AdRoll vs. GetResponse

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdRoll
Score 2.7 out of 10
N/A
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
$40
per month
GetResponse
Score 8.5 out of 10
N/A
GetResponse is an online marketing platform optimized for use by small businesses. It provides tools which support email marketing, autofunnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs.
$19
per month
Pricing
AdRollGetResponse
Editions & Modules
Essentials
$12
per month
Growth
$25
per month
Starter
Free
FREE
$0
per month Up to 500 contacts
Email Marketing
$19
per month Up to 1,000 contacts
Marketing Automation
$59
per month Up to 1,000 contacts
Ecommerce Marketing
$119
per month Up to 1,000 contacts
MAX and MAX²
Custom (contact sales)
per year
Offerings
Pricing Offerings
AdRollGetResponse
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdRollGetResponse
Top Pros
Top Cons
Features
AdRollGetResponse
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdRoll
6.7
21 Ratings
9% below category average
GetResponse
-
Ratings
Data Transfer6.721 Ratings00 Ratings
DSP integration6.815 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdRoll
4.9
44 Ratings
46% below category average
GetResponse
-
Ratings
Ad campaign creation2.343 Ratings00 Ratings
Ad deployment8.044 Ratings00 Ratings
Display advertising4.841 Ratings00 Ratings
Ad display and retargeting segmentation4.844 Ratings00 Ratings
Sequence targeting4.526 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdRoll
2.7
44 Ratings
97% below category average
GetResponse
-
Ratings
Ad dashboards2.244 Ratings00 Ratings
Ad performance reports2.244 Ratings00 Ratings
Ad conversion tracking3.842 Ratings00 Ratings
Ad attribution reporting2.138 Ratings00 Ratings
Cross-channel ad management3.831 Ratings00 Ratings
Ad forecasting and optimization1.928 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AdRoll
-
Ratings
GetResponse
8.9
22 Ratings
13% above category average
WYSIWYG email editor00 Ratings9.021 Ratings
Dynamic content00 Ratings8.016 Ratings
Ability to test dynamic content00 Ratings8.715 Ratings
Landing pages00 Ratings9.016 Ratings
A/B testing00 Ratings9.019 Ratings
Mobile optimization00 Ratings9.022 Ratings
Email deliverability reporting00 Ratings10.022 Ratings
List management00 Ratings9.021 Ratings
Triggered drip sequences00 Ratings8.217 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
AdRoll
-
Ratings
GetResponse
9.0
1 Ratings
15% above category average
Lead nurturing automation00 Ratings9.01 Ratings
Lead scoring and grading00 Ratings9.01 Ratings
Data quality management00 Ratings9.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
AdRoll
-
Ratings
GetResponse
9.0
1 Ratings
17% above category average
Event/webinar marketing00 Ratings9.01 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
AdRoll
-
Ratings
GetResponse
9.0
1 Ratings
18% above category average
Social profile integration00 Ratings9.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AdRoll
-
Ratings
GetResponse
9.7
22 Ratings
26% above category average
Dashboards00 Ratings10.022 Ratings
Standard reports00 Ratings10.021 Ratings
Custom reports00 Ratings9.016 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
AdRoll
-
Ratings
GetResponse
8.3
1 Ratings
9% above category average
API00 Ratings10.01 Ratings
Customizability00 Ratings9.01 Ratings
Third-party software integrations00 Ratings6.01 Ratings
Best Alternatives
AdRollGetResponse
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Vbout
Vbout
Score 9.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.9 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdRollGetResponse
Likelihood to Recommend
2.4
(49 ratings)
9.0
(24 ratings)
Likelihood to Renew
7.0
(6 ratings)
9.0
(2 ratings)
Usability
8.0
(6 ratings)
-
(0 ratings)
Support Rating
1.2
(6 ratings)
9.0
(1 ratings)
Implementation Rating
8.0
(3 ratings)
-
(0 ratings)
User Testimonials
AdRollGetResponse
Likelihood to Recommend
NextRoll
Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
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GetResponse
GetResponse is perfect for small to medium businesses. For a large business, it certainly could be used in some areas. One example would be for clients that are looking to get started with email marketing. I would not expect it to run a business as Salesforce or Keep. However, GetResponse is robust enough and has a solid suite of tools that would serve a medium or small business quite well. And of course, if a company is just looking for an email marketing solution GetResponse would be ideal. And to go even further, depending on the level of service you use, GetResponse has the potential to do things you might have been using separate tools for. Building funnels, the ability to host webinars, building landing pages. It's all there and it is priced very well.
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Pros
NextRoll
  • A customer service rep can help us out with any campaign questions, any time during the work week.
  • The platform has a very transparent platform that provides great detail about analytics of the ads.
  • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
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GetResponse
  • Email creation—A simple interface and a variety of tools make it easy to create very attractive emails quickly.
  • List building—GetResponse is ideal for setting-up and using any number of segmented lists/
  • Forms and landing pages—These tools are also fairly strong, however, GetResponse (ironically) does not provide responsive forms for mobile, which I would think would be an urgent problem. They have so far not addressed it.
  • Customer support—Customer support via chat and email is strong. It's disappointing the company has pulled the plug on live phone-in support.
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Cons
NextRoll
  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
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GetResponse
  • The email editor is kind of a nightmare. Elements don't move or behave how you'd expect, the font choices are limited and pretty lame, adding new elements is difficult or often impossible... the whole thing feels 5+ years outdated. Buggy, slow, and extremely limited in functionality.
  • The entire UI feels similarly outdated and slow--just seems like GetResponse hasn't kept up with the curve of the market in terms of performance or aesthetics.
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Likelihood to Renew
NextRoll
We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
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GetResponse
As I mentioned before. I believe that the platform is easy to use. Simple and easy process from start to finish. Email efficient and get to the client quickly. Catch errors that would prevent getting to where i need it to go. Overall great experience and would renew without question
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Usability
NextRoll
Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers
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GetResponse
No answers on this topic
Support Rating
NextRoll
We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
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GetResponse
Excellent general support. However, in case of an escalation, their turnaround time over email (follow through) can go higher
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Implementation Rating
NextRoll
Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
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GetResponse
No answers on this topic
Alternatives Considered
NextRoll
AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.
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GetResponse
Not the top of the heap and certainly far from the bottom. GR is arguably one of the best solutions for Home based or small shops. It is out of the box whereas some of the others are not as complete or more difficult to unpack. It lacks some features but over-delivers on others.
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Return on Investment
NextRoll
  • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
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GetResponse
  • Only negative. They cleaned our entire contact list.
  • We had to start over with Get Response. Now that they have forcefully freed us, we'll be redownloading our actual customer and prospect list from our CRM.
  • They will not refund us. We paid for a year and they gave us 5 months. So we are also out $5,000.
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ScreenShots