What users are saying about
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Top Rated
227 Ratings
Top Rated
211 Ratings

Adobe Experience Manager

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Top Rated
227 Ratings
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Score 7.7 out of 100
Top Rated
211 Ratings
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Score 8.9 out of 100

Feature Set Ratings

  • Google Tag Manager ranks higher in 1 feature set: Security

Security

7.3

Adobe Experience Manager

73%
9.4

Google Tag Manager

94%
Google Tag Manager ranks higher in 1/1 features

Role-based user permissions

7.3
73%
38 Ratings
9.4
94%
52 Ratings

Platform & Infrastructure

7.8

Adobe Experience Manager

78%

Google Tag Manager

Feature Set Not Supported
N/A
Adobe Experience Manager ranks higher in 2/2 features

API

7.6
76%
29 Ratings
N/A
0 Ratings

Internationalization / multi-language

7.9
79%
29 Ratings
N/A
0 Ratings

Web Content Creation

7.3

Adobe Experience Manager

73%

Google Tag Manager

Feature Set Not Supported
N/A
Adobe Experience Manager ranks higher in 8/8 features

WYSIWYG editor

7.3
73%
33 Ratings
N/A
0 Ratings

Code quality / cleanliness

6.6
66%
34 Ratings
N/A
0 Ratings

Admin section

6.8
68%
34 Ratings
N/A
0 Ratings

Page templates

7.2
72%
37 Ratings
N/A
0 Ratings

Library of website themes

7.2
72%
26 Ratings
N/A
0 Ratings

Mobile optimization / responsive design

7.6
76%
35 Ratings
N/A
0 Ratings

Publishing workflow

8.0
80%
35 Ratings
N/A
0 Ratings

Form generator

7.4
74%
29 Ratings
N/A
0 Ratings

Web Content Management

6.8

Adobe Experience Manager

68%

Google Tag Manager

Feature Set Not Supported
N/A
Adobe Experience Manager ranks higher in 5/5 features

Content taxonomy

7.2
72%
31 Ratings
N/A
0 Ratings

SEO support

6.5
65%
33 Ratings
N/A
0 Ratings

Bulk management

6.7
67%
36 Ratings
N/A
0 Ratings

Availability / breadth of extensions

7.1
71%
34 Ratings
N/A
0 Ratings

Community / comment management

6.8
68%
30 Ratings
N/A
0 Ratings

Tag Management

Adobe Experience Manager

Feature Set Not Supported
N/A
8.1

Google Tag Manager

81%
Google Tag Manager ranks higher in 8/8 features

Tag library

N/A
0 Ratings
8.2
82%
58 Ratings

Tag variable mapping

N/A
0 Ratings
7.6
76%
51 Ratings

Ease of writing custom tags

N/A
0 Ratings
6.5
65%
62 Ratings

Rules-driven tag execution

N/A
0 Ratings
8.3
83%
57 Ratings

Tag performance monitoring

N/A
0 Ratings
7.4
74%
54 Ratings

Improved page load times

N/A
0 Ratings
8.5
85%
45 Ratings

Mobile app tagging

N/A
0 Ratings
8.7
87%
31 Ratings

Library of JavaScript extensions

N/A
0 Ratings
9.2
92%
34 Ratings

Data Management & Integrity

Adobe Experience Manager

Feature Set Not Supported
N/A
8.8

Google Tag Manager

88%
Google Tag Manager ranks higher in 5/5 features

Event tracking

N/A
0 Ratings
9.5
95%
60 Ratings

Mobile event tracking

N/A
0 Ratings
9.1
91%
43 Ratings

Data distribution management

N/A
0 Ratings
8.5
85%
38 Ratings

Universal data layer

N/A
0 Ratings
9.0
90%
54 Ratings

Automated error checking

N/A
0 Ratings
7.7
77%
43 Ratings

Attribute Ratings

  • Adobe Experience Manager is rated higher in 2 areas: Usability, Support Rating
  • Google Tag Manager is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Availability, Implementation Rating

Likelihood to Recommend

7.6

Adobe Experience Manager

76%
49 Ratings
9.2

Google Tag Manager

92%
67 Ratings

Likelihood to Renew

9.0

Adobe Experience Manager

90%
5 Ratings
10.0

Google Tag Manager

100%
6 Ratings

Usability

8.2

Adobe Experience Manager

82%
14 Ratings
8.0

Google Tag Manager

80%
12 Ratings

Availability

8.6

Adobe Experience Manager

86%
5 Ratings
9.1

Google Tag Manager

91%
2 Ratings

Performance

8.0

Adobe Experience Manager

80%
5 Ratings

Google Tag Manager

N/A
0 Ratings

Support Rating

7.3

Adobe Experience Manager

73%
11 Ratings
5.6

Google Tag Manager

56%
11 Ratings

Online Training

Adobe Experience Manager

N/A
0 Ratings
7.3

Google Tag Manager

73%
1 Rating

Implementation Rating

8.7

Adobe Experience Manager

87%
4 Ratings
9.8

Google Tag Manager

98%
4 Ratings

Contract Terms and Pricing Model

9.5

Adobe Experience Manager

95%
2 Ratings

Google Tag Manager

N/A
0 Ratings

Professional Services

9.0

Adobe Experience Manager

90%
1 Rating

Google Tag Manager

N/A
0 Ratings

Likelihood to Recommend

Adobe Experience Manager

Adobe Experience Manager is a well-suited tool, If you want to manage your content, sites, pages, etc. in one place, this is the perfect solution. Integrates well with other Adobe products, making development easy. The solution allows you to handle global content in one place if you are managing markets in more than one country
Anonymous | TrustRadius Reviewer

Google Tag Manager

Google Tag Manager is well suited when the marketer or marketing team does not work closely with the developers. In this scenario, it means that the marketer can deploy 3rd party tools such as live chat widgets, advertising pixels, and much more themselves in a timely manner. Google Tag Manager may be less relevant in an organization where the marketer is also the developer or has a strong development background, where they can implement the 3rd party tags directly on the site when they need. But even in this instance, there's still great benefit in using Google Tag Manager.
Quentin Aisbett | TrustRadius Reviewer

Pros

Adobe Experience Manager

  • Adobe Experience Manager is great for maintaining large websites with lots of content. It has a comprehensive repository and folder structure which makes it easy to organize and break down your website into sections.
  • Although we have not personally used it much yet, Adobe Experience Manager has integrations with the other Adobe Experience Cloud products such as Campaign, Target, and Analytics. The newest version(s) also have integrations with Creative Cloud products like Photoshop, which allows creatives to upload assets directly into the DAM.
  • Adobe Experience Manager has powerful live copy/translation tools that allow you to clone and translate webpages into other languages for alternate language versions of your site.
Anonymous | TrustRadius Reviewer

Google Tag Manager

  • Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
  • In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
  • Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
  • Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.
Santiago Valdés | TrustRadius Reviewer

Cons

Adobe Experience Manager

  • Upgrading and applying patches can be hit or miss - I recommend backups because of the potential to damage the existing infrastructure
  • Space management is an issue - every change or request takes up space that can be reclaimed, but only through a complicated procedure done through command prompts. There was no documentation for this on their site and we had to use a third party to create the procedure. It has to be run manually.
  • There isn't a good backup system, particularly one that can be scheduled to run reliably.
Diana Williams | TrustRadius Reviewer

Google Tag Manager

  • There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
  • Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.
J.P. VanderLinden | TrustRadius Reviewer

Pricing Details

Adobe Experience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Google Tag Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano | TrustRadius Reviewer

Google Tag Manager

Google Tag Manager 10.0
Based on 6 answers
Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
Anonymous | TrustRadius Reviewer

Usability

Adobe Experience Manager

Adobe Experience Manager 8.2
Based on 14 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund | TrustRadius Reviewer

Google Tag Manager

Google Tag Manager 8.0
Based on 12 answers
Google Tag Manager is the definition of a learning curve. At the beginning, you can barely do the minimum and it can seem questionable as to why you would use it. However, as users begin to learn its offerings and see how it can do much more, they will have a moment where GTM becomes a tool that empowers their ability to track and efficiently collect data for important business questions.
Matthew Stewart | TrustRadius Reviewer

Reliability and Availability

Adobe Experience Manager

Adobe Experience Manager 8.6
Based on 5 answers
When it comes to availability, adobe experience manager is the best with little to no downtime at least during business hours.Considering the enterprise scale and critical business solutions built on experience manager, availability was our primary requirement during CMS evaluation and adobe fits best on this parameter.If there's a planned upgrade, adobe would make sure they do it in non-business hours.
Anonymous | TrustRadius Reviewer

Google Tag Manager

Google Tag Manager 9.1
Based on 2 answers
No answer on this topic is available.

Performance

Adobe Experience Manager

Adobe Experience Manager 8.0
Based on 5 answers
Page load time is important to me for search engine optimization reasons. I cannot say I have been particularly impressed by Adobe Experience Manager in this area so far. When using tools like Google's PageSpeed Insights, the reports received on our AEM pages have suggested there is a lot of room for improvement, especially when assessing mobile performance.
Anonymous | TrustRadius Reviewer

Google Tag Manager

No score
No answers yet
No answers on this topic

Support Rating

Adobe Experience Manager

Adobe Experience Manager 7.3
Based on 11 answers
Adobe Experience Manager, in all its capacity, is a great alternative to any other CMS you are using. It helps in rapid development and makes life easier for maintaining the website for multi-language sites. Technical know-how is eliminated at content authoring. Better documentation in terms of live examples with videos would be appreciated.
Anonymous | TrustRadius Reviewer

Google Tag Manager

Google Tag Manager 5.6
Based on 11 answers
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
Stéphane Hamel | TrustRadius Reviewer

Online Training

Adobe Experience Manager

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 7.3
Based on 1 answer
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
Stéphane Hamel | TrustRadius Reviewer

Implementation Rating

Adobe Experience Manager

Adobe Experience Manager 8.7
Based on 4 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund | TrustRadius Reviewer

Google Tag Manager

Google Tag Manager 9.8
Based on 4 answers
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
David Gailey | TrustRadius Reviewer

Alternatives Considered

Adobe Experience Manager

I think AEM is specific to the client's needs and is not necessarily comparable to all other platforms. However, when compared feature to feature I think AEM many times is a leader in the industry. While WordPress has progressed in the WYSIWYG interface it is not there still today and this is truly where AEM shines against all of the other CMS platforms.
Mike Plant | TrustRadius Reviewer

Google Tag Manager

We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
Ben Rubenstein | TrustRadius Reviewer

Contract Terms and Pricing Model

Adobe Experience Manager

Adobe Experience Manager 9.5
Based on 2 answers
Instead of being directly involved in the tool purchase, I am involved in analysis or what we can use to maximize the tool. Small organizations may find it expensive. However, if the team or organization focuses more on your ROI or the features you will get, then it will definitely be worth it. Pricing is based on a number of factors, including team size or the use of the tool. The user can select the pricing option that best fits their needs based on the number of form submissions they make or the number of pages they wish to publish on their global/multisite sites.
Anonymous | TrustRadius Reviewer

Google Tag Manager

No score
No answers yet
No answers on this topic

Professional Services

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 1 answer
The professional services team within adobe is one of the best in terms of technical and solutioning knowledge.However, considering the billing charges of adobe professional services team, it is always recommended to involve them during platform initial setup or when a complex solution is to be built with platform customizations.
Anonymous | TrustRadius Reviewer

Google Tag Manager

No score
No answers yet
No answers on this topic

Return on Investment

Adobe Experience Manager

  • We can have multiple teams globally and connect anytime we want.
  • Finding target audiences for advertisement campaigns became [so] much easier than before.
  • One drawback is that the users have to be well trained and [preferably have] more IT knowledge among them to interact with the AEM.
Anonymous | TrustRadius Reviewer

Google Tag Manager

  • GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
  • With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.
Anonymous | TrustRadius Reviewer

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