What users are saying about
3 Ratings
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17 Ratings
3 Ratings
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Score 9.9 out of 100

AppsFlyer

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17 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Likelihood to Recommend

Airship

It's well-suited when you want your content to get out quickly. It's best for breaking or big news. We do weigh what types of stories we want to push. We don't want to overuse it, but we want to take advantage. We don't find it appropriate using it between the hours of 11 p.m. and 6 a.m. We sent out a push one time around midnight, and we got a comment back that it woke somebody up and scared them.
Brian L. Clark profile photo

AppsFlyer

AppsFlyer is a well-suited substitution of Google's Firebase that allows you to track your digital marketing efforts and optimize as necessary. Also it provides tools for deep link management
Denis Mutsky profile photo

Pros

Airship

  • It's very fast. As soon as we hit send, it arrives on our phone and tablet apps immediately.
  • The interface is clear. We generally copy and paste the headline right into the box. The font and font size, along with the background, make it easy to read so that we avoid any typos. That's important because we're working quickly.
  • It gives you good and usable analytics to track engagement.
  • It's 100 percent reliable. We've never had an issue with it.
Brian L. Clark profile photo

AppsFlyer

  • Easy partner integration and set-up.
  • Protect360 gives you all the data you need to understand where you're seeing fraud.
  • Lots of customization on making sure you're not paying for any bogus installs.
  • Ability to download massive data from data locker for marketers to slice and dice the data however they need to.
  • CSM are amazing and are very proactive in making sure clients needs are addressed in timely manner.
No photo available

Cons

Airship

  • The interface can be a little confusing. In the upper right corner of your dashboard, you'll see "New Push Message" and "New Message" ... Seems odd to have two choices. Then, after you push "New Message" you can copy and paste your text, but then there are about three more buttons before you get to the point of sending it. That just might be how it's integrated with our app so other markets might be different. But, if you have the instructions, it's fairly quick.
  • Again, this could be just the way it's integrated with our app, but when a user clicks on the alert on their phones, it goes to the web site and not to the specific story. So, we have to make sure the story is in a prominent place on our site (Latest News, mainstage).
  • It would be nice to have small photos in our push notifications.
Brian L. Clark profile photo

AppsFlyer

  • iOS and Android dashboard are different.
  • Web attribution and tracking are not there fully.
  • Deeplink feature can be improved a bit to be on par with other leading tools.
No photo available

Likelihood to Renew

Airship

No score
No answers yet
No answers on this topic

AppsFlyer

AppsFlyer 10.0
Based on 1 answer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Srikanth Bangalore profile photo

Support

Airship

No score
No answers yet
No answers on this topic

AppsFlyer

AppsFlyer 7.0
Based on 3 answers
It's not entirely perfect but does the job done for what you need it for. The majority of the issues are either due to a lack of tech or limited capability of AppsFlyer products and features.
No photo available

Alternatives Considered

Airship

There was a time when we went off Urban Airship and went to Spreed. We were using Spreed's app, so there was much better integration on push notifications. The push notification took readers directly into the story. When we moved from Spreed to our own native app, we went back to Urban Airship.
Brian L. Clark profile photo

AppsFlyer

The biggest problem with AppsFlyer is that there's no free tier. It's solely pay per install, which is nice for small teams and startups, but Branch.io is free up to a couple thousand to tens of thousands of MAU's!Branch also has features and benefits that AppsFlyer just doesn't, such as text to app install, automatic dynamic links, custom short links, and so much more.If you're building from scratch, go with Branch and use a data analytics platform that integrates well with them such as a Mixpanel (which also does attribution but is not as robust as Branch, so use the integration).
Evan Laird profile photo

Return on Investment

Airship

  • It's had a positive impact on engagement.
  • It helps lend credibility to our product given that major sites like CNN, AP, ESPN, etc. have push notifications.
  • I have not come across any negative impacts.
Brian L. Clark profile photo

AppsFlyer

  • We're saving lots of money because we can claim for invalid install.
  • We can save budget and allocate to channels with more ROI.
  • For the corporate level, it also provides unlimited subscription.
No photo available

Pricing Details

Airship

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

AppsFlyer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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