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Agency Analytics vs. LiftMetrix (discontinued) vs. Semrush

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Agency Analytics

    Score8.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. The solution aims to displace spreadsheets and help users grow their agencies, and is presented as an easy-to-use reporting software that just works the way it is needed to. It is available to try out through a 14-day…

    $60

    per month

    LiftMetrix (discontinued)

    Score8.9 out of 10
    N/ASocial media analytics suite LiftMetrix was acquired by Hootsuite in February 2017 and became Hootsuite Impact, a social media analytics tool emphasizing the needs of larger entities and enterprise. The product has since been discontinued.N/A

    Semrush

    Score8.5 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Pricing
    Agency AnalyticsLiftMetrix (discontinued)Semrush
    Editions & Modules
    Freelancer
    $12
    per month per client campaign (minimum 5 client campaigns)
    Agency
    $18
    per month per client campaign (minimum 10 client campaigns)
    Enterprise
    contact for enterprise pricing
    No answers on this topic
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    Offerings
    Pricing Offerings
    Agency AnalyticsLiftMetrix (discontinued)Semrush
    Free Trial
    YesNoYes
    Free/Freemium Version
    NoNoYes
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeOptional
    Additional DetailsWhat is a Client Campaign? A client campaign represents a client (their website and integrations).17% discount for annual pricing.
    More Pricing Information
    Community Pulse
    Agency AnalyticsLiftMetrix (discontinued)Semrush
    Considered Multiple Products
    AgencyAnalytics
    Chose Agency Analytics
    This is my first experience with a tool like Agency Analytics because I don't have a digital marketing background. My background is in sales, but I quickly realized that Agency Analytics is a selling point for prospective and existing clients. We also use Ahrefs and Semrush, …
    Incentivized
    Chose Agency Analytics
    SEMRush for more detailed analysis
    Incentivized
    Chose Agency Analytics
    AgencyAnalytics is our preferred choice after using the above platforms and many others like them. Big or small, expensive or cheap, AgencyAnalytics takes the cake every time!
    Incentivized
    Chose Agency Analytics
    Agency Analytics is a great value. It offers enough tools and features that are very useful, and it's a more affordable platform than other similar tools. It is missing some key depth in both SEO and reporting, which is a shame. It does do a much better job at bring digital …
    Incentivized
    Chose Agency Analytics
    I've used Conductor Searchlight in the past and it's a great tool. Agency Analytics however includes many additional features that are considered premium features in Conductor Searchlight. Agency Analytics bundles features and third party integrations that come standard and the …
    Incentivized
    Discontinued Products
    No answer on this topic
    Semrush
    Chose Semrush
    I believe that both tools offer valuable insights into the digital ecosystem and both are tools that marketers really need to have access to. Semrush was the first SEO tool I really got to know when I started doing digital marketing, and it will probably be a tool I use for …
    Incentivized
    Chose Semrush
    Point by point and task for task, Semrush is the better value.
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    11 Answers
    No answers on this topic
    100%
    Would buy again
    107 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    10 Answers
    No answers on this topic
    98%
    Delivers good value for the price
    95 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    11 Answers
    No answers on this topic
    99%
    Happy with the feature set
    106 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    11 Answers
    No answers on this topic
    99%
    Lived up to sales and marketing promises
    97 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    11 Answers
    No answers on this topic
    99%
    Implementation went as expected
    95 Answers
    Features
    Agency AnalyticsLiftMetrix (discontinued)Semrush
    SEO
    Comparison of SEO features of Agency Analytics and LiftMetrix (discontinued) and Semrush
    Feature
    Agency Analytics
    -
    Ratings
    LiftMetrix (discontinued)
    -
    Ratings
    Semrush
    8.0
    154 Ratings
    4% above category average
    Keyword analysis00 Ratings00 Ratings8.6154 Ratings
    Backlink management00 Ratings00 Ratings8.4147 Ratings
    SERP ranking tracking00 Ratings00 Ratings8.4150 Ratings
    Page grader00 Ratings00 Ratings7.9129 Ratings
    Competitive analysis00 Ratings00 Ratings8.5149 Ratings
    Site audit / diagnostics00 Ratings00 Ratings8.0150 Ratings
    Site recommendations00 Ratings00 Ratings7.7139 Ratings
    Task management00 Ratings00 Ratings6.491 Ratings
    SEO Channels
    Comparison of SEO Channels features of Agency Analytics and LiftMetrix (discontinued) and Semrush
    Feature
    Agency Analytics
    -
    Ratings
    LiftMetrix (discontinued)
    -
    Ratings
    Semrush
    8.2
    140 Ratings
    8% above category average
    Local SEO00 Ratings00 Ratings8.1128 Ratings
    Social SEO00 Ratings00 Ratings8.0106 Ratings
    Mobile SEO00 Ratings00 Ratings8.5113 Ratings
    Global SEO00 Ratings00 Ratings8.1114 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Agency Analytics and LiftMetrix (discontinued) and Semrush
    Feature
    Agency Analytics
    -
    Ratings
    LiftMetrix (discontinued)
    -
    Ratings
    Semrush
    8.4
    125 Ratings
    0% below category average
    Multi-domain support00 Ratings00 Ratings8.1115 Ratings
    Integration with web analytics tools00 Ratings00 Ratings8.7119 Ratings
    Best Alternatives
    Agency AnalyticsLiftMetrix (discontinued)Semrush
    Small Businesses
    TapClicks
    Score8 out of 10
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Supermetrics
    Score9.7 out of 10
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    TrackMaven
    Score8.5 out of 10
    1-Social
    Score5.1 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Agency AnalyticsLiftMetrix (discontinued)Semrush
    Likelihood to Recommend
    10.0
    (16 ratings)
    7.7
    (4 ratings)
    8.2
    (154 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (3 ratings)
    Usability
    -
    (0 ratings)
    -
    (0 ratings)
    8.2
    (10 ratings)
    Availability
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    -
    (0 ratings)
    7.3
    (1 ratings)
    Support Rating
    9.8
    (4 ratings)
    -
    (0 ratings)
    9.9
    (17 ratings)
    Implementation Rating
    -
    (0 ratings)
    -
    (0 ratings)
    7.3
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Agency AnalyticsLiftMetrix (discontinued)Semrush
    Likelihood to Recommend
    AgencyAnalytics
    Agency Analytics has made the overall marketing procedure quite effective, where all the approaches have been brought into a single dashboard for the purpose of easy and quick functionality. [I] highly recommended analytic software for better growth of your company.
    Incentivized
    Read full review
    Discontinued Products
    The free trial is a good option for start-up businesses or nonprofits. You are limited to 3 accounts and 5 scheduled posts, but you can save drafts ahead, then schedule after some are posted. The paid version is nice but higher price point for start-ups. I can't remember if the insights are useful.
    Read full review
    Semrush
    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Incentivized
    Read full review
    Pros
    AgencyAnalytics
    • Agency Analytics has the capability of connecting with web analytical solutions.
    • Besides, the application conducts both local and global SEO, perfecting the ranking of our company.
    • The tool facilitates the black-link management for SEO purposes.
    • Lastly, the customer support addresses all problems that clients face daily.
    Incentivized
    Read full review
    Discontinued Products
    • Custom filter comparisons
    • organic vs paid insights
    • easy to digest suggestions moving forward
    Incentivized
    Read full review
    Semrush
    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review
    Cons
    AgencyAnalytics
    • Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously.
    • Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor.
    • Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only.
    • Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner.
    Incentivized
    Read full review
    Discontinued Products
    • The tagging feature could be improved. It currently does not map well to Hootsuite Enterprise's publishing dashboard and requires manually mapping on the back end to connect the two systems.
    • We pay separately for Hootsuite Ads. Hootsuite Impact could better integrate with the Ads platform to get a holistic view of paid and free campaigns.
    • There are a lot of different sections in the platform--for recommendations, insights, dashboards, etc. You can also search things by saving filtered searches and applying those filters to other areas of the platform. How these things work together isn't always clear or intuitive.
    Incentivized
    Read full review
    Semrush
    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review
    Likelihood to Renew
    AgencyAnalytics
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Semrush
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Incentivized
    Read full review
    Usability
    AgencyAnalytics
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Semrush
    The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
    Incentivized
    Read full review
    Reliability and Availability
    AgencyAnalytics
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Semrush
    Semrush available when you need it!
    Read full review
    Performance
    AgencyAnalytics
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Semrush
    SemRush performs well with few errors!
    Read full review
    Support Rating
    AgencyAnalytics
    They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Semrush
    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review
    Implementation Rating
    AgencyAnalytics
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Semrush
    I did it by myself and do not have a comment!
    Read full review
    Alternatives Considered
    AgencyAnalytics
    This is my first experience with a tool like Agency Analytics because I don't have a digital marketing background. My background is in sales, but I quickly realized that Agency Analytics is a selling point for prospective and existing clients. We also use Ahrefs and Semrush, but having access to AA is extremely valuable.
    Incentivized
    Read full review
    Discontinued Products
    Hootsuite Impact is far easy to use, both in setup and in pulling reports, than Adobe Social was for us. The visualizations make data far easier to read, and being able to quickly filter through mentions has helped us to be more nimble when pulling reports.
    Incentivized
    Read full review
    Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Incentivized
    Read full review
    Scalability
    AgencyAnalytics
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Semrush
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review
    Return on Investment
    AgencyAnalytics
    • For a small to medium size agency, the $79/month cost is reasonable, allowing for unlimited users, 10 campaigns included, and 1,000 keywords tracked.
    • It is something we can easily build into our pricing model.
    • If more is needed, the platform can scale, allowing for more keyword tracking, more campaigns, etc.
    Incentivized
    Read full review
    Discontinued Products
    • The time savings for posting has positive ROI by adding leverage.
    • They send emails offering a free upgrade trial but didn't say it was only for first-time users. When I tried that, they charged me for the whole year. Luckily they did refund the cost ($588) and moved back to the free version. That was a shock to see on my card.
    • This was a helpful step for my business.
    Read full review
    Semrush
    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Incentivized
    Read full review
    ScreenShots

    Agency Analytics Screenshots

    Screenshot of Digital marketing dashboardScreenshot of Facebook analytics dashboardScreenshot of Google Analytics reportScreenshot of Integration pageScreenshot of White label page