BigCommerce vs. Ecwid by Lightspeed

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BigCommerce
Score 7.7 out of 10
Small Businesses (1-50 employees)
BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.
$39
per month
Ecwid by Lightspeed
Score 10.0 out of 10
N/A
Ecwid allows customers the ability to create an online store to any webpage or social media profile. Boasting hundreds of thousands of merchants in 175 countries as users, Ecwid aims to provide everything needed to reach customers wherever they are: in-person, through a website, Instagram, Facebook, Amazon, or Google Shopping. In addition, Ecwid’s point-of-sale integrations, email marketing integrations, and dedicated mobile app allow sellers to manage marketing merchandising, and sales - any…
$5
per month
Pricing
BigCommerceEcwid by Lightspeed
Editions & Modules
Standard
$39
per month
Plus
$105
per month
Pro
$399
per month
Enterprise
Custom
per month
Starter
$5
per month
Venture
$30
per month
Business
$55
per month
Unlimited
$130
per month
Offerings
Pricing Offerings
BigCommerceEcwid by Lightspeed
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsA discount is offered for annual billing.A 16% discount is offered for annual billing.
More Pricing Information
Community Pulse
BigCommerceEcwid by Lightspeed
Considered Both Products
BigCommerce
Chose BigCommerce
I didn't select BigCommerce. I did use Shopify in a previous role, and they are very similar. Shopify might be a half a step ahead, but BigCommerce is cheaper.
Chose BigCommerce
BigCommerce does not stack up well against solutions like Shopify, and we are moving away from BigCommerce as a result. There are virtually no meaningful features that BigCommerce offers that Shopify does not, however there are a plethora of functions and capabilities that …
Chose BigCommerce
Less hassle compared to Magento and Adobe commerce. More b2b features compared to Shopify.
Chose BigCommerce
Pricing is much more reasonable than our previous experience, in addition we can manage in house so that's a great benefit for a small business. Building the site was simple and manageable.
Chose BigCommerce
BigCommerce is fully hosted SaaS product which handles the security, performance and upgrades whereas others need my intervention. It has strong built in B2B features that may be lacked in other platforms such as WooCommerce. It has strong APIs and ecosystem of integration …
Chose BigCommerce
When you look at the landscape of e-commerce platforms, BigCommerce really sets itself apart by being built for serious growth from day one. While Wix is great for simple drag-and-drop projects and Shopify excels at getting a basic shop live in an hour, they both often hit a …
Chose BigCommerce
Ability to handle Large catalog is a big advantage
BigCommerce provides strong Headless Commerce Support to the merchant.
Faster Implementation time with lower total cost of ownership.
Chose BigCommerce
Overall BigCommerce has a great price point and functionalities vs Shopify. We also use WooCommerce for certain situations and appreciate its flexibility and WordPress but BigCommerce is great for some of our main retail sites for which we want minimal maintenance tasks, and a …
Chose BigCommerce
BigCommerce is much better than Squarespace in terms of providing more powerful e-commerce tools and allows more integrations especially payment processors. Shopify although a great product is just simply much more expensive than BigCommerce.
Chose BigCommerce
When we compared BigCommerce to Shopify Plus, we found that BigCommerce had better SEO benefits available without needing an additional paid app to control it. We were also able to manage listings and orders more efficiently with better value for money. Shopify Plus offered …
Chose BigCommerce
Each platform has its pros and cons. However, overall, BigCommerce is the most challenging to work with from a developer's perspective. Simply finding files and locating the code in the theme editor takes too much time.
Chose BigCommerce
- Ease of Use: With guided onboarding, BigCommerce enables us to manage stores independently within days, reducing the need for extensive technical support. ​

-Comprehensive Built-In Features: BigCommerce provides a wide array of native features, minimizing reliance on …
Chose BigCommerce
easy for customization , no lengthy coding required.
Chose BigCommerce
I believe other platforms offer more robust CMS and experience managing tools making content and product updates easier to perform.
Chose BigCommerce
Although k-eCommerce may be a good fit for businesses who's ERP is Microsoft NAV Dynamics, we found the application to be cumbersome and lacking user friendly functionality as compared with BigCommerce. The k-eCommerce support was poor, impersonal and lacked situational …
Chose BigCommerce
I personally prefer BigCommerce over Shopify. Shopify is more confusing to use and takes longer to get a site up and running. Shopify also seemed to heavily lack some needed bulk editing tools that bigcommerce has. The only thing I preferred about Shopify was that it had more …
Chose BigCommerce
BigCommerce has more built in options than Shopify. While shopify has lots more apps that are available and a lower initial price. The use of third party apps is good to have lots of options but each option needs to be vetted and dealt with independently. They greater number of …
Chose BigCommerce
Big Commerce is definitely king in comparison to EvoX. Not only is Big commerce easier to use, it's also just a more powerful platform with many more capabilities (for example, EVOX has analytic capabilities but, nothing to the extent of Big Commerce's google analytics …
Chose BigCommerce
BigCommerce had a much strong B2B integration and platform in general than shopify. Netsuite was too expensive at the time to considering it.
Chose BigCommerce
I find BigCommerce easy to use from a non computer person stand point. It was easy to quickly get adjusted to and what they charge for building and running a website far surpassed there competitors.
Chose BigCommerce
We are moving away from BigCommerce. It has not met our needs.
Chose BigCommerce
Their B2B features are incomparable. Shopify was another contender but didn’t have the B2B capabilities that BigCommerce has
Chose BigCommerce
We deal in firearms. I tried Shopify first back in 2016 and that was a miserable mistake, very firearm NOT friendly there. Then we went to Volusion the next month and we were quite happy there for 7-1/2 years and several million $ in sales. The issue is Volusion was losing …
Ecwid by Lightspeed
Chose Ecwid by Lightspeed
Ecwid stacks up extremely well compared to the other products I’ve listed. Sure, there any some instances in which the other products may be better suited due to their very high level of customization. However, for the average business, Ecwid will not only meet their …
Chose Ecwid by Lightspeed
Ecwid gives me the time to put together your business in layers before releasing it to mainstream. Support is always available to assist in product alignment with regions and allowed to match flight zones and legal interface would be good to simplify the type of product that …
Chose Ecwid by Lightspeed
We began our journey using Squarespace and Square exclusively, then ran into complications. A fellow small business owner recommended Ecwid (she had experienced similar issues with Squarespace) and we quickly made the swap/integration and have never regretted it. We've …
Chose Ecwid by Lightspeed
WordPress had a more complex process of setting up a storefront, and a more expense solution at the end of the day to get my small business online presence out there.
Chose Ecwid by Lightspeed
Ecwid is much more intuitive than Shopify and offers enough flexibility that you don't need a myriad of 3rd party add-ons. Super fast to start up. More offerings of payment processors. An easy way to try out a solution before being charged after a 14 day period.
Chose Ecwid by Lightspeed
Ecwid was promoted via our appointed developer. It was not our first choice. The back end system works well and is easy to navigate and understand. Although we opted to use WooCommerce because of the flexibility it offers.
Chose Ecwid by Lightspeed
We sell a product that requires certain controls to sell and most of the companies we researched had specific policies preventing us from selling on their platform. We aren't selling anything dangerous, they are parts of ammunition (the shell casings) and not entire ammunition …
Features
BigCommerceEcwid by Lightspeed
Online Storefront
Comparison of Online Storefront features of Product A and Product B
BigCommerce
7.1
Ratings
9% below category average
Ecwid by Lightspeed
10.0
Ratings
25% above category average
Product catalog & listings7.80 Ratings10.00 Ratings
Product management7.50 Ratings10.00 Ratings
Bulk product upload7.20 Ratings10.00 Ratings
Branding6.90 Ratings10.00 Ratings
Mobile storefront7.50 Ratings10.00 Ratings
Product variations6.80 Ratings10.00 Ratings
Website integration7.50 Ratings10.00 Ratings
Visual customization6.60 Ratings10.00 Ratings
CMS6.30 Ratings00 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
BigCommerce
7.4
Ratings
4% below category average
Ecwid by Lightspeed
10.0
Ratings
26% above category average
Abandoned cart recovery7.30 Ratings10.00 Ratings
Checkout user experience7.50 Ratings10.00 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
BigCommerce
7.7
Ratings
8% below category average
Ecwid by Lightspeed
10.0
Ratings
18% above category average
eCommerce security7.70 Ratings10.00 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
BigCommerce
7.1
Ratings
8% below category average
Ecwid by Lightspeed
10.0
Ratings
26% above category average
Promotions & discounts7.30 Ratings10.00 Ratings
Personalized recommendations6.60 Ratings10.00 Ratings
SEO7.40 Ratings10.00 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
BigCommerce
7.4
Ratings
8% below category average
Ecwid by Lightspeed
10.0
Ratings
22% above category average
Multi-site management8.00 Ratings00 Ratings
Order processing8.10 Ratings10.00 Ratings
Inventory management7.80 Ratings10.00 Ratings
Shipping6.70 Ratings10.00 Ratings
Custom functionality6.50 Ratings10.00 Ratings
Best Alternatives
BigCommerceEcwid by Lightspeed
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BigCommerceEcwid by Lightspeed
Likelihood to Recommend
7.7
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
9.6
(0 ratings)
Usability
10.0
(0 ratings)
10.0
(0 ratings)
Availability
8.2
(0 ratings)
9.1
(0 ratings)
Performance
8.2
(0 ratings)
8.2
(0 ratings)
Support Rating
10.0
(0 ratings)
8.6
(0 ratings)
Online Training
8.2
(0 ratings)
-
(0 ratings)
Implementation Rating
9.1
(0 ratings)
8.2
(0 ratings)
Configurability
8.2
(0 ratings)
8.2
(0 ratings)
Ease of integration
8.2
(0 ratings)
-
(0 ratings)
Product Scalability
7.6
(0 ratings)
8.2
(0 ratings)
Vendor post-sale
8.2
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
8.2
(0 ratings)
User Testimonials
BigCommerceEcwid by Lightspeed
Likelihood to Recommend
Big Commerce is great for managing our items for sale all while serving as a home base for our customers. - Whether they want to buy PPE, learn about PPE or have any questions or concerns, they know they can come to our site and get the service/product they need!
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[Ecwid is] very well suited for small businesses. Extremely flexible and easy to manage from my mobile device. Extremely easy to use. When I finally discovered Ecwid, I was shocked that I hadn't heard more about it or that it had become more popular than Shopify. I think it is far superior to Shopify.
Read full review
Pros
  • SEO - fast loading speeds, helps us rank on Google
  • Product customization - allows us to customize templates to our needs to fit all viable information
  • Integration with other platforms - seamless connection to other properties like Google Ads and Analytics
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  • Clarity - there has been very little confusion and need to reach out to Customer Support for help
  • Consistency - no big, crazy updates or changes have been made to the format of Ecwid during my time using it, so I know when I log in to preform my business tasks I can always locate what I need and accomplish what is at hand easily
  • Simplicity - everything is so clear and straightforward. It's like e-commerce for dummies.
Read full review
Cons
  • Better and easier localisation for stores outside the US
  • Speed - it is not the fastest
  • Make sure that third-party theme developers update regularly and use best practice
  • Consider EU and country-specific rules and legal obligations and make customers aware of whether BC is actually fully compliant
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  • In my experience, there is an issue with Ecwid's ability to enable customization of our specific Shipping requirements. In South Africa, we have to be very mindful of the associated costs for online shoppers. We cannot do the required level of customization in Ecwid that we need to offer potential clients the best service and online shopping experience.
  • The available store front design templates are very limited.
  • I have had to move to another platform that will allow for customization of the shipping process together with our integrated shipping partner company in South Africa. (MDS Collivery).
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Likelihood to Renew
BigCommerce is a great platform! It does the job and has a very good API set. I would definitely recommend it to others, but I would warn them about the cost associated with BigCommerce. There are lower cost solutions, but definitely not as feature rich as BigCommerce. It's definitely not perfect, and has a few wrinkles to iron, but nothing is ever perfect. It does the job for us and I do enjoy using the platform!!
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The value given by Ecwid is unmatched. When combined with the ease of use of the product, it is a no-brainer to continue to use the product. The only thing that could cause us to switch is if some feature we needed which is not available which is unlikely based on the feature list we reviewed when making the decision to go with them.
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Usability
I think that overall it has a great front end for the customer. On the back end, it takes a little spin-up time, but in just a couple of hours you can really have your head wrapped around everything you're going to need 99% of the time. It takes me about 5 minutes to train a new user on how to interact with customer orders.
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So easy to use. Nice aesthetics and very intuitive. This was key to starting up quickly. I could find everything easily and it had enough customization options, but not too many. Was able to use much of the standard offerings to customize to my rental business, instead of having to subscribe to expensive rental management software.
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Reliability and Availability
So far in my time with BigCommerce I have not had any down time when it comes to my webstore or accessing it at any time I need to. Knowing that they have such a good uptime, it makes me feel comfortable that my customers can access things anytime, but also keep sales going 24/7
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Always available. Very reliable
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Performance
I have not had any issues with pages loading slow or any real other issues, not that I have encountered so far. Speed of the site and images loading are fantastic and everything just seems to work nicely, which may seem like a simple thing to say about things, but when something just WORKS! Its rather nice vs fighting with things to work right.
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Good overall performance both in desktop and mobile
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Support Rating
Because they are always there no matter how simple or complex the question is, if they don't know the answer they don't fake it and just make you go away feeling frustrated.. they get you to someone that does know the answer. I always appreciate their help and their honesty!
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I have always received the support I need in a timely manner. I enjoy receiving emails every week on trending business topics and new suggestions. They often serve as a reminder for me to include new e-commerce tools into our strategy. And I've always had great experiences with reaching out to the support team with specific questions.
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Online Training
They have a comprehensive online help file system that makes it easy to do almost anything. They cover just about everything you'd want to do with your online store with images, clear descriptions and in some cases video. I will, however, say the videos should be a little more professorially done and not sound like the employees are doing it in their cubical.
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No answers on this topic
Implementation Rating
A certified BigCommerce design and solution partner will usually comprise a team of highly experienced designers, developers and marketers. It is our view that in the vast majority of cases, this will pay dividends in the long-term - especially for those teams that could use the extra support.
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Fast and simple implementation of Ecwid's solutions. Easy to learn and navigate
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Alternatives Considered
When you look at the landscape of e-commerce platforms, BigCommerce really sets itself apart by being built for serious growth from day one. While Wix is great for simple drag-and-drop projects and Shopify excels at getting a basic shop live in an hour, they both often hit a "plugin wall" where you have to keep paying for third-party apps just to get standard features. BigCommerce, on the other hand, packs those advanced tools—like faceted search, customer groups, and multi-currency support—directly into the core platform. Compared to WooCommerce, which gives you total freedom but leaves you responsible for all the security patches and server maintenance, BigCommerce offers that "Open SaaS" sweet spot. You get the stability of a hosted platform with the flexibility of open APIs. Plus, the fact that they don’t charge transaction fees regardless of which payment processor you use is a massive win for the bottom line. It’s essentially enterprise-grade power without the usual enterprise headache.
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We began our journey using Squarespace and Square exclusively, then ran into complications. A fellow small business owner recommended Ecwid (she had experienced similar issues with Squarespace) and we quickly made the swap/integration and have never regretted it. We've considered transitioning our website from Squarespace to Shopify, but need Ecwid to continue to be operational regardless.
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Scalability
I believe after seeing all of the parts of this platform, one is able to develop the business and keep adding on select features for the business. There are multiple options for purchase with the various platforms once the business grows more. The different features being offered by the platform can lead us to scalability.
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Good scalability. I use the second plan and there are 2 more plans that I could use if I needed other features or services
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Return on Investment
  • In my experience, BigCommerce added hours to our work week vs. Volusion due to poor inventory control features we were used to.
  • Eventually, as our sales accumulate and we are billed more (tiers), we will be paying $200-$300 more each month on site and app costs vs. Volusion.
  • We feel secure in our fears of company going out of business vs. Volusion.
  • I just wish we did not have to see Volusion as a risk as it's a much better platform for our business.
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  • Ecwid has positively impacted our ROI because it provides a very secure platform which allows us to easily certify our PCI Compliance requirements as they are a Tier 1 PCI Certified company so we can be confident they have the right security systems in place which is important to our customers.
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ScreenShots

BigCommerce Screenshots

Screenshot of the integration that lets you list products on Amazon directly from the BigCommerce control panel, with centralized inventory and order processing and fulfillment.Screenshot of where to customize the look and feel of a storefront.Screenshot of Mizuno powers its ecommerce presence with BigCommerce.

Ecwid by Lightspeed Screenshots

Screenshot of Ecwid store looks perfect on any smartphone and automatically adapts to your customer’s screen size — laptops, tablets, smart TVs or smart watches.Screenshot of Manage your Ecwid store wherever you are from your mobile device.Screenshot of Mobile app for every store. Your customers can shop from their mobile devices with your own dedicated native app and utilize advanced features like Apple Pay.