Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.3 out of 10
N/A
Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies. Teams can leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, Apollo's Intelligence Engine supports the user's go-to-market processes…
$59
per month
HubSpot CRM
Score 8.4 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Pricing
Apollo.ioHubSpot CRM
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Offerings
Pricing Offerings
Apollo.ioHubSpot CRM
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioHubSpot CRM
Considered Both Products
Apollo.io
Chose Apollo.io
It is much more user-friendly and has better data than Apollo.
Chose Apollo.io
Apollo gives us access to a worldwide network of business contacts, including information on millions of firms and individuals. This opens up opportunities to connect with potential partners and customers worldwide
Chose Apollo.io
It was chosen before I arrived at the company. Either way, Apollo is the best available tool on the market based on the features and services it provides.

There is a lot of room for improvement in the UI as it is not as intuitive to manage as it seems initially.
Chose Apollo.io
Apollo has more competitive pricing and fewer features but is more straightforward and a better fit for our needs.
Chose Apollo.io
There was a point in which I tried more than 10 different programs at one time to make a comparison. A large majority of them did not even work or had very high costs for low quality contacts. Apollo had the best and most complete package of offerings. Go Apollo!
Chose Apollo.io
No comparison between the two. The ease of use with Apollo and the results that we achieved were both impressive and measurable. We were able to close 3X times more business with Apollo and the ease of finding the contact information was so much better as well.
HubSpot CRM
Chose HubSpot CRM
It is easier to use and far more robust with features. HubSpot CRM is far more robust and titling more than just contacts deals and companies. It has the ability to track anything we want, like products and tools, and other things that we use during the sales process. Apollo
Chose HubSpot CRM
ZoomInfo is in a testing period at the moment and only using their contact data on leads so I cannot comment on that being in our 1st month of using their tool. Apollo.io is a great tool, mostly used for email contacts but as we don't get much of the analytics functions, …
Chose HubSpot CRM
HubSpot CRM can pretty much match up with Salesforce. However there are more integration features with Salesforce versus HubSpot CRM. It does not mean, however, that HubSpot CRM is not as versatile as Salesforce. What I'm trying to say is that Salesforce is more robust. Yet …
Chose HubSpot CRM
HubSpot is user friendly, great overview and doesn't crash. Much better overall.
Chose HubSpot CRM
HubSpot is not as in-depth or detailed as some of the other CRM options out there. This also means that it can be a bit quicker to learn as it does not have as many features and it has a relatively simple interface that is easy to use. However, other tools out there have more …
Chose HubSpot CRM
It is more sales-focused and has more robust features that integrate with other areas of our business, such as the website, marketing, and automating tasks and follow-up emails. The other apps required more work as CRMs, whereas Hubspot seemed more plug-and-play.
Chose HubSpot CRM
I feel HubSpot CRM is easier to use versus salesforce, and is much more customizable to fit the needs of the sales steam. I feel zoom engage gives better prospecting, and definitely faster dialing options. I feel vanillas soft click to dial is alot faster then HubSpot. I feel …
Chose HubSpot CRM
It's connected with CRM already, so it's easier to maintain.
Chose HubSpot CRM
Zendesk is not a proper CRM and is not fit for purpose. It is for managing tickets from a Customer Service perspective. Salesforce is probably more powerful than Hubspot, especially from a reporting perspective, but it is less user-friendly, clunkier, and more suitable for …
Chose HubSpot CRM
We selected HubSpot because of its pricing. It gives decent CRM capabilities without the Sales Force Admin pricing that comes with a more robust system.
Chose HubSpot CRM
HubSpot provides more features when it comes to managing contacts and automating activities. HubSpot also provides a better solution when it comes to cooperating between teams.
Chose HubSpot CRM
Stacks up well against Salesforce. Perhaps slightly more user friendly but capable of doing all the same necessary functions.
Chose HubSpot CRM
I don't think I've experienced server issues once in the past six months that I've used Hubspot, whereas I experienced ongoing server issues with all of the above. Also, each of those products does something a little different. Hubspot kind of combines the functionality of all …
Chose HubSpot CRM
I've used outreach in the past which I really liked but it's been a while so I can't remember details. I like Outreach better.
Chose HubSpot CRM
Selection was not made by me because I am not a decision-maker.
Chose HubSpot CRM
It is ten times more effective than alternative solutions and a lot more cost-efficient.
Chose HubSpot CRM
HubSpot has a more helpful team behind it and more responsive to requests for support
Chose HubSpot CRM
Hubspot works better than the others and is more useful for the overall team. It isn't the best for an adtech environment as we use different metrics to make our deal happen but it is customizable so we have put some work into it to make it suit our needs
Chose HubSpot CRM
HubSpot provides a much more robust product than Pipdrive. It also offers the education component that we didn't have with Pipdrive. I also looked at Salesforce, which offered a much more complicated learning tool for our students. Hands down, HubSpot is the best choice for …
Chose HubSpot CRM
Hubspot allows you to have all the information of the contact in one place. Even if the company, deal, and contact are on different pipelines, they will work as one big structure. You can merge contacts and deals, and you can update everything; I really love HubSpot as our CRM; …
Chose HubSpot CRM
My experience with Salesforce was very short. It is very powerful in pushing your sales, but I feel that it lacks a lot of features other CRMs have. At our company, we chose HubSpot because of the many features it has; we felt like it really would give every department powerful …
Chose HubSpot CRM
I have found Hubspot to be much more user-friendly and clear to use.
Top Pros
Top Cons
Features
Apollo.ioHubSpot CRM
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
7.7
17 Ratings
0% below category average
HubSpot CRM
-
Ratings
Advanced search7.417 Ratings00 Ratings
Identification of new leads7.417 Ratings00 Ratings
List quality7.617 Ratings00 Ratings
List upload/download8.416 Ratings00 Ratings
Ideal customer targeting7.717 Ratings00 Ratings
Load time/data access8.017 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
7.3
17 Ratings
5% below category average
HubSpot CRM
-
Ratings
Contact information7.217 Ratings00 Ratings
Company information7.617 Ratings00 Ratings
Industry information7.116 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.7
17 Ratings
4% above category average
HubSpot CRM
-
Ratings
Lead qualification process7.914 Ratings00 Ratings
Smart lists and recommendations7.614 Ratings00 Ratings
Salesforce integration8.48 Ratings00 Ratings
Company/business profiles7.716 Ratings00 Ratings
Alerts and reminders7.114 Ratings00 Ratings
Data hygiene7.315 Ratings00 Ratings
Automatic data refresh7.415 Ratings00 Ratings
Tags7.010 Ratings00 Ratings
Filters and segmentation8.516 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
6.8
12 Ratings
8% below category average
HubSpot CRM
-
Ratings
Sales email templates6.612 Ratings00 Ratings
Append emails to records7.111 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Apollo.io
-
Ratings
HubSpot CRM
7.7
1589 Ratings
0% above category average
Customer data management / contact management00 Ratings8.51531 Ratings
Workflow management00 Ratings7.81501 Ratings
Territory management00 Ratings5.0184 Ratings
Opportunity management00 Ratings8.01434 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.21546 Ratings
Contract management00 Ratings8.0185 Ratings
Quote & order management00 Ratings7.41048 Ratings
Interaction tracking00 Ratings8.31489 Ratings
Channel / partner relationship management00 Ratings8.2186 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Apollo.io
-
Ratings
HubSpot CRM
7.1
1059 Ratings
6% below category average
Case management00 Ratings7.2985 Ratings
Call center management00 Ratings6.8854 Ratings
Help desk management00 Ratings7.3907 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Apollo.io
-
Ratings
HubSpot CRM
8.1
1399 Ratings
6% above category average
Lead management00 Ratings8.21320 Ratings
Email marketing00 Ratings8.01331 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Apollo.io
-
Ratings
HubSpot CRM
7.5
1450 Ratings
1% below category average
Task management00 Ratings8.11392 Ratings
Billing and invoicing management00 Ratings6.8722 Ratings
Reporting00 Ratings7.61283 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Apollo.io
-
Ratings
HubSpot CRM
7.5
1418 Ratings
1% below category average
Forecasting00 Ratings7.31118 Ratings
Pipeline visualization00 Ratings7.81347 Ratings
Customizable reports00 Ratings7.41307 Ratings
Customization
Comparison of Customization features of Product A and Product B
Apollo.io
-
Ratings
HubSpot CRM
7.1
1354 Ratings
6% below category average
Custom fields00 Ratings7.71327 Ratings
Custom objects00 Ratings7.01153 Ratings
Scripting environment00 Ratings6.3132 Ratings
API for custom integration00 Ratings7.4943 Ratings
Security
Comparison of Security features of Product A and Product B
Apollo.io
-
Ratings
HubSpot CRM
8.3
1311 Ratings
0% below category average
Single sign-on capability00 Ratings8.51172 Ratings
Role-based user permissions00 Ratings8.21248 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Apollo.io
-
Ratings
HubSpot CRM
6.5
896 Ratings
12% below category average
Social data00 Ratings6.4878 Ratings
Social engagement00 Ratings6.6868 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Apollo.io
-
Ratings
HubSpot CRM
7.5
1005 Ratings
3% above category average
Marketing automation00 Ratings7.3998 Ratings
Compensation management00 Ratings7.7655 Ratings
Platform
Comparison of Platform features of Product A and Product B
Apollo.io
-
Ratings
HubSpot CRM
7.9
1192 Ratings
7% above category average
Mobile access00 Ratings7.91192 Ratings
Best Alternatives
Apollo.ioHubSpot CRM
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Creatio
Creatio
Score 9.4 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.9 out of 10
Creatio
Creatio
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioHubSpot CRM
Likelihood to Recommend
8.4
(36 ratings)
8.0
(1633 ratings)
Likelihood to Renew
9.0
(1 ratings)
9.7
(29 ratings)
Usability
8.7
(6 ratings)
7.8
(1480 ratings)
Support Rating
9.0
(5 ratings)
6.6
(23 ratings)
Implementation Rating
-
(0 ratings)
7.8
(8 ratings)
User Testimonials
Apollo.ioHubSpot CRM
Likelihood to Recommend
Apollo.io
For startups or companies who needs to get big amounts of data but at the same time have some insights about their prospects and leads is the best tool, it provides easy to use tools and interface that makes it simple to any user withut any level of experience, also great with data analysis for small companies.
Read full review
HubSpot
As I mentioned earlier, HubSpot helps organize the sales leads we contact. It makes it more accessible from the angle that we do not duplicate our work by contacting the same client by two different people. In addition, we can track the work and add reminders to follow up.
Read full review
Pros
Apollo.io
  • Allows users to easily add new prospects to database without much manual effort at all
  • Allows you to make cold calls from different area codes that are relevant to where your prospect is located
  • Allows A/B testing for emails so you can figure out which ones are gaining the most traction
  • You can also find prospects based off of title, company, technologies, etc
Read full review
HubSpot
  • Personalized email campaigns: It helps to create highly effective personalized emails with its wonderful content tokens.
  • Scheduling of meetings: It eliminates the bottlenecks in the process of meeting schedule with its amazing integrating capabilities with other calendar tools like Google calendar. It also ensures the automatic reminders of meetings to the participants of meeting.
  • Automation for follow-up : With its feature called "sequences", follow-up emails made easy.
Read full review
Cons
Apollo.io
  • Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word.
  • The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed.
  • Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above.
  • The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month).
Read full review
HubSpot
  • A lot of my companies have one URL for a ton of branches and each branch has their own name and location so I have to manually enter all the information because they all have the same URL so I can't easily use an Excel file to import those contacts so a faster solution to this would be appreciated
  • Making Corporate and branch associations is very tedious, it would be nice if the companies that all share the same url would automatically associate with the corporate company so I didn't have to manually do it
  • I would like to not see all the extra feature tabs in my layout because I am not using them so it would be nice to be able to turn them off (even the ones that are in my plan that I don't use, it would be nice to turn them off)
Read full review
Likelihood to Renew
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
HubSpot
To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
Read full review
Usability
Apollo.io
Apollo.io is very helpful for any sales team. It is a great way to create a large database of mostly accurate contacts. This has been very helpful for my sales team as we are constantly reaching out to prospects via phone and email and looking to be as strategic as possible which Apollo.io helps us with.
Read full review
HubSpot
I think the usability is great. I am able to train a new agent with zero experience in our process with HubSpot in a day or less. They can be proficient in using HubSpot quickly, the way I've designed it to work, in less than a week. I am able to load new leads, set calling campaigns, and start prospecting quickly. I've even had to call customer service for help, and they were super helpful.
Read full review
Support Rating
Apollo.io
I received excellent support at any time I opened up a ticket. But I would add to it that the tool was very self-explanatory, so there wasn't much need for support. With Outreach, we have a closer relationship with our CSM because of the intricacy in things like SFDC task mapping.
Read full review
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
Read full review
Implementation Rating
Apollo.io
No answers on this topic
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
Read full review
Alternatives Considered
Apollo.io
Apollo is inexpensive of all the above tools. Data accuracy of other tools like lintel and infotelligent is much much better but they are expensive also. One needs to be careful while using data from Apollo because email bounces can damage your domain reputation. I suggest you use a different SMTP server while sending mail.
Read full review
HubSpot
HubSpot is different as it allows us to see all deals as we wanted to compare to others as other apps don't have those features Hubspot has to view deals in different views and make it according to your pipelines the way you want to see the deals and data track the daily reports very easily and review our own performance for the day to grow more.
Read full review
Return on Investment
Apollo.io
  • Generated a lot of expectations that were not real when we needed them
  • The ROI was positive but we decided to stop using the tool
  • We loved how easy to use it was and how easy it was to interact with the Support team
  • There is room for improvement in the video tutorials - they were from old versions of the software that would not be useful for the version at hand
Read full review
HubSpot
  • HubSpot is great for tracking deals - we use the deal pipeline to understand the part of the lifecycle that each and every deal is currently in. It also provides good historical information.
  • The contacts section is great for storing and managing engaged users for our mailing list. We utilise this feature with the free version.
  • The customisable dashboard is a great feature that enables you to keep the most important information on the home screen at log-in
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.