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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apollo.io

    Score8.5 out of 10
    N/AApollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.

    $59

    per month per user

    Data Axle Genie

    Score2 out of 10
    N/AData Axle Genie (formerly Salesgenie) is a sales intelligence software solution offered by Infogroup.

    $99

    per month

    Pricing
    Apollo.ioData Axle Genie
    Editions & Modules
    Basic
    $59
    per month per user
    Professional
    $99
    per month per user
    Organization
    $1,188
    per year per user
    Professional - Consumers
    $99
    per month
    Professional - Businesses
    $149.00
    per month
    360 Marketing - Consumers
    $149
    per month
    360 Marketing - Businesses
    $199.00
    per month
    Professional - Businesses & Consumers
    $199
    per month
    Team - Consumers
    $249
    per month
    360 Marketing - Businesses & Consumers
    $249
    per month
    Team - Businesses
    $299.00
    per month
    Team - Businesses & Consumers
    $349
    per month
    Offerings
    Pricing Offerings
    Apollo.ioData Axle Genie
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details20% discount for annual billing on the Basic and Professional plans.Discounts available for annual pricing.
    More Pricing Information
    Community Pulse
    Apollo.ioData Axle Genie
    Considered Both Products
    Apollo.io
    No answer on this topic
    Data Axle
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    197 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    188 Answers
    No answers on this topic
    Happy with the feature set
    97%
    Happy with the feature set
    206 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    163 Answers
    No answers on this topic
    Implementation went as expected
    93%
    Implementation went as expected
    168 Answers
    No answers on this topic
    Features
    Apollo.ioData Axle Genie
    Prospecting
    Comparison of Prospecting features of Apollo.io and Data Axle Genie
    Feature
    Apollo.io
    8.2
    197 Ratings
    6% above category average
    Data Axle Genie
    6.2
    6 Ratings
    22% below category average
    Advanced search8.4192 Ratings6.06 Ratings
    Identification of new leads8.2192 Ratings8.06 Ratings
    List quality7.8195 Ratings9.06 Ratings
    List upload/download8.4183 Ratings7.06 Ratings
    Ideal customer targeting8.0190 Ratings5.06 Ratings
    Load time/data access8.2193 Ratings2.06 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Apollo.io and Data Axle Genie
    Feature
    Apollo.io
    8.2
    195 Ratings
    6% above category average
    Data Axle Genie
    7.0
    6 Ratings
    10% below category average
    Contact information8.3195 Ratings7.06 Ratings
    Company information8.4195 Ratings7.06 Ratings
    Industry information8.0193 Ratings7.06 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Apollo.io and Data Axle Genie
    Feature
    Apollo.io
    7.8
    192 Ratings
    5% above category average
    Data Axle Genie
    4.7
    6 Ratings
    45% below category average
    Lead qualification process7.9176 Ratings4.06 Ratings
    Smart lists and recommendations7.6176 Ratings3.06 Ratings
    Salesforce integration8.1114 Ratings1.04 Ratings
    Company/business profiles8.1183 Ratings7.06 Ratings
    Alerts and reminders7.7165 Ratings7.04 Ratings
    Data hygiene7.5183 Ratings6.05 Ratings
    Automatic data refresh7.5173 Ratings7.05 Ratings
    Tags7.8148 Ratings1.06 Ratings
    Filters and segmentation8.3178 Ratings6.06 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Apollo.io and Data Axle Genie
    Feature
    Apollo.io
    7.8
    170 Ratings
    5% above category average
    Data Axle Genie
    1.0
    4 Ratings
    153% below category average
    Sales email templates7.6169 Ratings1.04 Ratings
    Append emails to records8.0155 Ratings1.04 Ratings
    Best Alternatives
    Apollo.ioData Axle Genie
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Apollo.ioData Axle Genie
    Likelihood to Recommend
    8.6
    (218 ratings)
    7.0
    (6 ratings)
    Likelihood to Renew
    8.5
    (6 ratings)
    5.0
    (1 ratings)
    Usability
    8.3
    (189 ratings)
    10.0
    (1 ratings)
    Support Rating
    7.0
    (6 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    5.5
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Apollo.ioData Axle Genie
    Likelihood to Recommend
    Apollo.io
    Based on my experience using Apollo.io, it is well-suited for organizations like startups that are actively looking to generate new leads to market their products, and for direct marketing using the Apollo.io mail system and filtering leads by locality, sector, or designation.
    Incentivized
    Read full review
    Data Axle
    If you are looking to enrich your existing database, Data Axel Genie isn't the easiest tool to use. I do like how the contacts are verified, however, you have to pay PER contact if you are enriching, and if you merged existing infrastructures, it's not as easy to clean out your database. And it is very costly for this company.
    Incentivized
    Read full review
    Pros
    Apollo.io
    • contacts with verified emails
    • companies according to their economic sector
    • companies based on their size and revenue
    • companies based on their location
    • contactos con correos verificados
    • empresas de acuerdo a su sector económico
    • empresas de acuerdo a su tamaño y facturación
    • empresas de acuerdo a su ubicación
    Incentivized
    Read full review
    Data Axle
    • I liked the organization of the database it was easy to maneuver.
    • Search was fairly easy to maintain.
    • If you want to create a list of leads this will work. However, it is primarily for consumer leads not B2B.
    Incentivized
    Read full review
    Cons
    Apollo.io
    • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
    • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
    • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
    Incentivized
    Read full review
    Data Axle
    • We have a very specific industry and sometimes drilling down to these leads can be challenging. But with customer service, they have solved this for us.
    Read full review
    Likelihood to Renew
    Apollo.io
    at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
    Incentivized
    Read full review
    Data Axle
    It was good when we had it but there definitely more softwares out there that provide more information, more current contact info and are much more user friendly
    Incentivized
    Read full review
    Usability
    Apollo.io
    I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
    Incentivized
    Read full review
    Data Axle
    Easy to use and great customer service.
    Read full review
    Support Rating
    Apollo.io
    The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
    Incentivized
    Read full review
    Data Axle
    Spot on and always available.
    Read full review
    Alternatives Considered
    Apollo.io
    We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did not with Apollo.io. It could have just been our unique experience, but that's what happened.
    Incentivized
    Read full review
    Data Axle
    Salesgenie seemed more intuitive and knowledgeable account manager that handled my account. He quickly assisted my company needs and made recommendations based on the information I provided him
    Incentivized
    Read full review
    Return on Investment
    Apollo.io
    • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
    • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
    • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
    Incentivized
    Read full review
    Data Axle
    • Positive, I was able to generate about three more proposals a week
    • Positive nice organization to establish a call list
    • Nice structure, great way to target hot or cold leads. Great way to get your feet wet
    Incentivized
    Read full review
    ScreenShots

    Apollo.io Screenshots

    Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings