Adobe Workfront vs. Zeta Marketing Platform

Workfront enables us to manage all our projects effectively while providing a comprehensive overview of team resources. The Resource Planner helps the team identify their capacity to determine whether they are over- or under-allocated. This information is crucial for project planning and ensuring team members do not experience burnout.

Incentivized

• Good for very basic management of a search program.
• Not good for much else since it is buggy and lacks many features that competitors offer.
• Also may be good for someone who is looking for a low-cost DMS.

Incentivized

• Fosters communication between team members.
• Serves as a virtual "to do list" for me personally - I can track where I am with projects and what there is left to do, and when it's completed.
• Sharing documents between team members that can be updated.

Incentivized

• Good customer service.
• They were flexible in allowing us to access backend data.

Incentivized

• It can sometimes be a bit difficult to keep track of multiple projects
• Hard to include people who do not have a Adobe Workfront account
• I wish there were better notifications around when tasks are removed or you are unassigned from a task

Incentivized

• Buggy!
• Lacks many features competitors offer (like labeling).
• No clear roadmap for the future with their SEM product.

Incentivized

All that I've said already is why. I suppose the clearest way to say it is that at this point? I cannot imagine running the 300+ active projects in eMarketing without AtTask; it simply wouldn't be possible and even more; I wouldn't imagine why we'd try to find an alternative tool when we have one meeting our needs.

Workfront is overly complex, but it is functional as a tool to keep track of projects. It is a shame that sometimes it takes a lot of clicks to find anything. Workfront is slowly modernizing its interface but at the same time, hides certain information away thus making the experience feels worse.

Incentivized

Maintenance is required, but usually after work hours, Some days the proofing tool function is not operational, but this is a new function of the tool that WF is working out. the kinks on. Chrome is the best browser to use the system in and we find Firefox and Explorer lose some view functionality - Gantt Chart, Resource Grid

Incentivized

Workfront's performance has been very good. Everything always feels very fast and snappy in my experience. We have integrated it with custom scripts to create folder structure for media managing our projects. It works very well.

Incentivized

I know that this particular company has it's own Adobe Workfront employee that builds out things they need from the software, and meets with them regularly to troubleshoot. I'm not part of this process, but it's refreshing to see Adobe provide this level of customer service to people, and they're expedient.

Incentivized

It was from my boss, not a rep from AtTask.

The training is very easy to use and you can simply choose the topics included in the course(s) that are most important to your training needs. After each training course, you are tested on what you have learned. If you need a refresher course, they provide Course Catalogs as well as instructor-led courses & workshops.

Most people learn as you go, a lot of this stuff requires trial and error throughout so my suggestion is to provide as much information in the upfront and keep it as simple as possible. You can add other tools and features as you go but everyone should have the basics down so no bad habits can start to develop. Be persistent with everyone, and don't be afraid to correct and talk through steps again so everyone is on the same page

Incentivized

It's been a while since I've used another time and resource management platform, but I would say that Adobe Workfront takes the cake. Its newly refreshed user interface is simple to navigate, whereas other platforms can be quite confusing when "drilling down" on a project. Also, Adobe Workfront has features that I have not seen in other platforms, including collaboration capabilities and the ability to upload a document as proof so it can be reviewed for grammar, consistency, formatting, etc., before being presented or sent to a client.

Incentivized

Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.

Incentivized

As I stated earlier, I didn't have to pay for Workfront myself- I'm a user under a large organization. I know it's not cheap to implement, I don't know how the price scales for a small-business, but I do like the product enough that I'm going to look into it in the future for my own company.

Incentivized

We have been using Workfront for about 3 years. During this time they continue to be a very stable project management system. Workfront's overall scalability is able to handle increased loads of work. When using Workfront for a project management tool for the web team, we store documents, images & video's without any issues. They work with their customer's to provide the best project management system in the market today! I highly recommend Workfront for all project management needs. Workfront strives to deliver unique technology solutions to growing companies!

• It will help teams to manage their workflow and impact on the overall productivity.
• Also, one-stop for the higher management to know [the] status [of] all projects in one go - more visibility, comfort tracking.
• Easy to track what is in backlog for the team and if any individual [is] stuck on a particular task.

Incentivized

• Did push through implementations but was buggy
• Fast UI

Incentivized