Agorapulse vs. Iconosquare

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agorapulse
Score 7.4 out of 10
Mid-Size Companies (51-1,000 employees)
Agorapulse is a social media management tool that aims to help mid-sized businesses and agencies better manage their Facebook, Twitter, TikTok, Instagram, LinkedIn, and YouTube activity. This social media management tool allows users to post content, engage with their community, and download reports from a single dashboard that is designed to be intuitive. Conversations are captured with the inbox -- depending on the social network, it captures comments, mentions, direct/private…
$49
per user
Iconosquare
Score 7.5 out of 10
N/A
"Iconosquare is a social media analytics and management platform helping brands and Agencies with in-depth reporting and analysis for Instagram, Facebook, Twitter, LinkedIn, and TikTok." Iconosquare's social media analytics aim to enable users to: Make strategic decisions for Instagram, Facebook and Twitter based on concrete data; Build a brand using statistics; Save time with content scheduling, in-depth…
$29
per month
Pricing
AgorapulseIconosquare
Editions & Modules
Custom
$0
Standard
$49
per user
Professional
$79
per user
Advanced
$119
per user
Single
$29
per month per user
Team
$49
per month
Custom
Contact Us
per month
Offerings
Pricing Offerings
AgorapulseIconosquare
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAll plans are free for 30 days. **Standard plan: 10 social profiles, per user pricing **Professional plan: 15 social profiles, per user pricing **Advanced plan: 20 social profiles, per user pricing
More Pricing Information
Community Pulse
AgorapulseIconosquare
Considered Both Products
Agorapulse
Chose Agorapulse
After testing all of these other tools, Agorapulse was our easy favorite. The interface is really intuitive and easy to understand, which was really important for us, as we wanted to hit the ground running and have the ability for various marketing team members to utilize it. …
Chose Agorapulse
Price is competitive. Social inbox is the most important aspect. we love the moderation rules.
Chose Agorapulse
We have worked with Iconsquare for a long time, and it is an excellent tool especially for Instagram. However, AgoraPulse turns out to be more complete; it greatly improves the team workflow and allows downloading the reports [that are] perfectly editable!!
Chose Agorapulse
The customer service component of Agora Pulse out does all other social listening products I have used. They are extremely efficient and respond in a timely manner. Their how to videos and articles are fantastic for training up new staff members as well.
Chose Agorapulse
We did an extensive analysis of software products and some of AgoraPulse's features tipped us.
Chose Agorapulse
The Instagram comments and hashtag monitoring is the best thing that AgoraPulse has. I can delete all the spams directly from AgoraPulse without having to open my Instagram account.
Iconosquare

No answer on this topic

Top Pros
Top Cons
Features
AgorapulseIconosquare
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Agorapulse
8.9
181 Ratings
14% above category average
Iconosquare
-
Ratings
Boolean keyword searches9.8151 Ratings00 Ratings
Filtering out noise/spam8.7153 Ratings00 Ratings
Broad channel coverage8.22 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Agorapulse
8.9
250 Ratings
10% above category average
Iconosquare
-
Ratings
Content planning and scheduling9.8247 Ratings00 Ratings
Audience targeting9.7160 Ratings00 Ratings
Content optimization7.31 Ratings00 Ratings
Workflow management8.9210 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Agorapulse
8.6
245 Ratings
5% above category average
Iconosquare
-
Ratings
Automated routing and prioritization7.942 Ratings00 Ratings
Customer interaction histories8.9222 Ratings00 Ratings
Bulk actions8.9203 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Agorapulse
7.5
142 Ratings
4% below category average
Iconosquare
-
Ratings
Lead generation7.3110 Ratings00 Ratings
Content marketing7.98 Ratings00 Ratings
Paid media management8.21 Ratings00 Ratings
Campaigns and promotions6.8119 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Agorapulse
9.1
255 Ratings
6% above category average
Iconosquare
-
Ratings
Twitter9.5228 Ratings00 Ratings
Facebook9.8255 Ratings00 Ratings
LinkedIn9.8104 Ratings00 Ratings
Google+7.85 Ratings00 Ratings
Instagram9.8241 Ratings00 Ratings
Pinterest9.11 Ratings00 Ratings
YouTube8.227 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Agorapulse
9.5
229 Ratings
18% above category average
Iconosquare
-
Ratings
Campaign success analytics9.8198 Ratings00 Ratings
Real-time tracking9.9195 Ratings00 Ratings
Competitor analysis8.8161 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Agorapulse
9.3
244 Ratings
13% above category average
Iconosquare
-
Ratings
Role-based user permissions & privileges9.8228 Ratings00 Ratings
Mobile access8.9215 Ratings00 Ratings
Best Alternatives
AgorapulseIconosquare
Small Businesses
Publer
Publer
Score 9.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
1-Social
1-Social
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AgorapulseIconosquare
Likelihood to Recommend
9.8
(342 ratings)
8.0
(9 ratings)
Likelihood to Renew
9.1
(87 ratings)
-
(0 ratings)
Usability
8.6
(66 ratings)
-
(0 ratings)
Availability
9.1
(3 ratings)
-
(0 ratings)
Performance
8.2
(2 ratings)
-
(0 ratings)
Support Rating
8.7
(69 ratings)
9.4
(3 ratings)
Online Training
9.1
(2 ratings)
-
(0 ratings)
Implementation Rating
8.3
(6 ratings)
-
(0 ratings)
Configurability
7.3
(2 ratings)
-
(0 ratings)
Product Scalability
4.6
(2 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
AgorapulseIconosquare
Likelihood to Recommend
Agorapulse
Agorapulse has been a huge benefit to us as a business and is the most comprehensive platform we've used, having previously been with Hootsuite and ContentCal. It is likely to be better for companies that are managing multiple social profiles and want to consolidate these into one manageable platform. Given the amount of features it provides, it might not be suitable for individuals. The reporting is a fantastic part of the platform, which includes brand awareness for certain profiles, the best time to post for engagement, and details that all help with strategising. The inbuilt link shortening and tracking is useful, we've set this up and need to explore its capabilities further. Overall, we would recommend Agorapulse and it's a great asset to our business.
Read full review
Tripnity (ICONOSQUARE)
A good match for someone looking into Iconosquare would be a social media manager looking to streamline their analytics process. It is for someone who may be pulling these numbers manually and wants a centralized location to pull numbers across platforms. Iconosquare also allows you to schedule your content, which provides another one-stop shop. Where it would be less suited is someone who may not use more than one social platform.
Read full review
Pros
Agorapulse
  • Calendar sharing - great for internal and external approval
  • Community management - it means we can keep on top of engagement for all of our clients in one place
  • Report - it's really useful for us to be able to create such in depth reports that we can use internally but also share with clients so they can see the results of what we are doing
Read full review
Tripnity (ICONOSQUARE)
  • Provides in-depth analytics on engagement.
  • Provides in-depth analytics on consistencies among your follower base.
  • Provides insight into ways to grow your followership and refine your content.
Read full review
Cons
Agorapulse
  • Would love to have a draft feature. We often don't schedule things until the assets are ready, or use a placeholder image and swap them afterwards
  • Editing posts intended for multiple channels is not as easy as scheduling them in the first place. I would love to edit and have the same menu I do as when I'm scheduling where I have my base text and then the adjusted text for each social media. It's rare that something I've planned to be a similar post across channels, needs editing, but only for one of those channels. e.g. Correcting mistakes or changing strategies.
  • Currently, I export the analytics and put it in a Google Sheet where I have more control over the data, which I love. For me to use the Agora Reports system, I would need substantial features like comparing metrics in the same charts, using direct line charts instead of smoothed (smoothed charts look nice, but just obfuscate data), separating out paid growth, etc. It's probably too large an ask for what Agora is trying to provide, which is why the export tool is very useful.
  • While I'm talking about it, a slight bug with the export tool is that when you export two things in quick succession, it just sends a duplicate of the first report via email. I'll export a CSV of Global data and then a CSV of Content, and if I do it too quickly, it doubles up the Global data and I don't get the Content until I resend.
  • More specific filtering for listening. Sometimes someone has our brand in their name and we get ALL of their content. We have to add each user like this to the filter instead of being able to filter out usernames that contain it.
Read full review
Tripnity (ICONOSQUARE)
  • Manipulating data can be difficult.
  • Paid and organic posts couldn't be separated.
  • Tracking story posts you wanted to group is messy.
Read full review
Likelihood to Renew
Agorapulse
The decision has been made. It's time to get to work--no steps back. I feel confident this product is well suited to help me make progress. I want to get down business and utilize the functionality of this product to meet my marketing goals. I feel very comfortable with the choice I have made.
Read full review
Tripnity (ICONOSQUARE)
No answers on this topic
Usability
Agorapulse
Any time I onboard a new team member, they are very quick to adapt to Agora's user interface and therefore require a very quick onboarding process from me, which is a massive plus. While I think having an all-in-one platform would be ideal, there is something to be said about only having a few bells and whistle so that my team can focus on what is most important to us and our clients, content
Read full review
Tripnity (ICONOSQUARE)
No answers on this topic
Reliability and Availability
Agorapulse
Agorapulse occasionally has outages or shuts down. It never interferes with my use of the application or any of my posts
Read full review
Tripnity (ICONOSQUARE)
No answers on this topic
Performance
Agorapulse
Agorapulse has generally had great performance. Occasionally I have issues with my videos being posted on Instagram. I still am not sure why. the format of the videos is the same as the videos that are going through.
Read full review
Tripnity (ICONOSQUARE)
No answers on this topic
Support Rating
Agorapulse
The support from Agorapulse is excellent. Any time we have made contact they have been quick to reply, and given added extra information to help. The initial sales experience was also good. Not pushy like a lot of other companies, more that they would like to help. And they certainly did for us at a difficult time which built a fantastic relationship with us from the very start. Communication is great too, with just the right amount of emails and updates. Overall we feel that they genuinely care about their clients and users.
Read full review
Tripnity (ICONOSQUARE)
We never had a problem with customer support, nor really needed it. The UX of the site was easy to follow and simple to use.
Read full review
In-Person Training
Agorapulse
I did not train in person
Read full review
Tripnity (ICONOSQUARE)
No answers on this topic
Online Training
Agorapulse
The staff walked me through the whole platform and asked me if I had any questions. They were very helpful in answering any questions I had.
Read full review
Tripnity (ICONOSQUARE)
No answers on this topic
Implementation Rating
Agorapulse
Be sure of the game play mechanics you need to achieve your objectives, it will help significantly in setting up the game and creating the assets
Read full review
Tripnity (ICONOSQUARE)
No answers on this topic
Alternatives Considered
Agorapulse
Want to post the same content on different profiles? Don't duplicate your posts, you can just select what platform to post them onto! You can even change around the copy/hashtags/etc to optimize the posts for each platform.
Read full review
Tripnity (ICONOSQUARE)
We focus primarily on Instagram with our social media strategy, so Iconosquare delivers the best experience by far for that platform
Read full review
Scalability
Agorapulse
I'm not sure I understand what is meant by scalability.
Read full review
Tripnity (ICONOSQUARE)
No answers on this topic
Return on Investment
Agorapulse
  • It has saved our company a lot of time digging through all different social medias to be responsive to consumers
  • It has helped us be more responsive to prospects, so better lead generation
  • Agorapulse allows us to be in touch quicker with our prospects, meaning better lead to appointment generation as well.
Read full review
Tripnity (ICONOSQUARE)
  • It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights
  • The graphs are easy for us to send to clients as they are not very complex or complicated to read
  • There have been no issues or errors with retrieving data with a quick turnaround.
Read full review
ScreenShots

Agorapulse Screenshots

Screenshot of Through a bulk or one-by-one upload, queued content can be organized into categories that make sense for the business and content strategy. Download a CSV of the queued content to share with teammates or clients.Screenshot of Agorapulse's reports helps to discover trends in a company's social media performance and offers actionable tips to optimize its social presence.Screenshot of The tool's built-in CRM keeps track of fans and followers (and detractors).Screenshot of Agorapulse's reports helps to discover trends in a company's social media performance and offers actionable tips to optimize its social presence.Screenshot of A drag-and-drop calendar displays at glance published, scheduled, queued, and assigned content. Hovering on a date instantly creates content for that day.Screenshot of The Agorapulse  inbox captures incoming conversations for each social profile. Users can get CRM data on who is sending messages, and send them a saved reply or assign the conversation to a teammate.

Iconosquare Screenshots

Screenshot of Performance analytics overviewScreenshot of Media ViewerScreenshot of Industry BenchmarkScreenshot of Competitor trackingScreenshot of Schedule postsScreenshot of Comments management