The Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle.
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Braze
Score 8.7 out of 10
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Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and brands. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns.
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Solutionreach
Score 7.0 out of 10
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Solutionreach is patient relationship management and appointment system dentists office, with reputation management, marketing features, and a patient portal. Solutionreach is headquartered in Lehi, Utah.
Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.
Braze is a fantastic tool if you're looking to build a large number of CRM journeys using complex canvas structures and maximising use of customer data to segment and personalise. There are numerous tools to ensure each channel is maximising impact and engagement. Braze offers great features for testing, managing message frequency and control groups and using dynamic attributes and liquid code. If you're looking to limit your use to single-send campaigns with no or few automations, I don't think this is the right tool. From my experience, many Braze users also use external tools for analytics rather than Braze's native analytics.
I would stay away from this company. Not sure why the change, but over the past 2 years literally every level of the organization from tech support through to the CEO has shown complete lack of responsiveness, concern or interest in solving their most loyal client's most basic problems. Their incompetence finally drove us to cancel our accounts after over 10 years with them.
The marketing push notifications are very effective, and it gives us free hand to define different business criteria to target user groups
The user experience or the message content could differ from Android and iOS, and this is a huge benefit for us
As an Architect, troubleshooting an issue is very detailed and the time it takes to troubleshoot an issue is considerably less from our previous product
Canvas feature has been really good for creating customer journey paths and long-term messaging campaigns.
They have been addressing feature requests to continue to improve the Canvas feature. One of the simplest but most-handy features is allowing Delay steps wait for a very specific date on a calendar -- so you can plan seasonal campaigns or when you have evergreen-style drip campaigns it allows for avoiding public holidays/etc.
The catalog feature provides a lot of use-cases and flexibility for personalizing comms or customizing comms for whitelabeled versions of our standard comms (for our B2B2C scenarios).
We use the catalog as a repository of our B2B2C brand info, messaging customization - it basically allows us to offer a whitelabeled configurable version of our optimized automated in-life comms in the branding of our b2b customers.
SR will email, text or call your appointments as many times or as few as you want to remind them of their appointments with you. * Ours are set to 2 days before and 2 hours before the appointment.
You can set up SR to recall patients and remind them they need to schedule an appointment if they have not been seen in your office. * When we first turned this on we had to set the recurrence WAY out because we received so many appointments we became booked 4 months out. It is now set to every 12 months.
This one saves you money on the cost of postcards and stamps not to mention the time it takes your staff to put them all together.
Group Messages are the BEST! This enables your office staff to notify patients for a whole day or week about a closing, delay or any changes in your schedule with one quick email instead of someone having to take home a print-out and make these calls from home.
Enabling GIF/videos to be directly uploaded on to Braze's platform
Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
Ability to track duplicate user profiles within the entire audience segment
Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
Landline versus mobile and email. If a patient has a landline and an email or a landline and a mobile number it automatically eliminates the landline confirmation. Some of our eldery patients don't like or know how to text but they have a cellphone. I have a multitude of patients I still have to make a confirmation phone call to because SR won't send a landline call because they have a mobile number.
Newsletter editing. Wish it was a little easier to edit. That being said I do love the overall selection and use of Newsletters.
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.
It is an easy-to-understand platform, thanks to its design and accessibility. You can, for example, easily find any users and their data, check exact volumes of segments, follow the history of messages sent, and create reports. We can connect Braze with other platforms for analysis or email design (Snowflake, Hightouch, Stripo...).
I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
It's really well explained, there are lots of documentation about all topics. When we want to perform in a specific area, there are always a dedicated path. For each new feature, there is always some videos explaining the purpose and the new functionalities. Also I used to do the certification which allows me to show my achievements in my business environment.
We've tested a bunch of different CRM tools over the years and Airship has been a winner for its functionality, features, cost, and ability to integrate with other softwares that we use. It has been great for SMS and mobile in particular. It could certainly be a one stop shop for CRM.
Braze is just the best one when it comes to aesthetics and usability, which matter when you're working every day, making complex or even simple changes to highly contextual campaigns for multiple stakeholders. Even without following tutorials, you just get it instantly and start crafting journeys very quickly. And they continue to keep adding new features at a rapid pace, so credit where it's due.
Solutionreach, in my opinion, is more user-friendly. They are also very quick to offer a helping hand in areas that might stump us. I also love that unlike Demandforce when we were using it Solutionreach is always on top of things. If for some reason our server has an issue and they don't receive the upload they need with our information someone is on the phone calling me to let me know. This is not the case with all software systems most don't inform you, you have to call for help when you notice that it hasn't uploaded with the data. This could put you weeks behind on your correspondence.
The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download
Increased revenue from appointments that may have been missed had they not received a confirmation or reminder call about an appointment. Able to fill that spot with someone else...
Keeps our physicians in the forefront of the patients minds when thinking about healthcare for their child.
We take pride in being a part of a family in assisting them with the care of their children. So birthday reminders and fun flyers or newsletters allow us to stay connected.
