What users are saying about

Ahrefs

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Top Rated
95 Ratings
10 Ratings

Ahrefs

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Top Rated
95 Ratings
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Score 9 out of 101
10 Ratings
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Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Ahrefs

If you want to monitor your backlinks in almost real time, Ahrefs is the tool you need. They update their index faster than any other service I have seen, so if you are actively building link through content marketing other tactics, it will be nice to see what links show up naturally from your efforts. If you are looking for the best solution for cleanse a backlink profile, there are better tools out there specializing in those efforts
No photo available

Serpstat

If you are an independent contractor or freelancer, Serpstat might be useful to you for saving on cost. As an industry tool, there are other options that will provide a larger data set with similar cost options. Though Serpstat has the potential to be a great tool, the introductory pricing vs. the value of information leaves a lot to be missed. I recommend checking out other tools before making the decision to purchase Serpstat if you are an agency or inhouse SEO.
Mitch Lee profile photo

Feature Rating Comparison

SEO

Ahrefs
8.0
Serpstat
7.8
Keyword analysis
Ahrefs
9.2
Serpstat
8.5
Backlink management
Ahrefs
9.3
Serpstat
7.3
SERP ranking tracking
Ahrefs
8.7
Serpstat
7.5
Page grader
Ahrefs
8.0
Serpstat
8.3
Competitive analysis
Ahrefs
9.1
Serpstat
7.0
Site audit / diagnostics
Ahrefs
7.6
Serpstat
8.5
Site recommendations
Ahrefs
6.9
Serpstat
Task management
Ahrefs
5.0
Serpstat

SEO Channels

Ahrefs
7.6
Serpstat
7.1
Local SEO
Ahrefs
8.0
Serpstat
7.0
Social SEO
Ahrefs
6.1
Serpstat
6.5
Mobile SEO
Ahrefs
7.3
Serpstat
Global SEO
Ahrefs
8.9
Serpstat
7.8

SEO Platform & Account Management

Ahrefs
8.1
Serpstat
8.4
Multi-domain support
Ahrefs
8.8
Serpstat
8.3
Integration with web analytics tools
Ahrefs
7.4
Serpstat
8.5

Pros

  • Keyword search: know your strengths and weakness of keywords
  • Content explore: you can see what great content is out there
  • Compare your site with your competitors
No photo available
  • Keyword data provided for multiple sites: this is a standard feature in lots of SEO toolsets. It's not the worst, but not the best.
  • Backlink data: the link data is ok, but suffers from the same issue as the keyword data. If you pay for 100 results per report, expect ONLY 100.
  • Rank tracking: the rank tracking is also standard. It does a good job of benchmarking progress.
Mitch Lee profile photo

Cons

  • It's been great, sometimes you have to watch the tutorial to learn how to use the tools though as it gets a little complicated.
  • Nothing else I can think of
No photo available
  • The daily query limit is sometimes frustrating.
  • For a new person the menu system could be a bit confusing along with terminology, it would be great if there was little help icons next to each selection to help you better understand what they do.
Tim Mack profile photo

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Ahrefs recently became more expensive. While they offer a large web index of backlinks, some of the modules of analysis available in similar tools make them a better value in many respects. Ahrefs continues to update their interface, but the accuracy of link counts and new/lost data modules calls into question the validity of the provided information.
No photo available
No score
No answers yet
No answers on this topic

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Ahref has more comprehensive functionality and it offers lots of online resources to train you on how to use their tools which is VERY helpful.
No photo available
Serpstat is much cheaper than other SEO tools & just as good. It's the ideal tool for someone who needs more than the free SEO tool, but cannot afford Moz, etc. Any business that does content marketing needs a tool like this, and Serpstat is perfect for small businesses because it does what they need it to do at a fair price.
Joe Gatto profile photo

Return on Investment

  • It's not too expensive!
  • It's been useful in helping us improve our performance
  • It's helping us increase our keyword ranking
No photo available
  • It's a helpful tool, but doesn't have a life-changing effect on overall business objectives.
Joe Gatto profile photo

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Ahrefs Editions & Modules
Ahrefs
Additional Pricing Details

Serpstat

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$19*
1.  per user
Serpstat Editions & Modules
Serpstat
Edition
Plan A
$191
Plan B
$691
Plan C
$1491
Plan D
$2991
Plan E
$4991
Plan F
$9991
Plan G
$1,4991
Plan H
$2,5001
1. per user
Additional Pricing Details
Serpstat provides data for the following databases, regardless of the plan you choose: Google: UA, US, UK, CA, AU, RU, BG, LT, LV, BY, ZA Yandex: MSK, SPB, UA User seats per plan: Plan A - 10 Plan B - 100 Plan C - 500 Plan D - 1000 Plan E - unlimited Plan F - unlimited Plan G - unlimited Plan H - unlimited