Agorapulse is a social media management tool that aims to help mid-sized businesses and agencies better manage their Facebook, Twitter, TikTok, Instagram, LinkedIn, and YouTube activity. This social media management tool allows users to post content, engage with their community, and download reports from a single dashboard that is designed to be intuitive. Conversations are captured with the inbox -- depending on the social network, it captures comments, mentions, direct/private…
$49
per user
Iconosquare
Score 5.6 out of 10
N/A
"Iconosquare is a social media analytics and management platform helping brands and Agencies with in-depth reporting and analysis for Instagram, Facebook, Twitter, LinkedIn, and TikTok." Iconosquare's social media analytics aim to enable users to: Make strategic decisions for Instagram, Facebook and Twitter based on concrete data; Build a brand using statistics; Save time with content scheduling, in-depth…
$29
per month
Pricing
Agorapulse
Iconosquare
Editions & Modules
Standard
$99
up to 10 profiles
Professional
$149
up to 10 profiles
Advanced
$199
per month up to 10 profiles
Custom
Custom Pricing
Single
$29
per month per user
Team
$49
per month
Custom
Contact Us
per month
Offerings
Pricing Offerings
Agorapulse
Iconosquare
Free Trial
Yes
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
All plans are free for 30 days.
Additional profiles cost $15/profile.
After testing all of these other tools, Agorapulse was our easy favorite. The interface is really intuitive and easy to understand, which was really important for us, as we wanted to hit the ground running and have the ability for various marketing team members to utilize it. …
We have worked with Iconsquare for a long time, and it is an excellent tool especially for Instagram. However, AgoraPulse turns out to be more complete; it greatly improves the team workflow and allows downloading the reports [that are] perfectly editable!!
The customer service component of Agora Pulse out does all other social listening products I have used. They are extremely efficient and respond in a timely manner. Their how to videos and articles are fantastic for training up new staff members as well.
The Instagram comments and hashtag monitoring is the best thing that AgoraPulse has. I can delete all the spams directly from AgoraPulse without having to open my Instagram account.
Iconosquare
No answer on this topic
Features
Agorapulse
Iconosquare
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Agorapulse
9.3
182 Ratings
20% above category average
Iconosquare
-
Ratings
Boolean keyword searches
10.0152 Ratings
00 Ratings
Filtering out noise/spam
9.9154 Ratings
00 Ratings
Broad channel coverage
8.22 Ratings
00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Agorapulse
9.0
251 Ratings
11% above category average
Iconosquare
-
Ratings
Content planning and scheduling
10.0248 Ratings
00 Ratings
Audience targeting
8.9160 Ratings
00 Ratings
Content optimization
7.31 Ratings
00 Ratings
Workflow management
9.9211 Ratings
00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Agorapulse
9.1
246 Ratings
11% above category average
Iconosquare
-
Ratings
Automated routing and prioritization
7.443 Ratings
00 Ratings
Customer interaction histories
9.9223 Ratings
00 Ratings
Bulk actions
9.9204 Ratings
00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Agorapulse
7.6
142 Ratings
1% below category average
Iconosquare
-
Ratings
Lead generation
7.4110 Ratings
00 Ratings
Content marketing
7.98 Ratings
00 Ratings
Paid media management
8.21 Ratings
00 Ratings
Campaigns and promotions
6.9119 Ratings
00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Agorapulse
9.2
256 Ratings
9% above category average
Iconosquare
-
Ratings
Twitter
9.9229 Ratings
00 Ratings
Facebook
10.0256 Ratings
00 Ratings
LinkedIn
9.4104 Ratings
00 Ratings
Google+
7.25 Ratings
00 Ratings
Instagram
10.0242 Ratings
00 Ratings
Pinterest
9.11 Ratings
00 Ratings
YouTube
9.128 Ratings
00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Agorapulse
5.1
230 Ratings
42% below category average
Iconosquare
-
Ratings
Campaign success analytics
5.3199 Ratings
00 Ratings
Real-time tracking
1.5196 Ratings
00 Ratings
Competitor analysis
8.5161 Ratings
00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Agorapulse has been a huge benefit to us as a business and is the most comprehensive platform we've used, having previously been with Hootsuite and ContentCal. It is likely to be better for companies that are managing multiple social profiles and want to consolidate these into one manageable platform. Given the amount of features it provides, it might not be suitable for individuals. The reporting is a fantastic part of the platform, which includes brand awareness for certain profiles, the best time to post for engagement, and details that all help with strategising. The inbuilt link shortening and tracking is useful, we've set this up and need to explore its capabilities further. Overall, we would recommend Agorapulse and it's a great asset to our business.
A good match for someone looking into Iconosquare would be a social media manager looking to streamline their analytics process. It is for someone who may be pulling these numbers manually and wants a centralized location to pull numbers across platforms. Iconosquare also allows you to schedule your content, which provides another one-stop shop. Where it would be less suited is someone who may not use more than one social platform.
Calendar sharing - great for internal and external approval
Community management - it means we can keep on top of engagement for all of our clients in one place
Report - it's really useful for us to be able to create such in depth reports that we can use internally but also share with clients so they can see the results of what we are doing
Would love to have a draft feature. We often don't schedule things until the assets are ready, or use a placeholder image and swap them afterwards
Editing posts intended for multiple channels is not as easy as scheduling them in the first place. I would love to edit and have the same menu I do as when I'm scheduling where I have my base text and then the adjusted text for each social media. It's rare that something I've planned to be a similar post across channels, needs editing, but only for one of those channels. e.g. Correcting mistakes or changing strategies.
Currently, I export the analytics and put it in a Google Sheet where I have more control over the data, which I love. For me to use the Agora Reports system, I would need substantial features like comparing metrics in the same charts, using direct line charts instead of smoothed (smoothed charts look nice, but just obfuscate data), separating out paid growth, etc. It's probably too large an ask for what Agora is trying to provide, which is why the export tool is very useful.
While I'm talking about it, a slight bug with the export tool is that when you export two things in quick succession, it just sends a duplicate of the first report via email. I'll export a CSV of Global data and then a CSV of Content, and if I do it too quickly, it doubles up the Global data and I don't get the Content until I resend.
More specific filtering for listening. Sometimes someone has our brand in their name and we get ALL of their content. We have to add each user like this to the filter instead of being able to filter out usernames that contain it.
The decision has been made. It's time to get to work--no steps back. I feel confident this product is well suited to help me make progress. I want to get down business and utilize the functionality of this product to meet my marketing goals. I feel very comfortable with the choice I have made.
Any time I onboard a new team member, they are very quick to adapt to Agora's user interface and therefore require a very quick onboarding process from me, which is a massive plus. While I think having an all-in-one platform would be ideal, there is something to be said about only having a few bells and whistle so that my team can focus on what is most important to us and our clients, content
Agorapulse has generally had great performance. Occasionally I have issues with my videos being posted on Instagram. I still am not sure why. the format of the videos is the same as the videos that are going through.
The support from Agorapulse is excellent. Any time we have made contact they have been quick to reply, and given added extra information to help. The initial sales experience was also good. Not pushy like a lot of other companies, more that they would like to help. And they certainly did for us at a difficult time which built a fantastic relationship with us from the very start. Communication is great too, with just the right amount of emails and updates. Overall we feel that they genuinely care about their clients and users.
Want to post the same content on different profiles? Don't duplicate your posts, you can just select what platform to post them onto! You can even change around the copy/hashtags/etc to optimize the posts for each platform.