What users are saying about

AppsFlyer

9 Ratings

Woopra

Top Rated
17 Ratings

AppsFlyer

9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

Woopra

Top Rated
17 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

Add comparison

Likelihood to Recommend

AppsFlyer

I would recommend this tool to any bigger company with a mobile app and bigger budget. This tool is extremely helpful when you're running multiple user acquisition campaigns and would like to better understand which channel works best, and why. In other words, this is great for mobile marketing initiatives and optimizations.
No photo available

Woopra

Woopra is great for:
  • B2B Companies who want account based analytics
  • Supporting Account Based Marketing
  • Identifying Product Qualified Leads from a SaaS Product with a Freemium model
  • Product Managers who want to analyze product and feature usage on an individual level
  • Providing Product KPIs such as Total Revenue behind users per Product per Feature. For example, we just launched this big feature, what's the value of the accounts that used it?
  • Identifying navigation paths and support issues. For example, what features or pages logged the most help articles and support requests?
The company also has a lot of B2C customers, especially in the e-commerce space. Although they also serve this market, this wasn't our use case
Ross Reynolds profile photo

Pros

  • OneLink is a great feature for deeplinking, I don't think any of AppsFlyer competitors offer anything similar
  • Attribution data is SUPER accurate
  • Amazing integrations and cross-platform support
No photo available
  • Works fast with a clean interface. It is easy to use for non-expert users.
  • Has proven to be reliable, compared to other products that seemed to lose some events or reflect them late.
  • The main live view dashboard gives a very fast look at the actual load of the site.
No photo available

Cons

  • Kind of expensive, especially for SMBs
  • I’m not a huge fan of the dashboard UI and the mobile app is still a little buggy, but it keeps improving with every version, which is great.
No photo available
  • More approachable UX for novice
  • Better onboarding videos
Anthony Soohoo profile photo

Likelihood to Renew

AppsFlyer10.0
Based on 1 answer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Srikanth Bangalore profile photo
Woopra9.0
Based on 7 answers
We're constantly on the look out for the best analytics for our business, but we have been happy with Woopra.
Anthony Soohoo profile photo

Usability

No score
No answers yet
No answers on this topic
Woopra9.0
Based on 1 answer
The UI and reports are great overall. Creating reports just requires a few too many screens and clicks. Also dashboard tiles can't be resized. Both of these are easy items that are being addressed
Ross Reynolds profile photo

Support

No score
No answers yet
No answers on this topic
Woopra10.0
Based on 1 answer
Team was always responsive and helpful with special use cases.
Ross Reynolds profile photo

Implementation

No score
No answers yet
No answers on this topic
Woopra10.0
Based on 1 answer
Compared to other products, the support was a small effort. We only had part time contributions from a product management intern and front end developer.
Ross Reynolds profile photo

Alternatives Considered

We actually did an integration with Kochava. Our integration was Server To Server. It did not work out - we never got the right attribution. It was also a challenge to verify a real end-to-end campaign with a mobile network. To be fair, this was done 3-4 years ago, and Kochava might have improved in the meantime.
I evaluated DoubleClick as a way for measuring mobile attribution but gave up when I realized that most of our audience is on Facebook. DoubleClick does not integrate with Facebook, but AppsFlyer does.
Srikanth Bangalore profile photo
We looked a number of similar products, and while we liked the others, they did different things to Woopra. Woopra was much better at not just showing us high level analytics, but being able to query them, and drill down all the way to a specific user's behaviour in a much more intuitive and interactive manner than other systems we looked at.
Brent Pearson profile photo

Return on Investment

  • We have spent more than $50 million on mobile campaigns, all tracked through AppsFlyer. If we assume measurement adds at least 10% value, then, we can quantify ROI at at-least $5 million.
  • We have 59 apps on AppsFlyer.
  • We have integrated with 101 ad networks through AppsFlyer (i.e. created trackers to run ads on these networks).
Srikanth Bangalore profile photo
  • Increased employee efficiency
  • More awareness of how our audience reacts to our content.
Benny Luo profile photo

Screenshots

Pricing Details

AppsFlyer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Woopra

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details