Attentive Mobile vs. Branch

I genuinely enjoy working with the Attentive platform due to its user-friendly design and the hands-on support provided by their team. Over the years, we've implemented various strategies to enhance our profile performance and have experienced remarkable growth through the use of AI Pro and the recommended customer journeys.

Incentivized

Branch well suited: Branch links are perfecting for embedding into our email service provider (SendGrid), paid media channels (Facebook, Google, ASA), organic media (Instagram, Facebook, content marketing, referral) and push notification platform (OneSignal) to be able to evaluate actions taken from users that clicked on those branch links. No matter the data from these links, they are accurate and are easily exported to our database and CRM to determine ROI, and find weak points in our major funnels.

Incentivized

• The support team we work with are really knowledgeable and helpful.
• Campaign set up and scheduling is extremely easy.
• The platform is constantly updating with new features.
• Reporting is very easy to pull.

Incentivized

• Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking.
• Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly.
• Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users.
• Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place.
• Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams.

Incentivized

• More communication on ways to improve
• More structure on calls with our account manager
• More clarity on insights and new ideas

Incentivized

• Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.

Incentivized

Good usability and it is easy to train new employees on the platform since it is so intuitive. Love playing around with the segmentation tools and seeing how it affects audience size for deployments. Overall, a great UI experience.

It's very usable. Multiple teams in the company are using it, and it never takes more than 5 mins to explain to someone how to use this.

Incentivized

Fast and easy to communicate with. I wish we went over more insights and analytics on our monthly calls with our account manger. This would really give us the push that we need in order to best utilize the platform as a whole.

Incentivized

We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.

Incentivized

While ManyChat is specific to Facebook Messenger, my experience in their platform made it very easy to hit the ground running with Attentive Mobile. With the policy changes in the Messenger world, we have mostly abandoned that and moved to SMS for a direct line to customers. Attentive Mobile has much stronger ROAS with SMS than ManyChat had with Facebook Messenger.

Incentivized

Branch's links are the most consistent in the mobile space. They work across desktop and mobile, where AppsFlyer and Deeplink's didn't consistently perform in both places. Branch's measurement is more consistent across all customer touch points as well, which gives our marketing and growth teams the answers they need without any struggle.

Incentivized

• We have increased incremental income by using the AI Pro audience targeting
• We have seen a reduction in our sending cost due to proper targeting of our engaged customers also by using AI Pro's data
• By implementing retargeting campaigns, we have also been able to increase engagement on campaigns

Incentivized

• Branch had given a profound impact on the way our users share their content.
• Users now have more easy access to content created.
• Users feel more motivated in creating content because they know that it is easy to share and get their content in the eyes of the target public.

Incentivized