Adobe Experience Platform vs. SAP Business Technology Platform

The Adobe Experience Platform is well suited for companies that are maturing or have matured in their digital offerings and are looking for very sophisticated tools to elevate to the next level. It's also for well resourced teams, both financially and head count to take advantage of the deep functionality and integrations.

Incentivized

SAP Business Technology Platform is highly suitable for AI agentic development, particularly when workflows require dynamic orchestration, modular service integration, and real-time decisioning. However, it may be less effective in environments where backend services are fully encapsulated and do not expose interfaces or events that SAP Business Technology Platform can interact with—limiting its ability to orchestrate or extend those services meaningfully.

Incentivized

• Host online/offline data with common IDs
• Ease of profile activation to destinations
• Flexibility around how many sources and destinations can be used to move data

Incentivized

• Services are operated by SAP with outstanding support, always giving a helping hand even if it is custom code or solution provided on the platform
• Services are easily connectable via standard approach to our backend SAP systems in SAP Rise/HEC
• Secure access using identities from our existing identity management helping us to safeguard data security from within SAP systems up to custom frontend applications

Incentivized

• the slowness of the website sometimes
• the structure

Incentivized

• For IAG, if there are multiple roles it can be overwhelming from an UX standpoint.
• Controlling and identifying shadow user creation is not as intuitive.
• Unlocking admin rights to an environment seems very easy if having elevated permissions, this seems like something that should have more controls rather than being able to unlock admin rights yourself.

Incentivized

It is useful when executed properly

Incentivized

Seamless integration with external system and dashboard to monitor the data flow and analysis are very essential for the business. The way the product is designed and modelled lead to minimum business disruptions. Adopting to the new and modern technology was easy. Keeping the central system as clean and adopting project bases development are advantages.

Incentivized

Overall I really like the Adobe Experience Cloud after a couple years of figuring out various tools. They are extremely powerful. The time commitment to learn them is high since it's not a tool you can easily begin using without much training.

Incentivized

Okay, so the content that we have built on the platform is limited to specific testing on the iFlows within integration suite. The visualization layer is nice to use and helps with the design elements, however with developers that are more used to markup languages, it doesn't have the same CLI type feel when you want it. Perhaps the majority of users are that deep, but other platforms have a better CLI type developer experience.

Incentivized

Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.

Incentivized

The biggest problem we ran into was communication between SAP Business Technology Platform and onsite resources. Unfortunately our SAP Business Technology Platform and Cloud systems are under different customer numbers. I constantly had to open tickets under each customer number because I was unsure of where the issue lied. And having to create a dummy ticket for our ECC systems to open the ECC connections for another ticket under the Cloud customer is a pain.

Incentivized

Training material in Developers Community or from Learning hub are really good... also most of the time we route through Discovery center... so materials provided by SAP is really good.

Incentivized

Having a full cloud native environment for devlopment of microservices and digitals solutions while having standardized access to our core data on SAP via cloud connector is one of the main benefits of using BTP over others hypervisors. BTP is the standard hyperscaler as soon as something relies on data from SAP systems in our company now

Incentivized

We are more integrated with other Adobe products and so it was an easy decision

Incentivized

Initially, SAP Business Technology Platform works hand in hand with S/4 HANA and the SAP product suite, but also can go and extra mile and integrate with other non-SAP products and services at hand. It's capable enough to understand the ERP use cases component and develop intelligent applications to satisfy the users.

Incentivized

• More leads from profile activations and lookalike audiences
• Better understanding of our data with CJA
• Better journey orchestration using AJO
• Higher conversions and sales due to better understanding of customer pain points

Incentivized

• Still using traditional devops instead of using build. Very high cost in development.
• Still using Node.js instead of REST ABAP. Additional cost of resources. Migration of current CAP to RAP will be costly and do not have a business case yet. Continue with multi-language is costly.
• Integration suite is power but the migration from PIPO to IS has been more challenging than being advertised.

Incentivized