Apollo.io vs. LeadSquared

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.3 out of 10
N/A
Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies. Teams can leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, Apollo's Intelligence Engine supports the user's go-to-market processes…
$59
per month
LeadSquared
Score 7.8 out of 10
N/A
LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.N/A
Pricing
Apollo.ioLeadSquared
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Marketing Automation Pricing - Basic/Standard/Enterprise/Custom
Visit Website
per month
Sales Execution CRM Pricing - Lite/Pro/Super/Custom
Visit Website
per month
Offerings
Pricing Offerings
Apollo.ioLeadSquared
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptional$100 Per Account
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Features
Apollo.ioLeadSquared
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.5
11 Ratings
13% above category average
LeadSquared
-
Ratings
Advanced search9.111 Ratings00 Ratings
Identification of new leads7.911 Ratings00 Ratings
List quality8.511 Ratings00 Ratings
List upload/download9.010 Ratings00 Ratings
Ideal customer targeting8.411 Ratings00 Ratings
Load time/data access8.211 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
7.6
11 Ratings
2% above category average
LeadSquared
-
Ratings
Contact information7.511 Ratings00 Ratings
Company information7.511 Ratings00 Ratings
Industry information7.910 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
8.4
11 Ratings
14% above category average
LeadSquared
-
Ratings
Lead qualification process8.28 Ratings00 Ratings
Smart lists and recommendations8.49 Ratings00 Ratings
Salesforce integration9.15 Ratings00 Ratings
Company/business profiles8.610 Ratings00 Ratings
Alerts and reminders8.78 Ratings00 Ratings
Data hygiene8.410 Ratings00 Ratings
Automatic data refresh9.19 Ratings00 Ratings
Tags6.04 Ratings00 Ratings
Filters and segmentation8.810 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
9.0
7 Ratings
17% above category average
LeadSquared
-
Ratings
Sales email templates8.27 Ratings00 Ratings
Append emails to records9.86 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Apollo.io
-
Ratings
LeadSquared
7.4
38 Ratings
28% above category average
WYSIWYG email editor00 Ratings7.035 Ratings
Dynamic content00 Ratings8.026 Ratings
Landing pages00 Ratings5.832 Ratings
A/B testing00 Ratings8.110 Ratings
Mobile optimization00 Ratings6.033 Ratings
Email deliverability reporting00 Ratings6.038 Ratings
List management00 Ratings8.037 Ratings
Triggered drip sequences00 Ratings9.123 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Apollo.io
-
Ratings
LeadSquared
8.0
39 Ratings
38% above category average
Lead nurturing00 Ratings10.037 Ratings
Lead scoring and grading00 Ratings8.038 Ratings
Data quality management00 Ratings5.116 Ratings
Automated sales alerts and tasks00 Ratings9.035 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Apollo.io
-
Ratings
LeadSquared
4.1
25 Ratings
24% below category average
Calendaring00 Ratings2.114 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Apollo.io
-
Ratings
LeadSquared
10.0
38 Ratings
55% above category average
Dashboards00 Ratings10.038 Ratings
Standard reports00 Ratings10.038 Ratings
Custom reports00 Ratings10.032 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Apollo.io
-
Ratings
LeadSquared
8.7
34 Ratings
43% above category average
API00 Ratings9.830 Ratings
Role-based workflow & approvals00 Ratings7.529 Ratings
Customizability00 Ratings9.034 Ratings
Best Alternatives
Apollo.ioLeadSquared
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Freshsales
Freshsales
Score 8.2 out of 10
Enterprises
LinkedIn Sales Navigator for Gmail
LinkedIn Sales Navigator for Gmail
Score 8.5 out of 10
Agile CRM
Agile CRM
Score 7.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioLeadSquared
Likelihood to Recommend
8.5
(30 ratings)
9.0
(40 ratings)
Likelihood to Renew
-
(0 ratings)
8.8
(9 ratings)
Usability
-
(0 ratings)
9.6
(3 ratings)
Support Rating
9.0
(5 ratings)
9.8
(4 ratings)
User Testimonials
Apollo.ioLeadSquared
Likelihood to Recommend
Apollo.io
Best suited for contact discovery on LinkedIn or for that matter any website, but it works best on LinkedIn. It saves tons of work, you can simply select the complete list of people you want to contact and put them directly into an email sequence. It is a little difficult to find contact info on other websites.
Read full review
LeadSquared
Leadsquared is well suited for small to medium-sized enterprises where the team is small and you have a lot of areas to explore. Every team can have their suites/ accounts customised accordingly. I am not sure if I can compare it for bigger enterprises but I feel this best of best to get your work done more efficiently.
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Pros
Apollo.io
  • Allows users to easily add new prospects to database without much manual effort at all
  • Allows you to make cold calls from different area codes that are relevant to where your prospect is located
  • Allows A/B testing for emails so you can figure out which ones are gaining the most traction
  • You can also find prospects based off of title, company, technologies, etc
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LeadSquared
  • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
  • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
  • Daily attendance history and man-days management can be done.
  • Sales performance and their values are mapped clearly.
Read full review
Cons
Apollo.io
  • Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word.
  • The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed.
  • Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above.
  • The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month).
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LeadSquared
  • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
  • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
  • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
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Likelihood to Renew
Apollo.io
No answers on this topic
LeadSquared
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
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Usability
Apollo.io
No answers on this topic
LeadSquared
Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again - Easy to Use - Flexible - Robust System - Ever-evolving - Support & Service - Integrations with third party tools & technologies - LMS - Data Management & Reports - Landing Page Options
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Support Rating
Apollo.io
I received excellent support at any time I opened up a ticket. But I would add to it that the tool was very self-explanatory, so there wasn't much need for support. With Outreach, we have a closer relationship with our CSM because of the intricacy in things like SFDC task mapping.
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LeadSquared
Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
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Alternatives Considered
Apollo.io
I have also looked into and tried Hunter.io and Lusha, and to be honest, I shouldn't compare them with Apollo. I have found Apollo to be so easy to integrate and use with all of my prospecting that I haven't really even tried out the other two. I bet I could find some useful things by using Hunter.io or Lusha as well, but there is honestly no need since I can do everything I want and more with Apollo. I would just be wasting time trying to figure out another platform when I can be focused on growing my own business with Apollo.
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LeadSquared
I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.
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Return on Investment
Apollo.io
  • Generated a lot of expectations that were not real when we needed them
  • The ROI was positive but we decided to stop using the tool
  • We loved how easy to use it was and how easy it was to interact with the Support team
  • There is room for improvement in the video tutorials - they were from old versions of the software that would not be useful for the version at hand
Read full review
LeadSquared
  • Leads Management has become very easy.
  • Automated Lead Nurturing helps reduce a lot of manual work.
  • A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

LeadSquared Screenshots

Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation