Amplitude Analytics vs. Smartlook

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amplitude Analytics
Score 8.3 out of 10
N/A
Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue. Amplitude Analytics helps you achieve actionable insights from customer digital journeys and uses behavioral graphs to build customer-focused products. Amplitude also optimizes digital products for increased quality engagements, increased conversion rates, and long-term customer loyalty.
$59
per month
Smartlook
Score 8.4 out of 10
Small Businesses (1-50 employees)
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers,…
$55
per month 5000 sessions
Pricing
Amplitude AnalyticsSmartlook
Editions & Modules
Plus
$49
per month (paid annually)
Growth
Contact Sales
Pro
$55
per month 5000 sessions
Free
Free forever
per month 3000 sessions
Enterprise
Custom pricing
Offerings
Pricing Offerings
Amplitude AnalyticsSmartlook
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsAll Smartlook packages support both web and mobile app platforms.
More Pricing Information
Community Pulse
Amplitude AnalyticsSmartlook
Considered Both Products
Amplitude Analytics

No answer on this topic

Smartlook
Chose Smartlook
The cost/value ratio was perfectly suited for our company. Other products were too expensive or just not competitive enough in what they offered when compared to Smartlook.
Top Pros
Top Cons
Best Alternatives
Amplitude AnalyticsSmartlook
Small Businesses
Mixpanel
Mixpanel
Score 8.9 out of 10
Lucky Orange
Lucky Orange
Score 4.5 out of 10
Medium-sized Companies
Whatfix
Whatfix
Score 8.6 out of 10
Siteimprove
Siteimprove
Score 9.5 out of 10
Enterprises
Whatfix
Whatfix
Score 8.6 out of 10
Contentsquare
Contentsquare
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Amplitude AnalyticsSmartlook
Likelihood to Recommend
8.0
(31 ratings)
9.0
(141 ratings)
Likelihood to Renew
10.0
(1 ratings)
8.9
(4 ratings)
Usability
7.7
(3 ratings)
10.0
(75 ratings)
Availability
9.0
(1 ratings)
9.1
(1 ratings)
Performance
10.0
(1 ratings)
8.2
(1 ratings)
Support Rating
9.0
(6 ratings)
10.0
(107 ratings)
In-Person Training
8.0
(1 ratings)
-
(0 ratings)
Online Training
7.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.0
(1 ratings)
7.3
(1 ratings)
Configurability
8.0
(1 ratings)
8.2
(2 ratings)
Contract Terms and Pricing Model
8.0
(1 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
9.1
(1 ratings)
Product Scalability
8.0
(1 ratings)
8.2
(1 ratings)
Vendor post-sale
9.0
(1 ratings)
9.1
(1 ratings)
Vendor pre-sale
9.0
(1 ratings)
9.1
(1 ratings)
User Testimonials
Amplitude AnalyticsSmartlook
Likelihood to Recommend
Amplitude
Amplitude Analytics is an excellent solution for anyone with a mobile app and you want to track what users are doing, are they completing conversion steps, and are they coming back more often. This all helps you visual your customer bases engagement and help project future engagement and create goals. This also helps with prioritizing products to address drop-off points in the product to increase conversions.
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Smartlook
Smartlook is best for screen recordings. Especially when you are running MVPs. However, its pricing is very high. If your daily visitors are too much then either you will have to lose many of your recordings or you will have to pay too much money.
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Pros
Amplitude
  • Feature analytics - measuring frequency of usage
  • Time taken by users to convert in funnels
  • Actions that drive certain user behaviors in funnels via correlation
  • Actions that lead to user drop off in funnels via correlation
  • Comparing behavior of two custom user cohorts
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Smartlook
  • Funnels are both easy to configure yet comprehensive enough to detect complicated customer journeys.
  • Real-time recording provides exceptional insights to our design & engineering teams.
  • Session recording is surprisingly lightweight and seems to cause no substantial performance degradation for our customers.
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Cons
Amplitude
  • Some offerings seem duplicative, like dashboards and notebooks, which only seem to differ in that one can subscribe to dashboards
  • The messaging on valid vs invalid property types could be better explained to clarify which types (string, Boolean, integer, etc) are expected in particular scenarios. Though the type is usually set during event creation, we've often seen examples where the data received in production is different, leading to 'invalid type' errors
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Smartlook
  • I feel nickel and dimed with the events and funnels.
  • We came from sessions being 30 mins of inactivity and now it's 5-10 mins. Session count has gone up significantly which we weren't prepared for.
  • Recording playback isn't as clean and maneuverable like FullStory.
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Likelihood to Renew
Amplitude
Great product Good value for the cost/initiate Support docs and FAQs are great - they limit the necessity of reaching out to in-person support. So when you do call them ... it is for a legit question/issue, no just a "where is it" or a "how to I do xyz123?"
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Smartlook
As my ratings show, I have been absolutely delighted with Smartlook in terms of usability, cost, support, and its benefit to our organization. I have given it such high ratings because I think it has really benefitted our organization and I think it could do the same for other companies too.
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Usability
Amplitude
It's a fairly straightforward platform that's beginner friendly. The biggest usability hurdle is most often created by your own team, as it's imperative to know what event sources are being sent to Amplitude and what those event names are. Within being properly onboarded by a team member it can be hard to get started using Amplitude. It takes time to understand what data your company may be sending to the product, the naming conventions of events (especially if there are old or deprecated events names
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Smartlook
Every page, the tool setup pages and dashboards are built very well, the site structure is perfectly designed and intuitive to use. All functions are well documented and the help sections are really everywhere, you don't have to search for answers, as they are just popped up or max. a click away for your service.
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Reliability and Availability
Amplitude
Alway up and running, or if there is a problem we can get back in the game right away. The reliability was a big selling point for me, and it was true when this company got it. Rollouts can be tough, but this was pretty seamless. Good support throughout the process, good documentation to handle questions/tips
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Smartlook
No answers on this topic
Performance
Amplitude
No issues, problems, or negative remarks from us!! We had a plan, vendor support was rock solid, our data folks have experience, OCM supported as needed, and we got the rollout done on time, on budget, and with only minor hiccups. SInce the rollout, most of us have already forgotten the hiccups and generally speak highly of the product
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Smartlook
No answers on this topic
Support Rating
Amplitude
I haven't used the Amplitude support other than their training docs so I can't speak too much to the in-person support but the docs are serviceable. Nothing too crazy but between the user tips, email notifications, and the decent number of docs I was able to get the support I needed to ramp up on the tool.
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Smartlook
Sofia P. is being our point of contact with the issues we faced. I was unsure about how to explain to her what was going on with the recording numbers (the recording has stopped before we were expecting to), but she readily understood and came with a solution for us in the same day. The problem was blocking our developer to test the integration, so it was great to have support so fast that he could continue his work.
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In-Person Training
Amplitude
Virtual Not bad considering the timeframe and turnaround. The biggest benefit was for my end-users to hear a voice (other than mine/ours! LOL) telling them about the new features and capabilities. The in-person training was really good for having an expert that knows the answers and could refer to past experiences, problems, solutions. THey were a great resource to ease the transition ... basically a "you are gonna be okay with this change ... you got this etc.!" kinda vibe
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Smartlook
No answers on this topic
Online Training
Amplitude
Good enough to get strong baseline. I always make sure our our users go to and/or focus on the vebndor-provided support docs rather than any formal training. Our instructors come and go, but written policy and how-to docs live much longer in a corporate setting. That said, the online training is sufficient. I like that the training curric is stacked and progressive.
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Smartlook
No answers on this topic
Implementation Rating
Amplitude
My team members all have background as data analysts, so Amp was pretty easy to for them. There was sufficient online training available. We also used the available support documents. The actual rollout went well. We did significant testing beforehand. We did a phased rollout, with partial silent rollout (part of OCM's plan) for the smallest line of business. THe silent one was "silent" b/c it was done without fanfare or public notices ... it was just a "we're doing some things, it wont impact your work or workday
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Smartlook
No answers on this topic
Alternatives Considered
Amplitude
Amplitude Analytics provides much more granular data than Google Analytics and gives you much more flexibility in how you can segment and splice the data. It also provides the ability to create closed funnels, which I have yet to find out how to do in Google Analytics. Amplitude has a very similar interface to Mixpanel, with a few handy additions, like the ability to name and categorize your events.
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Smartlook
It has been a year between the time when I last used Hotjar and first started using Smartlook. I would say both tools are more or less equal when it comes to features, the only 2 differences I can think of are - price and customer support. Smartlook is cheaper and has superior customer services. You have the feeling when interacting with them that they genuinely care.
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Contract Terms and Pricing Model
Amplitude
It is a good product. You have to pay for quality ... kinda like buying a Lexus or a Toyota instead of a Buick or a Chevy
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Smartlook
No answers on this topic
Scalability
Amplitude
Like all the other grades, it was mostly an easy implementation ... we have experience people, the rollout in general is well planned, and the vendor was very supportive
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Smartlook
No answers on this topic
Return on Investment
Amplitude
  • It collects data of great importance which allows to make product improvements.
  • It easily identifies problems a user may have with the product.
  • The flow of users who have used the product has improved, thus being able to generate more income thanks to the improvements and new functions.
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Smartlook
  • Smartlook is used by different individuals from different organizations to have insights into different parts of products. It is used as the sole developer of our website as well as marketing campaigns.
  • Smartlook has an amazing feature which is tracking the activities of return users.
  • It gives reliable and efficient services.
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ScreenShots

Smartlook Screenshots

Screenshot of HeatmapsScreenshot of RecordingsScreenshot of DashboardsScreenshot of EventsScreenshot of FunnelsScreenshot of Analytics for websites & mobile apps