What users are saying about

Adobe Experience Manager

Top Rated
147 Ratings

Dynamic Yield

Top Rated
37 Ratings

Adobe Experience Manager

Top Rated
147 Ratings
Score 8 out of 101

Dynamic Yield

Top Rated
37 Ratings
Score 7.9 out of 101

Add comparison

Likelihood to Recommend

Adobe Experience Manager

If the employees in charge of creating pages are not developers, this is a great platform since everything is easy and drag and drop style. For a developer, this might be more frustrating since small code tweaks are not as accessible.
Vanessa Suarez profile photo

Dynamic Yield

Well-suited for marketers looking to benefit from a unified A/B testing platform with easy personalization, targeting, and promotional messaging functionality, instead of having platforms where the testing and other features are separate.I wouldn't recommend Dynamic Yield for companies that are lacking a sufficient development team (primarily front-end) supporting the marketers who would be using this tool. Much of the benefit comes from the advanced templating that can be done to automate the creation of tests, which requires strong development skills.
Rachel McDonnell profile photo

Feature Rating Comparison

Security

Adobe Experience Manager
8.1
Dynamic Yield
Role-based user permissions
Adobe Experience Manager
8.1
Dynamic Yield

Platform & Infrastructure

Adobe Experience Manager
7.7
Dynamic Yield
API
Adobe Experience Manager
7.5
Dynamic Yield
Internationalization / multi-language
Adobe Experience Manager
7.9
Dynamic Yield

Web Content Creation

Adobe Experience Manager
7.1
Dynamic Yield
WYSIWYG editor
Adobe Experience Manager
8.3
Dynamic Yield
Code quality / cleanliness
Adobe Experience Manager
6.9
Dynamic Yield
Admin section
Adobe Experience Manager
7.2
Dynamic Yield
Page templates
Adobe Experience Manager
6.9
Dynamic Yield
Library of website themes
Adobe Experience Manager
5.8
Dynamic Yield
Mobile optimization / responsive design
Adobe Experience Manager
8.0
Dynamic Yield
Publishing workflow
Adobe Experience Manager
7.8
Dynamic Yield
Form generator
Adobe Experience Manager
6.0
Dynamic Yield

Web Content Management

Adobe Experience Manager
6.2
Dynamic Yield
Content taxonomy
Adobe Experience Manager
7.2
Dynamic Yield
SEO support
Adobe Experience Manager
6.9
Dynamic Yield
Bulk management
Adobe Experience Manager
5.4
Dynamic Yield
Availability / breadth of extensions
Adobe Experience Manager
6.5
Dynamic Yield
Community / comment management
Adobe Experience Manager
5.3
Dynamic Yield

Pros

  • It's a drag and drop kind of platform, so building pages is very easy and you don't need coding abilities.
  • The ability to copy existing blocks and section from other pages is excellent! Instead of creating content from scratch, you can actually copy the section you want from an existing page, and paste it in your new page and update the content. This saves a lot of time!
  • The block/brick system is very clean and the results look very good!
  • You can easily embed videos from Youtube only by adding the Youtube ID. Very easy!
Vanessa Suarez profile photo
  • Easy self-service platform.
  • Prebuilt templates, and ability to create more, makes repeated tests or messaging easy for marketers to set up without needing engineers.
  • Account managers are actively involved in client success beyond implementation.
Rachel McDonnell profile photo

Cons

  • The move to the new interface for authoring is drastically different from the previous interface. Moving has been difficult.
  • Since it is so customizable, a talented web dev team is needed to make all the parts.
  • It is not easy to tell if the page is live or draft in the new interface.
  • Integration with non-Adobe marketing automation tools is very difficult.
No photo available
  • We have experienced some minor bugs with the platform and the plugin, but tech support seems responsive to those issues.
  • A way of connecting to clients' own APIs for testing product recommendations or allowing for more types of product feeds would be helpful.
  • As a client, would like to see more information provided for upcoming features and roadmap or have input into what those are.
Rachel McDonnell profile photo

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
I'll continue to use this product for many years. Adobe is making it clear they are taking customer feedback seriously and there continues to be growing demand for Adobe CQ implementations. As a developer, I find that there is still lots of room in this platform to try new techniques and really keep our implementations up to par with the latest standards.
Curtis Mortensen profile photo
Dynamic Yield8.6
Based on 3 answers
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
Lanie DePasquale profile photo

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I would say that Adobe CQ and WordPress come in neck and neck. They both have easy to understand dashboards, and both require a knowledge of a specific programming language. If you are more comfortable with JSP and Java, Adobe CQ is right for you; if you are more of a PHP person, then WordPress may be a better choice. Adobe CQ, however, controls resources 10 times better than WordPress. Looking for an image or document is easier and more organized than WordPress
Cassie Lyn Dusute profile photo
Dynamic Yield offered the platform most similar to what we were hoping for (a unified A/B testing and personalization/marketing platform that kept everything in one place) at a price point we were looking for.We would have been more limited in A/B testing with some of the other platforms because of the way many choose to look at testing vs. personalization. In particular we didn't want to be limited by monthly caps for testing our users.Dynamic Yield also offered integration with BlueKai for DMP segmentation and audience creation, which wasn't not common at the price point we were looking at.
Rachel McDonnell profile photo

Return on Investment

  • Difficult to calculate ROI, which would likely only be measured by time savings and improved SEO.
  • Takes time, which lowers productivity, to get up and running smoothly when first adopted.
  • Ensures we're using best practices, including maximizing SEO and more, through check lists and evaluations/ratings.
Courtney E. Howard profile photo
  • The primary impact we have seen from using the product has been the ability to remove the traditional engineering workflow for many Product and Marketing needs into a self-service platform. Where we would previously need to make requests for our developers to build out things that may not be kept around long-term, or have them help with difficult implementations and workarounds in other platforms, Dynamic Yield offers an option to utilize pre-built templates or have our engineers help with upfront building of reusable templates. This process is far less costly and reduces the amount of code in our codebase that was being used for one-time marketing messages, testing, and so on.
Rachel McDonnell profile photo

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Dynamic Yield

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details