What users are saying about

Ahrefs

Top Rated
75 Ratings

Serpstat

9 Ratings

Ahrefs

Top Rated
75 Ratings
Score 9.1 out of 101

Serpstat

9 Ratings
Score 7.9 out of 101

Add comparison

Likelihood to Recommend

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.
Mitch Lee profile photo

Serpstat

Let's say you have a web page that's not doing too good in rankings. You would login to this application and start to discover competitors and how they're ranking, and what words they are using. Armed with this information, you can start building blog back links, reach out to web pages that are focused around the keyword, and start building a strong inbound link campaign to help propel your site to number one in the search engines.
Tim Mack profile photo

Feature Rating Comparison

SEO

Ahrefs
8.4
Serpstat
7.3
Keyword analysis
Ahrefs
9.4
Serpstat
8.0
Backlink management
Ahrefs
9.5
Serpstat
6.7
SERP ranking tracking
Ahrefs
9.1
Serpstat
7.0
Page grader
Ahrefs
8.0
Serpstat
8.0
Competitive analysis
Ahrefs
9.2
Serpstat
6.3
Site audit / diagnostics
Ahrefs
8.7
Serpstat
8.0
Site recommendations
Ahrefs
7.7
Serpstat
Task management
Ahrefs
5.6
Serpstat

SEO Channels

Ahrefs
8.0
Serpstat
6.4
Local SEO
Ahrefs
8.2
Serpstat
6.3
Social SEO
Ahrefs
6.5
Serpstat
5.7
Mobile SEO
Ahrefs
8.3
Serpstat
Global SEO
Ahrefs
9.2
Serpstat
7.3

SEO Platform & Account Management

Ahrefs
8.6
Serpstat
8.4
Multi-domain support
Ahrefs
9.1
Serpstat
8.3
Integration with web analytics tools
Ahrefs
8.1
Serpstat
8.5

Pros

  • The index of links updates very often
  • The export features allow easy data cross analysis with other data sources
  • The price is well worth the return of service and usefulness
No photo available
  • Keyword data provided for multiple sites: this is a standard feature in lots of SEO toolsets. It's not the worst, but not the best.
  • Backlink data: the link data is ok, but suffers from the same issue as the keyword data. If you pay for 100 results per report, expect ONLY 100.
  • Rank tracking: the rank tracking is also standard. It does a good job of benchmarking progress.
Mitch Lee profile photo

Cons

  • Honestly, I'm having a hard time finding cons. I guess the price increase in switching plans, I find a little steep. Maybe there should be more plans in between what they have but even thought it's been a bit much, we've still found it worth it.
Caleb Kingston profile photo
  • As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
  • Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
  • Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.
Mitch Lee profile photo

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Ahrefs recently became more expensive. While they offer a large web index of backlinks, some of the modules of analysis available in similar tools make them a better value in many respects. Ahrefs continues to update their interface, but the accuracy of link counts and new/lost data modules calls into question the validity of the provided information.
No photo available
No score
No answers yet
No answers on this topic

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

A lot more insights/analytics. Ahrefs is more feature rich as compared to Moz.
Erica Figueiredo profile photo
Serpstat is up there with the list of industry products, but fails to outshine them. All of the industry tools do the same thing, but each tool has their own features and differentiation that set them apart from one another. Serpstat seems to be the simple or generic version, but is good if you are not looking for sophisticated measurement.
Mitch Lee profile photo

Return on Investment

  • We were able to do more keyword research and expand our inbound marketing strategy.
Erica Figueiredo profile photo
  • Serpstat has not provided any ROI or loss from the information provided with their basic paid subscription. The data was too limited to take action on.
Mitch Lee profile photo

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Ahrefs Editions & Modules
Ahrefs
Additional Pricing Details

Serpstat

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$19*
1.  per user
Serpstat Editions & Modules
Serpstat
Edition
Plan A
$191
Plan B
$691
Plan C
$1491
Plan D
$2991
Plan E
$4991
Plan F
$9991
Plan G
$1,4991
Plan H
$2,5001
1. per user
Additional Pricing Details
Serpstat provides data for the following databases, regardless of the plan you choose: Google: UA, US, UK, CA, AU, RU, BG, LT, LV, BY, ZA Yandex: MSK, SPB, UA User seats per plan: Plan A - 10 Plan B - 100 Plan C - 500 Plan D - 1000 Plan E - unlimited Plan F - unlimited Plan G - unlimited Plan H - unlimited