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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Aurea Process

    Score10 out of 10
    N/AAurea Process (formerly CX Process) from Aurea Software in Austin is a business process management offering, based on Savvion BPM.

    $200,000

    per year

    Bigin by Zoho CRM

    Score8.8 out of 10
    N/ABigin by Zoho CRM is a simplified customer relationship management (CRM) software designed specifically for small businesses, startups and teams. Bigin helps small businesses unify customer-facing operations— marketing, sales, onboarding, delivery, and support, and it offers features that help to manage these customer relationships effectively.

    $9

    per month per user

    Creatio

    Score9.4 out of 10
    N/ACreatio offers an agentic CRM and workflow platform. Its offerings include Creatio Studio, a no-code agentic platform to build applications and AI agents with natural language and visual designers, and a CRM suite with embedded AI agents across Creatio Marketing, Sales, and Service. The platform also includes industry workflows across 19 verticals and a range of marketplace add-ons. Creatio products can be purchased separately or as a unified CRM solution to…

    $10,000

    per year (minimum price for new users)

    Pricing
    Aurea ProcessBigin by Zoho CRMCreatio
    Editions & Modules
    License
    $200,000
    per year
    Express
    $9.00
    per month per user
    Premier
    $15.00
    per month
    Bigin 360
    $21
    per month per user
    Growth
    $25
    per month per user
    Enterprise
    $55
    per month per user
    Unlimited
    $85
    per month per user
    Offerings
    Pricing Offerings
    Aurea ProcessBigin by Zoho CRMCreatio
    Free Trial
    NoYesYes
    Free/Freemium Version
    NoYesNo
    Premium Consulting/Integration Services
    NoNoYes
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details—20% discount for annual pricing.Creatio Sales, Creatio Marketing, and Creatio Service are available as add-ons for $15 per month, per user. Creatio AI is included in every tier of the Creatio platform (Growth, Enterprise, and Unlimited). Creatio AI starts at $5,000 per year
    More Pricing Information
    Community Pulse
    Aurea ProcessBigin by Zoho CRMCreatio
    Considered Multiple Products
    Aurea
    No answer on this topic
    Zoho
    No answer on this topic
    Creatio
    Chose Creatio
    Sure, the low code approach is eating the world and [is] a powerful feature in this CRM. But training time and time for implementation could be much [longer] than expected.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    99%
    Would buy again
    165 Answers
    100%
    Would buy again
    43 Answers
    Delivers good value for the price
    No answers on this topic
    99%
    Delivers good value for the price
    162 Answers
    100%
    Delivers good value for the price
    39 Answers
    Happy with the feature set
    No answers on this topic
    96%
    Happy with the feature set
    161 Answers
    98%
    Happy with the feature set
    42 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    99%
    Lived up to sales and marketing promises
    148 Answers
    97%
    Lived up to sales and marketing promises
    29 Answers
    Implementation went as expected
    No answers on this topic
    95%
    Implementation went as expected
    147 Answers
    85%
    Implementation went as expected
    34 Answers
    Features
    Aurea ProcessBigin by Zoho CRMCreatio
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Aurea Process and Bigin by Zoho CRM and Creatio
    Feature
    Aurea Process
    5.3
    1 Ratings
    37% below category average
    Bigin by Zoho CRM
    -
    Ratings
    Creatio
    -
    Ratings
    Dashboards6.01 Ratings00 Ratings00 Ratings
    Standard reports6.01 Ratings00 Ratings00 Ratings
    Custom reports4.01 Ratings00 Ratings00 Ratings
    Process Engine
    Comparison of Process Engine features of Aurea Process and Bigin by Zoho CRM and Creatio
    Feature
    Aurea Process
    5.8
    1 Ratings
    36% below category average
    Bigin by Zoho CRM
    -
    Ratings
    Creatio
    -
    Ratings
    Process designer6.01 Ratings00 Ratings00 Ratings
    Process simulation7.01 Ratings00 Ratings00 Ratings
    Business rules engine5.01 Ratings00 Ratings00 Ratings
    SOA support5.01 Ratings00 Ratings00 Ratings
    Process player7.01 Ratings00 Ratings00 Ratings
    Model execution5.01 Ratings00 Ratings00 Ratings
    Collaboration
    Comparison of Collaboration features of Aurea Process and Bigin by Zoho CRM and Creatio
    Feature
    Aurea Process
    4.0
    1 Ratings
    70% below category average
    Bigin by Zoho CRM
    -
    Ratings
    Creatio
    -
    Ratings
    Social collaboration tools4.01 Ratings00 Ratings00 Ratings
    Content Management Capabilties
    Comparison of Content Management Capabilties features of Aurea Process and Bigin by Zoho CRM and Creatio
    Feature
    Aurea Process
    4.0
    1 Ratings
    68% below category average
    Bigin by Zoho CRM
    -
    Ratings
    Creatio
    -
    Ratings
    Content management4.01 Ratings00 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Aurea Process and Bigin by Zoho CRM and Creatio
    Feature
    Aurea Process
    -
    Ratings
    Bigin by Zoho CRM
    8.4
    165 Ratings
    7% above category average
    Creatio
    -
    Ratings
    Customer data management / contact management00 Ratings8.8151 Ratings00 Ratings
    Workflow management00 Ratings8.3155 Ratings00 Ratings
    Opportunity management00 Ratings8.6155 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings8.4150 Ratings00 Ratings
    Contract management00 Ratings8.0102 Ratings00 Ratings
    Interaction tracking00 Ratings8.2141 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Aurea Process and Bigin by Zoho CRM and Creatio
    Feature
    Aurea Process
    -
    Ratings
    Bigin by Zoho CRM
    8.1
    138 Ratings
    5% above category average
    Creatio
    -
    Ratings
    Lead management00 Ratings8.5132 Ratings00 Ratings
    Email marketing00 Ratings7.8123 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Aurea Process and Bigin by Zoho CRM and Creatio
    Feature
    Aurea Process
    -
    Ratings
    Bigin by Zoho CRM
    8.1
    142 Ratings
    5% above category average
    Creatio
    -
    Ratings
    Task management00 Ratings8.3139 Ratings00 Ratings
    Reporting00 Ratings8.0113 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Aurea Process and Bigin by Zoho CRM and Creatio
    Feature
    Aurea Process
    -
    Ratings
    Bigin by Zoho CRM
    8.2
    146 Ratings
    7% above category average
    Creatio
    -
    Ratings
    Pipeline visualization00 Ratings8.4145 Ratings00 Ratings
    Customizable reports00 Ratings8.0131 Ratings00 Ratings
    Customization
    Comparison of Customization features of Aurea Process and Bigin by Zoho CRM and Creatio
    Feature
    Aurea Process
    -
    Ratings
    Bigin by Zoho CRM
    8.3
    150 Ratings
    8% above category average
    Creatio
    -
    Ratings
    Custom fields00 Ratings8.3150 Ratings00 Ratings
    Security
    Comparison of Security features of Aurea Process and Bigin by Zoho CRM and Creatio
    Feature
    Aurea Process
    -
    Ratings
    Bigin by Zoho CRM
    9.0
    144 Ratings
    7% above category average
    Creatio
    -
    Ratings
    Single sign-on capability00 Ratings9.0125 Ratings00 Ratings
    Role-based user permissions00 Ratings8.9140 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of Aurea Process and Bigin by Zoho CRM and Creatio
    Feature
    Aurea Process
    -
    Ratings
    Bigin by Zoho CRM
    7.6
    88 Ratings
    1% above category average
    Creatio
    -
    Ratings
    Social data00 Ratings7.786 Ratings00 Ratings
    Social engagement00 Ratings7.584 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Aurea Process and Bigin by Zoho CRM and Creatio
    Feature
    Aurea Process
    -
    Ratings
    Bigin by Zoho CRM
    8.0
    111 Ratings
    6% above category average
    Creatio
    -
    Ratings
    Marketing automation00 Ratings8.0111 Ratings00 Ratings
    Platform
    Comparison of Platform features of Aurea Process and Bigin by Zoho CRM and Creatio
    Feature
    Aurea Process
    -
    Ratings
    Bigin by Zoho CRM
    8.7
    135 Ratings
    13% above category average
    Creatio
    -
    Ratings
    Mobile access00 Ratings8.7135 Ratings00 Ratings
    Low-Code Development
    Comparison of Low-Code Development features of Aurea Process and Bigin by Zoho CRM and Creatio
    Feature
    Aurea Process
    -
    Ratings
    Bigin by Zoho CRM
    -
    Ratings
    Creatio
    8.5
    37 Ratings
    3% below category average
    Platform Security00 Ratings00 Ratings8.035 Ratings
    Platform User Management00 Ratings00 Ratings9.037 Ratings
    Reusability00 Ratings00 Ratings9.035 Ratings
    Platform Scalability00 Ratings00 Ratings8.036 Ratings
    Best Alternatives
    Aurea ProcessBigin by Zoho CRMCreatio
    Small Businesses
    Process Street
    Score8.2 out of 10
    Salesflare
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    TIBCO® BPM Enterprise
    Score8 out of 10
    Kintone
    Score9.7 out of 10
    Quixy
    Score9.9 out of 10
    Enterprises
    IBM Business Automation Workflow
    Score10 out of 10
    Oracle Sales
    Score8.9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Aurea ProcessBigin by Zoho CRMCreatio
    Likelihood to Recommend
    5.0
    (1 ratings)
    9.0
    (167 ratings)
    8.0
    (59 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.3
    (8 ratings)
    9.9
    (4 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (138 ratings)
    9.0
    (40 ratings)
    Availability
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    -
    (0 ratings)
    7.3
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    3.0
    (10 ratings)
    10.0
    (38 ratings)
    Online Training
    -
    (0 ratings)
    -
    (0 ratings)
    8.2
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    -
    (0 ratings)
    9.6
    (2 ratings)
    Configurability
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Aurea ProcessBigin by Zoho CRMCreatio
    Likelihood to Recommend
    Aurea
    The tool has potential. Its capabilities and visual aspects could be considered rather basic but this might improve, particularly if the business intelligence/analytics aspect is leveraged. Once running well, it could allow (perhaps smaller) companies to successfully improve their customers' experiences through digitalizing customer journey - and we all know that customer loyalty goes a long way. However, whether or not the tool is comprehensive enough to deliver this for larger companies with more complex, multi- and omni-channel interactions is yet to be seen...
    Incentivized
    Read full review
    Zoho
    - Multiple pipelines let me organize processes like sales, marketing, customer support, and assets clearly. - The forms builder allows me to gather leads, sign-ups, and customer requests from my website directly into the Bigin by Zoho CRM. - Integrations with Zapier and Make connect website orders and data from other sources smoothly. - Email templates make it easy to send professional, branded communications. - Automations handle repetitive tasks like managing customers, orders, and team tasks, saving me time.
    Read full review
    Creatio
    Creatio is well suited in following scenarios: Complex Business process modelling and automation, Low code No code development which is best for efficient timelines, customized reporting and dashboarding, seamless integration with other technologies. Scenarios where Creatio is less appropriate: Solutions which require high cutomizations on the frontend side as this can be done by javascript modifications but it increases the load on the page and slows it down.
    Incentivized
    Read full review
    Pros
    Aurea
    • Face-lifted platforms: CX Messenger (formerly Sonic), CX Monitor (formerly Actional), CX Process (formerly Savvion)
    • User-friendly UI
    • Relatively painless implementation
    Incentivized
    Read full review
    Zoho
    • Manage big databases. We have a large database of contacts and partners (more than 5,000 contacts), which are updated day by day, as a result of our participation in conferences, webinars, etc. For this reason, we needed a platform that would allow us to always have our database up to date, and accessible and editable by any member of the company.
    • Pipelines. Pipelines are very necessary in our daily lives, since we present many service proposals to different clients, and until now we control the status very manually. With Bigin by Zoho CRM, we can have all this information centralized in a single place, and know at all times the status of the service proposals we present (sent, pending decision, lost, won...).
    • Product definition. The product definition block has allowed us to further structure our typologies of products and services. At least, it has allowed us to reflect on them and what is the best way to package the service offered.
    • Control panel. The control panel has been very useful for us to be able to quickly see the main indicators (offers presented, next actions to be taken, etc.).
    Read full review
    Creatio
    • Creatio's client success team is super. The team is collaborative, solution-oriented, and client-driven. We have weekly meetings with the team. They show up prepared with solutions/ideas to business requests and they are clearly engaged.
    • Creatio's infrastructure team has been critical to our ability to execute our cloud strategy. They have worked with us to set up our testing and production environments within Azure, assisted in testing, and are responsive and flexible to our unique requirements.
    • Creatio has been very flexible to requests for customization. We have taken their low-code out-of-the-box solution and "Ringlerized" it. The benefit for us is an application that meets our niche business needs.
    Read full review
    Cons
    Aurea
    • Standard edition is significantly lighter touch than the (pricier) Enterprise version
    • There are similar solutions on the market that are competitively prices and offer positive user experience
    • Data migration can be tricky at times
    Incentivized
    Read full review
    Zoho
    • The interface is clean, but I can see how, as we get into more complex workflows, it may be limited, whereas a heavier CRM may be necessary at that point.
    • Mobile app works pretty well, it isn't quite as smooth as the web app.
    • Reporting could be a little more robust, but it does what we need.
    Read full review
    Creatio
    • When we started using Creatio in 2022 the new user interface had just been released and did not include all the features we needed; however, we used a more classic user interface and were still satisfied with the results.
    • The ability to capture a digital signature directly within the application was missing in the base system; however, Creatio connected us with a partner that provided a solution for this specific situation.
    Read full review
    Likelihood to Renew
    Aurea
    No answers on this topic
    Zoho
    Sales Development Representative Account Executivessss sssssssssssssssss ss ssss s ss s ssssss ss s s ss sss sssssss sssss s ssssssss sssss sss sssssssssssssss ss ss sss sssss s ssss sssssss s s s s ssss sss s s ss ss ssss s s sssssss s ssssssssss sssss sss ss eads sd
    Incentivized
    Read full review
    Creatio
    We have always used a CRM and Creatio has proven to be much more effective in meeting our needs than our previous provider. Its customizability will allow us to adapt this product as our business may change in the future.
    Incentivized
    Read full review
    Usability
    Aurea
    No answers on this topic
    Zoho
    Zoho Bigin has been almost perfect in almost every sense of the word. It has been very easy for us to use. Onboarding new staff has been a breeze, and we have never had to retrain them on how to use it, as they get the hang of it on the very first attempt. It has also saved us a lot of money compared to what it would have cost if we had used other CRM tools.
    Read full review
    Creatio
    Because it is so easy to use and navigate through - even the most technophobic people in our company are using it on a regular basis. It is easy to change around and switch through different sections and keep neat and tidy.
    Read full review
    Reliability and Availability
    Aurea
    No answers on this topic
    Zoho
    No answers on this topic
    Creatio
    Other than the daily maintenance window where the server may be inaccessible for a few minutes, there have been no issues with accessing our Creatio site. The daily maintenance window is outside normal business hours so it does not affect our Users - just myself when I am looking to implement changes.
    Incentivized
    Read full review
    Performance
    Aurea
    No answers on this topic
    Zoho
    No answers on this topic
    Creatio
    Some Users have reported slow responses from the server at times which seems to be localized. Users are based across four different time zones and the issue is intermittent.
    Incentivized
    Read full review
    Support Rating
    Aurea
    No answers on this topic
    Zoho
    The support is all international and it takes a while to get support as you have to go through chats and set up times, not as easy to just call and get the support you need. They are very nice when you do finally connect with someone and they are knowledgeable, just challenging being international sometimes.
    Incentivized
    Read full review
    Creatio
    The people at the Creatio offices world wide are very friendly, patience and always happy to help. I have a huge respect for them, especially the people that were based in the Ukraine. Still in these strange times they always keep the focus on the customer, where we would have totaly understanded it if it was any different. So huge compliments to the whole team, keep up the energy and the good work
    Read full review
    Online Training
    Aurea
    No answers on this topic
    Zoho
    No answers on this topic
    Creatio
    Most of the roadblocks to learning were not discovered until the users were actually in the system using it on a day to day basis. Our Customer Success Manager has offered to setup additional training sessions as needed to close the gaps in our learning. Some areas which required some additional training are setting up filters, dashboards, and generating reports.
    Incentivized
    Read full review
    Implementation Rating
    Aurea
    No answers on this topic
    Zoho
    No answers on this topic
    Creatio
    The project manager for our implementation was great to work with and took the time to understand our business. We felt very comfortable going into the project with a reasonable scope of work to provide us with a functional version of Creatio to meet our needs. Unfortunately, we came across multiple challenges with this partner in their deliverables and timelines. Thankfully Creatio was able to provide support resources to ensure we were able to launch. We have since changed partners for our third-party support.
    Incentivized
    Read full review
    Alternatives Considered
    Aurea
    No answers on this topic
    Zoho
    Simplicity Without Sacrificing Core Features
    Unlike full-scale CRMs that often feel overwhelming, Bigin by Zoho CRM provides a focused set of features that are perfect for managing deals, contacts, and activities. It’s not bloated, and that was exactly what we needed for a lean, fast-moving team.
    Read full review
    Creatio
    The user-friendliness of Creatio was a big selling point along with the low-code initiatives, both of which were important to our business. With Salesforce, unlimited wasn't really unlimited. You couldn't deploy an on-site instance and the overall cost of the system far outweighed the ROI. These are all things Creatio offers, out-of-the-box.
    Read full review
    Scalability
    Aurea
    No answers on this topic
    Zoho
    No answers on this topic
    Creatio
    I can see the promise of how it can be customized to other aspects of our business.
    Incentivized
    Read full review
    Return on Investment
    Aurea
    • As our customers vary in size and maturity, the ROI ranges accordingly.
    • For younger, smaller businesses this is a useful tool. Digitalization of he customer journey has certainly helped save time and efforts in many cases.
    • For more mature market players the tool is not always comprehensive enough. Dashboard and report personalization take time and efforts, and sometimes it feels that a dedicated BI tool would be a more suitable solution.
    Incentivized
    Read full review
    Zoho
    • Zero deals closed yet – earliest expected close is +6 weeks away.
    • No marketing-source conversion data – will need 2-3 months of traffic to quote real CAC or ROMI
    • No paid automation – manual follow-ups still dominate, so time-saving metrics are anecdotal, not measured.
    Incentivized
    Read full review
    Creatio
    • We went from manually processing Work Orders into Invoices once a day - representing significant impact to turn around speeds - to submitting automatically in real time, eliminating a great deal of human transcription errors and freeing up a great deal of operations time
    • Custom Implementation automation in Creatio has eliminated 4-6 hours of configuration work per sale in comparison to our old manual methods
    Read full review
    ScreenShots

    Aurea Process Screenshots

    Screenshot of CX Platform enables leading companies to modernize, automate, and monitor their back office by bridging legacy SOA solutions to modern micro-service and container-based architectures.

    Bigin by Zoho CRM Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshot

    Creatio Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot