
  • Mixpanel has flexible plans that work for smaller startups as well.
  • Their documentation is top notch.
Frank Ramirez | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Mixpanel

  • I didn't use the engagement features at all but it seems like they could have a better WYSIWYG editor for the emails for non-technical people using Mixpanel.
  • The custom reports feature seems to be really powerful but I wish they had more resources/templates for creating custom reports. I don't code so it was really hard for me to use this feature...BUT the reports I was able to get help with, were really powerful.
  • I wanted a dashboard area for all of my reports in one view. It seems like they were implementing this when I was moving jobs. If it's not available yet, they definitely need to add a master dashboard page for arranging saved reports.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Mixpanel

Mixpanel 8.2
Based on 12 answers
It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
Anonymous | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Mixpanel

Mixpanel 9.0
Based on 1 answer
great, slick and clean interface
Anonymous | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Mixpanel

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Mixpanel

Mixpanel 8.2
Based on 7 answers
I think it’s a decent solution, but there has to be something better out there. I don’t trust that everything it’s tracking is accurate, which is problematic when your company is essentially using it as a customer relationship management tool. Mixpanel also used to provide live chat support and then they recently took it away, making it harder to get the support we need.
Anonymous | TrustRadius Reviewer

Online Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Mixpanel

Mixpanel 8.0
Based on 2 answers
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
Douglas Wright | TrustRadius Reviewer

Implementation Rating

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Mixpanel

Mixpanel 8.9
Based on 3 answers
Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Mixpanel

Haven't used any direct competitors at the moment as they didn't exist when we first started using MP. That said, it looks like there are a lot of new up-and-coming tools which will be able to do certain things better than mixpanel - if not all of them. Examples include Hotjar, FullStory, and potentially some home-built tools which will funnel data into a centralized data warehouse we can query with SQL. Not being able to use SQL in Mixpanel is a HUGE detriment and could serve as a key reason for dropping the product as soon as a viable alternative appears.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Mixpanel

  • Better customer service - we can better understand our individual customers by quickly viewing their Mixpanel profile. It also saves us a lot of time because we don't need to ask them as many questions (such as what browser they use) in order to resolve their issue.
  • Conversion rates - we have significantly increased our conversion rates from users first landing on the website to filling out their contact details to join the website. As a result, we are able to spend more money on our digital advertising and thus we can acquire more users per day.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mixpanel

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Mixpanel
8.3

Likelihood to Renew

Adobe Campaign
8.4
Mixpanel
8.2

Usability

Adobe Campaign
6.8
Mixpanel
9.0

Reliability and Availability

Adobe Campaign
7.0
Mixpanel

Performance

Adobe Campaign
7.0
Mixpanel

Support Rating

Adobe Campaign
4.5
Mixpanel
8.2

In-Person Training

Adobe Campaign
8.0
Mixpanel

Online Training

Adobe Campaign
8.0
Mixpanel
8.0

Implementation Rating

Adobe Campaign
8.0
Mixpanel
8.9

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