Birdeye vs. Buffer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Birdeye
Score 8.6 out of 10
N/A
Birdeye is a reputation management and digital customer experience platform for local brands and multi-location businesses. Birdeye’s AI-powered platform is used by brands to engage with customers, drive loyalty, and excel in local markets.
$299
per month
Buffer
Score 7.7 out of 10
Small Businesses (1-50 employees)
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
$0
Pricing
BirdeyeBuffer
Editions & Modules
Standard
$299.00
per month
Professional
$399.00
per month
Premium
Custom Pricing
Free
$0
Essentials
$6
per month per channel
Team
$12
per month per channel
Offerings
Pricing Offerings
BirdeyeBuffer
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA discount is offered for annual billing.
More Pricing Information
Community Pulse
BirdeyeBuffer
Considered Both Products
Birdeye
Chose Birdeye
We decided to move forward with Birdeye instead of Chatmeter so I do not know how exactly it stacks up but I can say Birdeye has not given us any reason to switch!
Chose Birdeye
Birdeye has a better user experience overall.
Chose Birdeye
Birdeye makes it easy to do everything in one place. I don’t have to bounce around to manage my business
Chose Birdeye
We have not use any other products similar to Birdye. Not sure what elese to type here, but we are pleased with Birdeye and don't intend to use anything else similar to do what Birdeye does for us.
Chose Birdeye
In my opinion, Birdeye cannot be compared to Repugen as their system is their own built from the ground up. Birdeye uses 3rd party tools to put out sub-par products.
Chose Birdeye
In my opinion, you can do everything Birdeye does in high-level and zapier for 1/10th the cost and much more customizations.
Chose Birdeye
It has been some them since I have used either one of those platforms but at the time Birdeye had plenty more features than the others. They were also the first one I found that had automatic review responding.
Chose Birdeye
I have not used another site that is better than Birdeye. None of the other sites I have tried, allow us to utilize 2 different means of contact. It is very simple to use and customer service gets issues resolved in a timely manner. An all-around great product. I would highly …
Chose Birdeye
I have not used any other platforms similar to Birdeye.
Chose Birdeye
I have not used any other product similar to Birdeye
Chose Birdeye
I have never used anything like Birdeye.
Chose Birdeye
It's way more modern and offers more options than Review Wave. It's much more user friendly.
Chose Birdeye
All of these are very similar from a tech stack and API integration standpoint. The dashboard with Birdeye is by far the most transparent, and easy to navigate. There are not a lot of upsells baked into it either. The customer service is also very responsive when we hit a …
Chose Birdeye
Did not other products beside Birdeye. This was recommended to us by a friend of our CEO.
Chose Birdeye
I feel like the social tool is way better than anything that Hootsuite can offer. Very user-friendly. Customizable to each clinic. Listen tool where you can do some social searches on things going on in your industry.
Chose Birdeye
We have a lot of reviews for our business from Trustpilot. They are also a great company to work with. What we appreciate about Birdeye over Trustpilot is Birdeye pushes our reviews out to Google and not just on their own site.
Chose Birdeye
Used Clio Grow and Lexicata before. Birdeye is much more user friendly but lacks all of the substantive features.
Chose Birdeye
We have not used any other products similar to Birdeye.
Chose Birdeye
Podium also has issues with account management and customer service. They are comparable but Birdeye has a better review request interface and reporting than Birdeye.
Buffer
Chose Buffer
Buffer is comparable to those mentioned. Not as great as hootsuite and meltwater, but it holds its own and gets the job done. Buffer comes off more like the budget friendly option and lacks some of the overall bells and whistles Hootsuite and Meltwater offers. Buffer is really …
Chose Buffer
Honestly i’ve only mostly worked with Buffer and the big pro against meta business suite is that you can add social accounts from non meta apps.
Chose Buffer
Buffer keeps it simple. It was great for when I worked at smaller companies and also for when I have done freelance social media work. Put it this way, Buffer is an accessible tool. The functionality is basic and intuitive so anyone can learn to use it. They also have a free …
Chose Buffer
Buffer is way easier to use and setup than Hubspot and Meta. You'd think Meta would make it easy to post on both Facebook and Instagram, but I have consistently run into issues when uploading files. I've never had an issue with Buffer.
Chose Buffer
Buffer is simple and easy to use and has a great free version.
Chose Buffer
Buffer is much more affordable than Hootsuite. Another benefit is that Buffer allows more accounts to be loaded onto the platform. Hootsuite charges in tiered levels based on how many accounts you want to load onto the software. This makes it difficult to schedule and post for …
Chose Buffer
Buffer's interface when logged in is more beautiful and easier to use than the others I've tried. Especially HighLevel which does a lot of other stuff as well - the difference with Buffer is that it is ONLY for social scheduling so it does that really well and the entire screen …
Chose Buffer
Buffer is way more user-friendly and gets straight to what I need to do. There is no frilly extra stuff—it's straight to the point. Buffer incorporates all the parts of the apps as well.
Chose Buffer
Hootsuite is good if you have the budget for social media baked into your communications budget/a communications budget in and of itself. Buffer is better for small teams, teams that may have a more limited budget or organizations that don't have a large social media …
Chose Buffer
They all solve the same problem. Buffer initially started as a way to post content without worrying about the "when". Just add to the queue, and Buffer would post at a specified cadence. Buffer's price point is very reasonable for the services that it offers. They've grown …
Chose Buffer
I think Sprout Social and Hootsuite provide more comprehensive tools and analytics, but they have more expensive plans that don't cater to businesses of all sizes. Plus, all of that complexity can make it hard to find what you're looking for. That's where Buffer excels. It's …
Chose Buffer
Buffer has a clear, easy to use interface and a reliable scheduling calendar.
Chose Buffer
Buffer had the best free version, but Zoho social had the most social media channels available in the price range.
Hootsuite was the tool we first wanted, but the price was considerably more, for tools we are not sure if we need at this time.
Chose Buffer
In my opinion, Hootsuite has it all, except TikTok, which hopefully will open up some sort of interface soon. It is a much smoother and more customizable experience. I have not had any posts missing after scheduling, like I have had with Buffer in my past experience. Just an …
Chose Buffer
Both software are good, but personally I like Buffer just because it is easy to use and it has good costumer support. Buffer lets me put my updates on a schedule so I can set it up for weeks at a time and then not have to worry.
Chose Buffer
Both of them are great at their own levels but I find Buffer quite easy to go and the way they perform every task is quite like my way of work so I personally like Buffer more, it has helped me save my most of the time hence improved my work efficiency and also the creativity …
Chose Buffer
We tried CloudCampaign and Social Bee (that wasn't on the list above) - and they all are good. Buffer is in a class of its own and super useful to individuals and companies alike.
Chose Buffer
We selected this tool to maintain the activity of publication in social networks at a low cost and good productivity, we consider that it adds to our objectives of brand awareness or discovery, since it allows us to keep our channels active with information and content that we …
Chose Buffer
Buffer and Hootsuite are considered as best tools for managing your social media accounts . The only difference which I feel between the two is Buffer is [more] focused on pre-scheduling and Hootsuite is a advanced version of Buffer you can say it allows you full -fledged …
Chose Buffer
I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can …
Chose Buffer
Buffer is the first one I have used, and then I tried other platforms like Hootsuite, and HubSpot, but still, the other two haven't matched up to that level of ease and comfort, and the features I like of Buffer. So I switched back to Buffer.
Chose Buffer
Buffer has all the analytics tools and features that allow us to determine whether the result of our marketing is positive or negative. There are more complete alternatives, but Buffer is all I need at the moment.
Chose Buffer
Both Hootsuite and Buffer are excellent tools but they both target different users. If you're an individual user, small firm, or non-profit and you want to simplify your social media challenges, then Buffer is likely your best option. Hootsuite on the other hand is more likely …
Features
BirdeyeBuffer
Publishing
Comparison of Publishing features of Product A and Product B
Birdeye
-
Ratings
Buffer
7.8
Ratings
4% below category average
Content planning and scheduling00 Ratings8.60 Ratings
Content optimization00 Ratings7.30 Ratings
Workflow management00 Ratings7.70 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Birdeye
-
Ratings
Buffer
7.0
Ratings
10% below category average
Campaign success analytics00 Ratings7.00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Birdeye
-
Ratings
Buffer
8.2
Ratings
4% above category average
Role-based user permissions & privileges00 Ratings8.40 Ratings
Mobile access00 Ratings8.00 Ratings
Best Alternatives
BirdeyeBuffer
Small Businesses
Yext
Yext
Score 7.4 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Yext
Yext
Score 7.4 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Yext
Yext
Score 7.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BirdeyeBuffer
Likelihood to Recommend
9.2
(0 ratings)
7.5
(0 ratings)
Likelihood to Renew
8.4
(0 ratings)
8.0
(0 ratings)
Usability
9.5
(0 ratings)
8.4
(0 ratings)
Availability
-
(0 ratings)
8.2
(0 ratings)
Performance
-
(0 ratings)
8.0
(0 ratings)
Support Rating
7.5
(0 ratings)
7.0
(0 ratings)
Implementation Rating
9.1
(0 ratings)
8.0
(0 ratings)
Configurability
-
(0 ratings)
10.0
(0 ratings)
Product Scalability
-
(0 ratings)
8.6
(0 ratings)
User Testimonials
BirdeyeBuffer
Likelihood to Recommend
For businesses that have customers or clients or patients with several different locations, Birdeye is essential to help with the reviews and messages received through Google and other platforms. For businesses with only 1 single location, Birdeye could still be useful but wouldn't be as essential as it would be for other businesses.
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It is a very interesting tool for entrepreneurs or CEOs of startups who do not have much time to manage social media communication and also have few resources at the beginning of their venture. It can also be convenient for small companies that do not have specific personnel with training in community management and require easy-to-use tools to carry out the basic actions of scheduled publication on social media.
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Pros
  • Their customer service is always very helpful and ready to give you the personal attention that you require.
  • They connect many different sources and funnel them straight to you so you can easily capitalize on multiple platforms and information streams.
  • They are constantly innovating and improving their systems with real-time feedback from their customers.
Read full review
  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
Read full review
Cons
  • The sentiment feature is just okay. It requires custom adjustments and time to understand where it is working well and where it is not in order to get the most out of it, while other features require very little user input.
  • Social listening needs work. I often receive notifications for unrelated terms because of their similarity in spelling to my organization's name, so I don't use this feature.
  • Birdeye could have more built-in features to create digital content from the reviews.
  • Birdeye could also have additional reputation tools to strengthen GMB listings and to combat negative press. Review listings and rich snippets in search are great, but having a tool that measures and helps to improve overall brand health/search results would be amazing. My CEO isn’t looking at what is going right. He looks at what is going wrong. We may have thousands of positive reviews on Google, but the bad article with false information is still showing up on page one of search results. That makes for an unhappy CEO.
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  • Analytics-- The analytics on the Pro plan are limited at best. You can simply review your posts from the past 30 days, but you can't access any analysis (or even simple tallying of Likes, Shares, etc.) without upgrading to the Premium or Business plans, which are otherwise more than we need at the moment.
  • Publish+Reply+Analyze-- It's a bit tedious to have these basic social media functions/tools separated out as three distinct products, as well as overkill for a small nonprofit without a dedicated social media team. I imagine each tool is good at its job if you need 'em.
  • Linking to Accounts-- Buffer seems to lose touch with Facebook and LinkedIn somewhat frequently. It's vaguely annoying but very simple to fix, so I just roll with it.
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Likelihood to Renew
I think it is a good tool overall, there are some hiccups but what program doesn't have them. I think we should be notified of more things, specifically broken integrations. There have been instances where I don't notice for MONTHS a client it's having requests sent out because they are organically still getting reviews.
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Ease of use, affordability, time saved and just love for the app and the team. It's not a miracle tool that will suddenly increase your company's value or leads, you still need to put in quality posts, thoughts and content but when used regularly and with thought, you'll be happy in the long run
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Usability
The easiest program I've ever used in the medical field. Just one click to send a review and easy data entry to add customer into the system. The Birdeye program is actually fun to use and no prior skill is necessary!
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Easy enough to use even my boss got it right away. It helps to off-set the workload to less active times, and we can preschedule way in advance, which also helps to keep the team on track as we know what we have planned and want to reach our milestones before posts go online.
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Reliability and Availability
No answers on this topic
Buffer is always on hand and very reliable, their software suite rarely has outages
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Performance
No answers on this topic
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
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Support Rating
The customer support is usually very fast in getting someone connected with you to figure out a solution. Sometimes the communication following up on how they did can be a little much, but they are just practicing what they preach and doing what they know best. People are usually very friendly and knowledgable also.
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  1. It really helped to my business to grow online.
  2. I was able to take actions mindfully as the analytics are damn good.
  3. Also used for managing clients social media accounts and it proved to be a best resource.
  4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
  5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
Read full review
Implementation Rating
Let Birdeye do what they do
Read full review
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
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Alternatives Considered
Our choice of reputation management platform came down to two contenders, Birdeye and Listen360. Ultimately we chose Birdeye because of their ethical review gathering process. Listen360 had review-gating built in as part of their process, which is against Google's terms of service. We wanted to be very careful to gather reviews in an ethical way, and Birdeye was better for our needs.
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Both of them are great at their own levels but I find Buffer quite easy to go and the way they perform every task is quite like my way of work so I personally like Buffer more, it has helped me save my most of the time hence improved my work efficiency and also the creativity they put into my work is outstanding. The support I get whenever I run into problems they provide a quick response every time.
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Scalability
No answers on this topic
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
Read full review
Return on Investment
  • One stop shop for Reviews are great, it saves marketing department time and money on if they were all separate.
  • I'm not sure about the surveys yet due to integration.
  • Listings is very easy to use with updating this saved us money compared to competitors.
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  • It has saved money by allowing us to automate our social using one person
  • It allows us to connect one channel at a time instead of wasting money on larger account management tools
  • We are making money, because it has already delivered several clients
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ScreenShots

Birdeye Screenshots

Screenshot of Birdeye’s local business listing management tool, used to show up everywhere customers search for improved SEO and a better rank.Screenshot of a visualization of the customer experience. This helps to understand the performance of every customer interaction and touch point with actionable reports.Screenshot of Birdeye Insights AI, part of the BirdAI platform, which uses generative AI to analyze reviews, surveys, and listings data, providing actionable recommendations for business growth.Screenshot of Birdeye’s AI-powered review generation, management, and reporting platform.Screenshot of Birdeye Social, which is designed from the ground up for multi-location businesses. Generate social posts, monitor engagement, and track performance from a single dashboard.

Buffer Screenshots

Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics