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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apollo.io

    Score8.5 out of 10
    N/AApollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.

    $59

    per month per user

    Clari (legacy product)

    Score8.2 out of 10
    N/AClari is a predictive sales analytics and sales forecasting solution from the company of the same name headquartered in Sunnyvale.N/A

    People.ai

    Score9.9 out of 10
    Enterprise companies (1,001+ employees)
    People.ai is a revenue intelligence platform for go-to-market teams. The platform promises to help sales, marketing and customer success teams uncover every revenue opportunity from every customer. Customers include: Lyft, Gainsight, Tanium and Palo Alto Networks. People.ai helps them capture contacts, activity and engagement and drive actionable insights across all their revenue generation. Founded in 2016, People.ai is based in San Francisco and is backed by Y Combinator and…N/A
    Pricing
    Apollo.ioClari (legacy product)People.ai
    Editions & Modules
    Basic
    $59
    per month per user
    Professional
    $99
    per month per user
    Organization
    $1,188
    per year per user
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Apollo.ioClari (legacy product)People.ai
    Free Trial
    YesNoNo
    Free/Freemium Version
    YesNoNo
    Premium Consulting/Integration Services
    YesNoNo
    Entry-level Setup FeeOptionalNo setup feeNo setup fee
    Additional Details20% discount for annual billing on the Basic and Professional plans.
    More Pricing Information
    Community Pulse
    Apollo.ioClari (legacy product)People.ai
    Considered Multiple Products
    Apollo.io
    Chose Apollo.io
    In both tools i have to rely on zoominfo in exacting details to Salesforce. Once its exacted from there then i have to move to Salesloft or outreach to create an automate sequence for reaching out to ICP's. But in Apollo.io i no need to reply on 3rd party tools like zoomonfo …
    Incentivized
    Discontinued Products
    Chose Clari (legacy product)
    Clari is a salesperson's view on their book of business in an easy, yet defined way.
    Incentivized
    People.ai, Inc.
    Chose People.ai
    Clari primarily focused on attaching activities to Opportunities; Yesware primarily focused on email templates and was limited in its ability to track calls. We selected People.AI because it offered more than both platforms and its strengths were apparent in their UI design and …
    Incentivized
    Chose People.ai
    I was not the decision-maker on implementing People.ai.
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    197 Answers
    92%
    Would buy again
    24 Answers
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    188 Answers
    90%
    Delivers good value for the price
    18 Answers
    No answers on this topic
    Happy with the feature set
    97%
    Happy with the feature set
    206 Answers
    96%
    Happy with the feature set
    25 Answers
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    163 Answers
    100%
    Lived up to sales and marketing promises
    17 Answers
    No answers on this topic
    Implementation went as expected
    93%
    Implementation went as expected
    168 Answers
    94%
    Implementation went as expected
    15 Answers
    No answers on this topic
    Features
    Apollo.ioClari (legacy product)People.ai
    Prospecting
    Comparison of Prospecting features of Apollo.io and Clari (legacy product) and People.ai
    Feature
    Apollo.io
    8.2
    197 Ratings
    6% above category average
    Clari (legacy product)
    -
    Ratings
    People.ai
    -
    Ratings
    Advanced search8.4192 Ratings00 Ratings00 Ratings
    Identification of new leads8.2192 Ratings00 Ratings00 Ratings
    List quality7.8195 Ratings00 Ratings00 Ratings
    List upload/download8.4183 Ratings00 Ratings00 Ratings
    Ideal customer targeting8.0190 Ratings00 Ratings00 Ratings
    Load time/data access8.2193 Ratings00 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Apollo.io and Clari (legacy product) and People.ai
    Feature
    Apollo.io
    8.2
    195 Ratings
    6% above category average
    Clari (legacy product)
    -
    Ratings
    People.ai
    -
    Ratings
    Contact information8.3195 Ratings00 Ratings00 Ratings
    Company information8.4195 Ratings00 Ratings00 Ratings
    Industry information8.0193 Ratings00 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Apollo.io and Clari (legacy product) and People.ai
    Feature
    Apollo.io
    7.8
    192 Ratings
    5% above category average
    Clari (legacy product)
    -
    Ratings
    People.ai
    -
    Ratings
    Lead qualification process7.9176 Ratings00 Ratings00 Ratings
    Smart lists and recommendations7.5176 Ratings00 Ratings00 Ratings
    Salesforce integration8.1114 Ratings00 Ratings00 Ratings
    Company/business profiles8.1183 Ratings00 Ratings00 Ratings
    Alerts and reminders7.7165 Ratings00 Ratings00 Ratings
    Data hygiene7.5183 Ratings00 Ratings00 Ratings
    Automatic data refresh7.5173 Ratings00 Ratings00 Ratings
    Tags7.8148 Ratings00 Ratings00 Ratings
    Filters and segmentation8.3178 Ratings00 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Apollo.io and Clari (legacy product) and People.ai
    Feature
    Apollo.io
    7.8
    170 Ratings
    5% above category average
    Clari (legacy product)
    -
    Ratings
    People.ai
    -
    Ratings
    Sales email templates7.6169 Ratings00 Ratings00 Ratings
    Append emails to records8.0155 Ratings00 Ratings00 Ratings
    Best Alternatives
    Apollo.ioClari (legacy product)People.ai
    Small Businesses
    Owler
    Score9.7 out of 10
    HubSpot Data Hub
    Score8.2 out of 10
    HubSpot Data Hub
    Score8.2 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    GTM Studio Powered by ZoomInfo
    Score8.1 out of 10
    Clari (legacy product)
    Score8.2 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    GTM Studio Powered by ZoomInfo
    Score8.1 out of 10
    Clari (legacy product)
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Apollo.ioClari (legacy product)People.ai
    Likelihood to Recommend
    8.6
    (218 ratings)
    8.5
    (38 ratings)
    10.0
    (13 ratings)
    Likelihood to Renew
    8.5
    (6 ratings)
    10.0
    (3 ratings)
    -
    (0 ratings)
    Usability
    8.3
    (189 ratings)
    8.2
    (16 ratings)
    -
    (0 ratings)
    Availability
    -
    (0 ratings)
    8.5
    (2 ratings)
    -
    (0 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (6 ratings)
    9.6
    (7 ratings)
    -
    (0 ratings)
    In-Person Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    5.5
    (1 ratings)
    9.6
    (4 ratings)
    -
    (0 ratings)
    Configurability
    -
    (0 ratings)
    9.0
    (2 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.0
    (1 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    9.4
    (3 ratings)
    -
    (0 ratings)
    Data Sources
    -
    (0 ratings)
    9.2
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    8.5
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    9.5
    (2 ratings)
    -
    (0 ratings)
    Professional Services
    -
    (0 ratings)
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.0
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Apollo.ioClari (legacy product)People.ai
    Likelihood to Recommend
    Apollo.io
    Based on my experience using Apollo.io, it is well-suited for organizations like startups that are actively looking to generate new leads to market their products, and for direct marketing using the Apollo.io mail system and filtering leads by locality, sector, or designation.
    Incentivized
    Read full review
    Discontinued Products
    We use Clari as the primary way to manage our sales business, our opportunities, and our forecasting. Clari provides a very clean, digestible, and easy to manipulate format to view and manage all of the Salesforce information. The fact that Clari is able to provide an easily customizable set of columns and groups, coupled with the ability to write back to Salesforce is fantastic. Anyone in a mature sales organization will find Clari highly effective at helping manage their funnel of opportunities and their business.
    Incentivized
    Read full review
    People.ai, Inc.
    I've been using People.ai for a bit now, and I've been consistently impressed. I use it to track how my team is doing, how my clients are doing, and how I'm doing. I can create custom dashboards with any metric I want to see. I can set goals, and they'll track my progress towards those goals. I can set up competitions between my team, and they'll tell me who's winning and who's losing. You can share these dashboards with your team, which means that everyone can see how everyone else is doing.
    Incentivized
    Read full review
    Pros
    Apollo.io
    • contacts with verified emails
    • companies according to their economic sector
    • companies based on their size and revenue
    • companies based on their location
    • contactos con correos verificados
    • empresas de acuerdo a su sector económico
    • empresas de acuerdo a su tamaño y facturación
    • empresas de acuerdo a su ubicación
    Incentivized
    Read full review
    Discontinued Products
    • Creates call summary and add them in created tags to help us to targeted monitoring.
    • Help us create battlecards that agents can use on live calls.
    • Help us create library and playbook of good and bad calls for training.
    • Help us provide a call overview by team.
    Incentivized
    Read full review
    People.ai, Inc.
    • Their Deal Room presents times when you are multi-threaded, engaged with executives, and have an upcoming meeting scheduled rather than stalking your reps calendar and salesforce activities.
    • They allow you to create areas performance dashboard with custom KPIs you want to measure
    Incentivized
    Read full review
    Cons
    Apollo.io
    • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
    • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
    • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
    Incentivized
    Read full review
    Discontinued Products
    • Sometimes we'll update everything and it won't save so GTM teams have to do it again. Not sure if it's whenever we do platform updates.
    • As a manager I'm not able to reorder my teams names in the rows. I have to ask our Admin to sort A-Z which is time wasted
    Incentivized
    Read full review
    People.ai, Inc.
    • People.ai has a robust platform, however, this requires sales reps to log into one more platform and the People.ai platform is not customizable for selecting what can be viewed by users. If People.ai were to make the features in their platform available in Salesforce it would be a huge win for leveraging the data they aggregate. Hoping an API will soon be on the Roadmap
    • Time Spent. People.ai uses some logic to attribute values on the "time spent" on the activities being captured. They did improve their meeting aggregations so that they were not "double counting" time when multiple meetings were booked in the same time slot for a rep. Email time spent still seems to have some errors as the time spent on emails can show in excess of the weekly working hours of the reps.
    Read full review
    Likelihood to Renew
    Apollo.io
    at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
    Incentivized
    Read full review
    Discontinued Products
    I will renew my Clari Subscription for many reasons. 1. Streamlines Sales - Clari automates many manual tasks like note-taking and transcripts. This frees my sales team so they can focus on closing deals. 2. Increased customer retention - Clari helps me identify potential churn risks and take proactive measures. 3. AI-Driven Insights
    Incentivized
    Read full review
    People.ai, Inc.
    No answers on this topic
    Usability
    Apollo.io
    I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
    Incentivized
    Read full review
    Discontinued Products
    Clari's UI does not resonate with new users. The backend query updating takes quite long time to update. Lots of fixes are needed without answers or solutions offered by the Clari team. If set up correctly with clear recommendations from the Clari team, all the previous issues may be resolved, however the usability is tied closely to set up.
    Incentivized
    Read full review
    People.ai, Inc.
    No answers on this topic
    Reliability and Availability
    Apollo.io
    No answers on this topic
    Discontinued Products
    becasue end of year or around end of Q due to background changes my total number dissapear and make it hard in that week to see forecast numbers accurate
    Incentivized
    Read full review
    People.ai, Inc.
    No answers on this topic
    Performance
    Apollo.io
    No answers on this topic
    Discontinued Products
    It always performs well and make sure i am good at what i need to do
    Incentivized
    Read full review
    People.ai, Inc.
    No answers on this topic
    Support Rating
    Apollo.io
    The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
    Incentivized
    Read full review
    Discontinued Products
    Clari is very willing to jump in and build out use cases. They will work to do anything for you. That said, their follow up is not great. We have had to reach out for follow up several times on a project, which is still not complete. I wish they taught us how to complete what we want, rather than doing it in house for us
    Incentivized
    Read full review
    People.ai, Inc.
    No answers on this topic
    In-Person Training
    Apollo.io
    No answers on this topic
    Discontinued Products
    We had one session of in-person training conducted in our office.
    Incentivized
    Read full review
    People.ai, Inc.
    No answers on this topic
    Online Training
    Apollo.io
    No answers on this topic
    Discontinued Products
    Clari has good training materials, videos, and documentation.
    Incentivized
    Read full review
    People.ai, Inc.
    No answers on this topic
    Implementation Rating
    Apollo.io
    No answers on this topic
    Discontinued Products
    No more the better there is a plan and technical support the business needs and functionalities can be created for the company to use it like that
    Incentivized
    Read full review
    People.ai, Inc.
    No answers on this topic
    Alternatives Considered
    Apollo.io
    We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did not with Apollo.io. It could have just been our unique experience, but that's what happened.
    Incentivized
    Read full review
    Discontinued Products
    At the time of selection, Clari was a more mature product than Xactly Forecasting. We did not want to experience growing pains with Xactly. Pipeline Inspection from SFDC was just becoming available. We had already selected Clari before we learned about Pipeline Inspection.
    Incentivized
    Read full review
    People.ai, Inc.
    The easiest comparison would be to email automation vendors like a SalesLoft, Outreach, or Groove. But People.ai doesn't have a template email send like a sequence or cadence feature you would find with them. It is more of a compliment to the email automation vendors than a competitor in my opinion. We want our SDRs to have the ability run sizable outbound campaigns so they still use Outreach. However, we deactivated the Outreach activity sync and run activity syncing through People.ai. If someone gets added into the email CC, People.ai will grab that person and create them as a contact against the matching Salesforce account. For our Sales reps, we want them to have the ability to track opens, link clicks, and send templated emails so we have them use Groove. Again, we deactivated the Salesforce sync and use People.ai syncing. This is a great way to automate the pain away from creating Opportunity Contact Roles and create all relevant contacts in Salesforce from CC's on emails to people added last minute on a calendar invite. My favorite part is how it ingests data directly from Google and doesn't allow a Sales Rep to not to sync an activity to Salesforce, it happens automagically
    Incentivized
    Read full review
    Scalability
    Apollo.io
    No answers on this topic
    Discontinued Products
    Due to system error in metrics in SFDC sometimes i need to manually add numbers to my forecast that do not show up in clari
    Incentivized
    Read full review
    People.ai, Inc.
    No answers on this topic
    Professional Services
    Apollo.io
    No answers on this topic
    Discontinued Products
    I believe the services provided to our company were always good to help with installing and improving the product
    Incentivized
    Read full review
    People.ai, Inc.
    No answers on this topic
    Return on Investment
    Apollo.io
    • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
    • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
    • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
    Incentivized
    Read full review
    Discontinued Products
    • I no longer spend hours reconciling spreadsheets or guessing which opportunities are real - Clari shows me exactly where to focus to drive results.
    • I have consistently hit my quota the last 3 quarters thanks to Clari's precision and detailed insights.
    Incentivized
    Read full review
    People.ai, Inc.
    • Time back for the whole team. We don't log calls anymore, we just work.
    • Great insight into who on your team may be wasting time with low-impact customers. This is near impossible to measure without this tool.
    • Marketing data is always current so we email the right people vs relying on my teams (Sales, Marketing, anyone) to be data stewards.
    Incentivized
    Read full review
    ScreenShots

    Apollo.io Screenshots

    Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

    People.ai Screenshots

    Product screenshotProduct screenshotProduct screenshot