Amplitude Analytics vs VWO | TrustRadius

What users are saying about

Score 8.7 out of 10

Based on 44 reviews and ratings

Score 7.2 out of 10

Based on 174 reviews and ratings

Feature Rating Comparison

Amplitude Analytics

VWO

a/b experiment testing

Split URL testing

Multivariate testing

Multi-page/funnel testing

Cross-browser testing

Test significance

Visual / WYSIWYG editor

Advanced code editor

Visitor recordings

Preview mode

Test duration calculator

Amplitude Analytics

VWO

Standard visitor segmentation

Behavioral visitor segmentation

Traffic allocation control

Website personalization

Amplitude Analytics

VWO

Heatmap tool

Click analytics

Scroll maps

Conversion tracking

Goal tracking

Test reporting

Results segmentation

Experiments results dashboard

Pros

Charts - I love the charting elements from Amplitude because they are simple and intuitive.
Ease of use - It has the ability to run complex SQL queries but more importantly the average marketer can use it and get the information they need without needing to have any technical work done.
Cohorts - These make segmenting data easy and this is key in the analysis.

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Verified User

Program Manager in Marketing

Internet Company, 1001-5000 employees

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VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.

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Real Estate, 51-200 employees

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Cons

Training my team on Amplitude is a little complicated, so I would say it isn't the most intuitive software. Certain actions require hovering over buttons in order for the options to appear which can cause confusion when initially learning how to navigate Amplitude.

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Verified User

Manager in Customer Service

Computer Software Company, 51-200 employees

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The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).

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Account Supervisor

Digital CurrentMarketing and Advertising, 11-50 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

VWO 8.7

Based on 20 answers

It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers

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Head of User Experience

streetlife.comInternet, 11-50 employees

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Usability

No score

No answers yet

No answers on this topic

VWO 8.2

Based on 2 answers

I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.

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Verified User

Employee in Information Technology

5001-10,000 employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

VWO 9.1

Based on 3 answers

I have not experienced an application error or unplanned outage with VWO.

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Verified User

Strategist in Marketing

Facilities Services Company, 51-200 employees

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Performance

No score

No answers yet

No answers on this topic

VWO 8.2

Based on 1 answer

VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.

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Verified User

Strategist in Marketing

Facilities Services Company, 51-200 employees

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Support Rating

Amplitude Analytics 8.9

Based on 8 answers

It provides a super useful analytics platform. You don't even have to have coding skills to use it and almost no training is required. Features and analysis are very intuitive. Speed could be faster. I didn't experience any downtime while using it. It smoothly integrates into the normal workflow of a developer and provides a hassle-free platform to managers.

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Data Scientist

HaikuJAMInternet, 11-50 employees

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VWO 9.1

Based on 4 answers

While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.

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Verified User

Employee in Information Technology

5001-10,000 employees

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Online Training

No score

No answers yet

No answers on this topic

VWO 6.4

Based on 1 answer

Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.

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Verified User

Strategist in Marketing

Facilities Services Company, 51-200 employees

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Implementation Rating

No score

No answers yet

No answers on this topic

VWO 9.1

Based on 3 answers

Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.

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Verified User

Professional in Marketing

Events Services Company, 1001-5000 employees

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Alternatives Considered

A lot of data can be tracked via manual tracking or linking to an excel sheet, but with such a huge amount of data, it is far easier to have all of it laid out in an easy to read format. The charts and graphs are easy to use and are really pretty user-friendly. The hardest part is in simply finding the event that you want to use.

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Verified User

Employee in Customer Service

Internet Company, 1001-5000 employees

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I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed.I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I for instance prefer the Hotjar heatmaps, because I can elect to ignore certain elements on the webpage, such as a cookie consent pop up. A simple difference which makes me like Hotjar recordings more is that I can view a recording and click next, rather than going back to the overview and selecting the next recording.

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Michel Zurkirchen

Content manager

Fontem Ventures B.V.Tobacco, 201-500 employees

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Scalability

No score

No answers yet

No answers on this topic

VWO 8.2

Based on 1 answer

The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.

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Verified User

Strategist in Marketing

Facilities Services Company, 51-200 employees

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Return on Investment

It collects data of great importance which allows to make product improvements.
It easily identifies problems a user may have with the product.
The flow of users who have used the product has improved, thus being able to generate more income thanks to the improvements and new functions.

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Melanie Thompson

Product Manager

Ten SpotComputer Software, 11-50 employees

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The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so

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Verified User

Analyst in Other

Marketing and Advertising Company, 51-200 employees

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Screenshots

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See Both VWO Screenshots

Pricing Details

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Amplitude Analytics Editions & Modules

Edition

Growth	$995.00¹

Per Month

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

VWO Editions & Modules

Edition

TESTING	Get a Demo¹
CONVERSION OPTIMIZATION	Get a Demo²
ENTERPRISE	Get a Demo³
Subscription	$99.00⁴

The classic VWO A/B testing solution
The all-in-one platform for all your optimization needs
Customized solution with advanced AB testing and conversion optimization capabilities
Per Month

Additional Pricing Details

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Rating Summary

Amplitude Analytics

VWO

Amplitude Analytics

VWO

Amplitude Analytics

VWO

Amplitude Analytics

VWO

Amplitude Analytics

VWO

Amplitude Analytics

VWO

Amplitude Analytics

VWO

Amplitude Analytics

VWO

Amplitude Analytics

VWO

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