Albacross vs. ZoomInfo Marketing

It's well-suited to small companies without a dedicated sales force. It helps collect, organize and analyze leads. Perhaps, it adds value to larger teams too, but it has certainly been a valuable addition to us early on in the business when build lead lists and client lists were more challenging. I'm not sure what the current pricing structure is, but it was good value for us at the time of purchase 2 years; pricing has not increased for us since then. So, again, for smaller teams or teams with a limited reach out budget, this may be a suitable option.

Incentivized

I recommend ZoomInfo because it is a good product, easy to use and pretty accurate compared to the competition. But it is not for everyone because the price point is higher than the competition in the market.

Incentivized

• Track companies IP's who are visiting.
• Provides analytics about where they came from and what they did on your site.
• You can find contact info such as name, number and email.
• Unintuitive UI/UX.

Incentivized

• Audience Coverage.
• Advertising Performance.
• Intent Data.

Incentivized

• It would be nice to have a direct link on the page that visitors have viewed, so I could quickly check out the site myself.
• It is hard to copy-paste the link on the viewed pages report to actually see which page has been viewed.
• A little complicated to use the whole software when you get started, no clear explanation of concepts.

Incentivized

• The integration with SalesOS leaves much to be desired.
• It's hard to prospect accounts within MarketingOS
• There were a few technical issues that need to be fixed.

Incentivized

Definitely some great features there, Zoominfo has built a solid platform that is truly enterprise-grade. I gave a 7 because I feel there is a point where other solutions offer similar features at a lower price point. They might become too big to stay agile enough in the market.

Incentivized

They are in Sweden so getting a response back from them is slow and I think their team isn't that big.

Incentivized

They spend most of their time pontificating on rudimentary matters. They tried to blame their own mistakes and shortcomings on the client rather than themselves.

Incentivized

Calls using Zoom remote sessions, emails chat.

Incentivized

They never ended up uploading the custom intent topics until months after we submitted them. It was difficult to select the custom intent topics in the first place as well.

Incentivized

More or less, Albacross is similar to their competitors but they have a great support, better data accuracy (subjective), and easy setup.

Incentivized

ZoomInfo is easy to use and navigate, plus is more accurate than the competition. But the price per license is the highest on the market and not affordable by everyone.

Incentivized

No, it was clear.

Incentivized

Enable scalable process and implementation to use for marketing and sales.

Incentivized

• Positive ROI through one closed deal identified from Albatross.
• Still uncertain on ROI from account-based marketing campaign developed from Albacross data.

Incentivized

• Return on investment is difficult with high cost per license
• helps both sales and marketing with prospecting and campaigns
• conversions were increased with use of the product

Incentivized