What users are saying about

SEMRush

Top Rated
149 Ratings

Agency Analytics

8 Ratings
Score 8.5 out of 101

SEMRush

Top Rated
149 Ratings
Score 8.8 out of 101

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Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

SEMRush

SEMRush is very well suited for anybody looking to do keyword research and keep an eye on their site's organic/paid health/traffic. For raw search/keyword research it is my favorite tool on the market, especially for the price. For those looking to mine backlinks and that are more focused on growing a backlink portfolio, a tool such as Ahrefs would be more appropriate as it's competitive analysis across all dimensions and it's backlink indexing is much more robust.
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Feature Rating Comparison

SEO

Agency Analytics
7.9
SEMRush
7.7
Backlink management
Agency Analytics
8.3
SEMRush
7.0
SERP ranking tracking
Agency Analytics
9.7
SEMRush
8.0
Page grader
Agency Analytics
7.0
SEMRush
7.4
Competitive analysis
Agency Analytics
7.5
SEMRush
8.5
Site audit / diagnostics
Agency Analytics
8.0
SEMRush
8.0
Site recommendations
Agency Analytics
7.1
SEMRush
7.2
Keyword analysis
Agency Analytics
SEMRush
9.0
Task management
Agency Analytics
SEMRush
6.3

SEO Channels

Agency Analytics
8.5
SEMRush
7.0
Local SEO
Agency Analytics
8.7
SEMRush
6.9
Global SEO
Agency Analytics
8.3
SEMRush
8.1
Social SEO
Agency Analytics
SEMRush
6.1
Mobile SEO
Agency Analytics
SEMRush
6.8

SEO Platform & Account Management

Agency Analytics
10.0
SEMRush
8.2
Integration with web analytics tools
Agency Analytics
10.0
SEMRush
8.2
Multi-domain support
Agency Analytics
SEMRush
8.2

Pros

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson profile photo
  • The ability to crawl every tiny detail of a website is great. Not only that, but SEMRush breaks down problems by Errors, Warnings, and Notices. By prioritizing technical issues and content needs, it makes it very easy to know where to start optimizing a site.
  • The competitor analysis feature in SEMRush is extremely robust. In fact, we switched to SEMRush from another program specifically for how robust the competition feature is.
  • SEMRush covers a wide range of needs. If you need social media insights and a tool to schedule content, this does it. If you need comprehensive website audits, it does that too. From keyword tracking to backlink audits, this tool has everything.
  • The report builder feature is extremely helpful. It allows you to drag and drop certain features from your project and build out a report.
No photo available

Cons

  • More granular control over each module.
  • Ability to limit the number of results in each module. For Facebook results, for example, we get multiple pages of results when I'd prefer to just include top 10 or top 20, etc. Not every single one.
  • Faster report generation.
Gene Sower profile photo
  • (Aggregated) Project level reporting and annotation
  • Interface and API speed
  • Correlation of actions/status (competitive/search engine/internal) with SEO changes (position, visibility, etc.)
  • Aggregated program common task identification and prioritization (e.g. how to find template issues from boilerplate from unique)
  • Internal link juice analysis for enterprise
Marston Gould profile photo

Usability

No score
No answers yet
No answers on this topic
SEMRush8.0
Based on 1 answer
The reason I just gave it a 8 was the fact that it could be a little better with the UX/UI, as someone who is not aware of SEM/SEO terms can get lost in the tool. The tool itself has a deep learning curve which is not bad but the layout can be improved to make it easy to use.
Rahul Agarwal profile photo

Support

No score
No answers yet
No answers on this topic
SEMRush10.0
Based on 1 answer
They are always ready and willing to help
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Alternatives Considered

We stopped using RavenTools because the report rendering was ridiculously slow.
Gene Sower profile photo
SEMRush is a sort of one-stop-shop for SEO and SEM purposes. Moz is a great tool for website evaluations and backlink pursuit, but it is limited in its ability to actually make marked improvements to your website. Buffer is a great social media management tool, but it has absolutely no website facing assistance. SEMRush contains everything that both tools have, without sacrificing any functionality.
Jeffrey Smith profile photo

Return on Investment

  • Quickly allows me to see the effectiveness of our digital efforts.
  • Allows us to see and react to situations where we are regressing in our efforts.
  • Allows us to see opportunities for improvement. As we make these changes, we find our conversion goes up.
Jason Montoya profile photo
  • Positive - necessary for some of my services
  • Positive a good way to ensure everything is OK
  • Negative - quite expensive
Brice Delhome profile photo

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

SEMRush

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
SEMRush Editions & Modules
SEMRush
Additional Pricing Details