Adobe Marketing Cloud vs. Wrike

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.

Incentivized

My organization used Google Sheets to work with subbies, but we've since switched to Wrike. It is user friendly, has formulas and customizable fields. Wrike has been a lifesaver because instead of sharing Google Sheets with external customers and typically they messing up - deleting formulas, users can simply fill out a request form without logging into Wrike . All details are displayed in a table view, making management much easier.

Incentivized

• Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content.
• Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions.
• Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site.

Incentivized

• Wrike has been consistent in emailing any updates or changes to each person involved in each task.
• Wrike has a simple to navigate website, with quick access to each task.
• Wrike keeps all data files located at the top of the task for quick reference, which makes it easier for each team member to find.
• Wrike adds date tags as well as any edited or deleted notes where we are able to cross-reference any major changes that may have been made.

Incentivized

• Customer services could be improved for smaller clients. Adobe Marketing Cloud provides great support for most of its customers, however, it may not work well enough for smaller engagements.
• Adobe could offer multiple price options based on the usage, which is missing at the moment.

Incentivized

• The email notifications that are automatically sent from Wrike when something is done are easy for users to miss or ignore.
• Reporting can be limited. You have to create workarounds for collecting/storing the name of the person submitting the form in instances where they do not have their own Wrike license.
• A more user-friendly interface, especially for those less familiar with project management software, would enhance overall accessibility.

Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use. As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.

Incentivized

I wish that Wrike had more drag and drop functionality that would be connected to assignee and also I wish that the finish date of a task would update to the date where you checked completed. It does not do that. Also finishing a task doesn't move the start date of the next task it "protects your time in that way", but our management team wants us to quickly see what we have down the pipeline rather than having to scroll down the list of upcoming tasks.

Incentivized

Wrike, overall, is pretty easy to setup and use. I still find challenges in changing milestone dates but our programs / date changes are different than industry standard so that is partly the issue. We love the Excel look along with the dashboards! There are also built in analytics that really assist in seeing where the projects are!

Over two years of (almost) daily usage without outages. Don't remember any errors. I give it 9 only because some Wrike plugins (for online document edit) are based on NPAPI architecture. These types of plugins are being phased out in new browsers, and NPAPI plugins are disabled by default in recent versions of Chrome so you have to do some browser adjustments when you switch browsers or move to another computer.

Wrike tasks loads fine, but I hate clicking files and wait for a bit of time since it is powerpoint or word, Wrike assumes I want to open those on Wrike. My suggestion is to link it to office 365 so we do not need Wrike based decoder for PPTX and DOCX

Incentivized

Support is very quickly and they want to solve problems actively. When I need additional info I can use community forum, when I've an issue I can use support form to get help. The support is of excellent quality from the first level, to grow when you talk to the engineers it becomes even more important

Incentivized

We had staff in person provide some training

Incentivized

I love the Wrike training options. Wrike Discover has tons of courses, learning plans, certifications, etc. This is an area where Wrike definitely shines! I wish these resources were more in your face for new people, because it seems like a lot of coworkers didn't know all of this training was available to them.

Incentivized

There are a lot of bells and whistles in Wrike, and not all of it is easy or intuitive to understand once it's plopped in your lap. It's easier when there are a few choice people who understand Wrike as a platform and articulate it in such a way where it makes it easy to pass it along to others in the group

In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems.

Incentivized

I have not used other products except Microsoft Teams channels with file sharing and standard sharing from Adobe, text and email messaging, and Zoom/gotomeeting sharing. This is the first product that I have used that had the functionality and platform where the sharing is simplistic. It is better than standard sharing through email or other simple forms because everything stays together.

Incentivized

company purchase

Incentivized

The sky is the limit for what can be done in Wrike. We started with 1 use case and within 5 months we migrated several key business practices over to Wrike because they were easier to manage. Use cases so far: process improvement, management review, corrective actions, maintenance requests, month-end financial closing, and document management. As we grow, it's easy to imagine putting even more into Wrike where it becomes a cornerstone for how we do business

not sure

Incentivized

• It has helped us track our ROI better and see costs versus revenue coming in directly from emails.
• A/B testing is very helpful to ensure the best email is being chosen to get sent out.
• Our deliverability has improved a lot.

Incentivized

• Adding versions of a document streamlines our editing process, preventing us from reviewing outdated versions of a document. This feature saves time, especially when working with external contributors who may not know Wrike well.
• Blueprints save time because we do not have to manually enter all the details when scheduling a recurring project.

Incentivized