What users are saying about

Qubit

Top Rated
194 Ratings

Adobe Marketing Cloud

82 Ratings
Score 7.9 out of 101

Qubit

Top Rated
194 Ratings
Score 8.2 out of 101

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Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty profile photo

Qubit

Qubit is well suited to a medium size organisation with enough resources to fire tests frequently and act on findings as they become available. An important detail to remember is that final implementation is often quite different to testing, so the ability to then transfer winning variations to your live projects is crucial
Gideon Caspi profile photo

Pros

  • personalized marketing through a clear and complete understanding of how all marketing channels are working together
  • visualized customer experience, showing marketing efforts and customer reactions
  • marketing automation, easy to set up repeating workflows like emails to support specific behavioral targeting
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  • Tara and Trip have been excellent contacts and resources for questions and answers. Their Service and support and extremely helpful.
  • The ease of test implementation is very handy. Requirements are discussed, the project is scoped and development starts. Updates are provided as steps are accomplished and tests are visible throughout the entire test period.
  • The provided "opportunities" section helps define what next steps may be taken from a project management standpoint. This is a two edged sword. 1) It provides some light directionality communication on what next mid or low tier priorities exist. 2) This also proves the investment of the tool by adding a third voice to the conversation and consistently communicating ROI in potential dollars to be gleaned from the work that could be done.
Zach Shelley profile photo

Cons

  • Price - it's very expensive which leaves it out of reach for mid-level and smaller companies
  • clunky visuals - competitors like Oracle have a more aesthetically appealing interface, though less functionality
  • constantly changing, names of modules are changing as Adobe acquires new tech and phases it into existing cloud
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  • Reporting - Cannot cross-pollinate your results into customer segments on the site.
  • Easy editor - Although great for desktop, mobile and tablet hasn't been thought about, in a mobile first world this should start to become a priority.
  • Loading of tests - Even when our pixel is implemented sync or async the test will always load after the page is completely loaded. This does put some doubt into results.
Joe Dingley profile photo

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
Qubit7.9
Based on 29 answers
If I were the sole decision maker, I would definitely renew. I consider Qubit an integral part of helping deliver effective campaigns, optimising website assets and providing analysis that helps us understand our customers better.
Dennis Wildman profile photo

Usability

No score
No answers yet
No answers on this topic
Qubit7.2
Based on 17 answers
Very user friendly!
Francesca Contardo profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Qubit9.0
Based on 3 answers
I would say that the Qubit account managers are always available for any request. We have a lot of different promotions that could always do with last minute optimizing or changes and Qubit can be relied on to get this changes up and running in an impressive amount of time, so that we don't need to patch live or wait for the next IT sprint. Invaluable to our business.
Miriam Isaac profile photo

Performance

No score
No answers yet
No answers on this topic
Qubit7.2
Based on 21 answers
Too many large scale tests throughout a period with high traffic tend to slow down the site considerably.
Francesca Contardo profile photo

Support

No score
No answers yet
No answers on this topic
Qubit6.9
Based on 19 answers
Qubit is an excellent tool and is constantly being enhanced. Add to it their account success management team, and it's a force to be reckoned with.
Chris Wood profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Qubit8.0
Based on 6 answers
The Qubit team was very responsive and knowledgeable. Our training opportunities were limited due to issues on our side, but Qubit did a great job working within those constraints.
William Van Fleet profile photo

Implementation

No score
No answers yet
No answers on this topic
Qubit7.5
Based on 8 answers
Implementation couldn't be easier. All we needed to do was insert the tag. (easy) and set up the data layer. (dev required)This was pretty smooth in comparison to some of the other tools we use on our site, and was done in less than a day.Note : Data needs to be collected for a set period of time before you can accurately rely on the data that you are receiving. This is normal though with everyone else that we have used
Joe Dingley profile photo

Alternatives Considered

Adobe marketing cloud was a strong fit for our agency, considering we already take advantage of Adobe Creative Suite for creative projects. Competitor marketing platforms have often been tempting to evaluate considering they are often far less expensive, but the extra costs of Adobe Marketing Cloud have been considerably offset when taking into account how much overhead and internal efficiency has been added to our process. That said, Moz and HubSpot, the two primary competitor platforms I have sampled, both had much better billing and estimating tools, a critical part of agency life. They also better handled the ever-changing social media landscape and were often quicker to adapt to emerging marketing trends.
Jorden Beatty profile photo
Qubit was the first CRO tool we have used, and have stuck with it, even though we've tested other platforms on our other websites. I think it's a testament to Qubit and their staff that they are still implemented on our largest website.
Joe Dingley profile photo

Scalability

No score
No answers yet
No answers on this topic
Qubit8.8
Based on 6 answers
Our requirements change throughout the year like most E Commerce retailers. At Christmas and Peak we're dealing with around ten times the usual traffic on the site. Qubit had no problems with this at all, tests continued to fire, and stats were still reported accurately. I don't think that it is the most server intensive .js anyway, but we have seen no issues at all.
Joe Dingley profile photo

Return on Investment

  • Increased conversion rates due to a clearer picture of the customer experience
  • Better attribution through deeper analytics and reporting
  • Difficult to sell as an agency because of price point
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  • Higher website profits from new or amended website features
James Morris profile photo

Screenshots

Adobe Marketing Cloud

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Qubit

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details