AdRoll vs. ClickDimensions

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdRoll
Score 3.1 out of 10
N/A
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
$40
per month
ClickDimensions
Score 6.9 out of 10
N/A
ClickDimensions is an email marketing and marketing automation platform for Microsoft Dynamics CRM. Features include email marketing, web tracking, lead scoring, social discovery, campaign tracking, and form capture.N/A
Pricing
AdRollClickDimensions
Editions & Modules
Essentials
$12
per month
Growth
$25
per month
Starter
Free
No answers on this topic
Offerings
Pricing Offerings
AdRollClickDimensions
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AdRollClickDimensions
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdRoll
6.7
21 Ratings
9% below category average
ClickDimensions
-
Ratings
Data Transfer6.721 Ratings00 Ratings
DSP integration6.815 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdRoll
5.0
44 Ratings
44% below category average
ClickDimensions
-
Ratings
Ad campaign creation2.643 Ratings00 Ratings
Ad deployment8.144 Ratings00 Ratings
Display advertising5.041 Ratings00 Ratings
Ad display and retargeting segmentation5.044 Ratings00 Ratings
Sequence targeting4.626 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdRoll
2.9
44 Ratings
92% below category average
ClickDimensions
-
Ratings
Ad dashboards2.544 Ratings00 Ratings
Ad performance reports2.544 Ratings00 Ratings
Ad conversion tracking4.042 Ratings00 Ratings
Ad attribution reporting2.338 Ratings00 Ratings
Cross-channel ad management3.931 Ratings00 Ratings
Ad forecasting and optimization2.228 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AdRoll
-
Ratings
ClickDimensions
3.9
10 Ratings
66% below category average
WYSIWYG email editor00 Ratings5.38 Ratings
Dynamic content00 Ratings4.010 Ratings
Ability to test dynamic content00 Ratings1.410 Ratings
Landing pages00 Ratings1.710 Ratings
A/B testing00 Ratings3.710 Ratings
Mobile optimization00 Ratings1.710 Ratings
Email deliverability reporting00 Ratings4.610 Ratings
List management00 Ratings6.09 Ratings
Triggered drip sequences00 Ratings6.39 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
AdRoll
-
Ratings
ClickDimensions
4.7
10 Ratings
49% below category average
Lead nurturing automation00 Ratings7.09 Ratings
Lead scoring and grading00 Ratings5.09 Ratings
Data quality management00 Ratings3.08 Ratings
Automated sales alerts and tasks00 Ratings4.07 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
AdRoll
-
Ratings
ClickDimensions
2.5
7 Ratings
101% below category average
Calendaring00 Ratings4.05 Ratings
Event/webinar marketing00 Ratings1.06 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
AdRoll
-
Ratings
ClickDimensions
5.5
3 Ratings
31% below category average
Social sharing and campaigns00 Ratings8.03 Ratings
Social profile integration00 Ratings3.13 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AdRoll
-
Ratings
ClickDimensions
2.6
9 Ratings
97% below category average
Dashboards00 Ratings2.09 Ratings
Standard reports00 Ratings2.09 Ratings
Custom reports00 Ratings3.87 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
AdRoll
-
Ratings
ClickDimensions
4.4
10 Ratings
53% below category average
API00 Ratings1.05 Ratings
Role-based workflow & approvals00 Ratings1.05 Ratings
Customizability00 Ratings2.07 Ratings
Integration with Salesforce.com00 Ratings7.02 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.310 Ratings
Integration with SugarCRM00 Ratings8.02 Ratings
Best Alternatives
AdRollClickDimensions
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
Vbout
Vbout
Score 9.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdRollClickDimensions
Likelihood to Recommend
2.7
(49 ratings)
2.0
(10 ratings)
Likelihood to Renew
7.0
(6 ratings)
9.0
(1 ratings)
Usability
8.0
(6 ratings)
5.0
(3 ratings)
Support Rating
1.3
(6 ratings)
1.0
(2 ratings)
Implementation Rating
8.0
(3 ratings)
-
(0 ratings)
User Testimonials
AdRollClickDimensions
Likelihood to Recommend
NextRoll
Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
Read full review
ClickDimensions
ClickDimensions is great for SMB companies looking for an easy to use, robust platform especially in situations where there are only a few people within the Marketing Department.
Read full review
Pros
NextRoll
  • A customer service rep can help us out with any campaign questions, any time during the work week.
  • The platform has a very transparent platform that provides great detail about analytics of the ads.
  • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
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ClickDimensions
  • The nurture campaign builder was great. Easy to use and to follow along with.
  • The drop and drag editor was easy to use and you could start using it with no training.
  • I always like when a service offers a certification for their product. ClickDimensions training was easy to follow, gave good content/tips/tricks and really helped me learn the platform.
Read full review
Cons
NextRoll
  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
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ClickDimensions
  • Creating lists based on customer email behaviour was technically possible, but in practise nearly impossible
  • Managing customer preferences and subscriptions felt extremely convoluted
  • Interfaces generally not intuitive
  • Reporting was not in the class of competitors
  • Deliverability - seems like in onboarding basic things weren't checked off. We really needed a platform expert to implement.
Read full review
Likelihood to Renew
NextRoll
We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
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ClickDimensions
I see no reason for us to deprecate use at this point. It is important for us as a business to maintain our partnership with them and keep on the pulse of leading technology. ClickDimensions is a marketplace leader for the world of marketing automation, and in coordination with CRM, it's all the more relevant.
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Usability
NextRoll
Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers
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ClickDimensions
I want to stay neutral. It's not that this product doesn't have appealing features or capabilities, it's that they aren't consistent and stable. So you lose data or your data is not accurate. Or some connection fails and the workflow doesn't trigger as it is supposed to, or the visits or clicks or other metrics contain bad data one month, then the next they're back to normal. This company needs to focus on getting their core product right and not on new features.
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Support Rating
NextRoll
We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
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ClickDimensions
You submit a ticket and they will always come back asking for more information. So the next time you try to be proactive and add that information to the original ticket, but then they come back and ask for something else. It gets to the point where you have to believe it is a stall tactic. You ask for more detail into their processes and you get the runaround. 9 times out of ten they will point the finger at Dynamics 365 as the culprit. It is like pulling teeth to get to Tier 2 support and then the questions start all over again, even if you send screenshots.
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Implementation Rating
NextRoll
Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
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ClickDimensions
No answers on this topic
Alternatives Considered
NextRoll
AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.
Read full review
ClickDimensions
Clickdimensions is severely impeded by its integration into Dynamics CRM. Consequently it lacks the Intuitiveness of HubSpot, and the straightforward usability of MailChimp. It is a perfect system if you want to exist entirely within Dynamics, but it requires a high degree of expertise in Dynamics to get maximum value out of it. We're currently migrating to HubSpot, and while the initial integration is proving challenging, I already sense we will be able to deliver a lot more of our marketing goals much more easily, and see an ROI.
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Return on Investment
NextRoll
  • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
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ClickDimensions
  • Tracking Email Engagement by customer is much easier. Real Time Stats/Email Engagement Report already built in.
  • Lead scoring helps develop more qualified leads.
Read full review
ScreenShots

ClickDimensions Screenshots

Screenshot of Create email templates inside Dynamics CRM with our drag and drop email editorScreenshot of Collect contact and lead data through web forms and landing pagesScreenshot of Build multi-channel, automated campaigns using an easy drag and drop interfaceScreenshot of View your marketing performance at a glance right inside DynamicsScreenshot of Use reporting to accurately measure your sales and marketing campaigns