What users are saying about
Top Rated
157 Ratings

Dynamic Yield

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Top Rated
40 Ratings
Top Rated
157 Ratings
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Score 7.8 out of 101

Dynamic Yield

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Top Rated
40 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

Add comparison

Likelihood to Recommend

Adobe Experience Manager

Adobe Experience Manager is well suited for large organizations that need a powerful, comprehensive and robust CMS to manage multiple websites/translations of websites. It is also well suited for those who need a CMS that is well integrated with other systems such as analytics, targeting and email marketing, or those who want some fancy add ons like Adobe smart tags or AI-enhanced capabilities.It is also an expensive product with a steep learning curve, so it is less appropriate for smaller companies/individuals or those that don't need an overly robust system that is integrated with other digital marketing tools. If you're looking for a more affordable solution that is easy to pick up and play, go with a more basic WordPress or Joomla type option.
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Dynamic Yield

It is well suited for A/B testing and personalisation. The product recommendation algorithms are varied and intelligent. They grow smarter over time which optimises the conversion opportunities we have with our customers. Great to use for splitting traffic and serving different variations. Additionally, the multi-campaign touch tool is a great way to build out the customer journey and test multiple experiences.
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Feature Rating Comparison

Security

Adobe Experience Manager
8.3
Dynamic Yield
Role-based user permissions
Adobe Experience Manager
8.3
Dynamic Yield

Platform & Infrastructure

Adobe Experience Manager
7.7
Dynamic Yield
API
Adobe Experience Manager
7.4
Dynamic Yield
Internationalization / multi-language
Adobe Experience Manager
8.0
Dynamic Yield

Web Content Creation

Adobe Experience Manager
6.9
Dynamic Yield
WYSIWYG editor
Adobe Experience Manager
7.6
Dynamic Yield
Code quality / cleanliness
Adobe Experience Manager
6.9
Dynamic Yield
Admin section
Adobe Experience Manager
7.5
Dynamic Yield
Page templates
Adobe Experience Manager
6.8
Dynamic Yield
Library of website themes
Adobe Experience Manager
5.5
Dynamic Yield
Mobile optimization / responsive design
Adobe Experience Manager
7.0
Dynamic Yield
Publishing workflow
Adobe Experience Manager
7.5
Dynamic Yield
Form generator
Adobe Experience Manager
6.3
Dynamic Yield

Web Content Management

Adobe Experience Manager
6.1
Dynamic Yield
Content taxonomy
Adobe Experience Manager
7.0
Dynamic Yield
SEO support
Adobe Experience Manager
6.2
Dynamic Yield
Bulk management
Adobe Experience Manager
6.1
Dynamic Yield
Availability / breadth of extensions
Adobe Experience Manager
5.7
Dynamic Yield
Community / comment management
Adobe Experience Manager
5.3
Dynamic Yield

Pros

  • Adobe Experience Manager keeps your content separate from your layout which allows for a lot of flexibility in how you display your content.
  • Adobe Experience Manager integrates really well with other Adobe products like Adobe Analytics.
  • Adobe Experience Manager 's drag and drop interface makes it fairly easy to utilize with minimal familiarity.
Tolulope Lawal profile photo
  • Easy self-service platform.
  • Prebuilt templates, and ability to create more, makes repeated tests or messaging easy for marketers to set up without needing engineers.
  • Account managers are actively involved in client success beyond implementation.
Rachel McDonnell profile photo

Cons

  • Upgrading and applying patches can be hit or miss - I recommend backups because of the potential to damage the existing infrastructure
  • Space management is an issue - every change or request takes up space that can be reclaimed, but only through a complicated procedure done through command prompts. There was no documentation for this on their site and we had to use a third party to create the procedure. It has to be run manually.
  • There isn't a good backup system, particularly one that can be scheduled to run reliably.
Diana Williams profile photo
  • We have experienced some minor bugs with the platform and the plugin, but tech support seems responsive to those issues.
  • A way of connecting to clients' own APIs for testing product recommendations or allowing for more types of product feeds would be helpful.
  • As a client, would like to see more information provided for upcoming features and roadmap or have input into what those are.
Rachel McDonnell profile photo

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano profile photo
Dynamic Yield8.6
Based on 3 answers
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
Lanie DePasquale profile photo

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

This was a C-Level decision.
Meghan Hays profile photo
This alternative is cheaper and does its job. They appear to be new and hungry for business and therefore we were able to get more attentions from them. The reporting function is easier to understand than the above providers and we don't have to spend time trying to calculate performance ourselves. The ability to drop a failing variation ready helps to ramp up testing as we don't have to wait for one variation to completely fail before calling a winner.
Bharat Patel profile photo

Return on Investment

  • AEM allows authors to push content live in a matter of minutes. This has greatly increased launch times for business.
  • Good integration with Adobe Marketing suite allows for analytics.
  • Poor documentation of the system proves a challenge for developers and administrators.
No photo available
  • It's too early to tell as we have only been using it for 4 months, but signs are positive for ROI
  • We believe that 3 tests will pay for Dynamic Yield in a 12 month period.
  • ROI can afford to be 50% less than with our previous provider because Dynamic Yield is so much cheaper.
Bharat Patel profile photo

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Dynamic Yield

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details