Agorapulse vs Iconosquare

Likelihood to Recommend

If you are an all service digital agency, then Agorapulse is probably a great solution for you - especially if you have multiple team members/people who have to approve content, and more than 4 or 5 profiles to manage. If you are a small business looking to manage your social through a third party software yourself, probably not the best option. If you are only using it for a few profiles it can be pricey, and probably gives you way too many tools. There is a little learning curve to it, so if you are looking for something simple that you can do yourself, probably look elsewhere.

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Janaye Steadman

CFO and Director of Digital Advertising

Markit23Marketing and Advertising, 1-10 employees

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This tool is well suited for those who are either small or medium businesses and are looking for basic analytics and reporting metrics to share with their clients and or team members to present. Many of the graphs are easy to read and shareable either in downloadable form or PDF

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Kelcey Zacarese

Analytics Manager, Social

Havas FormulaMarketing and Advertising, 51-200 employees

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Feature Rating Comparison

Agorapulse

8.2

Iconosquare

—

Boolean keyword searches

7.8

—

Filtering out noise/spam

7.3

—

Sentiment analysis

9.1

—

Broad channel coverage

8.5

—

Agorapulse

8.2

Iconosquare

—

Content planning and scheduling

8.8

—

Audience targeting

6.8

—

Content optimization

9.1

—

Workflow management

8.0

—

Agorapulse

7.5

Iconosquare

—

Automated routing and prioritization

6.4

—

Customer interaction histories

8.4

—

Bulk actions

7.8

—

Agorapulse

7.6

Iconosquare

—

Lead generation

6.6

—

Content marketing

9.1

—

Paid media management

8.2

—

Campaigns and promotions

6.7

—

Agorapulse

8.4

Iconosquare

—

Twitter

9.0

—

Facebook

8.9

—

LinkedIn

7.9

—

Instagram

7.7

—

Agorapulse

7.4

Iconosquare

—

Campaign success analytics

7.7

—

Real-time tracking

7.5

—

Competitor analysis

7.0

—

Agorapulse

7.6

Iconosquare

—

Role-based user permissions & privileges

8.4

—

Mobile access

6.7

—

Pros

Easily and quickly upload as many pieces of content as I want, rather than upload one at a time.
The preview feature gives me great confidence that I know exactly what people will see when I post.
Customer service is very responsive and quick to help.
I can easily perform social listening to follow more than just my own platforms.

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Jay Selig

Content Marketing Manager

ApplauseInformation Technology and Services, 201-500 employees

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Simple and easy interface to navigate
Engagement rates, engagement metrics
Follower Growth and Trends

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Kelcey Zacarese

Analytics Manager, Social

Havas FormulaMarketing and Advertising, 51-200 employees

View all 3 answers on this topic

Cons

I would like to be able to post videos to Instagram via AgoraPulse and multiple images.

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Alexandria Schultz

Social Media Manager

Lumberyard MTBSports, 11-50 employees

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Only accesses Facebook and Instagram analytics - no other platforms
Does not separate paid and organic metrics
A lot of features you need to pay extra for

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Kelcey Zacarese

Analytics Manager, Social

Havas FormulaMarketing and Advertising, 51-200 employees

View all 3 answers on this topic

Likelihood to Renew

Agorapulse 8.1

Based on 85 answers

The decision has been made. It's time to get to work--no steps back. I feel confident this product is well suited to help me make progress. I want to get down business and utilize the functionality of this product to meet my marketing goals. I feel very comfortable with the choice I have made.

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Richard Burgner

Proprietor

Holiday Light Pros LLCEvents Services, 1-10 employees

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No score

No answers yet

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Usability

Agorapulse 9.0

Based on 8 answers

Simple to use, beautiful design and excellent reporting.

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Jackie Eldridge

e-Commerce and Affiliate Manager

DollarDays.comWholesale, 51-200 employees

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No score

No answers yet

No answers on this topic

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Support

Agorapulse 9.3

Based on 10 answers

I have reached out for support many times, and they are always fast and extremely helpful. I have only ever had one issue that was not resolved, and the only reason that one was not resolved is that Instagram is stupid when it comes to customer service and their platform. It was an issue with IG policies, not AP. But they still did all they could to help with it. They have to make up for FB/IG sucky customer service, and they do that in a big way.

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Janaye Steadman

CFO and Director of Digital Advertising

Markit23Marketing and Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

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Implementation

Agorapulse 9.1

Based on 4 answers

Be sure of the game play mechanics you need to achieve your objectives, it will help significantly in setting up the game and creating the assets

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Marianne Ho

Head of Marketing

Save22Internet, 11-50 employees

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No score

No answers yet

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Alternatives Considered

The feature that pulled us to AgoraPulse was the platform's ability to pull in comments from social platforms, particularly comments on paid ads and posts. Our clients run a large number of ads, and being able to monitor interactions in real time and be assured that no customer was being missed or under-served was the #1 deciding point in our move to AgoraPulse.

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Matthew Jackson

VP of Client Relations

P2 PublishersMarketing and Advertising, 1-10 employees

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Iconosquare is definitely the easiest platform to read and has the most simple user interface in my opinion. Social Report definitely has more metrics you can use and more platforms to pair to gain more insights, yet the interface is outdated and harder for junior employees to comprehend in my opinion

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Kelcey Zacarese

Analytics Manager, Social

Havas FormulaMarketing and Advertising, 51-200 employees

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Return on Investment

We do not miss social interactions, which is a huge positive for our clients.
Positive ROI
Team management has also been positively effected by our use of AgoraPulse.

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Matthew Jackson

VP of Client Relations

P2 PublishersMarketing and Advertising, 1-10 employees

View all 232 answers on this topic

It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights
The graphs are easy for us to send to clients as they are not very complex or complicated to read
There have been no issues or errors with retrieving data with a quick turnaround.

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Kelcey Zacarese

Analytics Manager, Social

Havas FormulaMarketing and Advertising, 51-200 employees

View all 3 answers on this topic

Medium	$99¹
Large	$199¹
Enterprise	$499¹
X-Large	$299¹

Likelihood to Recommend

Agorapulse

Iconosquare

Feature Rating Comparison

Boolean keyword searches

Filtering out noise/spam

Sentiment analysis

Broad channel coverage

Content planning and scheduling

Audience targeting

Content optimization

Workflow management

Automated routing and prioritization

Customer interaction histories

Bulk actions

Lead generation

Content marketing

Paid media management

Campaigns and promotions

Twitter

Facebook

LinkedIn

Instagram

Campaign success analytics

Real-time tracking

Competitor analysis

Role-based user permissions & privileges

Mobile access

Pros

Agorapulse

Iconosquare

Cons

Agorapulse

Iconosquare

Likelihood to Renew

Agorapulse

Iconosquare

Usability

Agorapulse

Iconosquare

Support

Agorapulse

Iconosquare

Implementation

Agorapulse

Iconosquare

Alternatives Considered

Agorapulse

Iconosquare

Return on Investment

Agorapulse

Iconosquare

Screenshots

Agorapulse

Iconosquare

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Agorapulse Editions & Modules

Edition

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Iconosquare Editions & Modules

Additional Pricing Details

Rating Summary

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