What users are saying about

AdRoll

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74 Ratings
61 Ratings

AdRoll

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74 Ratings
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Score 7.5 out of 101
61 Ratings
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Score 6.5 out of 101

Add comparison

Likelihood to Recommend

AdRoll

E-commerce sites with a significant amount of SKUs are good candidates for dynamic retargeting on both the web and Facebook. Having the ability to serve these highly relevant ad creatives without having to create them manually, allows for more time spent customizing your strategy around high-value segments/users, rather than using budget on design hours. It is relatively affordable and we have found it to be a better use of budget than other platforms such as Gemini or Outbrain.
Vincent Misiewicz profile photo

Marin Software

It's well suited when you have to integrate it with another data source, like an FTP for example. The dimensions you can assign to campaigns or ad group levels help for easier performance management and reporting.What makes it difficult is that everytime you need to update anything on the account, you can't use the publisher but have to do it through Marin. This makes the whole process very time consuming and causes more mistakes. Also if you have paused anything on the publisher and you don't remember to sync marin after, all changes on the publisher will get lost if you make new changes on marin
No photo available

Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
Marin Software
Data Transfer
AdRoll
7.7
Marin Software
DSP integration
AdRoll
7.4
Marin Software

Ad Campaigns

AdRoll
7.9
Marin Software
Ad campaign creation
AdRoll
8.2
Marin Software
Ad deployment
AdRoll
8.4
Marin Software
Display advertising
AdRoll
8.3
Marin Software
Ad display and retargeting segmentation
AdRoll
8.1
Marin Software
Sequence targeting
AdRoll
6.4
Marin Software

Ad Reporting & Analytics

AdRoll
7.0
Marin Software
Ad dashboards
AdRoll
7.6
Marin Software
Ad performance reports
AdRoll
7.4
Marin Software
Ad conversion tracking
AdRoll
6.5
Marin Software
Ad attribution reporting
AdRoll
6.8
Marin Software
Cross-channel ad management
AdRoll
7.4
Marin Software
Ad forecasting and optimization
AdRoll
6.1
Marin Software

Pros

  • Much easier to set up dynamic retargeting than AdWords
  • Customer service is fairly responsive and is standard with all accounts
  • New reporting features are an upgrade and no longer require use of excessive filters
Vincent Misiewicz profile photo
  • The automated bidding features are great and work very well.
  • Automation of tasks such as adding negative keywords or adding long tails via the search terms report saves a ton of time.
  • Being able to make bulk changes across both AdWords and Bing at the same time.
Vincent Misiewicz profile photo

Cons

  • Setting up visitor segments can be a bit confusing, each time we need to make changes we have to reach out to our AdRoll rep.
  • Needs more integrations. Would like to integrate AdRoll with Pardot and possibly our CRM.
  • I would like our AdRoll rep to reach out to us more often to check in, help with things, or offer best practices to help us get the most out of their solution.
Billy Barker profile photo
  • We have a lot of issues with syncing data from Omniture with our Marin clients. Often times, data will be missing for certain days.
  • Sitelinks are not the easiest to upload and view in Marin.
  • Better download speeds for reporting would help us get more done in a day.
Nikita Patel profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
Marin Software7.6
Based on 23 answers
We're all trained on the platform and love the new features that keep rolling out. Our support staff are awesome.
Noah Omri Levin profile photo

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
Marin Software8.9
Based on 5 answers
Great interface, intuitive processed, helpful support
No photo available

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
Marin Software8.2
Based on 5 answers
Marin software support was always responsive and could easilly look into the account to help solve the problem. IT was very helpful and they would even respond by email or phone whichever you prefer.
No photo available

Online Training

No score
No answers yet
No answers on this topic
Marin Software9.0
Based on 1 answer
Interactive helpful videos, summaries, and quizzes help a user learn the platform in demo-mode. The only challenge was that once you clicked certain buttons per instructions, you couldn't necessarily go back to retake notes without redoing the entire module.
No photo available

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
Marin Software9.8
Based on 5 answers
I think if we had known what we wanted, the implementation would have been perfect. Since we didn't, there was quite a bit of back and forth between ethology and the implementation team at Marin. The process ended up taking a lot longer than we expected it to take, but worked out in the end.
Robert Frost profile photo

Alternatives Considered

Stronger account team. Better dashboards and self-serve features.
Kelly Saux profile photo
Used Kenshoo previously. Much easier to use than Kenshoo. A lot more functions are available and day-to-day tasks can be performed quicker on Marin.
No photo available

Return on Investment

  • Increased are our return on ad spend
  • Decreased our cost per conversions
  • Decreased our threshold for interaction. We have decreased the number of times we must show an ad to user to get them to convert.
Nadalie Dias profile photo
  • Increased employee efficiency through automating repetitive tasks
  • Better ROI through portfolio bidding approach
Zack Schwartz profile photo

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Marin Software

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details