What users are saying about
15 Ratings
Top Rated
19 Ratings
15 Ratings
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Score 8.2 out of 101
Top Rated
19 Ratings
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Score 8 out of 101

Likelihood to Recommend

AppsFlyer

To be relatively honest, AppsFlyer is a great service and an excellent platform. It's robust, and we still haven't gone insanely deep into some of its functionality. If it wasn't for using Appsee as our UI/UX and mobile app analytics platform, we would have gone with a free option, like Branch.io, but unfortunately, they didn't integrate well with Appsee. So out of the companies that did, AppsFlyer was the best and cheapest, as it's pay by install is a small cent amount.If you for some reason can't use a free platform like Branch or Firebase, then AppsFlyer is probably your best choice for just attribution.
Evan Laird profile photo

Woopra

My rating of Woopra is the absolute best possible. I would recommend them to anyone looking for an analytics website that prefers a visual interface and a beautiful design. I have not encountered any problems using their app -- ZERO! Their integration with other marketing software, such as MailChimp, helps our company zero in on our marketing campaigns and gives us the information we need to make better choices. I LOVE Woopra and think they are the best out there! I have used other websites and there is no comparison!
Cindy Romanowski profile photo

Pros

AppsFlyer

  • OneLink is a great feature for deeplinking, I don't think any of AppsFlyer competitors offer anything similar
  • Attribution data is SUPER accurate
  • Amazing integrations and cross-platform support
No photo available

Woopra

  • Hands down, their user interface is the best out there! The app is extremely user-friendly and I can navigate their page with ease. Everything is at your fingertips and the learning curve is minimal.
  • We are a small startup and the free version gives us what we need while we are growing. They pack in a ton of features in the free version and I will not hesitate to pay for the next plan once our business is profitable and we reach the next level.
Cindy Romanowski profile photo

Cons

AppsFlyer

  • Dynamic Links are kind of ugly. They're super in-depth to set up and work fantastically, it's just that unlike Branch or Firebase AppsFlyer links are long, not customized, and ugly. I always need to hide them in a bit.ly which is a pain.
  • No automatic dynamic links -- we couldn't use it to share inside the app and measure the results of a referring a friend campaign.
Evan Laird profile photo

Woopra

  • The current version of the product does not have the easiest setup and visualization for custom reports and dashboards. Not a blocker to usage, just not as easy as it should be. A major update is in the works as of this review, though, so check the latest release. The team is very responsive to user feedback, so most of the usability nits should be resolved with this update.
  • There are some additional new features coming out fall 2016, so check out the latest there.
Ross Reynolds profile photo

Likelihood to Renew

AppsFlyer

AppsFlyer 10.0
Based on 1 answer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Srikanth Bangalore profile photo

Woopra

Woopra 9.0
Based on 7 answers
To be fair, I'm joining a new company, so I won't be making the decision, but this the general sense when I last left things
Ross Reynolds profile photo

Usability

AppsFlyer

No score
No answers yet
No answers on this topic

Woopra

Woopra 9.0
Based on 1 answer
The UI and reports are great overall. Creating reports just requires a few too many screens and clicks. Also dashboard tiles can't be resized. Both of these are easy items that are being addressed
Ross Reynolds profile photo

Support

AppsFlyer

AppsFlyer 9.0
Based on 1 answer
Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.
No photo available

Woopra

Woopra 10.0
Based on 1 answer
Team was always responsive and helpful with special use cases.
Ross Reynolds profile photo

Implementation

AppsFlyer

No score
No answers yet
No answers on this topic

Woopra

Woopra 10.0
Based on 1 answer
Compared to other products, the support was a small effort. We only had part time contributions from a product management intern and front end developer.
Ross Reynolds profile photo

Alternatives Considered

AppsFlyer

The biggest problem with AppsFlyer is that there's no free tier. It's solely pay per install, which is nice for small teams and startups, but Branch.io is free up to a couple thousand to tens of thousands of MAU's!Branch also has features and benefits that AppsFlyer just doesn't, such as text to app install, automatic dynamic links, custom short links, and so much more.If you're building from scratch, go with Branch and use a data analytics platform that integrates well with them such as a Mixpanel (which also does attribution but is not as robust as Branch, so use the integration).
Evan Laird profile photo

Woopra

Woopra's main differentiators against these products were:
  • Individual user profiles and views vs. panel data and aggregate reports
  • Turnkey integrations with Salesforce, Marketo, and dozens of other tools
  • Better usability and design overall, even over Google Analytics
Ross Reynolds profile photo

Return on Investment

AppsFlyer

  • Allowed us to measure ROI correctly. We couldn't before.
  • Cut our Facebook ad and Google Adwords costs per install almost in half.
  • Added a few extra cents to each install, but it's worth it when looking at the optimization of the ads.
Evan Laird profile photo

Woopra

  • Low cost to implement and pricing that was attractive for a company with 100+ employees.
  • Ideal for accelerating transactional SaaS sales.
Ross Reynolds profile photo

Screenshots

Pricing Details

AppsFlyer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Woopra

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

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