Agorapulse vs Iconosquare

Likelihood to Recommend

If you are managing social media for other businesses, you need AgoraPulse. If you only have your own business and you only have one page per social media platform, I wouldn't spend the money on it.

Read full review

Jennifer Herring

Owner

Slated Social Media ManagementMarketing and Advertising, 1-10 employees

View all 214 answers on this topic

Iconosquare is excellent for social media (specifically Instagram and Facebook) analytics. The competitor analysis and engagement metrics really give you an all in one dashboard for those accounts. The one thing it will not do well is handle publishing of posts, but this is largely because Instagram has shut down their API to allow less and less access. You used to be able to follow accounts, find influencers, and comment through Iconosquare, but it has lost that ability due to the Instagram API changes. That being said, for Instagram, even Hootsuite struggles with publishing, and that does not have near the amount of analytics that Iconosquare does

Read full review

Verified User

Professional in Marketing

Mechanical or Industrial Engineering Company, 51-200 employees

View all 3 answers on this topic

Feature Rating Comparison

Agorapulse

8.1

Iconosquare

—

Boolean keyword searches

7.8

—

Filtering out noise/spam

7.2

—

Sentiment analysis

9.1

—

Broad channel coverage

8.5

—

Agorapulse

8.1

Iconosquare

—

Content planning and scheduling

8.8

—

Audience targeting

6.7

—

Content optimization

9.1

—

Workflow management

7.9

—

Agorapulse

7.5

Iconosquare

—

Automated routing and prioritization

6.4

—

Customer interaction histories

8.4

—

Bulk actions

7.9

—

Agorapulse

7.6

Iconosquare

—

Lead generation

6.6

—

Content marketing

9.1

—

Paid media management

8.2

—

Campaigns and promotions

6.7

—

Agorapulse

8.2

Iconosquare

—

Twitter

9.0

—

Facebook

8.9

—

LinkedIn

7.4

—

Instagram

7.7

—

Agorapulse

7.3

Iconosquare

—

Campaign success analytics

7.7

—

Real-time tracking

7.3

—

Competitor analysis

6.9

—

Agorapulse

7.4

Iconosquare

—

Role-based user permissions & privileges

8.3

—

Mobile access

6.6

—

Pros

The interface is especially clean and easy to navigate.
Notifications are easy to see and find.
Scrolling through collected data and interpreting information is simple.
Toggling between platforms for similar information is straightforward.

Read full review

Alexandria Schultz

Social Media Manager

Lumberyard MTBSports, 11-50 employees

View all 214 answers on this topic

Competitor Analysis
Social Media Analytics
Social Listening

Read full review

Verified User

Professional in Marketing

Mechanical or Industrial Engineering Company, 51-200 employees

View all 3 answers on this topic

Cons

Expansions into other social networks such as Instagram Story or Snapchat
Bit.ly shortening on the Facebook publishing, and in-app Instagram main link changing would be incredibly helpful.
Bit.ly API and analytic integrations would be helpful.

Read full review

Joey McNamara

Social Media Specialist

University of Louisiana at MonroeHigher Education, 1001-5000 employees

View all 214 answers on this topic

Instagram Post Management (this is largely an Instagram API fault)
Comment Tracking
Instagram Publishing

Read full review

Verified User

Professional in Marketing

Mechanical or Industrial Engineering Company, 51-200 employees

View all 3 answers on this topic

Likelihood to Renew

Agorapulse 8.1

Based on 85 answers

AgoraPulse does what it's needed to do, is cheaper than the competition, is easier to use and manage, has better reporting and has a roadmap of improvements which will add to its value.

Read full review

Mike Gillan

ICT Manager

Citizens Advice and Rights FifePhilanthropy, 51-200 employees

View all 85 answers on this topic

No score

No answers yet

No answers on this topic

Ask the community to sound off

Usability

Agorapulse 9.0

Based on 8 answers

Because it is very easy and simple to use.

Read full review

Lauren Melnick

Social Media Manager

Global Vision InternationalLeisure, Travel & Tourism, 51-200 employees

View all 8 answers on this topic

No score

No answers yet

No answers on this topic

Ask the community to sound off

Support

Agorapulse 9.2

Based on 9 answers

It's just excellent all around. Everyone is friendly and professional. Everyone seems empowered to make decisions and get things done. The communication is great.

Read full review

Kris White

Hotel Social Media Consultant

White Sun MediaOnline Media, 1-10 employees

View all 9 answers on this topic

No score

No answers yet

No answers on this topic

Ask the community to sound off

Implementation

Agorapulse 9.1

Based on 4 answers

Be sure of the game play mechanics you need to achieve your objectives, it will help significantly in setting up the game and creating the assets

Read full review

Marianne Ho

Head of Marketing

Save22Internet, 11-50 employees

View all 4 answers on this topic

No score

No answers yet

No answers on this topic

Ask the community to sound off

Alternatives Considered

To be quite honest, we tried Agorapulse first and liked it so much we decided to go with Agorapulse almost immediately. Ease of use, accessible and easily obtainable analytics were the selling points.Tried Hootsuite but it really did not match up in comparison. Did not like the analytics, and the multiple column social engagement panel was difficult to navigate and hard to learn.We wanted to go with Sprout Social, but it was too expensive for our budget.

Read full review

Joey McNamara

Social Media Specialist

University of Louisiana at MonroeHigher Education, 1001-5000 employees

View all 214 answers on this topic

Iconosquare is definitely the easiest platform to read and has the most simple user interface in my opinion. Social Report definitely has more metrics you can use and more platforms to pair to gain more insights, yet the interface is outdated and harder for junior employees to comprehend in my opinion

Read full review

Kelcey Zacarese

Analytics Manager, Social

Havas FormulaMarketing and Advertising, 51-200 employees

View all 3 answers on this topic

Return on Investment

Increased employee efficiency. Being able to see the setup saves a lot of time, especially if you're going for a very customised contest page.

Read full review

Marianne Ho

Head of Marketing

Save22Internet, 11-50 employees

View all 214 answers on this topic

It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights
The graphs are easy for us to send to clients as they are not very complex or complicated to read
There have been no issues or errors with retrieving data with a quick turnaround.

Read full review

Kelcey Zacarese

Analytics Manager, Social

Havas FormulaMarketing and Advertising, 51-200 employees

View all 3 answers on this topic

Likelihood to Recommend

Agorapulse

Iconosquare

Feature Rating Comparison

Boolean keyword searches

Filtering out noise/spam

Sentiment analysis

Broad channel coverage

Content planning and scheduling

Audience targeting

Content optimization

Workflow management

Automated routing and prioritization

Customer interaction histories

Bulk actions

Lead generation

Content marketing

Paid media management

Campaigns and promotions

Twitter

Facebook

LinkedIn

Instagram

Campaign success analytics

Real-time tracking

Competitor analysis

Role-based user permissions & privileges

Mobile access

Pros

Agorapulse

Iconosquare

Cons

Agorapulse

Iconosquare

Likelihood to Renew

Agorapulse

Iconosquare

Usability

Agorapulse

Iconosquare

Support

Agorapulse

Iconosquare

Implementation

Agorapulse

Iconosquare

Alternatives Considered

Agorapulse

Iconosquare

Return on Investment

Agorapulse

Iconosquare

Screenshots

Agorapulse

Iconosquare

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Agorapulse Editions & Modules

Edition

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Iconosquare Editions & Modules

Additional Pricing Details

Rating Summary

Add comparison