Agorapulse vs Iconosquare | TrustRadius

What users are saying about

Score 8.7 out of 10

Based on 414 reviews and ratings

Score 8.4 out of 10

Based on 15 reviews and ratings

Feature Rating Comparison

Agorapulse

Iconosquare

Boolean keyword searches

Filtering out noise/spam

Sentiment analysis

Broad channel coverage

Agorapulse

Iconosquare

Content planning and scheduling

Audience targeting

Content optimization

Workflow management

Agorapulse

Iconosquare

Automated routing and prioritization

Customer interaction histories

Bulk actions

Agorapulse

Iconosquare

Lead generation

Content marketing

Paid media management

Campaigns and promotions

Agorapulse

Iconosquare

Twitter

Facebook

LinkedIn

Google+

Instagram

Pinterest

YouTube

Agorapulse

Iconosquare

Campaign success analytics

Real-time tracking

Competitor analysis

Agorapulse

Iconosquare

Role-based user permissions & privileges

Mobile access

Pros

Customer Service - they have killer customer service. They are fast and super helpful, even when it is an issue with the social platform and not AP.
Calendaring tool - ability to approve, send for approval, etc.
Listening tool - ability to track mentions, tags, hashtags, etc.
Reporting - they have really excellent reports that I pull on a weekly basis for clients.
Tracks comments on ads you are running as well.
Did I mention customer service?

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Janaye Steadman

CFO and Director of Digital Advertising

Markit23Marketing and Advertising, 1-10 employees

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Provides in-depth analytics on engagement.
Provides in-depth analytics on consistencies among your follower base.
Provides insight into ways to grow your followership and refine your content.

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Communications Manager

Both Hands FoundationNon-Profit Organization Management, 1-10 employees

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Cons

I would like to see a grid preview for Instagram that allows you to drag and drop the order of the posts.
I would like to see the ability to provide a client a link to their planned/scheduled content for viewing and/or approval without the need to make them a member of the team.
I would like the ability to create and save hashtag groups for each profile.

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Jennifer Herring

Owner

Slated Social Media ManagementMarketing and Advertising, 1-10 employees

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Manipulating data can be difficult.
Paid and organic posts couldn't be separated.
Tracking story posts you wanted to group is messy.

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Verified User

Manager in Marketing

Airlines/Aviation Company, 10,001+ employees

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Likelihood to Renew

Agorapulse 8.9

Based on 87 answers

The decision has been made. It's time to get to work--no steps back. I feel confident this product is well suited to help me make progress. I want to get down business and utilize the functionality of this product to meet my marketing goals. I feel very comfortable with the choice I have made.

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Richard Burgner

Proprietor

Holiday Light Pros LLCEvents Services, 1-10 employees

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No score

No answers yet

No answers on this topic

Usability

Agorapulse 7.8

Based on 11 answers

I think overall the computer interface is quite simple and easy, and reliable. But the mobile app is possibly the worst designed application I've ever seen for a social media management tool. It is clunky and more aesthetic than useful, with various glitches.

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Branch Operations Specialist

CanGas Propane Inc.Oil & Energy, 11-50 employees

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No score

No answers yet

No answers on this topic

Reliability and Availability

Agorapulse 9.1

Based on 3 answers

Agorapulse occasionally has outages or shuts down. It never interferes with my use of the application or any of my posts

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Digital Marketing Specialist

Essential WorshipMusic, 1-10 employees

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No score

No answers yet

No answers on this topic

Performance

Agorapulse 8.5

Based on 2 answers

Agorapulse has generally had great performance. Occasionally I have issues with my videos being posted on Instagram. I still am not sure why. the format of the videos is the same as the videos that are going through.

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Digital Marketing Specialist

Essential WorshipMusic, 1-10 employees

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No score

No answers yet

No answers on this topic

Support Rating

Agorapulse 9.2

Based on 13 answers

I have reached out for support many times, and they are always fast and extremely helpful. I have only ever had one issue that was not resolved, and the only reason that one was not resolved is that Instagram is stupid when it comes to customer service and their platform. It was an issue with IG policies, not AP. But they still did all they could to help with it. They have to make up for FB/IG sucky customer service, and they do that in a big way.

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Janaye Steadman

CFO and Director of Digital Advertising

Markit23Marketing and Advertising, 1-10 employees

View all 13 answers on this topic

Iconosquare 9.3

Based on 3 answers

We never had a problem with customer support, nor really needed it. The UX of the site was easy to follow and simple to use.

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Verified User

Employee in Marketing

Museums & Institutions Company, 201-500 employees

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In-Person Training

I did not train in person

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Digital Marketing Specialist

Essential WorshipMusic, 1-10 employees

View all 286 answers on this topic

No answers on this topic

Online Training

Agorapulse 9.1

Based on 2 answers

The staff walked me through the whole platform and asked me if I had any questions. They were very helpful in answering any questions I had.

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Digital Marketing Specialist

Essential WorshipMusic, 1-10 employees

View all 2 answers on this topic

No score

No answers yet

No answers on this topic

Implementation Rating

Agorapulse 9.1

Based on 5 answers

Be sure of the game play mechanics you need to achieve your objectives, it will help significantly in setting up the game and creating the assets

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Head of Marketing

Save22Internet, 11-50 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

Before AgoraPulse, we were using Hootsuite for all of our social sharing. The Hootsuite platform lacked a lot of the customization that I desired and gave me little confidence in what each post would look like prior to publishing. I feel like the AgoraPulse platform is more aesthetically pleasing, easy to use, and customizable than other products that I've usesd. The customer support is also very responsive so I know any issues I encounter are quickly remedied.

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Content Marketing Manager

ApplauseInformation Technology and Services, 201-500 employees

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We focus primarily on Instagram with our social media strategy, so Iconosquare delivers the best experience by far for that platform

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Verified User

Professional in Marketing

Mechanical or Industrial Engineering Company, 51-200 employees

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Scalability

Agorapulse 6.0

Based on 2 answers

I'm not sure I understand what is meant by scalability.

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Digital Marketing Specialist

Essential WorshipMusic, 1-10 employees

View all 2 answers on this topic

No score

No answers yet

No answers on this topic

Return on Investment

AP has really helped us grow our audience by making the execution of content sharing and audience engagement scalable. It's hard to measure the specific impact of AP, since it was implemented at the beginning of our social media efforts (which was negligible prior to), but we've seen a continued positive trend month-over-month in reach, engagement and audience size since it's implementation.

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Director of Social Media

Vibra HealthcareHospital & Health Care, 5001-10,000 employees

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It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights
The graphs are easy for us to send to clients as they are not very complex or complicated to read
There have been no issues or errors with retrieving data with a quick turnaround.

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Kelcey Zacarese

Analytics Manager, Social

Havas FormulaMarketing and Advertising, 51-200 employees

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Screenshots

See All (7) Agorapulse Screenshots

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Agorapulse Editions & Modules

Edition

Medium	$99¹
Large	$199¹
Enterprise	$499¹
X-Large	$299¹

per installation

Additional Pricing Details

**Medium plan: 10 social profiles, 2 users **Large plan: 25 social profiles, 4 users **X-Large plan: 40 social profiles, 8 users **Enterprise plan: 60 profiles, 20 users

General

Free Trial

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Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

—

Iconosquare Editions & Modules

—

Additional Pricing Details

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Rating Summary

Agorapulse

Iconosquare

Agorapulse

Iconosquare

Agorapulse

Iconosquare

Agorapulse

Iconosquare

Agorapulse

Iconosquare

Agorapulse

Iconosquare

Agorapulse

Iconosquare

Agorapulse

Iconosquare

Agorapulse

Iconosquare

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