Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ahrefs
Score 8.8 out of 10
N/A
Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”
$99
per month
SE Ranking
Score 9.2 out of 10
Mid-Size Companies (51-1,000 employees)
An SEO toolset for agency and in-house pros.
$65
per month
Yoast
Score 9.6 out of 10
N/A
Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO for rank climbing with embedded videos in a Wordpress site, WooCommerce SEO for the WP ecommerce plugin, News SEO for rank climbing in Google news, Local SEO for (as the name implies) climbing in local listings with more complete information so can be located…
$0
per year
Pricing
AhrefsSE RankingYoast
Editions & Modules
Lite
$99.00
per month
Standard
$179.00
per month
Advanced
$399.00
per month
Agency
$999.00
per month
Essential
$65
per month
Pro
$119
per month
Business
$259
per month
Premium
$118.80
per year
Offerings
Pricing Offerings
AhrefsSE RankingYoast
Free Trial
NoYesNo
Free/Freemium Version
YesNoYes
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional DetailsSE Ranking’s subscription plans are available at a 20% discount for annual pricing.
More Pricing Information
Community Pulse
AhrefsSE RankingYoast
Considered Multiple Products
Ahrefs
Chose Ahrefs
Ahrefs is the oldest of the tools and its index is gigantic in comparison. It also distinguishes between live and historical links which is important for determening the current value of a website.

It lacks some of the onsite auditing tools which Serpstat Moz and even SE Ranking
Chose Ahrefs
Screaming Frog is a handy tool when it comes to performing technical SEO audits and improving technical aspects of SEO. But Ahrefs on the contrary is a strategic SEO tool that can help you do holistic SEO. This includes features like performing keyword research, building links, …
Chose Ahrefs
Sadly we are coming [to] terms that even trough there are more and more options that Ahrefs has they are still incomplete or not working good enough. And the most important options (like frequent updates on rankings) are behind the most expensive membership.

Right now we mainly …
Chose Ahrefs
After trying multiple premium and more affordable all-in-one SEO tools, alike, I'm confident that Ahrefs Site Explorer is the best value for the money with the most useful data for my SEO content projects.
SE Ranking
Chose SE Ranking
SE Ranking is better than Serpstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc...

It's a good choice for agencies that are interested in tracking keywords for …
Chose SE Ranking
Backlink checker seems to be far less thorough than Ahrefs. It's also less thorough than Screaming Frog. But we got it for rank tracking and it does as a decent job at that.
Chose SE Ranking
SE Ranking is way more budget-friendly and suitable for less demanded SEO projects.
Chose SE Ranking

The interface is much more friendly. The databases for the backlinks database seems to be bigger and more qualitative.


Chose SE Ranking
We chose SE Ranking because of the price as it was very affordable and also helped us cover our needs.
Yoast
Chose Yoast
Yoast is different from other SEO tools because it's the most simple, user-friendly tool and its built straight into WordPress. It belongs there! You don't have to do any copy/pasting or using any other third-party tools. You just draft your content, and Yoast gives you all the …
Chose Yoast
Yoast Wordpress SEO Plugins are very easy to get started. Its suggestion for focus keywords and readability score based on the content helps us to quickly publish search engine-friendly web pages. Unlike other popular SEO products, Yoast plugins are integrated into WordPress …
Chose Yoast
Yoast Wordpress SEO Plugins cannot be compared to the rest. It contains utilities that none of the other plugins in the aggregate have. I probably tried everything that is under WordPress, and yet Yoast Wordpress SEO Plugins turned out to be the best. A few years ago, he …
Chose Yoast
Yoast doesn't even compare to these other products. I would spend more time learning about SEO and doing everything yourself rather than trusting Yoast to do it for you. I chose Yoast only because of the off-platform websites we have and the clients wanted to understand the …
Chose Yoast
An affordable (free if you don't want or need the premium version) alternative to some of the other options! If you're running a simple site with minimal plugins that may cause conflict, then I feel Yoast SEO plugins are very beneficial. Their website has a lot of good articles …
Features
AhrefsSE RankingYoast
SEO
Comparison of SEO features of Product A and Product B
Ahrefs
8.1
72 Ratings
6% above category average
SE Ranking
7.9
16 Ratings
3% above category average
Yoast
7.4
60 Ratings
3% below category average
Keyword analysis9.769 Ratings7.99 Ratings10.050 Ratings
Backlink management9.270 Ratings7.316 Ratings9.033 Ratings
SERP ranking tracking8.768 Ratings7.915 Ratings6.019 Ratings
Page grader6.962 Ratings7.611 Ratings10.054 Ratings
Competitive analysis9.270 Ratings7.915 Ratings4.024 Ratings
Site audit / diagnostics7.465 Ratings7.916 Ratings8.041 Ratings
Site recommendations7.061 Ratings8.412 Ratings10.043 Ratings
Task management7.033 Ratings7.910 Ratings2.022 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Ahrefs
6.7
63 Ratings
12% below category average
SE Ranking
8.1
14 Ratings
7% above category average
Yoast
5.1
51 Ratings
38% below category average
Local SEO7.051 Ratings8.111 Ratings2.340 Ratings
Social SEO6.048 Ratings00 Ratings6.041 Ratings
Mobile SEO6.047 Ratings8.112 Ratings6.041 Ratings
Global SEO7.657 Ratings8.213 Ratings6.034 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Ahrefs
7.6
60 Ratings
10% below category average
SE Ranking
8.4
14 Ratings
0% below category average
Yoast
8.7
47 Ratings
3% above category average
Multi-domain support6.957 Ratings8.512 Ratings10.020 Ratings
Integration with web analytics tools8.429 Ratings8.413 Ratings7.443 Ratings
Best Alternatives
AhrefsSE RankingYoast
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
AhrefsSE RankingYoast
Likelihood to Recommend
9.3
(77 ratings)
8.0
(16 ratings)
10.0
(60 ratings)
Likelihood to Renew
10.0
(5 ratings)
-
(0 ratings)
10.0
(1 ratings)
Usability
9.1
(5 ratings)
7.3
(4 ratings)
10.0
(2 ratings)
Support Rating
8.8
(14 ratings)
7.3
(6 ratings)
7.7
(19 ratings)
User Testimonials
AhrefsSE RankingYoast
Likelihood to Recommend
Ahrefs
Ahrefs is a must have in the SEO toolbox. It is one of the leading tools in the industry for serious SEO research. It can do almost everything you need on the non-technical side of SEO. In my opinion, it is not great if you need a detailed technical tool that identifies errors and helps with fix suggestions. In that instance, I think there are better tools on the market. But - for content and keyword related tasks, I think it's must have.
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SE Ranking
SE Ranking is a fantastic tool if you are a marketing agency or freelancer looking for a single tool for the majority of your SEO work. It also includes B2B tools like their lead generation widget and white label reports that can help you generate new leads for your business. It would get 10 stars if their database was larger to accommodate research for small geographic areas, but they are always expanding their database so it may just be a matter of time. Research SE Ranking has pricing plans available for every budget.
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yoast.com
Yoast Wordpress SEO Plugins is really great for any application - home pages, blogs, etc. It saves a lot of time researching keywords, but it is time-consuming crafting content, which I think is a necessary evil. I wasn't really seeing the immediate results I had hoped for, but there could be a variety of reasons for that (cookies, caches, etc.). Overall, if you have the time to dedicate and utilize the tool, it's awesome!
Read full review
Pros
Ahrefs
  • I have been using this platform in my organization to develop several SEO tools to help to grow our website much.
  • It has all the main features which include competitor research, keyword research, website audit, content research, and rank tracking.
  • I have been using all these functions in the organization for several purposes. It provides complete information and complete performance details of the SEO.
  • It provides us the detailed keyword research with volume, CPC, and other information.
Read full review
SE Ranking
  • Rank racking. It’s really important for us that the ranks are tracked accurately.
  • Monitoring of changes made on the website. We’ve found this feature really useful.
  • Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month.
Read full review
yoast.com
  • Evaluate the SEO score of any given page's content.
  • Makes it simple to manage the title and description for a page (what shows up on Google search results).
  • Boils down complicated topics such as canonical URLs for non-technical users.
  • Easy explanations for any and all options, including why to use or not use an option.
Read full review
Cons
Ahrefs
  • Can't export graphs: some graphs within the tool would be useful as an export. Unfortunately, exporting them is not an option.
  • No "blanket" reporting options: though Ahrefs is excellent for gathering and exporting intel/data, there are no blanket SEO reports provided. Exporting data is great, but simple report exporting would make it better.
Read full review
SE Ranking
  • I really don't think SE Ranking has many flaws. They are also rolling out an app at the moment - SE Ranking Pro - need to test that one.
  • Some more video tutorials on the site on how to use some tools would be helpful.
  • More in-system popups would be more helpful too.
Read full review
yoast.com
  • Density: Because even the free, basic Yoast SEO tool has SO MANY FEATURES, if you're brand new to SEO as a concept/practice, you might feel a little overwhelmed at first. Just go watch the training videos!
  • Bulk Title Editing: I'm sure this tool can be useful, but I've never found it to be particularly intuitive or helpful.
  • Limitations: I'm grasping at straws here, but it would be nice if some of the premium (paid) features- specifically the social media previews- were available in the free version. Like I said, grasping.
Read full review
Likelihood to Renew
Ahrefs
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
Read full review
SE Ranking
No answers on this topic
yoast.com
I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.
Read full review
Usability
Ahrefs
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
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SE Ranking
They had a huge update recently and the platform is now even better. Although not all the tools are yet in the new design.
Read full review
yoast.com
It's super easy to use. Really, it requires little-to-know tutorials or walkthroughs at all — it explains everything you need to know in the description and tooltips built straight into the tool. I've never had to google a how-to or tutorial to use Yoast — it just works, and it works well
Read full review
Support Rating
Ahrefs
Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
Read full review
SE Ranking
The support is great but they don't have 24/7 support. And time zones can also be an issue sometimes. On the other hand there are plenty of guides and videos around to get yourself started. I never really needed support for "big" issues. And the help I got was good enough.
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yoast.com
There are plenty of amazing articles published on their site, however, I don't rate their actual support team as being particularly helpful. I made multiple points of contact regarding the internal link counter not working and even though they began troubleshooting I think when it became too hard it was just forgotten about and so is still unresolved.
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Alternatives Considered
Ahrefs
Majestic and Ahrefs are really close in terms of tool. Ahrefs does offer competitive comparison and they do have a more up to date data base. Majestic however has a more comprehensive historical view of sites which is also extremely valuable. Majestic also offers a link velocity chart that is missing on Ahrefs. Ahrefs makes up for this with their links gained/lost calendar which Majestic is missing.
Read full review
SE Ranking
SE Ranking is better than Serpstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc... It's a good choice for agencies that are interested in tracking keywords for their clients, but other than that it underperforms in every other SEO category.
Read full review
yoast.com
This is my go-to plugin for SEO. It is easy, and I trust Yoast will give me solid results. In a short time period, our website has seen measurable results in organic search traffic. Our previous website didn't use page level SEO tools to this extent. We are systematically updating each page using the Yoast WordPress SEO Plugin. We are pleased with the results
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Return on Investment
Ahrefs
  • Ahrefs Site Explorer has helped with any comprehensive backlink analysis and backlink profile management we've had.
  • Ahrefs Site Explorer has helped tremendously in getting manual penalties lifted for certain sites.
  • Aherfs Site Explorer has been helpful in identifying 404 error pages.
Read full review
SE Ranking
  • The website "health" report has allowed us to fix things that Google might find strange or cause us to lose rankings, which has been very helpful.
  • It's given us more visibility into what exactly our SEO management company is doing and how they are performing, and if things are changing or not. It's very easy to see right from the dashboard.
  • Being able to see how our competitors stack up against us has helped us know where to improve, what to focus on, and how to be even better.
Read full review
yoast.com
  • Yoast Wordpress SEO Plugin along with other SEO investments we have made with our new website has extremely paid off on new business opportunity creation. Since August 2018 we have added over $100K of new business opps solely sourced from SEO searches on pages and posts that Yoast has helped us optimize.
  • Yoast Wordpress SEO Plugin saves our marketing team a lot of time. Since the plugin lives in WordPress and provides live tips we can make to the page or post, our team doesn't have to guess on what keyword, or meta-tag, or how many internal and external links a page or post should have using an additional platform. It is just conveniently there for us to use regularly.
  • Yoast Wordpress SEO Plugin cannot be the only piece of software your website relies on to obtain SEO optimization with search engines. It is a piece of the puzzle, and you can only maximize its' value by making sure your website is scam free, the code under the hood is healthy, and the load time and page weight is light.
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ScreenShots

Ahrefs Screenshots

Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings

SE Ranking Screenshots

Screenshot of SE Ranking main dashboardScreenshot of SE Ranking keyword researchScreenshot of SE Ranking website auditScreenshot of SERP CompetitorsScreenshot of Organic SERP HistoryScreenshot of Content tool