What users are saying about

Attentive vs Branch

Attentive
4 Ratings
Branch
22 Ratings

Attentive

4 Ratings
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Score 9.2 out of 100

Based on 4 reviews and ratings

Branch

22 Ratings
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Score 7.6 out of 100

Based on 22 reviews and ratings

Likelihood to Recommend

Attentive

Attentive Mobile is great for those who actively want to build and talk to their community. The goal is to send two messages per week to optimize revenue while balancing out unsubscribes. If a client has trouble with content or finding appropriate marketing messages to send, Attentive Mobile might not be a good fit.

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John Laudisio | TrustRadius Reviewer
John Laudisio
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Branch

Branch well suited: Branch links are perfecting for embedding into our email service provider (SendGrid), paid media channels (Facebook, Google, ASA), organic media (Instagram, Facebook, content marketing, referral) and push notification platform (OneSignal) to be able to evaluate actions taken from users that clicked on those branch links. No matter the data from these links, they are accurate and are easily exported to our database and CRM to determine ROI, and find weak points in our major funnels.

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Sam Lepak | TrustRadius Reviewer
Sam Lepak
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Pros

Attentive

  • Great UI
  • Easy to use
  • Great ROI

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Kathryn Clare-Salzler | TrustRadius Reviewer
Kathryn Clare-Salzler
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Branch

  • Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking.
  • Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly.
  • Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users.
  • Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place.
  • Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams.

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Anonymous | TrustRadius Reviewer
Verified User
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Cons

Attentive

  • Agency billing is a little messy
  • Reporting is all Excel based, not interactive
  • Occasional (rare) bugs in the UI

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John Laudisio | TrustRadius Reviewer
John Laudisio
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Branch

  • Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.

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Ben (Xiaojun) Li | TrustRadius Reviewer
Ben (Xiaojun) Li
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Usability

Attentive

Attentive 10.0
Based on 1 answer
Very easy to set up flows and individual campaigns. Creating a segment is also very easy and all fields are very intuitive.

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Kathryn Clare-Salzler | TrustRadius Reviewer
Kathryn Clare-Salzler
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Branch

Branch 10.0
Based on 1 answer
It's very usable. Multiple teams in the company are using it, and it never takes more than 5 mins to explain to someone how to use this.

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Anonymous | TrustRadius Reviewer
Verified User
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Support Rating

Attentive

Attentive 10.0
Based on 1 answer
Fast and easy to communicate with. I wish we went over more insights and analytics on our monthly calls with our account manger. This would really give us the push that we need in order to best utilize the platform as a whole.

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Kathryn Clare-Salzler | TrustRadius Reviewer
Kathryn Clare-Salzler
View all 1 answers on this topic

Branch

Branch 9.0
Based on 2 answers
We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.

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Anonymous | TrustRadius Reviewer
Verified User
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Alternatives Considered

Attentive

While ManyChat is specific to Facebook Messenger, my experience in their platform made it very easy to hit the ground running with Attentive Mobile. With the policy changes in the Messenger world, we have mostly abandoned that and moved to SMS for a direct line to customers. Attentive Mobile has much stronger ROAS with SMS than ManyChat had with Facebook Messenger.

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John Laudisio | TrustRadius Reviewer
John Laudisio
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Branch

Branch is a much lighter solution largely targeted to attribution and deep links that can be available at no cost for the basic service. Adjust is much heaver and supports custom events but has a significant cost to consider so when optimising the costs vs income for the smaller apps, branch was the ideal solution to minimise costs and app footprint therefore maximising the revenue.

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Mark Hetherington | TrustRadius Reviewer
Mark Hetherington
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Return on Investment

Attentive

  • Some clients seeing 50x ROAS (which plateaus eventually)
  • All clients making money

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John Laudisio | TrustRadius Reviewer
John Laudisio
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Branch

  • Branch had given a profound impact on the way our users share their content.
  • Users now have more easy access to content created.
  • Users feel more motivated in creating content because they know that it is easy to share and get their content in the eyes of the target public.

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Wésley Queiroz | TrustRadius Reviewer
Wésley Queiroz
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Pricing Details

Attentive

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Branch

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
Optional

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