Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BigCommerce
Score 7.7 out of 10
Small Businesses (1-50 employees)
BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.
$39
per month
Wix
Score 8.2 out of 10
N/A
Wix is a website builder used to grown an online presence. The platform allows users to build their website from scratch, choose from designer-made templates, or use an AI website builder to add sections, images, and text.
$0
Pricing
BigCommerceWix
Editions & Modules
Standard
$39
per month
Plus
$105
per month
Pro
$399
per month
Enterprise
Custom
per month
Free
$0
Light
$17
per month
Core
$29
per month
Business
$39
per month
Business Elite
$159
per month
Offerings
Pricing Offerings
BigCommerceWix
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA discount is offered for annual billing.
More Pricing Information
Community Pulse
BigCommerceWix
Considered Both Products
BigCommerce
Chose BigCommerce
I didn't select BigCommerce. I did use Shopify in a previous role, and they are very similar. Shopify might be a half a step ahead, but BigCommerce is cheaper.
Chose BigCommerce
BigCommerce does not stack up well against solutions like Shopify, and we are moving away from BigCommerce as a result. There are virtually no meaningful features that BigCommerce offers that Shopify does not, however there are a plethora of functions and capabilities that …
Chose BigCommerce
Less hassle compared to Magento and Adobe commerce. More b2b features compared to Shopify.
Chose BigCommerce
Pricing is much more reasonable than our previous experience, in addition we can manage in house so that's a great benefit for a small business. Building the site was simple and manageable.
Chose BigCommerce
BigCommerce is fully hosted SaaS product which handles the security, performance and upgrades whereas others need my intervention. It has strong built in B2B features that may be lacked in other platforms such as WooCommerce. It has strong APIs and ecosystem of integration …
Chose BigCommerce
When you look at the landscape of e-commerce platforms, BigCommerce really sets itself apart by being built for serious growth from day one. While Wix is great for simple drag-and-drop projects and Shopify excels at getting a basic shop live in an hour, they both often hit a …
Chose BigCommerce
Ability to handle Large catalog is a big advantage
BigCommerce provides strong Headless Commerce Support to the merchant.
Faster Implementation time with lower total cost of ownership.
Chose BigCommerce
Overall BigCommerce has a great price point and functionalities vs Shopify. We also use WooCommerce for certain situations and appreciate its flexibility and WordPress but BigCommerce is great for some of our main retail sites for which we want minimal maintenance tasks, and a …
Chose BigCommerce
BigCommerce is much better than Squarespace in terms of providing more powerful e-commerce tools and allows more integrations especially payment processors. Shopify although a great product is just simply much more expensive than BigCommerce.
Chose BigCommerce
When we compared BigCommerce to Shopify Plus, we found that BigCommerce had better SEO benefits available without needing an additional paid app to control it. We were also able to manage listings and orders more efficiently with better value for money. Shopify Plus offered …
Chose BigCommerce
Each platform has its pros and cons. However, overall, BigCommerce is the most challenging to work with from a developer's perspective. Simply finding files and locating the code in the theme editor takes too much time.
Chose BigCommerce
- Ease of Use: With guided onboarding, BigCommerce enables us to manage stores independently within days, reducing the need for extensive technical support. ​

-Comprehensive Built-In Features: BigCommerce provides a wide array of native features, minimizing reliance on …
Chose BigCommerce
easy for customization , no lengthy coding required.
Chose BigCommerce
I believe other platforms offer more robust CMS and experience managing tools making content and product updates easier to perform.
Chose BigCommerce
Although k-eCommerce may be a good fit for businesses who's ERP is Microsoft NAV Dynamics, we found the application to be cumbersome and lacking user friendly functionality as compared with BigCommerce. The k-eCommerce support was poor, impersonal and lacked situational …
Chose BigCommerce
I personally prefer BigCommerce over Shopify. Shopify is more confusing to use and takes longer to get a site up and running. Shopify also seemed to heavily lack some needed bulk editing tools that bigcommerce has. The only thing I preferred about Shopify was that it had more …
Chose BigCommerce
BigCommerce has more built in options than Shopify. While shopify has lots more apps that are available and a lower initial price. The use of third party apps is good to have lots of options but each option needs to be vetted and dealt with independently. They greater number of …
Chose BigCommerce
Big Commerce is definitely king in comparison to EvoX. Not only is Big commerce easier to use, it's also just a more powerful platform with many more capabilities (for example, EVOX has analytic capabilities but, nothing to the extent of Big Commerce's google analytics …
Chose BigCommerce
BigCommerce had a much strong B2B integration and platform in general than shopify. Netsuite was too expensive at the time to considering it.
Chose BigCommerce
I find BigCommerce easy to use from a non computer person stand point. It was easy to quickly get adjusted to and what they charge for building and running a website far surpassed there competitors.
Chose BigCommerce
We are moving away from BigCommerce. It has not met our needs.
Chose BigCommerce
Their B2B features are incomparable. Shopify was another contender but didn’t have the B2B capabilities that BigCommerce has
Chose BigCommerce
We deal in firearms. I tried Shopify first back in 2016 and that was a miserable mistake, very firearm NOT friendly there. Then we went to Volusion the next month and we were quite happy there for 7-1/2 years and several million $ in sales. The issue is Volusion was losing …
Wix
Chose Wix
Wix feels very similar to the experience I had with Squarespace some years ago. It far exceeds Drupal, which we found impossible to customize or integrate with things without the help of a professional developer. Wordpress, of course, offers infinite customization options for …
Chose Wix
Wix is very similar to Squarespace where they both have easy to use user interfaces, and both lack the ability to get cute with custom code when desired. That being said, for us Wix tends to deliver better overall value of options for the price. A lot of 3rd party apps …
Chose Wix
Wix is GREAT for a drag-and-drop website editor, but I prefer Squarespace. Squarespace has a lot more polished drag-and-drop modules. Squarespace feels more like a name-brand editor, as it's frequently discussed by many influencers online and has a high level of brand …
Chose Wix
Been using Wix for our digital platform for quite a while before the others. It's efficient, easy to use
Chose Wix
Wix is super easy and straightforward; in comparison to the competitors I've used, it eliminates a lot of stress and anxiety around creating and maintaining a website. The affordability of Wix in comparison to other website platforms is also something that I appreciate. I …
Chose Wix
I was pleasantly surprised at how much more complex Wix was a designing a website than WordPress was, and yet it maintained the same level of simply pleasing aesthetic quality. Whereas before, when I first use WordPress, it was simply just a tad more than a blog, Wix as allowed …
Chose Wix
easier and more efficient to manage than wordpress, but there are times when you are unable to customise things. Wix is sort of like canva compared to photoshop, it does what it needs to the vast majority of the time and actually quite well
Chose Wix
Zoho provides a free email account which can be coupled to your website. Wix does not provide this free option but rather tries to sell a professional account through google.
Chose Wix
Thanks to the intuitive interface that Wix has, we've been able to accelerate the speed of some of our projects, which is very important for us.

We find Wix easier and faster than WordPress or Squarespace, as these 2 are definitely more complex and hard to comprehend at some …
Chose Wix
We thought that the features in Wix were easier to use and were more suited to a less technical audience. As our organization has a lot of non-intern-native age individuals, we needed something that was very intuitive. Squarespace seemed like more work to manage and overall …
Chose Wix
Wix is way better as a user-friendly tool that extends its use to non-high technology skill people, that let other people administrate the site other than the IT expert.
Chose Wix
I appreciate this tool the way it is going is excellent. The website is the first basic thing that speaks of a company. During its purchasing, I faced no difficulty in terms of licensing and it provides me all the necessary tools by which I can easily create the HTML. In terms …
Chose Wix
On a scale of 1 to 10, where 10 is the highest, Wix is at a 3 based on the software listed.
Chose Wix
Wix is cleaner and easier to navigate. I'd go so far as to say something about it feels sleeker and almost "sexier," I may be so bold...
Chose Wix
I selected Wix as I have used it before. Wix is a website builder. It’s easy to use and offers lots of technical support. WordPress is a content management system, which is more scalable but also demands more technical know-how.
Chose Wix
I selected Wix because it is way more user friendly. With Wordpress, you need to either have advanced knowledge in coding and development, or you can hire someone to optimize your website for you. With Wix, you don't need to hire someone of have a lot of knowledge in coding - …
Chose Wix
Wix does not hold a candle to WP or Squarespace. We selected Wix because it was the cheapest option, and when working with nonprofits, cheap wins.
Chose Wix
Wix is a less aesthetically pleasing option in comparison to WordPress and Squarespace. WordPress is much more robust in regard to its capabilities, especially with SEO. Squarespace has better themes to use and is more pleasing to look at it however I think Wix's usability …
Chose Wix
Squarespace and wordpress are great options but both are more expensive options and they can be more complex for the beginner user. The thing I like about Wix is how easy to use it is and basically, you can drag and drop things that you need to make a great-looking website.
Chose Wix
Wix is a great starting platform for anyone looking to create a website. It definitely holds its own against any other all in one website creation platform. The one thing I would say is if your main focus is solely on eCommerce you may be better off using something like …
Chose Wix
We ultimately selected Wix Answers for the price and that we could localize the platform and articles. WIth WixAnswers the cost is based on users, since our users were low the price was very economical for our needs.
Chose Wix
Wix is easier to use and much more intuitive than WordPress.
Features
BigCommerceWix
Online Storefront
Comparison of Online Storefront features of Product A and Product B
BigCommerce
7.1
Ratings
9% below category average
Wix
-
Ratings
Product catalog & listings7.80 Ratings00 Ratings
Product management7.50 Ratings00 Ratings
Bulk product upload7.20 Ratings00 Ratings
Branding6.90 Ratings00 Ratings
Mobile storefront7.50 Ratings00 Ratings
Product variations6.80 Ratings00 Ratings
Website integration7.50 Ratings00 Ratings
Visual customization6.60 Ratings00 Ratings
CMS6.30 Ratings00 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
BigCommerce
7.4
Ratings
4% below category average
Wix
-
Ratings
Abandoned cart recovery7.30 Ratings00 Ratings
Checkout user experience7.50 Ratings00 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
BigCommerce
7.7
Ratings
8% below category average
Wix
-
Ratings
eCommerce security7.70 Ratings00 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
BigCommerce
7.1
Ratings
8% below category average
Wix
-
Ratings
Promotions & discounts7.30 Ratings00 Ratings
Personalized recommendations6.60 Ratings00 Ratings
SEO7.40 Ratings00 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
BigCommerce
7.4
Ratings
8% below category average
Wix
-
Ratings
Multi-site management8.00 Ratings00 Ratings
Order processing8.10 Ratings00 Ratings
Inventory management7.80 Ratings00 Ratings
Shipping6.70 Ratings00 Ratings
Custom functionality6.50 Ratings00 Ratings
Best Alternatives
BigCommerceWix
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 8.9 out of 10
10Web
10Web
Score 7.5 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Adobe Experience Manager
Adobe Experience Manager
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BigCommerceWix
Likelihood to Recommend
7.7
(0 ratings)
7.5
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
7.0
(0 ratings)
Usability
10.0
(0 ratings)
7.7
(0 ratings)
Availability
8.2
(0 ratings)
10.0
(0 ratings)
Performance
8.2
(0 ratings)
10.0
(0 ratings)
Support Rating
10.0
(0 ratings)
6.0
(0 ratings)
Online Training
8.2
(0 ratings)
-
(0 ratings)
Implementation Rating
9.1
(0 ratings)
8.0
(0 ratings)
Configurability
8.2
(0 ratings)
10.0
(0 ratings)
Ease of integration
8.2
(0 ratings)
9.0
(0 ratings)
Product Scalability
7.6
(0 ratings)
8.0
(0 ratings)
Vendor post-sale
8.2
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
10.0
(0 ratings)
User Testimonials
BigCommerceWix
Likelihood to Recommend
Big Commerce is great for managing our items for sale all while serving as a home base for our customers. - Whether they want to buy PPE, learn about PPE or have any questions or concerns, they know they can come to our site and get the service/product they need!
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The fact of Wix moving away from their ADI web-building tool in favour of Editor, in my opinion, makes a huge mess of everything. I feel a lot of the ease and automation of designing my website has gone to such an extent that I now "recommend" Wix only for professional developers. Worse is that I have to redesign a big part of my website as items are now linked to each other in a different way than used to be the case. In my opinion, A big ZERO for Wix, who clearly should do their homework again.
Read full review
Pros
  • SEO - fast loading speeds, helps us rank on Google
  • Product customization - allows us to customize templates to our needs to fit all viable information
  • Integration with other platforms - seamless connection to other properties like Google Ads and Analytics
Read full review
  • User-Friendliness: Wix is a lot easier to navigate than other web-building sites. Oftentimes it's like Wix does the thinking for you instead of just throwing endless options at you and complicating the process.
  • Unique Content: Many services for generating websites, images, videos, etc. are starting to look the same and, for that matter, they're starting to look stale. What Wix offers feels fresher and cleaner.
  • Reliability & Respectfulness: We have yet to incur any issues that have affected our web properties or routine to this point. Furthermore, Wix does not constantly throw new offers or new pricing or new requirements at us. They value you where you are.
Read full review
Cons
  • Better and easier localisation for stores outside the US
  • Speed - it is not the fastest
  • Make sure that third-party theme developers update regularly and use best practice
  • Consider EU and country-specific rules and legal obligations and make customers aware of whether BC is actually fully compliant
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  • One place where Wix falls short of other CMS's is with insights and analytics. On other platforms, I can instantly see how many page views I received, what time the pages were viewed, location, etc. But seeing this information on Wix requires a Google Analytics integration that is not automatically included when you make an account. You have to first go to Google Analytics to make an account, then come back to Wix to activate the integration, it's a little time-consuming for a feature that most CMS's come with instantly.
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Likelihood to Renew
BigCommerce is a great platform! It does the job and has a very good API set. I would definitely recommend it to others, but I would warn them about the cost associated with BigCommerce. There are lower cost solutions, but definitely not as feature rich as BigCommerce. It's definitely not perfect, and has a few wrinkles to iron, but nothing is ever perfect. It does the job for us and I do enjoy using the platform!!
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I’m happy with Square space as of now, and right now I don’t also have a team that would be able to review for me whether it’s worth switching again. Wix was great in the beginning of my career, but I needed something different to support the release of my new music. I like the price for Square space more too!
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Usability
I think that overall it has a great front end for the customer. On the back end, it takes a little spin-up time, but in just a couple of hours you can really have your head wrapped around everything you're going to need 99% of the time. It takes me about 5 minutes to train a new user on how to interact with customer orders.
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Great customization, but a pain to backtrack. They recently added the ability to set fonts etc as headings, title, body etc, but if you did not begin your build with these presets you are screwed if you ever try to change font/ colors/layout etc.
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Reliability and Availability
So far in my time with BigCommerce I have not had any down time when it comes to my webstore or accessing it at any time I need to. Knowing that they have such a good uptime, it makes me feel comfortable that my customers can access things anytime, but also keep sales going 24/7
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I never had an outage issue per say. I would say it was very reliable of a website building platform and as a marketing source there was never any issues connecting it to the server. I don’t recall there being any editing tools or hosting issues. Nothing went down when using it.
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Performance
I have not had any issues with pages loading slow or any real other issues, not that I have encountered so far. Speed of the site and images loading are fantastic and everything just seems to work nicely, which may seem like a simple thing to say about things, but when something just WORKS! Its rather nice vs fighting with things to work right.
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Not complex at all. It teaches you how to use their platform in a dynamic way. Each tutorial offers an explanation that can be reviewed later on. The connection speed of a web page has been smooth so far, with no major problems regarding this subject. Overall, Wix can manage 10+ pages with great connection speed.
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Support Rating
Because they are always there no matter how simple or complex the question is, if they don't know the answer they don't fake it and just make you go away feeling frustrated.. they get you to someone that does know the answer. I always appreciate their help and their honesty!
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As stated before I didn’t use the support as I did not have the feature and did not often enough need the help. I was able to figure it out mostly on my own by exploring the site. I’ve found exploring and playing on it told me how to do most things.
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Online Training
They have a comprehensive online help file system that makes it easy to do almost anything. They cover just about everything you'd want to do with your online store with images, clear descriptions and in some cases video. I will, however, say the videos should be a little more professorially done and not sound like the employees are doing it in their cubical.
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No answers on this topic
Implementation Rating
A certified BigCommerce design and solution partner will usually comprise a team of highly experienced designers, developers and marketers. It is our view that in the vast majority of cases, this will pay dividends in the long-term - especially for those teams that could use the extra support.
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Like I said I was a beginner so it was fun to navigate and teach myself how to implement the features when building and maintaining my site. It was a fairly easy place to host my domain, and creat something simple.
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Alternatives Considered
When you look at the landscape of e-commerce platforms, BigCommerce really sets itself apart by being built for serious growth from day one. While Wix is great for simple drag-and-drop projects and Shopify excels at getting a basic shop live in an hour, they both often hit a "plugin wall" where you have to keep paying for third-party apps just to get standard features. BigCommerce, on the other hand, packs those advanced tools—like faceted search, customer groups, and multi-currency support—directly into the core platform. Compared to WooCommerce, which gives you total freedom but leaves you responsible for all the security patches and server maintenance, BigCommerce offers that "Open SaaS" sweet spot. You get the stability of a hosted platform with the flexibility of open APIs. Plus, the fact that they don’t charge transaction fees regardless of which payment processor you use is a massive win for the bottom line. It’s essentially enterprise-grade power without the usual enterprise headache.
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Wix is GREAT for a drag-and-drop website editor, but I prefer Squarespace. Squarespace has a lot more polished drag-and-drop modules. Squarespace feels more like a name-brand editor, as it's frequently discussed by many influencers online and has a high level of brand awareness. Wix is more customizable and can create a more tailored end product than Squarespace. Additionally, it is cheaper, which is another advantage for Wix.
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Scalability
I believe after seeing all of the parts of this platform, one is able to develop the business and keep adding on select features for the business. There are multiple options for purchase with the various platforms once the business grows more. The different features being offered by the platform can lead us to scalability.
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I give this rating to Wix because it's a great content creator. It has a great platform and also offers great customer service. If you encounter any technical issues, with Wix you will find a solution. For premium members or domain holders, this is the same as for Trial members or non-domain holders.
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Return on Investment
  • In my experience, BigCommerce added hours to our work week vs. Volusion due to poor inventory control features we were used to.
  • Eventually, as our sales accumulate and we are billed more (tiers), we will be paying $200-$300 more each month on site and app costs vs. Volusion.
  • We feel secure in our fears of company going out of business vs. Volusion.
  • I just wish we did not have to see Volusion as a risk as it's a much better platform for our business.
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  • Affordable - for those on limited to zero budget it is easy to get started and getyour business online. I was able to create a portfolio website that I could direct my clients to in order to view my previous projects.
  • There is no need to pay a website designer (save on costs)- it is easy to get a website up and published on Wix that you save on not needing to pay a professional to do it for your start-up business.
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ScreenShots

BigCommerce Screenshots

Screenshot of the integration that lets you list products on Amazon directly from the BigCommerce control panel, with centralized inventory and order processing and fulfillment.Screenshot of where to customize the look and feel of a storefront.Screenshot of Mizuno powers its ecommerce presence with BigCommerce.