What users are saying about
84 Ratings
16 Ratings
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Score 8.6 out of 101
84 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

Amplitude Analytics

If you are working with a tool where tracking actions taken by users in that tool is very important. In tools with very few users and not a ton of custom editing, this may not be necessary
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Kissmetrics

Kissmetrics is a very good and simple tracking and reporting system. I think that all web properties should have it installed in order to be able to track what's important. You can still have google analytics in conjunction with KISSmetrics and get good insights from that product, but the simplicity and ease-of-use offered by Kissmetrics makes it a no-brainer.
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Pros

  • You can always get up-to-date usage data on all of our users. It is really down to the minute information, with basically no delays.
  • There are so many usage events. Events basically exist for every possible action a user can take in the software.
  • The charts and everything are very customizable and easy to navigate even if you are not familiar with analyzing data.
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  • Product Decision Making: Allowed us to do a/b test and verify specific decisions.
  • Customer Searching or Tracking: Allowed us easily filter through all our users and pin-point one user to analyze.
  • Customer Performance: Enabled us to see if a specific customer was able to complete certain tasks in an expected timeframe.
  • Data import of events previous events: We uploaded lots of data to help us analyze it further.
  • Viewing the Customer Funnels: Gave us the opportunity to see the paths of our customers.
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Cons

  • No capabilities to group numbers.
  • Impossible to aggregate the data altogether so sometimes it's hard to have a real overview of everything.
  • Even though I find the interface rather user-friendly and accessible to people new to data analysis, maybe it could be useful to have a step by step guide when starting using the tool.
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  • Demographic Analysis of the customers: It doesn't provide comprehensive demographic analysis of our users (age, sex, etc.,).
  • RealTime means 30mins but it's still pretty responsive: Takes awhile until the data and graphs show the most updated data.
  • Comprehensive API but for the barebones it does a good job: For anyone that needs advanced customization, it will most likely require lots of customer support since their API is barebones.
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Likelihood to Renew

No score
No answers yet
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Kissmetrics7.4
Based on 27 answers
We think KISSmetrics has a lot of potential, but we are not yet realizing the full benefits as we are still trying to get everything set up to report accurate data
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Usability

No score
No answers yet
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Kissmetrics7.1
Based on 6 answers
Funnel analytics reporting is generally quite good. The drag-and-drop functionality is great and it's easy to use. I would rate this a 7 or so. The problem is the home page or dashboard. This consists of a bunch of boxes with numbers in them and is very weak on visual design. It's quite confusing to look at and doesn't give an instant visual picture as to what is happening. It seems as though this was not given very much thought by the team. The Google Analytics dashboard is very much stronger in terms of visual design.
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Reliability and Availability

No score
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Kissmetrics8.3
Based on 6 answers
We have seen no downtime yet
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Performance

No score
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Kissmetrics8.5
Based on 6 answers
We have had no problems yet, though we are currently sending very small amounts of data
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Support

No score
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Kissmetrics9.0
Based on 9 answers
Our front-line product support person (Mika) is great. She is responsive and great to work with.

However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.

Just to be clear, these comments only apply to escalated support issues.
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In-Person Training

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Kissmetrics9.1
Based on 1 answer
Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.
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Online Training

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Kissmetrics8.6
Based on 3 answers
I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc.This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.
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Implementation

No score
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Kissmetrics7.3
Based on 7 answers
We did most of the setup ourselves, with some help from the vendor around tagging events and getting events to fire according to specific rules.

Making this work properly was not entirely simple, and did require some custom code.
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Alternatives Considered

Amplitude Analytics is an easier tool to use. It requires less knowledge of SQL and as long as you have notions of data analysis and retrieving data in general. It is much more user-friendly and allows for easy and quick reporting. It can be used by different teams and therefore can be an easily shareable tool.
Gwen Rivet profile photo
We looked at Chartbeat, Mouseflow, and some others.

We chose KISSmetrics because of the ability to track individual interactions. We can see individual user journeys, and fire events based on user interactions (like filling in a form, reading content, etc.).

Mouseflow is a slightly different kind of tool that tracks interactions in a quantitative rather than qualitative manner.
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Return on Investment

  • Positive: Quicker analysis of our important business funnels
  • Positive: Decreased time asking engineering to run reports
  • Positive: Easy collaboration and funnel development
Ted Bennett profile photo
  • Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
  • The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.
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Pricing Details

Amplitude Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Amplitude Analytics Editions & Modules
Amplitude Analytics
Additional Pricing Details

Kissmetrics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$1,500*
1.  per installation
Kissmetrics Editions & Modules
Kissmetrics
Edition
Growth
$5001
Power
$8501
Enterprise
Custom1
1. Monthly Tracked People
Additional Pricing Details
What are Monthly Tracked People? Monthly Tracked People are unique visitors that engage in an Event on your website or with your product, that gets tracked by you in Kissmetrics. Monthly Tracked People can be anonymous or identified.