Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ahrefs
Score 9.0 out of 10
N/A
Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”
$99
per month
Screaming Frog
Score 9.2 out of 10
N/A
N/A
$149
per year
SpyFu
Score 7.0 out of 10
N/A
SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche…
$39
per month
Pricing
AhrefsScreaming Frog SEO SpiderSpyFu
Editions & Modules
Lite
$99.00
per month
Standard
$179.00
per month
Advanced
$399.00
per month
Agency
$999.00
per month
Paid Version
$149.00
per year
Basic
$39
per month
Professional
$79
per month
Team
$299
per month
Offerings
Pricing Offerings
AhrefsScreaming FrogSpyFu
Free Trial
NoNoNo
Free/Freemium Version
YesYesNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AhrefsScreaming Frog SEO SpiderSpyFu
Considered Multiple Products
Ahrefs
Chose Ahrefs
Ahrefs and SpyFu compliment each other. Ahrefs is better for backlinks and overall performance tracking. SpyFu is the leader for keyword analysis, especially with their combat tool. Conductor strives to replace or supplement Webmaster Tools and Google Analytics and build custom …
Chose Ahrefs
Screaming Frog is a handy tool when it comes to performing technical SEO audits and improving technical aspects of SEO. But Ahrefs on the contrary is a strategic SEO tool that can help you do holistic SEO. This includes features like performing keyword research, building links, …
Chose Ahrefs
Ahrefs is easier to use, their features deliver understandable and logical recommendations, and in my opinion and most importantly — they list parent topics, which is huge when designing/redesigning a website.
Chose Ahrefs
In my experience, Ahrefs and Semrush are both powerful tools for improving SEO and content marketing efforts. However, I chose to use Ahrefs over Semrush for a few reasons. Firstly, Ahrefs has a stronger focus on backlink analysis and identifying potential link building …
Chose Ahrefs
It's very clear that Ahrefs has a larger database than their competitors. I never run into issues where this tool isn't able to evaluate keywords - even if they are very long tail niche keywords.

The link section of the tool is also very useful. Ahrefs is able to clean up the …
Chose Ahrefs
Ahrefs is one of the best platforms available in the market dealing in developing online SEO tools and free educational material for marketing professionals. It has all the best features related to SEO and gives all the performance and analytics based on digital presence.
Chose Ahrefs
At the time, Ahrefs had the most robust link index. Majesitc was a close second, and Moz lagged far behind. Since then, Moz promoted a major update and expansion of their link index, and it now bears further research to determine which product would be better for our …
Chose Ahrefs
Ahrefs is the most comprehensive tool we've used for providing SEO and performance analysis for our website clients. It's an essential part of our analytics stack, along with Google products. It doesn't require downloading and installing software, and it's more robust and user …
Chose Ahrefs
The way Ahrefs presents the data collected is much more intuitive and easy to understand than the way SEMRush offers it.
The interface of Ahrefs is more user-friendly than the one from SEMRush. I can get lost in the way SEMRush presents the data, and their help guides are not as …
Chose Ahrefs
You can dip deeper with Ahrefs Site Explorer's data. It is great for crawling websites, doing website audits too. For deep analysis and research, Ahrefs is a step ahead of its competitors. Ahrefs has many tools like site & keyword explorer, content explorer, rank tracker, site …
Chose Ahrefs
SEMRush is the clear competitor and beats Ahrefs for keyword position tracking and keyword competitive analysis. However, Ahrefs is a clear winner in the quality and timeliness of their backlink database. Both should be used in conjunction.
Chose Ahrefs
I like these other softwares too. If you work in an agency you will likely have uses for many different platforms. I do like the way that ahrefs indexes and tracks links more than anything else I have used though. I think it is very effective with competitive research as well.
Chose Ahrefs
Betweem Moz, SEMRush, and Ahrefs - Ahrefs takes the cake. Though Moz is catching up with link data, their other toolsets do not provide enough useful data to make complex decisions. SEMRush is a close tie with Ahrefs and would definitely be on top of mind if I also managed PPC. …
Screaming Frog
Chose Screaming Frog SEO Spider
I use Screaming Frog because it is a very powerful tool that is not prohibitively expensive. Moz is at the same price range but has lost some of its zing because they have upped the price for individual aspects. Buy a license from SF and that is it, done and dusted. I just wish …
Chose Screaming Frog SEO Spider
Please note that, while Screaming Frog is a great tool for scanning the website all it is, is a tool that scans the website. For deeper analysis or for keyword analysis, please take a look at tools like Semrush and Ahrefs for your medium size business, or Conductor for a …
Chose Screaming Frog SEO Spider
I like that it's a desktop client actually. I like it that I can stop something myself, rather than have some bot out of my control tear into a web site, consuming all it's content.
Chose Screaming Frog SEO Spider
The tools I mentioned are in the same space, tools for SEO, but aren't website scrapers like Screaming Frog. We haven't found another tool that we like as much for providing simple and straight forward insights about a website.
Chose Screaming Frog SEO Spider
We tried also Netpeak Spider. Good alternative to Screaming Frog. Right now we are comparing these two because Spider can do almost everything that Screaming Frog does. A huge plus for Screaming Spider is that it's very stable; we work with very big projects with it (10-20 …
Chose Screaming Frog SEO Spider
We have a deep crawl integration with another tool and still find the information on DeepCrawl valuable because this tool is better at listing out reccomendations. However, Screaming Frog is easier to use, doesn't have limits on how many crawls it can run (on the Pro plan we …
Chose Screaming Frog SEO Spider
Screaming Frog is a desktop application that uses your own resources to crawl a site (Processing, RAM, Connection speed). Deep Crawl is a cloud-based crawler, and probably the best cloud based crawler out there. DeepCrawl can gather A LOT of data, but it becomes expensive. The …
Chose Screaming Frog SEO Spider
Moz's crawler is part of a larger, more expensive suite of proprietary tools. Screaming Frog is more affordable and does the job for those who don't need the other products offered by Moz. DeepCrawl makes some of the recommendations for you and is typically better for …
Chose Screaming Frog SEO Spider
ScreamingFrog is the foundation of any good SEO strategy because it identifies key elements that always fall under white-hat SEO tactics. It's so inexpensive for 2 licenses and the value it provides is being able to build properties that can grow organic web presence over time.
Chose Screaming Frog SEO Spider
Screaming Frog's combination of capabilities and pricing beats competitors. DeepCrawl & Moz beats out Screaming Frog when it comes to being able to access and store data since it is web-based and Screaming Frog data is stored locally. Otherwise, Screaming Frog is my go-to …
Chose Screaming Frog SEO Spider
DeepCrawl and Screaming Frog are complementary tools in my opinion. DeepCrawl is better for tracking progress over time while Screaming Frog is better for day to day adhoc requests. I use and recommend both. Both are more robust than the solutions offered by all in one …
SpyFu
Chose SpyFu
Spyfu fails to hit the mark at least when it comes to SEO since both Ahrefs and Semrush has a bigger directory and fetches data from more countries than Spyfu does, however Spyfu offers a great deal when it comes to cost effective solution to almost every digital marketing …
Chose SpyFu
Compared to Semrush or Ahrefs, neither of the competitors stacks up against SpyFu in terms of competitor insight of paid ad performance. It can even identify specific ad copy changes, which can be crucial for high-demand periods like Black Friday. In my opinion, SpyFu is an …
Chose SpyFu
SpyFu is more cost-effective than both (Ahrefs and Semrush), but we have to compromise on the data's accuracy. However, the data reporting and user interface of SpyFu make it easy to decipher. For Paid Ads keyword lookup, we prefer SpyFu to any other tool maybe, because it's …
Chose SpyFu
I use Ahrefs for Site audit, Keyword Research, Backlink analysis, and some parts of competitor analysis. SpyFu I always wanted to keep primary, but it's not doable with the limitation of their database, which forces me to use Ahrefs for that reason.
Chose SpyFu
I've used Semrush as well. Semrush does organic SEO analysis better than SpyFu and backlink research. I find the data more intuitive. I much prefer SpyFu for their advertising/PPC analysis and use SpyFu when researching competitors' advertising campaigns. These are the main two …
Chose SpyFu
SpyFu is a good tool and it certainly provides a good starting point for any basic PPC or SEO campaign. I dont believe it has the comprehensive features that a tool like Ahrefs has, as it doesnt have the granular data these tools possess. However, it is still well worth using …
Chose SpyFu
It's a great little tool that offers pretty much everything you can get from Moz or Semrush at a fraction of the cost. My company uses a few different tools but I always come back to SpyFu because it is so easy to use and their build-in reporting is great.
Chose SpyFu
Personally, the only tool I use as often as SEMRush. If you have the SEMRush paid version, I personally choose to use that over SpyFu. SpyFu is the best free search analytics tool online though. It has the greatest offerings in its free pack and allows you to have the most …
Chose SpyFu
I would say that the above tools each offer their own unique skillset to be able to enhance what we find with SpyFu. For competitive analysis at a low cost point SpyFu really follows through on the promise of delivering actionable competitive insights with additional tools that …
Chose SpyFu
I think that these are both really good products. If you are in an agency there is probably room for both in your budget because you will want to use them with different clients. If you are at a smaller company or a start up I would go with SpyFu. Much more affordable and very …
Chose SpyFu
I prefer SpyFu to SEMRush because, for a free version, SpyFu gives more information and has a better, easier to use interface. SpyFu also doesn't give you a max amount of times you are able to view it on the free version which I love and also use often.
Features
AhrefsScreaming Frog SEO SpiderSpyFu
SEO
Comparison of SEO features of Product A and Product B
Ahrefs
8.1
72 Ratings
6% above category average
Screaming Frog SEO Spider
6.9
53 Ratings
10% below category average
SpyFu
6.6
52 Ratings
15% below category average
Keyword analysis9.769 Ratings7.020 Ratings7.052 Ratings
Backlink management9.170 Ratings5.023 Ratings6.040 Ratings
SERP ranking tracking8.868 Ratings7.09 Ratings6.044 Ratings
Page grader6.762 Ratings7.722 Ratings7.829 Ratings
Competitive analysis9.270 Ratings8.327 Ratings7.051 Ratings
Site audit / diagnostics7.365 Ratings8.853 Ratings7.232 Ratings
Site recommendations6.861 Ratings8.324 Ratings6.031 Ratings
Task management7.033 Ratings3.09 Ratings6.120 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Ahrefs
6.7
63 Ratings
12% below category average
Screaming Frog SEO Spider
7.3
37 Ratings
3% below category average
SpyFu
5.8
39 Ratings
26% below category average
Local SEO7.151 Ratings5.017 Ratings5.033 Ratings
Social SEO6.048 Ratings7.712 Ratings5.028 Ratings
Mobile SEO6.047 Ratings8.323 Ratings8.029 Ratings
Global SEO7.757 Ratings8.329 Ratings5.035 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Ahrefs
7.7
60 Ratings
9% below category average
Screaming Frog SEO Spider
6.9
42 Ratings
20% below category average
SpyFu
7.3
28 Ratings
14% below category average
Multi-domain support7.157 Ratings8.431 Ratings6.028 Ratings
Integration with web analytics tools8.429 Ratings5.435 Ratings8.518 Ratings
Best Alternatives
AhrefsScreaming Frog SEO SpiderSpyFu
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Conductor
Conductor
Score 9.2 out of 10
Conductor
Conductor
Score 9.2 out of 10
Conductor
Conductor
Score 9.2 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
AhrefsScreaming Frog SEO SpiderSpyFu
Likelihood to Recommend
9.3
(77 ratings)
8.9
(55 ratings)
7.0
(62 ratings)
Likelihood to Renew
10.0
(5 ratings)
10.0
(3 ratings)
10.0
(10 ratings)
Usability
9.1
(5 ratings)
7.9
(5 ratings)
7.0
(1 ratings)
Support Rating
8.8
(14 ratings)
7.9
(18 ratings)
7.6
(13 ratings)
Implementation Rating
-
(0 ratings)
7.0
(1 ratings)
-
(0 ratings)
User Testimonials
AhrefsScreaming Frog SEO SpiderSpyFu
Likelihood to Recommend
Ahrefs
Ahrefs is a must have in the SEO toolbox. It is one of the leading tools in the industry for serious SEO research. It can do almost everything you need on the non-technical side of SEO. In my opinion, it is not great if you need a detailed technical tool that identifies errors and helps with fix suggestions. In that instance, I think there are better tools on the market. But - for content and keyword related tasks, I think it's must have.
Read full review
Screaming Frog
Screaming Frog SEO Spider is well suited to auditing brand new websites, when you need a quick, holistic view of the websites technical issues. Its great for providing a top line view of a websites architecture, perhaps for a new business approach where you need to assess the scale of work to maintain a website. Its also a useful tool in situations where you might need to see whether a large scale change in the website has taken place, you can see word counts, pages and their https response codes. Screaming Frog may be less useful if you need an idea of the customer experience on a website, it doesn't really provide information that helps assess how fast a website loads, what issues might come up when trying to convert or faults with the payment process. Screaming Frog is largely a technical SEO focused tool, it also can't assess the quality of a websites, layout or the quality of the content used on the website. As mentioned, its niche, but very useful within that niche.
Read full review
SpyFu
If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
Read full review
Pros
Ahrefs
  • I have been using this platform in my organization to develop several SEO tools to help to grow our website much.
  • It has all the main features which include competitor research, keyword research, website audit, content research, and rank tracking.
  • I have been using all these functions in the organization for several purposes. It provides complete information and complete performance details of the SEO.
  • It provides us the detailed keyword research with volume, CPC, and other information.
Read full review
Screaming Frog
  • Crawling client sites of up to thousands of pages. Gives you almost every tool that you need to do a proper SEO audit.
  • Custom extractions using CSSpath, Xpath, or Regex. I'm not even a techy, but their support section here is a huge help with the provided examples.
  • Customer service and support - Dan is ALWAYS very prompt to respond with helpful answers on Twitter if needed.
Read full review
SpyFu
  • Keeping a tab on competitors organic and inorganic activities
  • Helps identify where the competitor is getting the backlinks from.
  • Identify competitors top content and the keywords that's bringing them traffic
  • Get proper information of their current and past ADS run on Google.
Read full review
Cons
Ahrefs
  • Can't export graphs: some graphs within the tool would be useful as an export. Unfortunately, exporting them is not an option.
  • No "blanket" reporting options: though Ahrefs is excellent for gathering and exporting intel/data, there are no blanket SEO reports provided. Exporting data is great, but simple report exporting would make it better.
Read full review
Screaming Frog
  • Requires Java. This isn't a huge deal as many computers already have it installed, but it's yet another 3rd party component.
  • The free version has a crawl limit of 500 pages per site. This is fine for smaller sites, but if you're running a big e-commerce site then you'll need to pay for Pro version.
  • The user interface isn't very pretty. This is an analytics tool so it doesn't really have to be, but it might be helpful for improving the overall user experience.
Read full review
SpyFu
  • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
  • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
Read full review
Likelihood to Renew
Ahrefs
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
Read full review
Screaming Frog
The tool has become integrated into our teams daily workings and I have yet to find a tool other than scremaing frog to replicate all of our use cases for it. It's a great tool and we're sticking with it
Read full review
SpyFu
Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
Read full review
Usability
Ahrefs
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
Read full review
Screaming Frog
The main problem of Screaming Frog SEO Spider is it being an offline software which limits itself to a single pc and that creates problem when multi user agents want to get involved or even work on it, it’s a difficult task to collaborate on it and do research for keywords at one place
Read full review
SpyFu
SpyFu is an easy to use tool, and has a self -explanatroy dashborad to generate the data needed to provide insights into any B2B SEO and PPC campaign. It is not comprehensive, but it certainly provides good enough insight to make it a valuable part of any agency tool stack
Read full review
Support Rating
Ahrefs
Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
Read full review
Screaming Frog
Screaming Frog is a relatively primitive system, and doesn't need to be supported by devs or other software. Screaming Frog does interface directly with some programs that are most needed (Google Analytics, Search Console, Page Speed Insights), so that's convenient. It isn't widely supported by other programs, but it also doesn't need to be.
Read full review
SpyFu
SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
Read full review
Implementation Rating
Ahrefs
No answers on this topic
Screaming Frog
If the software was a little easier to use for beginners, there really wouldn't be an issue
Read full review
SpyFu
No answers on this topic
Alternatives Considered
Ahrefs
Majestic and Ahrefs are really close in terms of tool. Ahrefs does offer competitive comparison and they do have a more up to date data base. Majestic however has a more comprehensive historical view of sites which is also extremely valuable. Majestic also offers a link velocity chart that is missing on Ahrefs. Ahrefs makes up for this with their links gained/lost calendar which Majestic is missing.
Read full review
Screaming Frog
Screaming Frog SEO Spider is probably the best non-client facing SEO audit tool in terms of technical SEO. There are other tools on the market that do a more complete job of keyword tracking, competitive analysis, and backlink profiles...however, for analyzing the technical SEO health of any website, Screaming Frog is the best
Read full review
SpyFu
I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
Read full review
Return on Investment
Ahrefs
  • Ahrefs Site Explorer has helped with any comprehensive backlink analysis and backlink profile management we've had.
  • Ahrefs Site Explorer has helped tremendously in getting manual penalties lifted for certain sites.
  • Aherfs Site Explorer has been helpful in identifying 404 error pages.
Read full review
Screaming Frog
  • Increased employee efficiency - We spend many less hours tracking down and reporting simple meta tags.
  • Better Client Servicing - We are able to ensure we have a total look at a client's site before we recommend anything.
  • True Pricing Structure - We are able to more accurately predict how much help a client may need based on factors such as size of site, number of redirects, proper use of meta tags, etc.
Read full review
SpyFu
  • Helping us track our ranking.
  • It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
  • You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!
Read full review
ScreenShots

Ahrefs Screenshots

Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings