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194 Ratings
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Score 7.9 out of 101
Top Rated
194 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

Adobe Marketing Cloud

If you have a sizable budget and the ability to oversee both marketing and web development teams, Adobe might be right for you. If you only oversee marketers, you will not be able to get the full value out of the tool. Plus, if it's out of your price range or at the very top, you won't be able to do some of the custom set up that might be needed.
No photo available

Qubit

Qubit is well suited to a medium size organisation with enough resources to fire tests frequently and act on findings as they become available. An important detail to remember is that final implementation is often quite different to testing, so the ability to then transfer winning variations to your live projects is crucial
Gideon Caspi profile photo

Pros

  • personalized marketing through a clear and complete understanding of how all marketing channels are working together
  • visualized customer experience, showing marketing efforts and customer reactions
  • marketing automation, easy to set up repeating workflows like emails to support specific behavioral targeting
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  • Qubit's entire team is extremely responsive. My representatives responded to questions and requests quickly both during and after business hours. They understood our needs and prioritized appropriately to deal with urgent and emergency issues.
  • Qubit's creative and UI/UX resources were very effective at providing content and matching the look and feel of our existing experience without impacting our teams. They responded quickly to change requests and did everything in their power to make sure the finished product matched our shared vision.
  • Qubit excels at providing ideas and insights that drive great tests. We ran several very successful tests based on their recommendations, and when we saw unexpected results, they helped us understand the behavior we were seeing. They recognized the unique challenges of our business and focused on addressing those issues rather than providing us with boilerplate suggestions.
William Van Fleet profile photo

Cons

  • Price - it's very expensive which leaves it out of reach for mid-level and smaller companies
  • clunky visuals - competitors like Oracle have a more aesthetically appealing interface, though less functionality
  • constantly changing, names of modules are changing as Adobe acquires new tech and phases it into existing cloud
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  • Provide more information to us about all the ways Qubit can help us.
Dennis Wildman profile photo

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
Qubit8.0
Based on 29 answers
Qubit helps out immensely and lays out in plain English the profitability of each of our A-B tests. Say Qubit has provided us overall with a 5% profit increase this year (that is a completely arbitrary figure for illustration only), then if we didn't renew it could be seen as us taking a 5% loss as Qubit wouldn't be there. The results of our tests are showing no slowing down and as Qubit and Toast grow to understand each other better we can only see our performance getting better as the years go on.
James Morris profile photo

Usability

No score
No answers yet
No answers on this topic
Qubit7.2
Based on 17 answers
Very simple user interface, built on top of advanced functionality, makes the platform easy to use. The team at Qubit are also very open to feedback and introduce new and useful features fairly often. On the reporting side, the inbuilt dashboard reports are good for a top-level view of test results, and Qubit have made a lot of their output data available should you wish to run your own analysis
Gideon Caspi profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Qubit9.0
Based on 3 answers
I would say that the Qubit account managers are always available for any request. We have a lot of different promotions that could always do with last minute optimizing or changes and Qubit can be relied on to get this changes up and running in an impressive amount of time, so that we don't need to patch live or wait for the next IT sprint. Invaluable to our business.
Miriam Isaac profile photo

Performance

No score
No answers yet
No answers on this topic
Qubit7.2
Based on 21 answers
Service is generally very fast, even for complex tests and reports. The interface is designed well and continually improved to make it easier to use, and all main functions are easily accessible to the user.
Gideon Caspi profile photo

Support

No score
No answers yet
No answers on this topic
Qubit6.9
Based on 19 answers
We were considering adding a new 3rd party supplier to our website. Qubit came to us with ideas of how to measure and test the success of the 3rd party. The report we were able to generate gave us the result split by different aspects, not only general conversion rate but also a few others interesting numbers, which helped the company to make a decision to renew the contract or look for a better solution.
Art Bukowski profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Qubit8.0
Based on 6 answers
The Qubit team was very responsive and knowledgeable. Our training opportunities were limited due to issues on our side, but Qubit did a great job working within those constraints.
William Van Fleet profile photo

Implementation

No score
No answers yet
No answers on this topic
Qubit7.5
Based on 8 answers
The implementation was fine but I would recommend 'over speccing' the Universal Variable datalayer with data from the ecommerce platform.
Niall Totten profile photo

Alternatives Considered

Adobe's feature set is more robust and progressive. I don't want to invest significantly in technology, just to feel like I'm going to have to upgrade within a few years. I have more confidence that Adobe's products will scale over time than I do in IBM's products, with the exception of Watson.
No photo available
Primarily reference from companies I know who do A/B testing/CRO well. Speed of implementation was a factor, as was the excellent support of the on boarding/account management team.
David Pert profile photo

Scalability

No score
No answers yet
No answers on this topic
Qubit8.8
Based on 6 answers
Our requirements change throughout the year like most E Commerce retailers. At Christmas and Peak we're dealing with around ten times the usual traffic on the site. Qubit had no problems with this at all, tests continued to fire, and stats were still reported accurately. I don't think that it is the most server intensive .js anyway, but we have seen no issues at all.
Joe Dingley profile photo

Return on Investment

  • Increased conversion rates due to a clearer picture of the customer experience
  • Better attribution through deeper analytics and reporting
  • Difficult to sell as an agency because of price point
No photo available
  • Higher website profits from new or amended website features
James Morris profile photo

Screenshots

Adobe Marketing Cloud

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Qubit

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details