What users are saying about

Adobe Experience Manager

Top Rated
147 Ratings

Adobe Experience Manager

Top Rated
147 Ratings
Score 8 out of 101

Google Tag Manager

127 Ratings
Score 9 out of 101

Add comparison

Likelihood to Recommend

Adobe Experience Manager

If you have a number of smaller parts of your organization that you want to maintain the same look & feel as the rest of the organization, it is easy to create a base site and then let them customize. Also, if you have contributors of content who are not involved in the web site maintenance - our professors, for example - they can enter the text on a basic page which is then incorporated through tagging
Diana Williams profile photo

Google Tag Manager

If your site has been using plugins to inject tracking or javascript deployment, they are likely adding unnecessary bloat. If the lag time to get new tracking in place feels like an Ice Age because marketers have to talk to developers and then get in line, there's a faster way. If you want to have a single place to check for whether tracking is installed that ISN'T the source code, GTM is your friend.
And you can't beat the price.
J.P. VanderLinden profile photo

Feature Rating Comparison

Security

Adobe Experience Manager
8.1
Google Tag Manager
8.9
Role-based user permissions
Adobe Experience Manager
8.1
Google Tag Manager
8.9

Platform & Infrastructure

Adobe Experience Manager
7.7
Google Tag Manager
API
Adobe Experience Manager
7.5
Google Tag Manager
Internationalization / multi-language
Adobe Experience Manager
7.9
Google Tag Manager

Web Content Creation

Adobe Experience Manager
7.1
Google Tag Manager
WYSIWYG editor
Adobe Experience Manager
8.3
Google Tag Manager
Code quality / cleanliness
Adobe Experience Manager
6.9
Google Tag Manager
Admin section
Adobe Experience Manager
7.2
Google Tag Manager
Page templates
Adobe Experience Manager
6.9
Google Tag Manager
Library of website themes
Adobe Experience Manager
5.8
Google Tag Manager
Mobile optimization / responsive design
Adobe Experience Manager
8.0
Google Tag Manager
Publishing workflow
Adobe Experience Manager
7.8
Google Tag Manager
Form generator
Adobe Experience Manager
6.0
Google Tag Manager

Web Content Management

Adobe Experience Manager
6.3
Google Tag Manager
Content taxonomy
Adobe Experience Manager
7.2
Google Tag Manager
SEO support
Adobe Experience Manager
6.9
Google Tag Manager
Bulk management
Adobe Experience Manager
5.4
Google Tag Manager
Availability / breadth of extensions
Adobe Experience Manager
6.5
Google Tag Manager
Community / comment management
Adobe Experience Manager
5.3
Google Tag Manager

Tag Management

Adobe Experience Manager
Google Tag Manager
7.8
Tag library
Adobe Experience Manager
Google Tag Manager
7.6
Tag variable mapping
Adobe Experience Manager
Google Tag Manager
8.5
Ease of writing custom tags
Adobe Experience Manager
Google Tag Manager
8.2
Rules-driven tag execution
Adobe Experience Manager
Google Tag Manager
8.2
Tag performance monitoring
Adobe Experience Manager
Google Tag Manager
7.1
Improved page load times
Adobe Experience Manager
Google Tag Manager
7.6
Mobile app tagging
Adobe Experience Manager
Google Tag Manager
7.7
Library of JavaScript extensions
Adobe Experience Manager
Google Tag Manager
7.4

Data Management & Integrity

Adobe Experience Manager
Google Tag Manager
8.4
Event tracking
Adobe Experience Manager
Google Tag Manager
9.3
Mobile event tracking
Adobe Experience Manager
Google Tag Manager
8.7
Data distribution management
Adobe Experience Manager
Google Tag Manager
7.5
Universal data layer
Adobe Experience Manager
Google Tag Manager
8.9
Automated error checking
Adobe Experience Manager
Google Tag Manager
7.7

Pros

  • It is easy for people who are not web designers to achieve an attractive and useful website
  • It is easy to manage users and their permissions
  • It allows users to assemble their digital assets in one place, for use on the web site
Diana Williams profile photo
  • Tag Manager is a Google product, so works well with other Google Products.
  • Tag Manager has a large user base and features a wide collection of knowledge in the documentation.
  • Tag Manager can be configured to fire on all pages, some pages or no pages, depending on your needs.
  • Tag Manager is simple to learn and use.
No photo available

Cons

  • There is no easy way to change a template if it has been built a certain way. Sometimes it would be nice to have an option to add an extra item on the spot. Instead, you have to ask your IT team to create for you.
  • You can set up a staging site and a site to publish... but sometimes the 2 environments doesn't connect correctly, meaning some changes in the staging sites doesn't show of on the live site.
  • The quick publish button is dangerous and not that helpful: pages can be published with the "quick publish" option even if they are blocked... however, the purpose of a blocked page is to prevent it from publishing until you unblock it. Also, the "quick publish" option will publish your age and every other page connected to it! so be careful!!
Vanessa Suarez profile photo
  • Steep Learning Curve - Google Tag Manager introduces new concepts such as Macros and Rules. Some may struggle at first deploying advanced analytics features such as ecommerce tracking.
  • No Tag Folders - there is no easy way to "bucket" similar tags, a site with a lot of tags can become difficult to manage.
  • No error debugging - Google Tag Manager will tell you if the tag fired, but not necessarily if there are errors
Dan Antonson profile photo

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
If I had the choice to renew, I would. Adobe CQ is one of the better CMS's I've been able to use. It's well organized, fast and easy to use. Although it is a little high in price, the fact that it does a good job justifies the decision to renew
Cassie Lyn Dusute profile photo
Google Tag Manager10.0
Based on 6 answers
Google Tag Manager has some strong capabilities in simplifying the addition of features and analytics to a site. However, it can obscure code making it difficult to debug problems. It also allows changes to the site that can break certain it for browsers. With great power comes great responsibility.
Brian Massey profile photo

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
Google Tag Manager9.5
Based on 3 answers
Google Tag Manager, like other Google products, is focused on user-friendliness. All buttons are clearly labeled, documentation is thorough and plenty of tutorials exist to help answer any questions. The layout and menus in Tag Manager are clearly labeled and consistent with other Google products.
No photo available

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
Google Tag Manager9.1
Based on 1 answer
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
Stéphane Hamel profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Tag Manager7.3
Based on 1 answer
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
Stéphane Hamel profile photo

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
Google Tag Manager9.8
Based on 2 answers
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
David Gailey profile photo

Alternatives Considered

We have used both Hybris and AEM, Hybris for e-commerce site and AEM for front facing site. Generally we prefer AEM due to the ease of use and user friendliness, as well as improved interface
No photo available
Hotjar is a little different animal but is still very useful in terms of tracking. I think using Hotjar along with Google Tag Manager can provide additional levels of insight into user behavior and optimization opportunities that might otherwise be missed. I think these tools more complement one another rather compete with each other.
Justin Angelson, Digital and AI Solution Expert profile photo

Return on Investment

  • Difficult to calculate ROI, which would likely only be measured by time savings and improved SEO.
  • Takes time, which lowers productivity, to get up and running smoothly when first adopted.
  • Ensures we're using best practices, including maximizing SEO and more, through check lists and evaluations/ratings.
Courtney E. Howard profile photo
  • Improved user experience index - By tracking user interactions we are able to pinpoint UX shortcomings and fix them
  • Improved CR and ROI on media campaign - With enhanced ecommerce tracking through GTM we are able to get much more information about our e-shop checkout process, and identify shortcomings and performing media channels
  • Cheaper and faster implementation of third-party functionalities. Adding third-party scripts does not need to go through the usual development process
No photo available

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Tag Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details