What users are saying about
BigCommerce vs Wix
BigCommerce
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
629 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.1 out of 100
Based on 629 reviews and ratings
Top Rated
302 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.2 out of 100
Based on 302 reviews and ratings
Feature Set Ratings
Online Storefront

7.5
BigCommerce
75%
Wix
Feature Set Not Supported
N/A
BigCommerce ranks higher in 9/9 features
BigCommerce ranks higher in 9/9 features
Product catalog & listings

8.2
82%
396 Ratings
N/A
0 Ratings
Product management

8.2
82%
393 Ratings
N/A
0 Ratings
Bulk product upload

7.7
77%
297 Ratings
N/A
0 Ratings
Branding

7.9
79%
345 Ratings
N/A
0 Ratings
Mobile storefront

7.3
73%
384 Ratings
N/A
0 Ratings
Product variations

7.6
76%
371 Ratings
N/A
0 Ratings
Website integration

7.3
73%
326 Ratings
N/A
0 Ratings
Visual customization

7.3
73%
387 Ratings
N/A
0 Ratings
CMS

6.4
64%
283 Ratings
N/A
0 Ratings
Online Shopping Cart

7.5
BigCommerce
75%
Wix
Feature Set Not Supported
N/A
BigCommerce ranks higher in 2/2 features
BigCommerce ranks higher in 2/2 features
Abandoned cart recovery

7.6
76%
345 Ratings
N/A
0 Ratings
Checkout user experience

7.5
75%
381 Ratings
N/A
0 Ratings
Online Payment System

8.1
BigCommerce
81%
Wix
Feature Set Not Supported
N/A
BigCommerce ranks higher in 1/1 features
BigCommerce ranks higher in 1/1 features
eCommerce security

8.1
81%
382 Ratings
N/A
0 Ratings
eCommerce Marketing

7.0
BigCommerce
70%
Wix
Feature Set Not Supported
N/A
BigCommerce ranks higher in 3/3 features
BigCommerce ranks higher in 3/3 features
Promotions & discounts

7.1
71%
364 Ratings
N/A
0 Ratings
Personalized recommendations

6.6
66%
303 Ratings
N/A
0 Ratings
SEO

7.4
74%
359 Ratings
N/A
0 Ratings
eCommerce Business Management

7.0
BigCommerce
70%
Wix
Feature Set Not Supported
N/A
BigCommerce ranks higher in 5/5 features
BigCommerce ranks higher in 5/5 features
Multi-site management

6.9
69%
172 Ratings
N/A
0 Ratings
Order processing

7.6
76%
372 Ratings
N/A
0 Ratings
Inventory management

7.3
73%
329 Ratings
N/A
0 Ratings
Shipping

6.7
67%
332 Ratings
N/A
0 Ratings
Custom functionality

6.5
65%
329 Ratings
N/A
0 Ratings
Security

BigCommerce
Feature Set Not Supported
N/A
7.0
Wix
70%
Wix ranks higher in 1/1 features
Wix ranks higher in 1/1 features
Role-based user permissions

N/A
0 Ratings
7.0
70%
57 Ratings
Platform & Infrastructure

BigCommerce
Feature Set Not Supported
N/A
6.8
Wix
68%
Wix ranks higher in 2/2 features
Wix ranks higher in 2/2 features
API

N/A
0 Ratings
6.7
67%
41 Ratings
Internationalization / multi-language

N/A
0 Ratings
7.0
70%
30 Ratings
Web Content Creation

BigCommerce
Feature Set Not Supported
N/A
7.3
Wix
73%
Wix ranks higher in 8/8 features
Wix ranks higher in 8/8 features
WYSIWYG editor

N/A
0 Ratings
7.8
78%
79 Ratings
Code quality / cleanliness

N/A
0 Ratings
7.3
73%
65 Ratings
Admin section

N/A
0 Ratings
7.4
74%
80 Ratings
Page templates

N/A
0 Ratings
7.1
71%
89 Ratings
Library of website themes

N/A
0 Ratings
7.2
72%
86 Ratings
Mobile optimization / responsive design

N/A
0 Ratings
7.1
71%
89 Ratings
Publishing workflow

N/A
0 Ratings
7.6
76%
75 Ratings
Form generator

N/A
0 Ratings
7.1
71%
72 Ratings
Web Content Management

BigCommerce
Feature Set Not Supported
N/A
7.1
Wix
71%
Wix ranks higher in 5/5 features
Wix ranks higher in 5/5 features
Content taxonomy

N/A
0 Ratings
7.3
73%
62 Ratings
SEO support

N/A
0 Ratings
7.6
76%
70 Ratings
Bulk management

N/A
0 Ratings
6.9
69%
45 Ratings
Availability / breadth of extensions

N/A
0 Ratings
6.9
69%
64 Ratings
Community / comment management

N/A
0 Ratings
7.1
71%
50 Ratings
Attribute Ratings
- BigCommerce is rated higher in 3 areas: Likelihood to Renew, Support Rating, Implementation Rating
- Wix is rated higher in 5 areas: Likelihood to Recommend, Usability, Availability, Performance, Product Scalability
Likelihood to Recommend

8.1
BigCommerce
81%
419 Ratings
8.4
Wix
84%
89 Ratings
Likelihood to Renew

9.9
BigCommerce
99%
50 Ratings
7.0
Wix
70%
4 Ratings
Usability

6.8
BigCommerce
68%
24 Ratings
8.0
Wix
80%
7 Ratings
Availability

9.1
BigCommerce
91%
6 Ratings
9.9
Wix
99%
3 Ratings
Performance

9.1
BigCommerce
91%
6 Ratings
9.9
Wix
99%
3 Ratings
Support Rating

9.0
BigCommerce
90%
47 Ratings
6.0
Wix
60%
1 Rating
Online Training

9.1
BigCommerce
91%
2 Ratings
Wix
N/A
0 Ratings
Implementation Rating

8.5
BigCommerce
85%
24 Ratings
8.0
Wix
80%
1 Rating
Product Scalability

6.8
BigCommerce
68%
325 Ratings
8.0
Wix
80%
2 Ratings
Likelihood to Recommend
BigCommerce
BigCommerce excels at providing an affordable eCommerce
site for the sale of products online. It does that very well and provides a
highly professional look and feel. If your organization is planning an
informational site that does not sell directly to customers, BigCommerce is not the best choice. Informational or catalog-only pages are clumsy.
site for the sale of products online. It does that very well and provides a
highly professional look and feel. If your organization is planning an
informational site that does not sell directly to customers, BigCommerce is not the best choice. Informational or catalog-only pages are clumsy.
Co-Owner
Serendipity StudioApparel & Fashion, 1-10 employees
Wix
Wix is well suited for start-ups wanting to create a website to promote their products and services but can not afford to pay for an expert to create it for them. It also offers a free plan for those with little to zero budget or business domain. I have and will continue to recommend the Wix website for those types of customers that I encourage to start with their business idea and test to see its viability by getting set up online
Online digital business coach
Social Media Design SchoolE-Learning, 1-10 employees
Pros
BigCommerce
- They have a great WYSIWYG interface for creating webpage content.
- The software allows us to create multiple pack sizes, using different units of measure, for any or all of our products.
- It is very easy to add product categories, manipulate the top-level menu headings, and swap out graphic elements.
Sales & Marketing Manager
Scripps LaboratoriesBiotechnology, 11-50 employees
Wix
- User-Friendliness: Wix is a lot easier to navigate than other web-building sites. Oftentimes it's like Wix does the thinking for you instead of just throwing endless options at you and complicating the process.
- Unique Content: Many services for generating websites, images, videos, etc. are starting to look the same and, for that matter, they're starting to look stale. What Wix offers feels fresher and cleaner.
- Reliability & Respectfulness: We have yet to incur any issues that have affected our web properties or routine to this point. Furthermore, Wix does not constantly throw new offers or new pricing or new requirements at us. They value you where you are.
Marketing & Communications
FortegoComputer & Network Security, 51-200 employees
Cons
BigCommerce
- The backend interface for working with orders could use some more options for dynamically querying and sorting orders. For example, it's very difficult to see all of the orders that are currently unfulfilled for a given customer. It's also impossible to see all of the orders in a given date range that contained a specific SKU.
- It would be nice to be able to delete SKUs that are no longer in use. Even if the product is removed, the SKU it held is still stored and locked in the system. Sometimes these show up on exports and cause confusion.
- Some of the options and settings are a little unintuitive on their location, and you need to dig a few options deep to find the ones you're looking for. A more straightforward settings page would be appreciated.
- More ways to customize check out, such as with separately acceptable Terms and Conditions, and alerts for Delays in Shipping or Fulfillment.
IT Programmer
PneudartMedical Device, 51-200 employees
Wix
- One place where Wix falls short of other CMS's is with insights and analytics. On other platforms, I can instantly see how many page views I received, what time the pages were viewed, location, etc. But seeing this information on Wix requires a Google Analytics integration that is not automatically included when you make an account. You have to first go to Google Analytics to make an account, then come back to Wix to activate the integration, it's a little time-consuming for a feature that most CMS's come with instantly.
Marketing Assistant
ASTM InternationalNon-Profit Organization Management, 201-500 employees
Pricing Details
BigCommerce
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$29.95 per month
BigCommerce Editions & Modules
Edition
Standard | 29.951 |
---|---|
Plus | 79.952 |
Enterprise | Custom3 |
Pro | 299.954 |
- per month
- per month*
- per month
- per month*
Additional Pricing Details
*if paid annuallyWix
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$14 per month
Wix Editions & Modules
Edition
Website Plan - Combo | $141 |
---|---|
Website Plan - Unlimited | $181 |
Website Plan - Pro | $231 |
Website Plan - VIP | $391 |
Business & e Commerce Plans - Business Basic | $231 |
Business & e Commerce Plans - Business Unlimited | $271 |
Business & e Commerce Plans - Business VIP | $491 |
Enterprise | $5001 |
- per month
Additional Pricing Details
—Likelihood to Renew
BigCommerce
BigCommerce 9.9
Based on 50 answers
We are really very likely to renew our use of BigCommerce. The reason I chose 9 instead of 10 is simply because of the hiccups we are running into with our POS. BigCommerce is excellent, but we may even want to take a step further and get into and ERP that can take care of everything. Since we are a brick & mortar store first, and eCommerce second, our POS is very important to our day to day operations
Marketing Manager
Big Green TomatoRetail, 11-50 employees
Wix
Wix 7.0
Based on 4 answers
We will definitely renew Wix. The ability to completely control our website has been invaluable to us. We will maintain this service as long as we are an incorporated organization, we've tried several other software options and this has been the best solution by far for all of our needs.
Program Manager
Western Michigan UniversityNon-Profit Organization Management, 1-10 employees
Usability
BigCommerce
BigCommerce 6.8
Based on 24 answers
I literally don't use anything else anymore. It's the best option out there. What else can I say? If you have read the rest of my review, and it makes sense to you, there you go. Everything just works. Have had to call support 1 time in 7 years. That says a lot.
Project Design Engineer
AvisBag.comRetail, 1-10 employees
Wix
Wix 8.0
Based on 7 answers
Great customization, but a pain to backtrack. They recently added the ability to set fonts etc as headings, title, body etc, but if you did not begin your build with these presets you are screwed if you ever try to change font/ colors/layout etc.

Verified User
Project Manager in Product Management
Professional Training & Coaching Company, 1-10 employeesReliability and Availability
BigCommerce
BigCommerce 9.1
Based on 6 answers
Exceptional up time, free 24/7 customer service - and they are in the USA and actually speak English and can solve any problem! They are great to work with. Always easy to call in and get help.
eCommerce Manager, Chief Web Mechanic & SEO Technician
LockingKeyCabinet.comAutomotive, 1-10 employees
Wix
Wix 9.9
Based on 3 answers
I never had an outage issue per say. I would say it was very reliable of a website building platform and as a marketing source there was never any issues connecting it to the server. I don’t recall there being any editing tools or hosting issues. Nothing went down when using it.
Singer/Songwriter
selfEntertainment, 1-10 employees
Performance
BigCommerce
BigCommerce 9.1
Based on 6 answers
All reporting is online and in real time, you can run comparisons, customer data, tax reports with just a click. No waiting. Export customers or inventory easily and update/re-import with another click
eCommerce Manager, Chief Web Mechanic & SEO Technician
LockingKeyCabinet.comAutomotive, 1-10 employees
Wix
Wix 9.9
Based on 3 answers
Not complex at all. It teaches you how to use their platform in a dynamic way. Each tutorial offers an explanation that can be reviewed later on. The connection speed of a web page has been smooth so far, with no major problems regarding this subject. Overall, Wix can manage 10+ pages with great connection speed.
Product Development Asst.
Myron ManufacturingMarketing and Advertising, 201-500 employees
Support Rating
BigCommerce
BigCommerce 9.0
Based on 47 answers
Because they are always there no matter how simple or complex the question is, if they don't know the answer they don't fake it and just make you go away feeling frustrated.. they get you to someone that does know the answer. I always appreciate their help and their honesty!
Owner
OffHand GearSporting Goods, 1-10 employees
Wix
Wix 6.0
Based on 1 answer
As stated before I didn’t use the support as I did not have the feature and did not often enough need the help. I was able to figure it out mostly on my own by exploring the site. I’ve found exploring and playing on it told me how to do most things.
Singer/Songwriter
selfEntertainment, 1-10 employees
Online Training
BigCommerce
BigCommerce 9.1
Based on 2 answers
They have a comprehensive online help file system that makes it easy to do almost anything. They cover just about everything you'd want to do with your online store with images, clear descriptions and in some cases video. I will, however, say the videos should be a little more professorially done and not sound like the employees are doing it in their cubical.
Owner/Web Developer
Web Help U.S., LLCInternet, 1-10 employees
Wix
No score
No answers yet
No answers on this topic
Implementation Rating
BigCommerce
BigCommerce 8.5
Based on 24 answers
A certified BigCommerce design and solution partner will usually comprise a team of highly experienced designers, developers and marketers. It is our view that in the vast majority of cases, this will pay dividends in the long-term - especially for those teams that could use the extra support.
Creative Marketing Manager
5874Design, 11-50 employees
Wix
Wix 8.0
Based on 1 answer
Like I said I was a beginner so it was fun to navigate and teach myself how to implement the features when building and maintaining my site. It was a fairly easy place to host my domain, and creat something simple.
Singer/Songwriter
selfEntertainment, 1-10 employees
Alternatives Considered
BigCommerce
I can't even recall the other names of webshops I used prior to BigCommerce, but I did have 2 other experiences from 2008 to 2013, prior to coming on with BigCommerce. I suffered daily trying to make those sites work the way they should. I also hated trying to ask questions because I would get somebody [...] that would have scripted answers that felt so impersonal. I rarely have to call BigCommerce for help, but when I do, it is like talking to a friend. They actually "talk" to you and help you figure out what is wrong. For the most part, I am not literate in advanced computer knowledge, so having BigCommerce in my corner, makes my small crafting business actually seem like it really is important. I truly appreciate being one of their customers!
Owner
ButterBath.comConsumer Goods, 1-10 employees
Wix
Wix is a great starting platform for anyone looking to create a website. It definitely holds its own against any other all in one website creation platform. The one thing I would say is if your main focus is solely on eCommerce you may be better off using something like Squarespace which is specifically designed for that market.

Verified User
Team Lead in Information Technology
Financial Services Company, 1001-5000 employeesScalability
BigCommerce
BigCommerce 6.8
Based on 325 answers
It looks like BigCommerce can be as big or as small as you want it to be, but I would urge people if they are intending to start big to realize that downgrading a plan from an enterprise like what our business did is not possible if your website is built with enterprise plan and features in mind.

Verified User
Employee in Sales
Furniture Company, 11-50 employeesWix
Wix 8.0
Based on 2 answers
I give this rating to Wix because it's a great content creator. It has a great platform and also offers great customer service. If you encounter any technical issues, with Wix you will find a solution. For premium members or domain holders, this is the same as for Trial members or non-domain holders.
Product Development Asst.
Myron ManufacturingMarketing and Advertising, 201-500 employees
Return on Investment
BigCommerce
- ROI improved after migrated ecommerce from Woo commerce to WordPress[.]
- BigCommerce support provided 24x7 so no downtime on website[.]
- Easy to use admin for non technical clients[.]
- Drop shipping needs to improve which help to improve more ROI[.]
- Abandoned cart saver[.]
Senior Frontend Developer
Embitel TechnologiesApparel & Fashion, 201-500 employees
Wix
- The data-driven, dynamic pages will eliminate an entire part of our event launch process. Multiplied across 60 events, over several years, that will save us a ton of time but also vastly increase the quality of our presentation.
- The data-driven pages will also give us the ability to archive past events and radio shows in an easily searchable manner. This will be helpful for us when it comes to booking new events as well. (It has been no small feat for me to figure out the code to get this all working, though!)
- This new site will reflect our brand and organization vastly better than our old site. It will make our organization appear much more professional and legitimate.

Verified User
Director in Marketing
Non-Profit Organization Management Company, 1-10 employees