What users are saying about
Top Rated
150 Ratings

Google Tag Manager

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134 Ratings
Top Rated
150 Ratings
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Score 7.9 out of 101

Google Tag Manager

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134 Ratings
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Score 9 out of 101

Add comparison

Likelihood to Recommend

Adobe Experience Manager

If you have a number of smaller parts of your organization that you want to maintain the same look & feel as the rest of the organization, it is easy to create a base site and then let them customize. Also, if you have contributors of content who are not involved in the web site maintenance - our professors, for example - they can enter the text on a basic page which is then incorporated through tagging
Diana Williams profile photo

Google Tag Manager

If you have a marketing department that wants to be agile and measure valuable goals for your company, then GTM is the way to go.You will be able to track almost any event of value that you want on the site (without adding any extra code, thanks to auto-event listener), add new marketing tools if needed in minutes and send events to multiple platforms. This has huge value for your company if you think about it: measuring your efforts quickly and changing course if it is not working can save tons of money. I believe almost anyone who has a site on the internet can benefit from it because of how much time it saves (considering it's even free!).Just beware: GTM opens the door so you can add any piece of code you want. Someone without much experience can overload the site or affect site speed
Santiago Valdés profile photo

Feature Rating Comparison

Security

Adobe Experience Manager
8.2
Google Tag Manager
8.9
Role-based user permissions
Adobe Experience Manager
8.2
Google Tag Manager
8.9

Platform & Infrastructure

Adobe Experience Manager
7.6
Google Tag Manager
API
Adobe Experience Manager
7.5
Google Tag Manager
Internationalization / multi-language
Adobe Experience Manager
7.7
Google Tag Manager

Web Content Creation

Adobe Experience Manager
7.0
Google Tag Manager
WYSIWYG editor
Adobe Experience Manager
8.2
Google Tag Manager
Code quality / cleanliness
Adobe Experience Manager
7.0
Google Tag Manager
Admin section
Adobe Experience Manager
7.5
Google Tag Manager
Page templates
Adobe Experience Manager
6.9
Google Tag Manager
Library of website themes
Adobe Experience Manager
5.5
Google Tag Manager
Mobile optimization / responsive design
Adobe Experience Manager
7.0
Google Tag Manager
Publishing workflow
Adobe Experience Manager
8.0
Google Tag Manager
Form generator
Adobe Experience Manager
6.3
Google Tag Manager

Web Content Management

Adobe Experience Manager
6.1
Google Tag Manager
Content taxonomy
Adobe Experience Manager
6.6
Google Tag Manager
SEO support
Adobe Experience Manager
6.5
Google Tag Manager
Bulk management
Adobe Experience Manager
6.1
Google Tag Manager
Availability / breadth of extensions
Adobe Experience Manager
6.1
Google Tag Manager
Community / comment management
Adobe Experience Manager
5.4
Google Tag Manager

Tag Management

Adobe Experience Manager
Google Tag Manager
7.8
Tag library
Adobe Experience Manager
Google Tag Manager
7.8
Tag variable mapping
Adobe Experience Manager
Google Tag Manager
8.4
Ease of writing custom tags
Adobe Experience Manager
Google Tag Manager
8.2
Rules-driven tag execution
Adobe Experience Manager
Google Tag Manager
8.2
Tag performance monitoring
Adobe Experience Manager
Google Tag Manager
7.1
Improved page load times
Adobe Experience Manager
Google Tag Manager
7.6
Mobile app tagging
Adobe Experience Manager
Google Tag Manager
7.7
Library of JavaScript extensions
Adobe Experience Manager
Google Tag Manager
7.4

Data Management & Integrity

Adobe Experience Manager
Google Tag Manager
8.4
Event tracking
Adobe Experience Manager
Google Tag Manager
9.3
Mobile event tracking
Adobe Experience Manager
Google Tag Manager
8.7
Data distribution management
Adobe Experience Manager
Google Tag Manager
7.5
Universal data layer
Adobe Experience Manager
Google Tag Manager
8.9
Automated error checking
Adobe Experience Manager
Google Tag Manager
7.7

Pros

  • Allows non-technical staff to author and publish content by focusing on the content itself and the needs of a given campaign instead of technical implementations.
  • Content workflows allow varying degrees of complexity for content review and quality assurance before providing approvals on any piece before going live.
  • Development teams can build very robust and complex component for handling virtually all posible needs: from integrating back-end web services to UI Widgets for content authoring; from multisite suites to multi-language components, CQ can handle it all thanks to the power of Java and the flexibility of Sling and JCR.
  • Easy to scale for high-traffic sites and thanks to the Publisher/Dispatcher infrastructure, very flexible for caching and load balancing.
Fernando Galeano profile photo
  • Code injection is simplified with Tag Manager. Facebook Pixel, Google Analytics, Marketo Munchkin, HubSpot tracking, Hotjar, CallRail, the list goes on. One stop, no constantly bugging the devs to install new code.
  • Need to track onsite events? Build a single listener or trigger, and apply that trigger to countless different applications. A user form fill can trigger an AdWords and Facebook conversion, tag a Hotjar recording, signal deployment of a pop-up or just about anything else javascript-driven.
  • GTM is basically coding light. For non-developers who might be terrified of GitHub, it makes features like version control, forking/branches and draft / deploy mode approachable.
J.P. VanderLinden profile photo

Cons

  • Adding meta data to batch files would make it much more efficient
  • You still need to convert any Word or Excel docs to PDFs if this was on auto when you have multiple files, it would also save time
Meghan Hays profile photo
  • Tag Manager is required to be installed in two parts: one in your opening Head tag and once again below the footer .
  • It can be simple to add several extra scripts and lose track of which scripts are important and which can be removed.
No photo available

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano profile photo
Google Tag Manager10.0
Based on 6 answers
Google Tag Manager has some strong capabilities in simplifying the addition of features and analytics to a site. However, it can obscure code making it difficult to debug problems. It also allows changes to the site that can break certain it for browsers. With great power comes great responsibility.
Brian Massey profile photo

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
Google Tag Manager9.6
Based on 3 answers
Google Tag Manager, like other Google products, is focused on user-friendliness. All buttons are clearly labeled, documentation is thorough and plenty of tutorials exist to help answer any questions. The layout and menus in Tag Manager are clearly labeled and consistent with other Google products.
No photo available

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
Google Tag Manager9.1
Based on 1 answer
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
Stéphane Hamel profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Tag Manager7.3
Based on 1 answer
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
Stéphane Hamel profile photo

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
Google Tag Manager9.8
Based on 2 answers
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
David Gailey profile photo

Alternatives Considered

This is one of the best java based Web CMS solutions and Adobe has done extremely well to connect all possible integrations required for digital marketing. The rest of the other vendors are still struggling for a complete solution.
Shishir Srivastava profile photo
I have not worked enough with Adobe Analytics to provide a comparison between GTM and Adobe Analytics
Julian Estiva profile photo

Return on Investment

  • A few clients see no ROI but few are heavily dependent and align on it.. Mixed reviews from clients
Sujeet Sharma profile photo
  • The ability to measure what digital media is performing the best
Stefanie Cash profile photo

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Tag Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details