Audiense vs. Cyfe, by Traject

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Audiense
Score 9.1 out of 10
N/A
Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.
$99
per month
Cyfe
Score 8.8 out of 10
N/A
Cyfe is all-in-one dashboard software for analyzing data from online services like Google Analytics, Salesforce, AdSense, MailChimp, Amazon, Facebook, etc, from Traject.
$29
Monthly or Annually
Pricing
AudienseCyfe, by Traject
Editions & Modules
Twitter Marketing (formerly Socialbro)
$39
per month (billed annually)
Audience Insights
$696
per month (billed annually)
Solo
$29
Monthly or Annually
Pro
$49
Monthly or Annually
Premier
$89+
Monthly or Annually
Agency
$150
Monthly or Annually
Offerings
Pricing Offerings
AudienseCyfe
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AudienseCyfe, by Traject
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Audiense
-
Ratings
Cyfe, by Traject
6.9
27 Ratings
17% below category average
Pixel Perfect reports00 Ratings6.817 Ratings
Customizable dashboards00 Ratings5.027 Ratings
Report Formatting Templates00 Ratings9.120 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Audiense
-
Ratings
Cyfe, by Traject
8.5
25 Ratings
5% above category average
Drill-down analysis00 Ratings8.715 Ratings
Formatting capabilities00 Ratings8.120 Ratings
Integration with R or other statistical packages00 Ratings10.09 Ratings
Report sharing and collaboration00 Ratings7.025 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Audiense
-
Ratings
Cyfe, by Traject
9.2
22 Ratings
10% above category average
Publish to Web00 Ratings10.014 Ratings
Publish to PDF00 Ratings10.020 Ratings
Report Versioning00 Ratings6.89 Ratings
Report Delivery Scheduling00 Ratings10.016 Ratings
Delivery to Remote Servers00 Ratings9.04 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Audiense
-
Ratings
Cyfe, by Traject
8.9
18 Ratings
10% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.017 Ratings
Location Analytics / Geographic Visualization00 Ratings8.614 Ratings
Predictive Analytics00 Ratings10.08 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Audiense
-
Ratings
Cyfe, by Traject
8.6
21 Ratings
0% below category average
Multi-User Support (named login)00 Ratings10.020 Ratings
Role-Based Security Model00 Ratings6.314 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.416 Ratings
Single Sign-On (SSO)00 Ratings9.76 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Audiense
-
Ratings
Cyfe, by Traject
9.3
19 Ratings
15% above category average
Responsive Design for Web Access00 Ratings9.418 Ratings
Mobile Application00 Ratings10.05 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.713 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Audiense
-
Ratings
Cyfe, by Traject
8.4
6 Ratings
6% above category average
REST API00 Ratings8.64 Ratings
Javascript API00 Ratings10.02 Ratings
iFrames00 Ratings10.04 Ratings
Java API00 Ratings10.02 Ratings
Themeable User Interface (UI)00 Ratings5.94 Ratings
Customizable Platform (Open Source)00 Ratings5.83 Ratings
Best Alternatives
AudienseCyfe, by Traject
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Score 8.6 out of 10
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Score 8.9 out of 10
Medium-sized Companies
Talkwalker
Talkwalker
Score 8.6 out of 10
Reveal
Reveal
Score 9.9 out of 10
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Score 8.6 out of 10
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User Ratings
AudienseCyfe, by Traject
Likelihood to Recommend
7.4
(23 ratings)
8.0
(29 ratings)
Likelihood to Renew
5.8
(4 ratings)
9.4
(9 ratings)
Usability
8.0
(1 ratings)
7.0
(3 ratings)
Availability
8.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
9.5
(2 ratings)
10.0
(2 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.5
(2 ratings)
10.0
(1 ratings)
User Testimonials
AudienseCyfe, by Traject
Likelihood to Recommend
Audiense
When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
Read full review
Traject
Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.
Read full review
Pros
Audiense
  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
Read full review
Traject
  • Has preset metric groups that pull similar stats together in one "bucket" saving you the time of setting up each stat-line one by one
  • Allows you to easily adjust the timeframe for what stats you want to see, so you can find YOY stats or just last month's stats rather quickly
  • Colored visualizations of stats make it easy to notice when campaigns are taking off
Read full review
Cons
Audiense
  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
Read full review
Traject
  • I'd love to see additional functionality to customize colors. The light/dark option is very nice, but a little more flexibility in the colors would go a long way, especially if it was possible at the dashboard level rather than just the account level. Along the same lines, being able to customize the charts a little more, for example being able to show an x-axis on single data type graphs, could make them easier to read in some cases.
  • Being able to choose to report on converted clicks or conversions in AdWords would be helpful.
  • Needs the ability to show the date range on the shared URL dashboards. Would be even better if the date range was adjustable on that view, too.
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Likelihood to Renew
Audiense
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
Read full review
Traject
It has become a part of our internal tools so unless a competitor comes out with similar functionality as a similar price point it is unlikely that we would not renew. One area that would cause us not to renew would be if a competing service came out with more third-party integrations that match our needs. Price at this point is no longer an issue as it would allow us to automate a somewhat manual process that we have now connecting Cyfe widgets to Google Sheets.
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Usability
Audiense
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
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Traject
I gave it a rating of 7 because it does a good job at what it does, but there are missing that are missing which I would have benefited from. For instance, if I was able to drill down more on the specific metrics I was able to see, that would have been helpful.
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Reliability and Availability
Audiense
I have never had an issue.
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Traject
No answers on this topic
Performance
Audiense
I have never had an issue.
Read full review
Traject
No answers on this topic
Support Rating
Audiense
Any questions we had were promptly answered.
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Traject
Because I had a very minor question and I was able to speak directly to the founder through LinkedIn and through email. I know that as they grow this may not always be an option but the fact that he made himself available to answer my questions said a lot about his passion for the product.
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Online Training
Audiense
Pretty simple to start using. Have to do some self-study to learn more advanced features
Read full review
Traject
No answers on this topic
Implementation Rating
Audiense
Just a plug and play online tool
Read full review
Traject
Cyfe is a 15 minutes implementation, then some time to get your data sources created. This is an easy one person job that will not result in down time or unnecessary wasted man hours.
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Alternatives Considered
Audiense
I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
Read full review
Traject
The Salesforce dashboard is comparably flexible and intuitive, but designed more to its internal CRM focus. SumAll shares the social media dashboard capabilities, but lacks all others. Its interesting feature is side-by-side graph analysis for cross-channel performance. Cyfe might borrow from SumAll's default weekly email summary of performance from the dashboard, but implementation could be too complex. Nuvi dashboard is exclusively for social media marketing, but lacks Cyfe's flexibility for third party integration and window customization settings.
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Return on Investment
Audiense
  • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
  • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
Read full review
Traject
  • Cyfe allows us to provide real time data to our clients
  • Cyfe allows us to provide detailed analytics to our clients showing actual results
  • Cyfe reduced our need to provide monthly "reports" to our marketing clients
  • Cyfe allows us to have better situational awareness and know what is going on throughout our multiple organizations
Read full review
ScreenShots

Audiense Screenshots

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