What users are saying about
118 Ratings
118 Ratings
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Score 8.2 out of 100
5 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Adobe Target

Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.
Anonymous | TrustRadius Reviewer

OpenText Optimost

The ease of implementation combined with the managed services result in a tool that virtually anyone can use - implementation is less than 10 lines of code added to the relevant pages of the website (we simply added it to our master page template to have it available on any page) and from there the customer can be as involved or not involved as they wish. At BSI we are very hands on with the testing programme - usually developing and designing the tests ourselves and having HP build them, but if we wanted to HP to develop, design and build and limit our role to QA and review that is an option.
Mark Fassbender | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.5
OpenText Optimost
a/b experiment testing
Adobe Target
9.0
OpenText Optimost
Split URL testing
Adobe Target
8.3
OpenText Optimost
Multivariate testing
Adobe Target
8.7
OpenText Optimost
Multi-page/funnel testing
Adobe Target
7.3
OpenText Optimost
Cross-browser testing
Adobe Target
7.5
OpenText Optimost
Mobile app testing
Adobe Target
6.0
OpenText Optimost
Test significance
Adobe Target
6.7
OpenText Optimost
Visual / WYSIWYG editor
Adobe Target
5.7
OpenText Optimost
Advanced code editor
Adobe Target
8.0
OpenText Optimost
Page surveys
Adobe Target
6.0
OpenText Optimost
Preview mode
Adobe Target
5.5
OpenText Optimost
Test duration calculator
Adobe Target
7.3
OpenText Optimost
Experiment scheduler
Adobe Target
9.0
OpenText Optimost
Experiment workflow and approval
Adobe Target
7.0
OpenText Optimost
Dynamic experiment activation
Adobe Target
8.0
OpenText Optimost
Client-side tests
Adobe Target
9.5
OpenText Optimost
Server-side tests
Adobe Target
8.0
OpenText Optimost
Mutually exclusive tests
Adobe Target
8.0
OpenText Optimost

Audience Segmentation & Targeting

Adobe Target
8.6
OpenText Optimost
Standard visitor segmentation
Adobe Target
8.0
OpenText Optimost
Behavioral visitor segmentation
Adobe Target
8.0
OpenText Optimost
Traffic allocation control
Adobe Target
9.7
OpenText Optimost
Website personalization
Adobe Target
8.7
OpenText Optimost

Results and Analysis

Adobe Target
7.0
OpenText Optimost
Heatmap tool
Adobe Target
9.0
OpenText Optimost
Click analytics
Adobe Target
9.0
OpenText Optimost
Scroll maps
Adobe Target
9.0
OpenText Optimost
Form fill analysis
Adobe Target
7.0
OpenText Optimost
Conversion tracking
Adobe Target
5.9
OpenText Optimost
Goal tracking
Adobe Target
6.5
OpenText Optimost
Test reporting
Adobe Target
7.0
OpenText Optimost
Results segmentation
Adobe Target
5.4
OpenText Optimost
CSV export
Adobe Target
4.9
OpenText Optimost
Experiments results dashboard
Adobe Target
6.6
OpenText Optimost

Pros

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
Anonymous | TrustRadius Reviewer

OpenText Optimost

  • Because it is a managed service the need for intervention by our internal IT group was removed. This allowed us to control the pace of the testing programme without being influenced by IT resource allocation
  • The client and technical account managers are very good at suggesting tests or potential improvements
  • HP regularly holds custom forums which are always informative and provide an opportunity to learn from and network with peers and industry leaders
Mark Fassbender | TrustRadius Reviewer

Cons

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
Anonymous | TrustRadius Reviewer

OpenText Optimost

  • The dashboard interface is difficult to navigate, but I understand that they are currently developing/testing a new much more user friendly interface
  • The cost can be a barrier for some organisations, but for us it is worth it. Also they are in the process of releasing a less expensive self authoring testing tool.
Mark Fassbender | TrustRadius Reviewer

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes | TrustRadius Reviewer

OpenText Optimost

OpenText Optimost 10.0
Based on 1 answer
We have not only renewed our subscription three years running, but we have added the self authoring tool and are looking to expand the subscription so that we can take advantage of the managed services on a global level.
Mark Fassbender | TrustRadius Reviewer

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson | TrustRadius Reviewer

OpenText Optimost

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh | TrustRadius Reviewer

OpenText Optimost

No score
No answers yet
No answers on this topic

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson | TrustRadius Reviewer

OpenText Optimost

No score
No answers yet
No answers on this topic

Support

Adobe Target

Adobe Target 4.5
Based on 8 answers
Adobe rarely responds before the 3rd or 4th time you attempt to get up with them, and when they do there are many delays, transfers, that typically lead to us solving the issue ourselves in the meantime before they can.
Anonymous | TrustRadius Reviewer

OpenText Optimost

No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick | TrustRadius Reviewer

OpenText Optimost

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick | TrustRadius Reviewer

OpenText Optimost

No score
No answers yet
No answers on this topic

Implementation

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Anonymous | TrustRadius Reviewer

OpenText Optimost

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi | TrustRadius Reviewer

OpenText Optimost

We evaluated Optimost again Adobe's similar offering (Target). The big difference between the two and the reason why BSI choose Autonomy was the managed service aspect. The idea that once the code was deployed on the site IT no longer had to be involved gave my team full ownership of the testing programme. With the Adobe product, the involvement of the internal IT group would have been required to launch each test - and this would have decreased the number of tests we could run each month.Back in the day I also used offermatica/omniture and this too required IT involvement.
Mark Fassbender | TrustRadius Reviewer

Return on Investment

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise | TrustRadius Reviewer

OpenText Optimost

  • Use HP Optimost was the primary driver behind a 40% increase in UK classroom training courses booked online read more details here: http://www.autonomy.com/work/news/details/hsx6767d
  • HP Optimost testing led to a 9% increase in sales by improving the BSI Shop's checkout funnel in 2012
  • HP Optimost is integral to the success of BSI's continuous improvement testing programme
Mark Fassbender | TrustRadius Reviewer

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

OpenText Optimost

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Target
8.4
OpenText Optimost
10.0

Likelihood to Renew

Adobe Target
6.3
OpenText Optimost
10.0

Usability

Adobe Target
1.1
OpenText Optimost

Reliability and Availability

Adobe Target
6.1
OpenText Optimost

Performance

Adobe Target
8.0
OpenText Optimost

Support

Adobe Target
4.5
OpenText Optimost

In-Person Training

Adobe Target
8.1
OpenText Optimost

Online Training

Adobe Target
6.1
OpenText Optimost

Implementation

Adobe Target
7.2
OpenText Optimost

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