What users are saying about
9 Ratings
Top Rated
18 Ratings
9 Ratings
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Score 8.3 out of 101
Top Rated
18 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

AppsFlyer

I would recommend this tool to any bigger company with a mobile app and bigger budget. This tool is extremely helpful when you're running multiple user acquisition campaigns and would like to better understand which channel works best, and why. In other words, this is great for mobile marketing initiatives and optimizations.
No photo available

Woopra

My rating of Woopra is the absolute best possible. I would recommend them to anyone looking for an analytics website that prefers a visual interface and a beautiful design. I have not encountered any problems using their app -- ZERO! Their integration with other marketing software, such as MailChimp, helps our company zero in on our marketing campaigns and gives us the information we need to make better choices. I LOVE Woopra and think they are the best out there! I have used other websites and there is no comparison!
Cindy Romanowski profile photo

Pros

  • OneLink is a great feature for deeplinking, I don't think any of AppsFlyer competitors offer anything similar
  • Attribution data is SUPER accurate
  • Amazing integrations and cross-platform support
No photo available
  • Woopra does a great job showing you stats for specific site visitors.
  • The install and setup process is very easy and intuitive.
  • Woopra does a fantastic job showing the technology being used my our visitors.
  • I love Woopra's ability to show geographically where a user is located.
Brian Alonzo profile photo

Cons

  • Kind of expensive, especially for SMBs
  • I’m not a huge fan of the dashboard UI and the mobile app is still a little buggy, but it keeps improving with every version, which is great.
No photo available
  • More integrations with third party tools
Jason Dainter profile photo

Likelihood to Renew

AppsFlyer10.0
Based on 1 answer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Srikanth Bangalore profile photo
Woopra9.0
Based on 7 answers
Woopra allows us to understand our customers, and therefore makes us money. Its a worthwhile investment.
Jason Dainter profile photo

Usability

No score
No answers yet
No answers on this topic
Woopra9.0
Based on 1 answer
The UI and reports are great overall. Creating reports just requires a few too many screens and clicks. Also dashboard tiles can't be resized. Both of these are easy items that are being addressed
Ross Reynolds profile photo

Support

No score
No answers yet
No answers on this topic
Woopra10.0
Based on 1 answer
Team was always responsive and helpful with special use cases.
Ross Reynolds profile photo

Implementation

No score
No answers yet
No answers on this topic
Woopra10.0
Based on 1 answer
Compared to other products, the support was a small effort. We only had part time contributions from a product management intern and front end developer.
Ross Reynolds profile photo

Alternatives Considered

We actually did an integration with Kochava. Our integration was Server To Server. It did not work out - we never got the right attribution. It was also a challenge to verify a real end-to-end campaign with a mobile network. To be fair, this was done 3-4 years ago, and Kochava might have improved in the meantime.
I evaluated DoubleClick as a way for measuring mobile attribution but gave up when I realized that most of our audience is on Facebook. DoubleClick does not integrate with Facebook, but AppsFlyer does.
Srikanth Bangalore profile photo
Woopra has comprehensive reporting tools, though I'm not too familiar with other tools.
No photo available

Return on Investment

  • Increased retention rate and quality of users
  • Better conversion rate on acquisition funnels
  • Made campaign optimizations easier and quicker for the team
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  • + Identifying areas that may be causing business growth to be stagnant or negative
  • + Identifying steps of the funnel that can increase conversion to maximize revenue
  • - incorrect business decisions made based on incorrect assumptions and misunderstandings of report data
No photo available

Screenshots

Pricing Details

AppsFlyer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Woopra

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details