What users are saying about
17 Ratings
5 Ratings
17 Ratings
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Score 8.2 out of 100
5 Ratings
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Score 9 out of 100

Likelihood to Recommend

AppsFlyer

AppsFlyer is a well-suited substitution of Google's Firebase that allows you to track your digital marketing efforts and optimize as necessary. Also it provides tools for deep link management
Denis Mutsky | TrustRadius Reviewer

CleverTap

It is well suited for all kinds of marketing activities, be it retargeting, user activation, retention, or even pushing the audience to google or facebook for paid marketing. It is also well suited for all kinds of analytics purposes, and can be used to create dashboards with your required views. It is not well suited to completely rely on this for your entire paid marketing or attribution.
Anonymous | TrustRadius Reviewer

Pros

AppsFlyer

  • Easy partner integration and set-up.
  • Protect360 gives you all the data you need to understand where you're seeing fraud.
  • Lots of customization on making sure you're not paying for any bogus installs.
  • Ability to download massive data from data locker for marketers to slice and dice the data however they need to.
  • CSM are amazing and are very proactive in making sure clients needs are addressed in timely manner.
Anonymous | TrustRadius Reviewer

CleverTap

  • Journey campaigns
  • User segmentation
  • Performance tracking
  • Its customer success team is great
Julio Boschi | TrustRadius Reviewer

Cons

AppsFlyer

  • iOS and Android dashboard are different.
  • Web attribution and tracking are not there fully.
  • Deeplink feature can be improved a bit to be on par with other leading tools.
Anonymous | TrustRadius Reviewer

CleverTap

  • I think that CleverTap to some extent can upgrade the usability of its panel. With a lot of features that have been added to the platform, one does seem to be lost in it. Intercom for reference has good usability of its backend albeit with a fraction of complexity that Clevertap solves.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

AppsFlyer

AppsFlyer 10.0
Based on 1 answer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Srikanth Bangalore | TrustRadius Reviewer

CleverTap

No score
No answers yet
No answers on this topic

Support

AppsFlyer

AppsFlyer 7.0
Based on 3 answers
It's not entirely perfect but does the job done for what you need it for. The majority of the issues are either due to a lack of tech or limited capability of AppsFlyer products and features.
Anonymous | TrustRadius Reviewer

CleverTap

CleverTap 10.0
Based on 1 answer
For their expertise and timely resolution to our issues.
Anonymous | TrustRadius Reviewer

Alternatives Considered

AppsFlyer

The biggest problem with AppsFlyer is that there's no free tier. It's solely pay per install, which is nice for small teams and startups, but Branch.io is free up to a couple thousand to tens of thousands of MAU's!Branch also has features and benefits that AppsFlyer just doesn't, such as text to app install, automatic dynamic links, custom short links, and so much more.If you're building from scratch, go with Branch and use a data analytics platform that integrates well with them such as a Mixpanel (which also does attribution but is not as robust as Branch, so use the integration).
Evan Laird | TrustRadius Reviewer

CleverTap

Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources.CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.
Julio Boschi | TrustRadius Reviewer

Return on Investment

AppsFlyer

  • We're saving lots of money because we can claim for invalid install.
  • We can save budget and allocate to channels with more ROI.
  • For the corporate level, it also provides unlimited subscription.
Anonymous | TrustRadius Reviewer

CleverTap

  • Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.
Anonymous | TrustRadius Reviewer

Pricing Details

AppsFlyer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

CleverTap

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$0

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