What users are saying about
3 Ratings
16 Ratings
3 Ratings
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Score 9.9 out of 101
16 Ratings
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Score 8.1 out of 101

Likelihood to Recommend

Airship

It's well-suited when you want your content to get out quickly. It's best for breaking or big news. We do weigh what types of stories we want to push. We don't want to overuse it, but we want to take advantage. We don't find it appropriate using it between the hours of 11 p.m. and 6 a.m. We sent out a push one time around midnight, and we got a comment back that it woke somebody up and scared them.
Brian L. Clark profile photo

AppsFlyer

If you're in the business of buying traffic for your app, then you need a Mobile Measurement Platform (MMP) like AppsFlyer to measure paid and organic app installs. If you're e-commerce who does not have a supporting app then there's no reason for you to use AppFlyer. In this case, you would most likely use Google Analytics.
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Pros

Airship

  • It's very fast. As soon as we hit send, it arrives on our phone and tablet apps immediately.
  • The interface is clear. We generally copy and paste the headline right into the box. The font and font size, along with the background, make it easy to read so that we avoid any typos. That's important because we're working quickly.
  • It gives you good and usable analytics to track engagement.
  • It's 100 percent reliable. We've never had an issue with it.
Brian L. Clark profile photo

AppsFlyer

  • Tracking multiple traffic sources effectively including Facebook, Instagram, Google, Affiliates etc.
  • Deduplication while at attribution and fraud detection, which helps saves a lot on the marketing spends.
  • Multi touch, exponential, last click, first click attribution models basis our requirement.
  • Short links and smart URL that is mostly used for quick campaigns and product integrations.
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Cons

Airship

  • The interface can be a little confusing. In the upper right corner of your dashboard, you'll see "New Push Message" and "New Message" ... Seems odd to have two choices. Then, after you push "New Message" you can copy and paste your text, but then there are about three more buttons before you get to the point of sending it. That just might be how it's integrated with our app so other markets might be different. But, if you have the instructions, it's fairly quick.
  • Again, this could be just the way it's integrated with our app, but when a user clicks on the alert on their phones, it goes to the web site and not to the specific story. So, we have to make sure the story is in a prominent place on our site (Latest News, mainstage).
  • It would be nice to have small photos in our push notifications.
Brian L. Clark profile photo

AppsFlyer

  • Dynamic Links are kind of ugly. They're super in-depth to set up and work fantastically, it's just that unlike Branch or Firebase AppsFlyer links are long, not customized, and ugly. I always need to hide them in a bit.ly which is a pain.
  • No automatic dynamic links -- we couldn't use it to share inside the app and measure the results of a referring a friend campaign.
Evan Laird profile photo

Likelihood to Renew

Airship

No score
No answers yet
No answers on this topic

AppsFlyer

AppsFlyer 10.0
Based on 1 answer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Srikanth Bangalore profile photo

Support

Airship

No score
No answers yet
No answers on this topic

AppsFlyer

AppsFlyer 8.5
Based on 2 answers
It's not entirely perfect but does the job done for what you need it for. The majority of the issues are either due to a lack of tech or limited capability of AppsFlyer products and features.
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Alternatives Considered

Airship

There was a time when we went off Urban Airship and went to Spreed. We were using Spreed's app, so there was much better integration on push notifications. The push notification took readers directly into the story. When we moved from Spreed to our own native app, we went back to Urban Airship.
Brian L. Clark profile photo

AppsFlyer

Kochava was bad. A lot of bugs at that time, and it charges for every event triggered. We used Kochava for only around 6 months and we moved to AppsFlyer.
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Return on Investment

Airship

  • It's had a positive impact on engagement.
  • It helps lend credibility to our product given that major sites like CNN, AP, ESPN, etc. have push notifications.
  • I have not come across any negative impacts.
Brian L. Clark profile photo

AppsFlyer

  • Increased retention rate and quality of users
  • Better conversion rate on acquisition funnels
  • Made campaign optimizations easier and quicker for the team
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Pricing Details

Airship

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

AppsFlyer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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