What users are saying about
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47 Ratings
66 Ratings

Audiense

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47 Ratings
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Score 7.4 out of 100
66 Ratings
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Score 8.7 out of 100

Feature Set Ratings

    BI Standard Reporting

    Audiense

    Feature Set Not Supported
    N/A
    7.1

    Cyfe

    71%
    Cyfe, by Traject ranks higher in 3/3 features

    Pixel Perfect reports

    N/A
    0 Ratings
    6.8
    68%
    17 Ratings

    Customizable dashboards

    N/A
    0 Ratings
    5.4
    54%
    27 Ratings

    Report Formatting Templates

    N/A
    0 Ratings
    9.0
    90%
    20 Ratings

    Ad-hoc Reporting

    Audiense

    Feature Set Not Supported
    N/A
    8.5

    Cyfe

    85%
    Cyfe, by Traject ranks higher in 4/4 features

    Drill-down analysis

    N/A
    0 Ratings
    8.7
    87%
    15 Ratings

    Formatting capabilities

    N/A
    0 Ratings
    8.1
    81%
    20 Ratings

    Integration with R or other statistical packages

    N/A
    0 Ratings
    10.0
    100%
    9 Ratings

    Report sharing and collaboration

    N/A
    0 Ratings
    7.2
    72%
    25 Ratings

    Report Output and Scheduling

    Audiense

    Feature Set Not Supported
    N/A
    9.1

    Cyfe

    91%
    Cyfe, by Traject ranks higher in 5/5 features

    Publish to Web

    N/A
    0 Ratings
    9.9
    99%
    14 Ratings

    Publish to PDF

    N/A
    0 Ratings
    9.8
    98%
    20 Ratings

    Report Versioning

    N/A
    0 Ratings
    6.8
    68%
    9 Ratings

    Report Delivery Scheduling

    N/A
    0 Ratings
    9.9
    99%
    16 Ratings

    Delivery to Remote Servers

    N/A
    0 Ratings
    9.0
    90%
    4 Ratings

    Data Discovery and Visualization

    Audiense

    Feature Set Not Supported
    N/A
    8.9

    Cyfe

    89%
    Cyfe, by Traject ranks higher in 3/3 features

    Pre-built visualization formats (heatmaps, scatter plots etc.)

    N/A
    0 Ratings
    8.1
    81%
    17 Ratings

    Location Analytics / Geographic Visualization

    N/A
    0 Ratings
    8.6
    86%
    14 Ratings

    Predictive Analytics

    N/A
    0 Ratings
    10.0
    100%
    8 Ratings

    Access Control and Security

    Audiense

    Feature Set Not Supported
    N/A
    8.6

    Cyfe

    86%
    Cyfe, by Traject ranks higher in 4/4 features

    Multi-User Support (named login)

    N/A
    0 Ratings
    10.0
    100%
    20 Ratings

    Role-Based Security Model

    N/A
    0 Ratings
    6.3
    63%
    14 Ratings

    Multiple Access Permission Levels (Create, Read, Delete)

    N/A
    0 Ratings
    8.4
    84%
    16 Ratings

    Single Sign-On (SSO)

    N/A
    0 Ratings
    9.7
    97%
    6 Ratings

    Mobile Capabilities

    Audiense

    Feature Set Not Supported
    N/A
    9.3

    Cyfe

    93%
    Cyfe, by Traject ranks higher in 3/3 features

    Responsive Design for Web Access

    N/A
    0 Ratings
    9.4
    94%
    18 Ratings

    Mobile Application

    N/A
    0 Ratings
    10.0
    100%
    5 Ratings

    Dashboard / Report / Visualization Interactivity on Mobile

    N/A
    0 Ratings
    7.7
    77%
    13 Ratings

    Application Program Interfaces (APIs) / Embedding

    Audiense

    Feature Set Not Supported
    N/A
    8.4

    Cyfe

    84%
    Cyfe, by Traject ranks higher in 6/6 features

    REST API

    N/A
    0 Ratings
    8.6
    86%
    4 Ratings

    Javascript API

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    iFrames

    N/A
    0 Ratings
    10.0
    100%
    4 Ratings

    Java API

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Themeable User Interface (UI)

    N/A
    0 Ratings
    5.8
    58%
    4 Ratings

    Customizable Platform (Open Source)

    N/A
    0 Ratings
    5.8
    58%
    3 Ratings

    Attribute Ratings

    • Audiense is rated higher in 1 area: Usability
    • Cyfe, by Traject is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating, Implementation Rating

    Likelihood to Recommend

    7.5

    Audiense

    75%
    23 Ratings
    8.2

    Cyfe

    82%
    29 Ratings

    Likelihood to Renew

    6.2

    Audiense

    62%
    4 Ratings
    9.4

    Cyfe

    94%
    9 Ratings

    Usability

    8.0

    Audiense

    80%
    1 Rating
    7.0

    Cyfe

    70%
    3 Ratings

    Availability

    8.0

    Audiense

    80%
    2 Ratings

    Cyfe

    N/A
    0 Ratings

    Performance

    8.0

    Audiense

    80%
    2 Ratings

    Cyfe

    N/A
    0 Ratings

    Support Rating

    9.5

    Audiense

    95%
    4 Ratings
    10.0

    Cyfe

    100%
    3 Ratings

    Online Training

    9.0

    Audiense

    90%
    1 Rating

    Cyfe

    N/A
    0 Ratings

    Implementation Rating

    9.5

    Audiense

    95%
    4 Ratings
    10.0

    Cyfe

    100%
    3 Ratings

    Likelihood to Recommend

    Audiense

    When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
    Anonymous | TrustRadius Reviewer

    Cyfe

    Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.
    Anonymous | TrustRadius Reviewer

    Pros

    Audiense

    • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
    • Audiense also has great analytical tools like best time to tweet reports
    • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
    James Young | TrustRadius Reviewer

    Cyfe

    • Has preset metric groups that pull similar stats together in one "bucket" saving you the time of setting up each stat-line one by one
    • Allows you to easily adjust the timeframe for what stats you want to see, so you can find YOY stats or just last month's stats rather quickly
    • Colored visualizations of stats make it easy to notice when campaigns are taking off
    Mitchell Terpstra | TrustRadius Reviewer

    Cons

    Audiense

    • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
    • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
    • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
    • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
    Nathaniel Hansen | TrustRadius Reviewer

    Cyfe

    • I'd love to see additional functionality to customize colors. The light/dark option is very nice, but a little more flexibility in the colors would go a long way, especially if it was possible at the dashboard level rather than just the account level. Along the same lines, being able to customize the charts a little more, for example being able to show an x-axis on single data type graphs, could make them easier to read in some cases.
    • Being able to choose to report on converted clicks or conversions in AdWords would be helpful.
    • Needs the ability to show the date range on the shared URL dashboards. Would be even better if the date range was adjustable on that view, too.
    Kim Towne | TrustRadius Reviewer

    Pricing Details

    Audiense

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $99 per month

    Audiense Editions & Modules

    Edition
    Audience Insights$6961
    Twitter Marketing (formerly Socialbro)$791
    1. per month (billed annually)
    Additional Pricing Details

    Cyfe

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $29 Monthly or Annually

    Cyfe Editions & Modules

    Edition
    Solo$291
    Pro$491
    Premier$89+1
    Agency$1501
    1. Monthly or Annually
    Additional Pricing Details

    Likelihood to Renew

    Audiense

    Audiense 6.2
    Based on 4 answers
    I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
    Anonymous | TrustRadius Reviewer

    Cyfe

    Cyfe 9.4
    Based on 9 answers
    It has become a part of our internal tools so unless a competitor comes out with similar functionality as a similar price point it is unlikely that we would not renew. One area that would cause us not to renew would be if a competing service came out with more third-party integrations that match our needs. Price at this point is no longer an issue as it would allow us to automate a somewhat manual process that we have now connecting Cyfe widgets to Google Sheets.
    Tony Huidor | TrustRadius Reviewer

    Usability

    Audiense

    Audiense 8.0
    Based on 1 answer
    The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
    James Young | TrustRadius Reviewer

    Cyfe

    Cyfe 7.0
    Based on 3 answers
    I gave it a rating of 7 because it does a good job at what it does, but there are missing that are missing which I would have benefited from. For instance, if I was able to drill down more on the specific metrics I was able to see, that would have been helpful.
    Anonymous | TrustRadius Reviewer

    Reliability and Availability

    Audiense

    Audiense 8.0
    Based on 2 answers
    I have never had an issue.
    James Young | TrustRadius Reviewer

    Cyfe

    No score
    No answers yet
    No answers on this topic

    Performance

    Audiense

    Audiense 8.0
    Based on 2 answers
    I have never had an issue.
    James Young | TrustRadius Reviewer

    Cyfe

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Audiense

    Audiense 9.5
    Based on 4 answers
    Any questions we had were promptly answered.
    Anonymous | TrustRadius Reviewer

    Cyfe

    Cyfe 10.0
    Based on 3 answers
    Because I had a very minor question and I was able to speak directly to the founder through LinkedIn and through email. I know that as they grow this may not always be an option but the fact that he made himself available to answer my questions said a lot about his passion for the product.
    Shane Hayes | TrustRadius Reviewer

    Online Training

    Audiense

    Audiense 9.0
    Based on 1 answer
    Pretty simple to start using. Have to do some self-study to learn more advanced features
    Anonymous | TrustRadius Reviewer

    Cyfe

    No score
    No answers yet
    No answers on this topic

    Implementation Rating

    Audiense

    Audiense 9.5
    Based on 4 answers
    Just a plug and play online tool
    Anonymous | TrustRadius Reviewer

    Cyfe

    Cyfe 10.0
    Based on 3 answers
    Cyfe is a 15 minutes implementation, then some time to get your data sources created. This is an easy one person job that will not result in down time or unnecessary wasted man hours.
    Shane Hayes | TrustRadius Reviewer

    Alternatives Considered

    Audiense

    I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
    Raven Wheatley-Hawkins | TrustRadius Reviewer

    Cyfe

    The Salesforce dashboard is comparably flexible and intuitive, but designed more to its internal CRM focus. SumAll shares the social media dashboard capabilities, but lacks all others. Its interesting feature is side-by-side graph analysis for cross-channel performance. Cyfe might borrow from SumAll's default weekly email summary of performance from the dashboard, but implementation could be too complex. Nuvi dashboard is exclusively for social media marketing, but lacks Cyfe's flexibility for third party integration and window customization settings.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Audiense

    • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
    • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
    Kim Townend | TrustRadius Reviewer

    Cyfe

    • Cyfe allows us to provide real time data to our clients
    • Cyfe allows us to provide detailed analytics to our clients showing actual results
    • Cyfe reduced our need to provide monthly "reports" to our marketing clients
    • Cyfe allows us to have better situational awareness and know what is going on throughout our multiple organizations
    Shane Hayes | TrustRadius Reviewer

    Screenshots

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