BigCommerce vs Wix

• They have a great WYSIWYG interface for creating webpage content.
• The software allows us to create multiple pack sizes, using different units of measure, for any or all of our products.
• It is very easy to add product categories, manipulate the top-level menu headings, and swap out graphic elements.

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• User-Friendliness: Wix is a lot easier to navigate than other web-building sites. Oftentimes it's like Wix does the thinking for you instead of just throwing endless options at you and complicating the process.
• Unique Content: Many services for generating websites, images, videos, etc. are starting to look the same and, for that matter, they're starting to look stale. What Wix offers feels fresher and cleaner.
• Reliability & Respectfulness: We have yet to incur any issues that have affected our web properties or routine to this point. Furthermore, Wix does not constantly throw new offers or new pricing or new requirements at us. They value you where you are.

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• The backend interface for working with orders could use some more options for dynamically querying and sorting orders. For example, it's very difficult to see all of the orders that are currently unfulfilled for a given customer. It's also impossible to see all of the orders in a given date range that contained a specific SKU.
• It would be nice to be able to delete SKUs that are no longer in use. Even if the product is removed, the SKU it held is still stored and locked in the system. Sometimes these show up on exports and cause confusion.
• Some of the options and settings are a little unintuitive on their location, and you need to dig a few options deep to find the ones you're looking for. A more straightforward settings page would be appreciated.
• More ways to customize check out, such as with separately acceptable Terms and Conditions, and alerts for Delays in Shipping or Fulfillment.

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• One place where Wix falls short of other CMS's is with insights and analytics. On other platforms, I can instantly see how many page views I received, what time the pages were viewed, location, etc. But seeing this information on Wix requires a Google Analytics integration that is not automatically included when you make an account. You have to first go to Google Analytics to make an account, then come back to Wix to activate the integration, it's a little time-consuming for a feature that most CMS's come with instantly.

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• ROI improved after migrated ecommerce from Woo commerce to WordPress[.]
• BigCommerce support provided 24x7 so no downtime on website[.]
• Easy to use admin for non technical clients[.]
• Drop shipping needs to improve which help to improve more ROI[.]
• Abandoned cart saver[.]

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• The data-driven, dynamic pages will eliminate an entire part of our event launch process. Multiplied across 60 events, over several years, that will save us a ton of time but also vastly increase the quality of our presentation.
• The data-driven pages will also give us the ability to archive past events and radio shows in an easily searchable manner. This will be helpful for us when it comes to booking new events as well. (It has been no small feat for me to figure out the code to get this all working, though!)
• This new site will reflect our brand and organization vastly better than our old site. It will make our organization appear much more professional and legitimate.

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