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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BenchmarkONE

    Score8 out of 10
    Small Businesses (1-50 employees)
    BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.

    $0

    per month

    Copper

    Score8.6 out of 10
    N/ACopper is a customer relationship management (CRM) built as an integration into Google Apps.

    $12

    per month per user

    Pricing
    BenchmarkONECopper
    Editions & Modules
    Lite
    $0
    per month
    Pro
    $0
    Agencies
    Special Pricing for Qualifying Agencies
    Starter - Paid Annually
    $9.00
    per month per user
    Basic - Paid Annually
    $23.00
    per month per user
    Professional - Paid Annually
    $59.00
    per month per user
    Business - Paid Annually
    $99.00
    per month per user
    Offerings
    Pricing Offerings
    BenchmarkONECopper
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Up to 15% discount for annual pricing.
    More Pricing Information
    Community Pulse
    BenchmarkONECopper
    Considered Both Products
    BenchmarkONE
    No answer on this topic
    Copper
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    90%
    Would buy again
    47 Answers
    Delivers good value for the price
    No answers on this topic
    91%
    Delivers good value for the price
    42 Answers
    Happy with the feature set
    No answers on this topic
    87%
    Happy with the feature set
    45 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    91%
    Lived up to sales and marketing promises
    39 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    44 Answers
    Features
    BenchmarkONECopper
    Email & Online Marketing
    Comparison of Email & Online Marketing features of BenchmarkONE and Copper CRM
    Feature
    BenchmarkONE
    8.2
    36 Ratings
    5% above category average
    Copper CRM
    -
    Ratings
    WYSIWYG email editor5.332 Ratings00 Ratings
    Dynamic content10.027 Ratings00 Ratings
    Landing pages10.020 Ratings00 Ratings
    A/B testing10.016 Ratings00 Ratings
    Mobile optimization10.019 Ratings00 Ratings
    Email deliverability reporting10.034 Ratings00 Ratings
    List management10.036 Ratings00 Ratings
    Triggered drip sequences4.514 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of BenchmarkONE and Copper CRM
    Feature
    BenchmarkONE
    4.0
    29 Ratings
    59% below category average
    Copper CRM
    -
    Ratings
    Lead nurturing automation3.229 Ratings00 Ratings
    Lead scoring and grading4.329 Ratings00 Ratings
    Data quality management4.327 Ratings00 Ratings
    Automated sales alerts and tasks4.327 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of BenchmarkONE and Copper CRM
    Feature
    BenchmarkONE
    7.5
    13 Ratings
    4% above category average
    Copper CRM
    -
    Ratings
    Calendaring7.99 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of BenchmarkONE and Copper CRM
    Feature
    BenchmarkONE
    6.9
    35 Ratings
    1% above category average
    Copper CRM
    -
    Ratings
    Dashboards3.633 Ratings00 Ratings
    Standard reports10.026 Ratings00 Ratings
    Custom reports7.217 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of BenchmarkONE and Copper CRM
    Feature
    BenchmarkONE
    5.5
    22 Ratings
    29% below category average
    Copper CRM
    -
    Ratings
    API2.015 Ratings00 Ratings
    Role-based workflow & approvals8.013 Ratings00 Ratings
    Customizability2.621 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of BenchmarkONE and Copper CRM
    Feature
    BenchmarkONE
    -
    Ratings
    Copper CRM
    5.5
    61 Ratings
    35% below category average
    Customer data management / contact management00 Ratings7.359 Ratings
    Workflow management00 Ratings7.357 Ratings
    Territory management00 Ratings5.04 Ratings
    Opportunity management00 Ratings8.456 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings7.261 Ratings
    Contract management00 Ratings5.29 Ratings
    Quote & order management00 Ratings2.07 Ratings
    Interaction tracking00 Ratings6.057 Ratings
    Channel / partner relationship management00 Ratings1.07 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of BenchmarkONE and Copper CRM
    Feature
    BenchmarkONE
    -
    Ratings
    Copper CRM
    1.4
    10 Ratings
    138% below category average
    Case management00 Ratings1.29 Ratings
    Call center management00 Ratings1.55 Ratings
    Help desk management00 Ratings1.67 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of BenchmarkONE and Copper CRM
    Feature
    BenchmarkONE
    -
    Ratings
    Copper CRM
    5.7
    47 Ratings
    30% below category average
    Lead management00 Ratings6.944 Ratings
    Email marketing00 Ratings4.537 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of BenchmarkONE and Copper CRM
    Feature
    BenchmarkONE
    -
    Ratings
    Copper CRM
    5.9
    58 Ratings
    26% below category average
    Task management00 Ratings8.656 Ratings
    Billing and invoicing management00 Ratings1.75 Ratings
    Reporting00 Ratings7.452 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of BenchmarkONE and Copper CRM
    Feature
    BenchmarkONE
    -
    Ratings
    Copper CRM
    7.7
    54 Ratings
    1% above category average
    Forecasting00 Ratings7.337 Ratings
    Pipeline visualization00 Ratings8.651 Ratings
    Customizable reports00 Ratings7.346 Ratings
    Customization
    Comparison of Customization features of BenchmarkONE and Copper CRM
    Feature
    BenchmarkONE
    -
    Ratings
    Copper CRM
    4.5
    57 Ratings
    52% below category average
    Custom fields00 Ratings7.356 Ratings
    Custom objects00 Ratings3.412 Ratings
    Scripting environment00 Ratings4.13 Ratings
    API for custom integration00 Ratings3.036 Ratings
    Security
    Comparison of Security features of BenchmarkONE and Copper CRM
    Feature
    BenchmarkONE
    -
    Ratings
    Copper CRM
    8.4
    49 Ratings
    0% above category average
    Single sign-on capability00 Ratings8.712 Ratings
    Role-based user permissions00 Ratings8.048 Ratings
    Social CRM
    Comparison of Social CRM features of BenchmarkONE and Copper CRM
    Feature
    BenchmarkONE
    -
    Ratings
    Copper CRM
    2.0
    12 Ratings
    116% below category average
    Social data00 Ratings2.012 Ratings
    Social engagement00 Ratings2.07 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of BenchmarkONE and Copper CRM
    Feature
    BenchmarkONE
    -
    Ratings
    Copper CRM
    2.6
    39 Ratings
    97% below category average
    Marketing automation00 Ratings4.239 Ratings
    Compensation management00 Ratings1.01 Ratings
    Platform
    Comparison of Platform features of BenchmarkONE and Copper CRM
    Feature
    BenchmarkONE
    -
    Ratings
    Copper CRM
    8.4
    49 Ratings
    10% above category average
    Mobile access00 Ratings8.449 Ratings
    Best Alternatives
    BenchmarkONECopper
    Small Businesses
    SharpSpring (discontinued)
    Score8 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    No answers on this topic
    Kintone
    Score9.7 out of 10
    Enterprises
    No answers on this topic
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BenchmarkONECopper
    Likelihood to Recommend
    7.0
    (39 ratings)
    8.7
    (64 ratings)
    Likelihood to Renew
    8.0
    (24 ratings)
    8.2
    (1 ratings)
    Usability
    8.2
    (4 ratings)
    8.7
    (54 ratings)
    Availability
    8.5
    (4 ratings)
    -
    (0 ratings)
    Performance
    6.4
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (3 ratings)
    8.2
    (12 ratings)
    Implementation Rating
    8.2
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.1
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    BenchmarkONECopper
    Likelihood to Recommend
    BenchmarkONE
    Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
    Incentivized
    Read full review
    Copper
    If you need to track contract expiration dates of your clients or your prospects that you're trying to sell - Copper is your tool. If you want to track specific products, solutions, vendors, etc. Copper can do it. I use it to track many brands of IT products and services with the use of custom fields to track which prospects/clients have any number of these items. Rather than taking notes, I can select the product from a drop down list that I created VERY EASILY within Copper.
    Read full review
    Pros
    BenchmarkONE
    • The product is simple to use but can be as complex as you would like it to be.
    • Customer service and support are great. Always responsive and quick to find a solution.
    • The email templates and instructional videos have been helpful.
    • They definitely understand marketing and have created a simple system to support content delivery.
    Read full review
    Copper
    • Allows for contacts to be synced and organized directly from Gmail.
    • Gives a flexible style and customizable settings to match our company's specific needs.
    • Does a great job of helping us keep track of projects. We easily created a customized "Status" field with several status options that help us update the many phases of our project.
    Incentivized
    Read full review
    Cons
    BenchmarkONE
    • Glitchy editor - powerful drag and drop features, but precise formatting can have issues.
    • Stagnant platform - few notable features or fixes over the past two years.
    • Delivery Success - anecdotal customer reports suggest high percent of emails are diverted by spam filters.
    Incentivized
    Read full review
    Copper
    • Window change: for mobile - when you tap on a card from a pipeline it takes you to the lead’s basic info. I wish it would immediately just open all activities so I can quick see notes
    • I usually use Copper on the go. When you open the Copper app, it immediately opens a collab window. I wish it had some sort of easy dashboard….plus a notes area. I open Copper on mobile to quickly search for someone’s name or to take quick notes from a sales meeting
    Read full review
    Likelihood to Renew
    BenchmarkONE
    In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available. As a partner we are looking to grow with Hacthbuck into the future.
    Read full review
    Copper
    It is good value for money
    Incentivized
    Read full review
    Usability
    BenchmarkONE
    Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
    Read full review
    Copper
    Copper is simple to use and it's simple to figure out the additional functionality you may need or want to use. There are a lot of support articles and the support itself is great. But it's also fairly simple to figure out on your own. It integrates easily with Google Workspace as well.
    Incentivized
    Read full review
    Reliability and Availability
    BenchmarkONE
    There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
    Read full review
    Copper
    No answers on this topic
    Support Rating
    BenchmarkONE
    I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
    Read full review
    Copper
    There have been a few times when I contacted the "help desk" or "support team" and they just told me to watch a video or join a seminar to learn what I am looking to do. I would have expected someone to take a few minutes and literally walk me through the steps one by one until either I figured it out or accomplished the goal of my request.
    Read full review
    Implementation Rating
    BenchmarkONE
    Overall very satisfied. More sample please.
    Read full review
    Copper
    No answers on this topic
    Alternatives Considered
    BenchmarkONE
    In the past, I have used Getresponse. I found it very handy for Affiliate Marketing but not good enough for Corporate Marketing. I then incorporated Benchmark Email into my arsenal because it is good enough for both Affiliate Marketing and Corporate Marketing. With the upgrade costs on Benchmark Email not sustainable to a growing entrepreneur like me, I had to get SENDIO. I am learning to use SENDIO and I am discovering it's very cost-effective apart from giving me unlimited space for my contact lists. While SENDIO is the best for bulk emailing, Benchmark Email remains the best for Corporate Emailing, though I am keeping all three software.
    Read full review
    Copper
    We selected Copper over these other CRMs mainly because of its ability to integrate with Google Workspace. Members of our team have used Salesforce in the past and found it to be a nightmare to work with/on. Candidly, Copper doesn't fill all of our needs so we supplement that with the use of Asana.
    Incentivized
    Read full review
    Return on Investment
    BenchmarkONE
    • I personally experience approximately 10-12 positive prospect interactions due to Hatchbuck.
    • It makes it easy to see how many times attachments are viewed, and projects a prospects interest.
    • It guides you to some degree as to when to reach out again.
    Incentivized
    Read full review
    Copper
    • Copper has simplified our CRM and makes it easy for the sales team to keep track of leads and opportunities.
    • Copper has allowed us to save money as it is a fairly competitively priced platform.
    • Copper has simplified our workflow, allowing us to work more efficiently and save time from tedious data entry.
    Incentivized
    Read full review
    ScreenShots

    BenchmarkONE Screenshots

    Screenshot of See your progress at a glance. BenchmarkONE's dashboard gives you valuable insight into which areas of sales and marketing you should focus on the most.Screenshot of BenchmarkONE's small business CRM makes it simple to track and manage all of your contacts in one spot. BenchmarkONE notifies you when important tasks are due and even sends you hot lead alerts when prospects are ready to buy.Screenshot of Automatically track the pages your contacts have visited on your site, the emails they have been sent, the emails they've opened and the links they've clicked.  Understand their interests to put relevant conversations with prospects and customers at your fingertips.Screenshot of Setting up Email Nurturing campaigns are a snap in BenchmarkONE. You can easily drip relevant content to sales leads and contacts that nurtures them throughout the entire buying process, saving you valuable time and skyrocketing response rates.Screenshot of Create great looking emails using BenchmarkONE's drag and drop email builder, or select a template from our extensive email template library.