Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ahrefs
Score 9.0 out of 10
N/A
Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”
$99
per month
SE Ranking
Score 9.2 out of 10
Mid-Size Companies (51-1,000 employees)
An SEO toolset for agency and in-house pros.
$65
per month
WooRank
Score 7.7 out of 10
N/A
WooRank offers an SEO tool to analyze websites and provide actionable insights on how they can be optimized. According to the vendor, more than 40,000 companies use WooRank. WooRank’s Web-based software generates instant website reviews that offer valuable data combined with a list of comprehensive tasks. The goal is to help businesses and online marketers achieve higher search engine rankings, convert more visitors into customers, keep track of their competitors and get…N/A
Pricing
AhrefsSE RankingWooRank
Editions & Modules
Lite
$99.00
per month
Standard
$179.00
per month
Advanced
$399.00
per month
Agency
$999.00
per month
Essential
$65
per month
Pro
$119
per month
Business
$259
per month
No answers on this topic
Offerings
Pricing Offerings
AhrefsSE RankingWooRank
Free Trial
NoYesYes
Free/Freemium Version
YesNoNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional DetailsSE Ranking’s subscription plans are available at a 20% discount for annual pricing.
More Pricing Information
Community Pulse
AhrefsSE RankingWooRank
Considered Multiple Products
Ahrefs
Chose Ahrefs
Ahrefs is the oldest of the tools and its index is gigantic in comparison. It also distinguishes between live and historical links which is important for determening the current value of a website.

It lacks some of the onsite auditing tools which Serpstat Moz and even SE Ranking
Chose Ahrefs
Screaming Frog is a handy tool when it comes to performing technical SEO audits and improving technical aspects of SEO. But Ahrefs on the contrary is a strategic SEO tool that can help you do holistic SEO. This includes features like performing keyword research, building links, …
Chose Ahrefs
Sadly we are coming [to] terms that even trough there are more and more options that Ahrefs has they are still incomplete or not working good enough. And the most important options (like frequent updates on rankings) are behind the most expensive membership.

Right now we mainly …
Chose Ahrefs
Ahrefs Site Explorer gives us an easier way of obtaining backlinks when we're doing link building, whereas with other products I have a more difficult time finding viable backlinks. The keyword list you can export from Ahrefs is also a lot more clear than in other products …
Chose Ahrefs
After trying multiple premium and more affordable all-in-one SEO tools, alike, I'm confident that Ahrefs Site Explorer is the best value for the money with the most useful data for my SEO content projects.
Chose Ahrefs
All the competing tools I have used seem to focus on one or two key strengths and then include other features kind of half-baked. Ahrefs is the only tool that feels like they have considered and encompassed all features fully thought out.
SE Ranking
Chose SE Ranking
SE Ranking is better than Serpstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc...

It's a good choice for agencies that are interested in tracking keywords for …
Chose SE Ranking
Backlink checker seems to be far less thorough than Ahrefs. It's also less thorough than Screaming Frog. But we got it for rank tracking and it does as a decent job at that.
Chose SE Ranking
SE Ranking is way more budget-friendly and suitable for less demanded SEO projects.
Chose SE Ranking

The interface is much more friendly. The databases for the backlinks database seems to be bigger and more qualitative.


Chose SE Ranking
We chose SE Ranking because of the price as it was very affordable and also helped us cover our needs.
WooRank
Chose WooRank
For smaller websites or business owners, I would prefer WooRank over Semrush because it's easy to use and easy to understand, and has a cleaner interface or dashboard. But for larger websites with more complexities and number of pages, I would prefer Semrush over WooRank as …
Features
AhrefsSE RankingWooRank
SEO
Comparison of SEO features of Product A and Product B
Ahrefs
8.1
72 Ratings
6% above category average
SE Ranking
7.9
16 Ratings
3% above category average
WooRank
8.4
5 Ratings
9% above category average
Keyword analysis9.769 Ratings7.99 Ratings8.05 Ratings
Backlink management9.170 Ratings7.316 Ratings9.05 Ratings
SERP ranking tracking8.868 Ratings7.915 Ratings10.05 Ratings
Page grader6.762 Ratings7.611 Ratings7.54 Ratings
Competitive analysis9.270 Ratings7.915 Ratings8.04 Ratings
Site audit / diagnostics7.365 Ratings7.916 Ratings7.45 Ratings
Site recommendations6.861 Ratings8.412 Ratings8.04 Ratings
Task management7.033 Ratings7.910 Ratings9.03 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Ahrefs
6.7
63 Ratings
12% below category average
SE Ranking
8.1
14 Ratings
7% above category average
WooRank
6.3
4 Ratings
18% below category average
Local SEO7.151 Ratings8.111 Ratings4.54 Ratings
Social SEO6.048 Ratings00 Ratings5.04 Ratings
Mobile SEO6.047 Ratings8.112 Ratings6.54 Ratings
Global SEO7.757 Ratings8.213 Ratings9.03 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Ahrefs
7.7
60 Ratings
9% below category average
SE Ranking
8.4
14 Ratings
0% below category average
WooRank
9.5
3 Ratings
12% above category average
Multi-domain support7.157 Ratings8.512 Ratings9.02 Ratings
Integration with web analytics tools8.429 Ratings8.413 Ratings10.02 Ratings
Best Alternatives
AhrefsSE RankingWooRank
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Conductor
Conductor
Score 9.2 out of 10
Conductor
Conductor
Score 9.2 out of 10
Conductor
Conductor
Score 9.2 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
AhrefsSE RankingWooRank
Likelihood to Recommend
9.3
(77 ratings)
8.0
(16 ratings)
9.0
(5 ratings)
Likelihood to Renew
10.0
(5 ratings)
-
(0 ratings)
-
(0 ratings)
Usability
9.1
(5 ratings)
7.3
(4 ratings)
-
(0 ratings)
Support Rating
8.8
(14 ratings)
7.3
(6 ratings)
-
(0 ratings)
User Testimonials
AhrefsSE RankingWooRank
Likelihood to Recommend
Ahrefs
Ahrefs is a must have in the SEO toolbox. It is one of the leading tools in the industry for serious SEO research. It can do almost everything you need on the non-technical side of SEO. In my opinion, it is not great if you need a detailed technical tool that identifies errors and helps with fix suggestions. In that instance, I think there are better tools on the market. But - for content and keyword related tasks, I think it's must have.
Read full review
SE Ranking
SE Ranking is a fantastic tool if you are a marketing agency or freelancer looking for a single tool for the majority of your SEO work. It also includes B2B tools like their lead generation widget and white label reports that can help you generate new leads for your business. It would get 10 stars if their database was larger to accommodate research for small geographic areas, but they are always expanding their database so it may just be a matter of time. Research SE Ranking has pricing plans available for every budget.
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WooRank
This is something WooRank has always known. In terms of on-page technical concerns, their crawler is certainly the finest and perhaps even the also in the world—save for Google itself—to provide an understandable, easy-to-read report. As part of six tiny websites, we're discovering and correcting on-page faults, particularly those that are deep within the site. There are two more things that you may do to keep an eye on your competition and your own business.
Read full review
Pros
Ahrefs
  • I have been using this platform in my organization to develop several SEO tools to help to grow our website much.
  • It has all the main features which include competitor research, keyword research, website audit, content research, and rank tracking.
  • I have been using all these functions in the organization for several purposes. It provides complete information and complete performance details of the SEO.
  • It provides us the detailed keyword research with volume, CPC, and other information.
Read full review
SE Ranking
  • Rank racking. It’s really important for us that the ranks are tracked accurately.
  • Monitoring of changes made on the website. We’ve found this feature really useful.
  • Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month.
Read full review
WooRank
  • Suggest On-page optimization
  • Helps to rank website on Google
  • Provide In-depth insight
Read full review
Cons
Ahrefs
  • Can't export graphs: some graphs within the tool would be useful as an export. Unfortunately, exporting them is not an option.
  • No "blanket" reporting options: though Ahrefs is excellent for gathering and exporting intel/data, there are no blanket SEO reports provided. Exporting data is great, but simple report exporting would make it better.
Read full review
SE Ranking
  • I really don't think SE Ranking has many flaws. They are also rolling out an app at the moment - SE Ranking Pro - need to test that one.
  • Some more video tutorials on the site on how to use some tools would be helpful.
  • More in-system popups would be more helpful too.
Read full review
WooRank
  • Does not identify the advanced problems. Most of the audits are fixed to the basic problems
  • Gives only a generic solution to the problem
Read full review
Likelihood to Renew
Ahrefs
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
Read full review
SE Ranking
No answers on this topic
WooRank
No answers on this topic
Usability
Ahrefs
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
Read full review
SE Ranking
They had a huge update recently and the platform is now even better. Although not all the tools are yet in the new design.
Read full review
WooRank
No answers on this topic
Support Rating
Ahrefs
Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
Read full review
SE Ranking
The support is great but they don't have 24/7 support. And time zones can also be an issue sometimes. On the other hand there are plenty of guides and videos around to get yourself started. I never really needed support for "big" issues. And the help I got was good enough.
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WooRank
No answers on this topic
Alternatives Considered
Ahrefs
Majestic and Ahrefs are really close in terms of tool. Ahrefs does offer competitive comparison and they do have a more up to date data base. Majestic however has a more comprehensive historical view of sites which is also extremely valuable. Majestic also offers a link velocity chart that is missing on Ahrefs. Ahrefs makes up for this with their links gained/lost calendar which Majestic is missing.
Read full review
SE Ranking
SE Ranking is better than Serpstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc... It's a good choice for agencies that are interested in tracking keywords for their clients, but other than that it underperforms in every other SEO category.
Read full review
WooRank
I prefer WooRank over SEMRush because Woorank is easy to use and has a clean interface. It also never stalls and is easy to use for everyone versus just having too much information sometimes that isn't even relevant to the improvement of the site.
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Return on Investment
Ahrefs
  • Ahrefs Site Explorer has helped with any comprehensive backlink analysis and backlink profile management we've had.
  • Ahrefs Site Explorer has helped tremendously in getting manual penalties lifted for certain sites.
  • Aherfs Site Explorer has been helpful in identifying 404 error pages.
Read full review
SE Ranking
  • The website "health" report has allowed us to fix things that Google might find strange or cause us to lose rankings, which has been very helpful.
  • It's given us more visibility into what exactly our SEO management company is doing and how they are performing, and if things are changing or not. It's very easy to see right from the dashboard.
  • Being able to see how our competitors stack up against us has helped us know where to improve, what to focus on, and how to be even better.
Read full review
WooRank
  • Positive: Tells how your site is truly performing and can help dictate whether your site needs a total overhaul vs. some site fixes.
Read full review
ScreenShots

Ahrefs Screenshots

Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings

SE Ranking Screenshots

Screenshot of SE Ranking main dashboardScreenshot of SE Ranking keyword researchScreenshot of SE Ranking website auditScreenshot of SERP CompetitorsScreenshot of Organic SERP HistoryScreenshot of Content tool