Adobe Experience Platform vs. SAP Business Technology Platform

The Adobe Experience Platform is well suited for companies that are maturing or have matured in their digital offerings and are looking for very sophisticated tools to elevate to the next level. It's also for well resourced teams, both financially and head count to take advantage of the deep functionality and integrations.

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If you want to use a well-designed SAP technology to shift into the cloud, you will be more than satisfied with the BTP services overall. There are some improvements for beginners to help them get a better overview of what to do and how to start with their account. My recommendation is to take a foundation training course from the SAP learning hub to prepare for the first steps.

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• Host online/offline data with common IDs
• Ease of profile activation to destinations
• Flexibility around how many sources and destinations can be used to move data

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• It is very easy to use.
• All the documentation around it is geared towards the enterprise use case, unlike some other hyperscalers' platforms.
• The SAP Business Technology Platform is very good because it's got the SAP customer and their business processes in mind. Probably my favorite thing about it is how easy it is to get up and running with a new use case and how well it natively connects to an SAP solution.

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• the slowness of the website sometimes
• the structure

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• The Automation Integration service has some outdated workflows
• New services should be available as entitlements as soon as they are released for a particular region without having to buy them from SAP for zero dollars
• Any subaccount should be able to change the IAS tenant. Currently, if you set it up for a particular IAS, you cannot change to another tenant and are required to recreate the services in a new subaccount.

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It is useful when executed properly

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Seamless integration with external system and dashboard to monitor the data flow and analysis are very essential for the business. The way the product is designed and modelled lead to minimum business disruptions. Adopting to the new and modern technology was easy. Keeping the central system as clean and adopting project bases development are advantages.

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Overall I really like the Adobe Experience Cloud after a couple years of figuring out various tools. They are extremely powerful. The time commitment to learn them is high since it's not a tool you can easily begin using without much training.

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Okay, so the content that we have built on the platform is limited to specific testing on the iFlows within integration suite. The visualization layer is nice to use and helps with the design elements, however with developers that are more used to markup languages, it doesn't have the same CLI type feel when you want it. Perhaps the majority of users are that deep, but other platforms have a better CLI type developer experience.

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Services are generally available

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Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.

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The biggest problem we ran into was communication between SAP Business Technology Platform and onsite resources. Unfortunately our SAP Business Technology Platform and Cloud systems are under different customer numbers. I constantly had to open tickets under each customer number because I was unsure of where the issue lied. And having to create a dummy ticket for our ECC systems to open the ECC connections for another ticket under the Cloud customer is a pain.

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Training material in Developers Community or from Learning hub are really good... also most of the time we route through Discovery center... so materials provided by SAP is really good.

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Having a full cloud native environment for devlopment of microservices and digitals solutions while having standardized access to our core data on SAP via cloud connector is one of the main benefits of using BTP over others hypervisors. BTP is the standard hyperscaler as soon as something relies on data from SAP systems in our company now

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We are more integrated with other Adobe products and so it was an easy decision

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SAP Concur allows our staff to book, reimburse and remain spend audit compliant. Our Concur system takes feed from Workday and interacts with Credit card vendor. It also makes posting to Accounting and does clearing. SAP Business Technology Platform helped in establishing connection with all these different tools in real time. It helps in getting paid to the card service provider through our Bank through interface, which is built on SAP Business Technology Platform.

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It's scalable

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• More leads from profile activations and lookalike audiences
• Better understanding of our data with CJA
• Better journey orchestration using AJO
• Higher conversions and sales due to better understanding of customer pain points

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• As we are on public cloud, we haven't had many break issues due to being standardized.
• Project management and expectations working with developers has been overwhelmingly positive and improved.
• Improved connectivity with us migrating to other SAP products and easier/more mainstream integration methods.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info