AlphaSense vs. Demandbase One

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AlphaSense
Score 9.7 out of 10
N/A
AlphaSense is a market intelligence platform used by companies and financial institutions. Since 2011, their AI-based technology has helped professionals make business decisions by delivering insights from public and private content—including company filings, event transcripts, news, trade journals, and equity research. The platform boasts users among 4,000 enterprise customers. Headquartered in New York City, AlphaSense employs over 1,000 people across offices in the U.S., U.K., Finland, and…N/A
Demandbase One
Score 7.9 out of 10
Small Businesses (1-50 employees)
Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A
Pricing
AlphaSenseDemandbase One
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AlphaSenseDemandbase One
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.
More Pricing Information
Community Pulse
AlphaSenseDemandbase One
Features
AlphaSenseDemandbase One
Financial Research
Comparison of Financial Research features of Product A and Product B
AlphaSense
7.8
187 Ratings
5% above category average
Demandbase One
-
Ratings
Private Company Data5.5153 Ratings00 Ratings
Industry-Specific Information8.8179 Ratings00 Ratings
Independent Research Access9.0172 Ratings00 Ratings
M&A Analysis8.2142 Ratings00 Ratings
Supply Chain Data7.897 Ratings00 Ratings
ESG Data6.696 Ratings00 Ratings
Credit Ratings Reports6.384 Ratings00 Ratings
Macroeconomic News8.8132 Ratings00 Ratings
Search Tools9.0174 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
AlphaSense
-
Ratings
Demandbase One
6.0
47 Ratings
24% below category average
Automated routing and prioritization00 Ratings6.439 Ratings
Customer interaction histories00 Ratings6.543 Ratings
Syndicated content00 Ratings4.03 Ratings
Personalization00 Ratings6.240 Ratings
Engagement data tracking00 Ratings6.847 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AlphaSense
-
Ratings
Demandbase One
6.5
34 Ratings
18% below category average
Ad campaign creation00 Ratings6.732 Ratings
Display advertising00 Ratings7.232 Ratings
Contextual advertising00 Ratings6.525 Ratings
Social advertising00 Ratings5.826 Ratings
Ad reporting and analytics00 Ratings6.533 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
AlphaSense
-
Ratings
Demandbase One
6.7
50 Ratings
13% below category average
Standard visitor segmentation00 Ratings6.949 Ratings
Behavioral visitor segmentation00 Ratings6.846 Ratings
ABM sales intelligence00 Ratings6.548 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
AlphaSense
-
Ratings
Demandbase One
6.6
51 Ratings
13% below category average
3rd party intent signals00 Ratings6.547 Ratings
Downstream intent signals00 Ratings6.646 Ratings
Account identification00 Ratings6.851 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
AlphaSense
-
Ratings
Demandbase One
6.9
44 Ratings
13% below category average
Automated workflow & orchestration00 Ratings6.944 Ratings
Best Alternatives
AlphaSenseDemandbase One
Small Businesses

No answers on this topic

Dealfront
Dealfront
Score 9.7 out of 10
Medium-sized Companies
S&P Capital IQ
S&P Capital IQ
Score 7.6 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Enterprises
S&P Capital IQ
S&P Capital IQ
Score 7.6 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AlphaSenseDemandbase One
Likelihood to Recommend
9.9
(255 ratings)
6.6
(225 ratings)
Likelihood to Renew
8.7
(20 ratings)
4.8
(30 ratings)
Usability
9.1
(251 ratings)
6.7
(94 ratings)
Availability
9.0
(22 ratings)
7.0
(2 ratings)
Performance
7.5
(22 ratings)
7.3
(2 ratings)
Support Rating
8.5
(17 ratings)
10.0
(50 ratings)
In-Person Training
9.1
(1 ratings)
6.0
(1 ratings)
Online Training
6.4
(8 ratings)
9.9
(2 ratings)
Implementation Rating
9.1
(5 ratings)
10.0
(11 ratings)
Configurability
5.9
(5 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
9.1
(4 ratings)
-
(0 ratings)
Ease of integration
8.2
(1 ratings)
10.0
(1 ratings)
Product Scalability
7.0
(22 ratings)
-
(0 ratings)
Professional Services
8.2
(2 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(5 ratings)
10.0
(1 ratings)
Vendor pre-sale
8.2
(5 ratings)
9.0
(1 ratings)
User Testimonials
AlphaSenseDemandbase One
Likelihood to Recommend
AlphaSense
AlphaSense is very well suited to investing teams that need a research management system that has a robust database behind and rich content management features for note-taking. AlphaSense may not be well-suited to individual investors who want data access but don't need to be sharing notes to a wider team. The sharing features are what make AlphaSense most useful.
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Demandbase
Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
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Pros
AlphaSense
  • Summarizing information across multiple company documents via their new Generative Grid tool.
  • Aggregating the latest insights from diverse sources - broker research, expert insights, company documents, and news.
  • Providing a repeatable way to query information.
  • Smart keywords to help you search, e.g., car = auto = automotive.
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Demandbase
  • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
  • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
  • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
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Cons
AlphaSense
  • I believe the AI agent could be improved to answer more detailed questions and provide better data.
  • Access to real time financial data in a similar vein to Koyfin.
  • The ability to easily search across all company decks to be able to quickly gather all relevant slides for a specific topic, similar to what Quartr offers.
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Demandbase
  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
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Likelihood to Renew
AlphaSense
AlphaSense is a very useful tool and is reasonably priced for our organization. While I may not be a hyper-active user, it's a great resource when I need to quickly do a competitive landscape survey, review publicly available documents (transcripts, etc.), or review Wall Street research
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Demandbase
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
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Usability
AlphaSense
AlphaSense has a very intuitive user interface, and I can tell they have been focused on expanding their product breadth and continuing to innovate on current products. Some basic features are missing or I can't find (I can't just sort expert calls by only the ones that are applicable to that ticker, most relevant is the one that works best, but I want just the ticker)
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Demandbase
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
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Reliability and Availability
AlphaSense
The availability of Alphasense is great. I have used the software for multiple years and cannot remember ever having an outage issue. This is surprising actually, as I use other software applications that do not have regular outages, but still have outages periodically. Alphasense, on the other hand, never seems to have any outages. Good sign if I can't remember the software not working :).
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Demandbase
Seems to always work.
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Performance
AlphaSense
Loading or performing searches on AlphaSense platform is reasonably fast for most of the time. However, it is sometimes unacceptably long for me to load PDF files (earnings presentation, supplementary financial report) on AlphaSense. Certain features might also take very long time, such as loading for "similar tables" across EDGAR filings, or downloading tables from EDGAR filings
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Demandbase
It's pretty fast.
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Support Rating
AlphaSense
Customer support is very prompt. I get personalized support for search recommendations and content that I could not find in my own search. Support checks in with me on a bi-monthly basis to keep me informed of the many different feature additions, I cannot find a more kind, understanding, and supportive team.
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Demandbase
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
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In-Person Training
AlphaSense
The person was prepared, attentive, understood the nature of my questions, was willing to work through any difficulties or misunderstandings, was patient, and super pleasant to work with. Great customer service.
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Demandbase
She was fine, but we only had one session
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Online Training
AlphaSense
Our online training was led by a AlphaSense representative. The training is always good. The bigger issue is our time availability to remember the training and utilize it. The trainers will show us examples and then ask us for real industries or companies of interest to use so that the training is most relevant.
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Demandbase
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
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Implementation Rating
AlphaSense
use friendly UI made the transition seamless
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Demandbase
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
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Alternatives Considered
AlphaSense
Special features of AlphaSense that made us decide on this CI platform: - US-based market and competitive intelligence platform with various premium content (broker information, expert calls, earning transcripts, original company documents etc.) - AlphaSense is a trusted CI platform by world’s leading corporations and financial institutions - AlphaSense’s proprietary AI stack has been meticulously engineered over a decade so that their AI accelerates speed-to-insight so clients can act with confidence when making critical decisions - Private and public companies, therapeutic areas and products can be monitored - Datalog is available up to 15 years, and advanced search is supported for them - Curated newsfeed is available from more than 3,500 top news publications, client requests and hand-picked vendors for premium subscription - Very advanced company profiles are available by default with newsfeed, original company documents, expert calls and reports - Newsfeed and alerts can be also set by admins and individual users
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Demandbase
We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
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Contract Terms and Pricing Model
AlphaSense
It has been very simple. Contract terms are standard for an online portal. Of course, I would like unit pricing to be lower so I could get more users on the license or to rotate seats to get more value out of each license. Billing frequency has been standard as well. This could be more significant for a larger customer.
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Demandbase
No answers on this topic
Scalability
AlphaSense
The sharing features provides by AlphaSense mean that it can be readily scaled for teams within an organization and, subject to compliance requirements, with client organizations. The ability to share annotations of transcripts and investor releases is valuable, and facilitates collaboration between analysts.
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Demandbase
No answers on this topic
Professional Services
AlphaSense
Very professional and knowledgeable team. Easy to work with and communicates in a way that's helpful for users who aren't experts on the platform
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Demandbase
No answers on this topic
Return on Investment
AlphaSense
  • AlphaSense has allowed us to generate deeper competitive insights. For example, we conducted an in depth analysis of the aerial data analytics (drone) industry, and AlphSense helped us narrow in on the market leaders and their various strengths / weaknesses.
  • AlphaSense has improved our team's overall efficiency. With Stream in particular, we are able to pinpoint insights in a matter of minutes through the transcript feature as opposed to having to conduct a series of calls ourselves. This is a significant time saver.
  • AlphaSense has allowed us to make more informed decisions on our public holdings by providing us with unfettered access to equity research analyst reports.
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Demandbase
  • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
  • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
  • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
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ScreenShots

AlphaSense Screenshots

Screenshot of AlphaSense's AI search, available across 2,000+ premium business data sources including SEC filings, earnings calls, broker research, business journals, and news. It can be used to stay ahead of market-moving trends and instantly surface critical information buried within millions of documents.Screenshot of a single view of the industries, companies and themes within a fully-customizable dashboard, that can be tailored to fit any research process.Screenshot of a purpose-built generative AI that offers insights from a premium content universe.

Demandbase One Screenshots

Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Screenshot of Screenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Screenshot of