Chose Google Ads
Google is easier to use and has more features. Google also has much more traffic than Microsoft/Bing, so research and performance is usually better with Google, however this may vary.
Product | Rating | Most Used By | Product Summary | Starting Price |
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Adthena | N/A | Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your… | N/A | |
Google Ads | N/A | Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding. | $500 in Ads credit in the first 60 days |
Adthena | Google Ads | |||||||||||||||
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Editions & Modules | No answers on this topic |
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Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Adthena | Google Ads | |
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Considered Both Products | Adthena No answer on this topic | Google Ads |
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Top Cons |
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Ad Campaigns |
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Ad Reporting & Analytics |
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Ad Auctions |
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Adthena | Google Ads | |
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Small Businesses | Nozzle Score 10.0 out of 10 | Serpstat Score 9.6 out of 10 |
Medium-sized Companies | Similarweb Score 8.2 out of 10 | WordStream Score 6.9 out of 10 |
Enterprises | No answers on this topic | Adobe Advertising Cloud Score 8.9 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Adthena | Google Ads | |
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Likelihood to Recommend | 8.0 (3 ratings) | 8.3 (116 ratings) |
Likelihood to Renew | - (0 ratings) | 9.6 (21 ratings) |
Usability | - (0 ratings) | 7.7 (7 ratings) |
Performance | - (0 ratings) | 9.0 (1 ratings) |
Support Rating | 8.0 (1 ratings) | 9.0 (8 ratings) |
Online Training | - (0 ratings) | 9.0 (1 ratings) |
Vendor post-sale | - (0 ratings) | 1.0 (1 ratings) |
Vendor pre-sale | - (0 ratings) | 10.0 (1 ratings) |
Adthena | Google Ads | |
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Likelihood to Recommend | Adthena | Google |
Pros | Adthena | Google |
Cons | Adthena | Google |
Likelihood to Renew | Adthena No answers on this topic | Google |
Usability | Adthena No answers on this topic | Google |
Support Rating | Adthena | Google |
Online Training | Adthena No answers on this topic | Google |
Alternatives Considered | Adthena | Google |
Return on Investment | Adthena | Google |
ScreenShots |