44 Ratings
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Score 8.7 out of 100
395 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Amplitude Analytics

I really recommend it for small business or startup as it contains many functions and collects a lot of data that helps to boost a product of your company since you can look for strengths and repower them, as well as improve the weak points of your product. It's very easy to use and integrate if you don't have a lot of knowledge in the area, so it won't be much of a problem to keep up with your product developments.
Melanie Thompson | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

For most companies or colleagues I would recommend Google Analytics 360. It's affordable, scalable, and because of the deep integrations with leading ad platforms like Google Ads 360, it is a very smart option. Depending on how detailed or advanced your analytics implementation needs to be GA360 has workarounds to solve most needs. I just recommend plan as much as you can before data collection to take advantage of filters and views otherwise make sure to have Big Query connected so you can always analyze historical data with changing filters.
Anonymous | TrustRadius Reviewer

Pros

Amplitude Analytics

  • Charts - I love the charting elements from Amplitude because they are simple and intuitive.
  • Ease of use - It has the ability to run complex SQL queries but more importantly the average marketer can use it and get the information they need without needing to have any technical work done.
  • Cohorts - These make segmenting data easy and this is key in the analysis.
Anonymous | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

  • In my opinion, the best feature of 360/Premium is the access to Google consultants for insights into your analytics, conversions, etc. Being able to talk directly to the people who can help you "win" at Google is very valuable, especially if you are feeling things out. They help point you in the right direction and help you figure out what to focus on.
  • Large scale analytics. Google Analytics 360 is extremely powerful, but you're really only using this if you are keeping tabs on many relatively high-traffic websites.
  • Many different metrics, measurables, etc. (hundreds, maybe?) can give you an amazing amount of information about how people are finding your site and what they're looking at when they get there.
  • Faster refresh rate than the standard version, which can be valuable if you have highly dynamic strategies that operate with a little more urgency.
Anthony Burke | TrustRadius Reviewer

Cons

Amplitude Analytics

  • Training my team on Amplitude is a little complicated, so I would say it isn't the most intuitive software. Certain actions require hovering over buttons in order for the options to appear which can cause confusion when initially learning how to navigate Amplitude.
Anonymous | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

  • Exports of data are used for analysis of Google collected data in other more capable reporting tools, e.g. SAP HANA, SAS Visual Analytics or MS PowerBI. Imagine you want to export 1 million rows and are limited to 10,000 lines if you use API (mostly not available) or only 5,000 lines if you use a web browser. In order to export 1 million rows, you have to run a request to export 1-10,000 rows, save it, export 10,001 to 20,000 rows, save it, etc. Without writing a script for this task this task is impossible to complete.
Viktor Mulac | TrustRadius Reviewer

Likelihood to Renew

Amplitude Analytics

No score
No answers yet
No answers on this topic

Google Analytics 360 (formerly Google Analytics Premium)

Google Analytics 360 (formerly Google Analytics Premium) 8.3
Based on 10 answers
I believe that once Google Analytics Premium releases some additional eCommerce capabilities, it will be the best tool on the market for multi-site customers. Google does an amazing job of fully vetting out new features and functionality before releasing them publicly, so I have found very few issues with the functionality and usability of the tool. Some of the other big players in the industry are too quick to release new features, and they are often riddled with bugs and defects. I know that when I set something up with Google Analytics Premium, I'm getting a reliable, strong product that will deliver what it promises.
Rebecca Visconti | TrustRadius Reviewer

Usability

Amplitude Analytics

No score
No answers yet
No answers on this topic

Google Analytics 360 (formerly Google Analytics Premium)

Google Analytics 360 (formerly Google Analytics Premium) 8.2
Based on 4 answers
Google Analytics Premium has a very easy to use and intuitive User Interface. It's easy to find anything you are looking for and apply different segments to reports on the fly. This is very important especially if you are doing report comparisons. It's also an aesthetically pleasing design, making the general experience pleasant.
Salman Malik | TrustRadius Reviewer

Support Rating

Amplitude Analytics

Amplitude Analytics 8.9
Based on 8 answers
It provides a super useful analytics platform. You don't even have to have coding skills to use it and almost no training is required. Features and analysis are very intuitive. Speed could be faster. I didn't experience any downtime while using it. It smoothly integrates into the normal workflow of a developer and provides a hassle-free platform to managers.
Yash Choubey | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

Google Analytics 360 (formerly Google Analytics Premium) 7.9
Based on 47 answers
If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
Eric Buhman | TrustRadius Reviewer

Online Training

Amplitude Analytics

No score
No answers yet
No answers on this topic

Google Analytics 360 (formerly Google Analytics Premium)

Google Analytics 360 (formerly Google Analytics Premium) 7.0
Based on 1 answer
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
Tyson Kirksey | TrustRadius Reviewer

Implementation Rating

Amplitude Analytics

No score
No answers yet
No answers on this topic

Google Analytics 360 (formerly Google Analytics Premium)

Google Analytics 360 (formerly Google Analytics Premium) 9.1
Based on 4 answers
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
Eric Buhman | TrustRadius Reviewer

Alternatives Considered

Amplitude Analytics

A lot of data can be tracked via manual tracking or linking to an excel sheet, but with such a huge amount of data, it is far easier to have all of it laid out in an easy to read format. The charts and graphs are easy to use and are really pretty user-friendly. The hardest part is in simply finding the event that you want to use.
Anonymous | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

Piwik: On the downside, it counts time spent on the page the same way GA does. The interface looks cluttered as if it’s missing a stylesheet. And while its main focus is being a GA alternative, it can’t compete with Google’s AdSense and AdWords integration. But to be fair, most alternatives can’t either.
Kissmetrics: The real-time functionality shows you some basic information about the current events (like a purchase) being done on your site. Visually not very appealing, but watching money rolling in in real time can be satisfying.
Woopra: Woopra does take some time to set up because you need to be sure it’s fully integrated. But after that, it is way more powerful than GA if you like to dig deep into your data.
Moses Sam Paul Johnraj | TrustRadius Reviewer

Return on Investment

Amplitude Analytics

  • It collects data of great importance which allows to make product improvements.
  • It easily identifies problems a user may have with the product.
  • The flow of users who have used the product has improved, thus being able to generate more income thanks to the improvements and new functions.
Melanie Thompson | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

  • Reduction in need for several analytics and marketing tools
  • Better decisions based on better, more complete data. We can now look at several custom metrics we never looked at before
  • Better overall marketing and ROI instrumentation over multiple segments, even via phone calls on mobile.
Onjefu Efada | TrustRadius Reviewer

Pricing Details

Amplitude Analytics

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Amplitude Analytics Editions & Modules

Edition
Growth$995.001
  1. Per Month
Additional Pricing Details

Google Analytics 360 (formerly Google Analytics Premium)

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Google Analytics 360 (formerly Google Analytics Premium) Editions & Modules

Edition
Google Analytics Premium$150,0001
Google AnalyticsFree
  1. Up to 1 Billion hits/month
Additional Pricing Details

Add comparison