What users are saying about
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47 Ratings
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Top Rated
84 Ratings

Audiense

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47 Ratings
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Score 7.5 out of 100

GRIN

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Top Rated
84 Ratings
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Score 8.9 out of 100

Attribute Ratings

  • Audiense is rated higher in 3 areas: Usability, Support Rating, Implementation Rating
  • GRIN is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

Likelihood to Recommend

7.5

Audiense

75%
23 Ratings
9.0

GRIN

90%
65 Ratings

Likelihood to Renew

6.2

Audiense

62%
4 Ratings
9.0

GRIN

90%
8 Ratings

Usability

8.0

Audiense

80%
1 Rating
7.3

GRIN

73%
3 Ratings

Availability

8.0

Audiense

80%
2 Ratings

GRIN

N/A
0 Ratings

Performance

8.0

Audiense

80%
2 Ratings

GRIN

N/A
0 Ratings

Support Rating

9.5

Audiense

95%
4 Ratings
9.3

GRIN

93%
5 Ratings

Online Training

9.0

Audiense

90%
1 Rating

GRIN

N/A
0 Ratings

Implementation Rating

9.5

Audiense

95%
4 Ratings
8.6

GRIN

86%
2 Ratings

Vendor pre-sale

Audiense

N/A
0 Ratings
9.1

GRIN

91%
1 Rating

Likelihood to Recommend

Audiense

When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
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GRIN

GRIN is the perfect way to manage your brand's advocates. Everything from the application process through the completion of the partnership can be handled on this platform. Additionally, our company just started utilizing the payment feature, which has streamlined our process for paying advocates.
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Pros

Audiense

  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
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GRIN

  • customer service on all levels
  • streamlines resources (creator search, emails, Shopify orders, payments, etc) all on one platform
  • The amount of customization and overall tools - sometimes this feels overwhelming but I'm grateful they are there to build on as I grow my experience with the platform
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Cons

Audiense

  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
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GRIN

  • Creator search tool - doesn't bring up viable creator options, which means we do primarily off-platform seeding.
  • The landing page is clunky and not functional for reviewing creators - it adds a lot of time to my team's day looking through the creators with the way it's set up.
  • Email templates have funny formatting, and the typeface always seems to get messed up.
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Pricing Details

Audiense

Starting Price

$99 per month

Editions & Modules

Audiense editions and modules pricing
EditionModules
Audience Insights6961
Twitter Marketing (formerly Socialbro)392

Footnotes

  1. per month (billed annually)
  2. per month (billed annually)

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

GRIN

Starting Price

Editions & Modules

GRIN editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pricing Info

    Likelihood to Renew

    Audiense

    I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
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    GRIN

    I wouldn't be able to run as high of a profitable or functioning influencer program without it. GRIN seriously is the organizational tool that propels us towards success, it is not in any way going to do the work for you, but it does make the work more efficient, easier, and WAY more organized
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    Usability

    Audiense

    The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
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    GRIN

    The user interface of the platform is very well designed and extremely intuitive. You almost don't need an onboarding process because the workflow is so straightforward. The only item I would mention as a downside is the reporting. In order to get comprehensive reports, you need to go into each individual campaign. There is no aggregated report with all conversions.
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    Reliability and Availability

    Audiense

    I have never had an issue.
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    GRIN

    No answers on this topic

    Performance

    Audiense

    I have never had an issue.
    Read full review

    GRIN

    No answers on this topic

    Support Rating

    Audiense

    Any questions we had were promptly answered.
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    GRIN

    We have our own support rep who helped get us set up, and as odd one off questions have come up has continued to support us. The rep is super knowledgeably and has also helped with some creative ways to get what we need. They are also always super fast to help when anything comes up
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    Online Training

    Audiense

    Pretty simple to start using. Have to do some self-study to learn more advanced features
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    GRIN

    No answers on this topic

    Implementation Rating

    Audiense

    Just a plug and play online tool
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    GRIN

    I don't have any key insights here. If you have someone organized and aware of how the influencer workflow operates then it will be a very easy implementation process for you. I would just ensure you have all of your products setup in Shopify before starting the implementation with Grin.
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    Alternatives Considered

    Audiense

    I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
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    GRIN

    I was looking around at Dovetale, which connected with Shopify, and although it may be an easy connection because it's within the Shopify website, it isn't as user-friendly. It also doesn't offer the same hands-on experience from the GRIN team, 24/7 customer support, or bi-weekly calls with your direct contact. It just doesn't feel like it's worth it to me for the "convenience."
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    Return on Investment

    Audiense

    • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
    • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
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    GRIN

    • At least 20+ hours a week using GRIN to source creators, the days of DMs and hoping for a response are long gone
    • Even without Report Builder the metrics that are provided to give a decent picture of the creator's content performance to guide decision making
    • Beyond influencer marketing initiatives, GRIN has also provided a new network of like-minded people to collaborate with for partnerships
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    Screenshots

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