What users are saying about
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Top Rated
248 Ratings
5 Ratings

Adobe Campaign

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Top Rated
248 Ratings
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Score 8 out of 100
5 Ratings
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Score 6.9 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

UserIQ

Well suited for adding user-walkthroughs to your app or in-app experiences. This is where it shines over something like Google Analytics. Also strong in measuring account/user health since both can be tracked down to a user level. Weaker with advanced data analysis as they're missing some features that are really helpful in making UX and other product decisions. Better in B2B than B2C because of their pricing model.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
UserIQ
WYSIWYG email editor
Adobe Campaign
8.6
UserIQ
Dynamic content
Adobe Campaign
8.4
UserIQ
Ability to test dynamic content
Adobe Campaign
8.3
UserIQ
Landing pages
Adobe Campaign
8.8
UserIQ
A/B testing
Adobe Campaign
8.8
UserIQ
Mobile optimization
Adobe Campaign
7.8
UserIQ
Email deliverability reporting
Adobe Campaign
8.5
UserIQ
List management
Adobe Campaign
8.1
UserIQ
Triggered drip sequences
Adobe Campaign
7.9
UserIQ

Lead Management

Adobe Campaign
6.7
UserIQ
Lead nurturing
Adobe Campaign
7.1
UserIQ
Lead scoring and grading
Adobe Campaign
7.3
UserIQ
Data quality management
Adobe Campaign
6.3
UserIQ
Automated sales alerts and tasks
Adobe Campaign
6.0
UserIQ

Campaign Management

Adobe Campaign
7.7
UserIQ
Calendaring
Adobe Campaign
8.0
UserIQ
Event/webinar marketing
Adobe Campaign
7.4
UserIQ

Social Media Marketing

Adobe Campaign
7.9
UserIQ
Social sharing and campaigns
Adobe Campaign
8.0
UserIQ
Social profile integration
Adobe Campaign
7.7
UserIQ

Reporting & Analytics

Adobe Campaign
8.3
UserIQ
Dashboards
Adobe Campaign
8.2
UserIQ
Standard reports
Adobe Campaign
8.6
UserIQ
Custom reports
Adobe Campaign
8.0
UserIQ

Platform & Infrastructure

Adobe Campaign
7.4
UserIQ
9.0
API
Adobe Campaign
7.1
UserIQ
8.0
Role-based workflow & approvals
Adobe Campaign
8.1
UserIQ
Customizability
Adobe Campaign
7.6
UserIQ
Integration with Salesforce.com
Adobe Campaign
8.1
UserIQ
8.0
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
UserIQ
Integration with SugarCRM
Adobe Campaign
6.5
UserIQ

Security

Adobe Campaign
UserIQ
9.0
Role-based user permissions
Adobe Campaign
UserIQ
9.0

Customer Data Extraction / Integration

Adobe Campaign
UserIQ
7.8
Product usage
Adobe Campaign
UserIQ
7.5
Help desk / support tickets
Adobe Campaign
UserIQ
8.0

Customer Success Management

Adobe Campaign
UserIQ
7.4
NPS surveys
Adobe Campaign
UserIQ
9.5
Customer profiles
Adobe Campaign
UserIQ
9.0
Automated workflow
Adobe Campaign
UserIQ
8.5
Internal collaboration
Adobe Campaign
UserIQ
1.0
Customer health scoring
Adobe Campaign
UserIQ
8.5
Customer segmentation
Adobe Campaign
UserIQ
8.0

CSM Reporting & Analytics

Adobe Campaign
UserIQ
7.3
Customer health trends
Adobe Campaign
UserIQ
7.0
Engagement analytics
Adobe Campaign
UserIQ
8.0
Dashboards
Adobe Campaign
UserIQ
7.0

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

UserIQ

  • Customer service is excellent.
  • Once you get the hang out using the walkthroughs, they are really beneficial.
  • Running reports of users on surveys!
Bridgette Reynolds | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

UserIQ

  • Adding Heat mapping/Scroll tracking/Live user session viewing - I think this could give me further options for segmentation and give me higher visibility of where customers may be facing difficulties when creating further in-app messaging.
Esther Kim | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

UserIQ

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

UserIQ

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

UserIQ

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

UserIQ

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

UserIQ

We use both for different reasons. GA is our primary customer usage product in our b2c apps since it's pricing is not restrictive by number of users. The dashboards and metrics tracked in user IQ are more accessible and you're able to track at the feature level much easier. Both have a lot to be desired on user journey tracking. User IQ also does a much better job of tracking by account and user.Mouseflow has hotspots that are divorced from tagged features. This is a really valuable feature that UserIQ is missing. Mouseflow also shows recordings of user sessions so you can get a sense of journeys. Neither product above has user-walkthroughs built in. UserIQ's NPS and other campaign features are very valuable. In some scenarios, we use Google Tag Manager and some custome developed components in lieu of a UserIQ campaign. Campaigns are generally more user-friendly and require little to no dev resources while custom components and (sometimes GTM) require development help
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

UserIQ

  • NPS delivered great insight into our customer base but was not the sole purpose of our purchase. We actually wanted an increase in user adoption rates which were not accomplished through our walkthroughs.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

UserIQ

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
UserIQ
7.6

Likelihood to Renew

Adobe Campaign
8.4
UserIQ

Usability

Adobe Campaign
6.8
UserIQ

Reliability and Availability

Adobe Campaign
7.0
UserIQ

Performance

Adobe Campaign
7.0
UserIQ

Support Rating

Adobe Campaign
4.5
UserIQ

In-Person Training

Adobe Campaign
8.0
UserIQ

Online Training

Adobe Campaign
8.0
UserIQ

Implementation Rating

Adobe Campaign
8.0
UserIQ

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