What users are saying about
Top Rated
150 Ratings

Dynamic Yield

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
40 Ratings
Top Rated
150 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

Dynamic Yield

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
40 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

Add comparison

Likelihood to Recommend

Adobe Experience Manager

If you have a number of smaller parts of your organization that you want to maintain the same look & feel as the rest of the organization, it is easy to create a base site and then let them customize. Also, if you have contributors of content who are not involved in the web site maintenance - our professors, for example - they can enter the text on a basic page which is then incorporated through tagging
Diana Williams profile photo

Dynamic Yield

It is well suited for A/B testing and personalisation. The product recommendation algorithms are varied and intelligent. They grow smarter over time which optimises the conversion opportunities we have with our customers. Great to use for splitting traffic and serving different variations. Additionally, the multi-campaign touch tool is a great way to build out the customer journey and test multiple experiences.
No photo available

Feature Rating Comparison

Security

Adobe Experience Manager
8.2
Dynamic Yield
Role-based user permissions
Adobe Experience Manager
8.2
Dynamic Yield

Platform & Infrastructure

Adobe Experience Manager
7.6
Dynamic Yield
API
Adobe Experience Manager
7.5
Dynamic Yield
Internationalization / multi-language
Adobe Experience Manager
7.7
Dynamic Yield

Web Content Creation

Adobe Experience Manager
7.0
Dynamic Yield
WYSIWYG editor
Adobe Experience Manager
8.2
Dynamic Yield
Code quality / cleanliness
Adobe Experience Manager
7.0
Dynamic Yield
Admin section
Adobe Experience Manager
7.5
Dynamic Yield
Page templates
Adobe Experience Manager
6.9
Dynamic Yield
Library of website themes
Adobe Experience Manager
5.5
Dynamic Yield
Mobile optimization / responsive design
Adobe Experience Manager
7.0
Dynamic Yield
Publishing workflow
Adobe Experience Manager
8.0
Dynamic Yield
Form generator
Adobe Experience Manager
6.3
Dynamic Yield

Web Content Management

Adobe Experience Manager
6.1
Dynamic Yield
Content taxonomy
Adobe Experience Manager
6.6
Dynamic Yield
SEO support
Adobe Experience Manager
6.5
Dynamic Yield
Bulk management
Adobe Experience Manager
6.1
Dynamic Yield
Availability / breadth of extensions
Adobe Experience Manager
6.1
Dynamic Yield
Community / comment management
Adobe Experience Manager
5.4
Dynamic Yield

Pros

  • It is easy for people who are not web designers to achieve an attractive and useful website
  • It is easy to manage users and their permissions
  • It allows users to assemble their digital assets in one place, for use on the web site
Diana Williams profile photo
  • A/B Testing of Creative - this feature allows us to trial multiple creatives and messages without having to force a choice between any one. This gives us much greater freedom in messaging and improves our development workflow by not artificially restricting our choices.
  • Audience Segmentation - We can segment our audience based on behavior (social sharing, content consumption rates, etc.) and target them with messaging specific to their interests. We can then provide reports on how different audience segments are interacting with our content, and especially how our differentiated messaging is helping to improve those interaction rates.
  • Display Ads - We have used this feature to create display ads that run through our ad system, but they allow us greater flexibility to A/B test creative. We have also used this to provide retargeting or purchased ads to third parties, and this give us much more control over the deployment and testing of creatives without needing to send the third-party new ad codes.
David Lindsey profile photo

Cons

  • Upgrading and applying patches can be hit or miss - I recommend backups because of the potential to damage the existing infrastructure
  • Space management is an issue - every change or request takes up space that can be reclaimed, but only through a complicated procedure done through command prompts. There was no documentation for this on their site and we had to use a third party to create the procedure. It has to be run manually.
  • There isn't a good backup system, particularly one that can be scheduled to run reliably.
Diana Williams profile photo
  • Support service can be quicker at times
  • Unable to open different sections (e.g. Philippines, Taiwan) in the same browser - will have to open incognito or use another browser
  • Page breaks at times
Grace Lee profile photo

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano profile photo
Dynamic Yield8.6
Based on 3 answers
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
Lanie DePasquale profile photo

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I had no involvement in the selection process of Adobe Experience Manager, however, from a user experience point of view, I would recommend it over other CMS due to its ease of use, user friendliness, and clean appearance. You can look at the pages by listing, or by structure. This makes it so easy to find pages
Vanessa Suarez profile photo
This alternative is cheaper and does its job. They appear to be new and hungry for business and therefore we were able to get more attentions from them. The reporting function is easier to understand than the above providers and we don't have to spend time trying to calculate performance ourselves. The ability to drop a failing variation ready helps to ramp up testing as we don't have to wait for one variation to completely fail before calling a winner.
Bharat Patel profile photo

Return on Investment

  • I am not involved in the acquisition part of AEM as the client was the one involved in that decision.
Vanessa Suarez profile photo
  • Conversion
  • CTR
  • AOV
Devon Chulick profile photo

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Dynamic Yield

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details