Bloomfire vs. Zoho Cliq

Ad testing:

• PTS: needed to bring a new senior marketing team member up to speed on how we got to our current TV campaign
• Solution: Series featuring consumer insights, why specific spokesperson, agency brief, the entire creative process - scrips, animatics, rough cuts, feedback, and testing at each step. Including the actual creative from each step.
• Total time to build: 1 hour

Concept testing:

• PTS: things get lost, findable but version control
• Solution: everything in one placeConcepts, testing, IHUTs, verbatims, videos with transcripts. Reduces the possibility of missing something, helps with any builds (reuse), but gives us a the chance to dig deeper. Example: search on terms like "indulgent", or "crispy" or "share" much faster
• Total time to build: 1 hour

Incentivized

It is very well suited as a messaging tool, where one needs to communicate quickly to a colleague the status of a particular task or an update to the work. This is especially useful for field work where the field team can report the work done and any additional resources required. We have faced issues when virtual meetings are held for a team of 10+ members with a lot of drop-offs and poor quality of reception (audio & video). While some may be attributed to poor internet connection, we do not face the same issue when using Zoom meetings. This area requires strengthening.

Incentivized

• Quickly reach out to whatever employee segment you want to reach by posting a topic and it will send a notification to everyone in that group with a link to the posting.
• Bloomfire saves all of the previous posts so in your free time you can go to the site, and explore the various range of topics others have posted. The information on there will only be as good as the person posting it, but it will be people within your company and industry posting it. So it will always be helpful.
• Bloomfire is a place to be noticed by your peers. Have a great topic you want to express, my company allows all to post there as long as we keep it professional. So you can share your ideas or experiences in a safe and productive manner. But we do have some fun on there too!

Incentivized

• External channels allow in-office staff a private channel to directly relay messages to customers.
• Automated notifications through Zoho CRM can be easily triggered.
• Audio/screen share components offer zoom-quality calling without extraneous setups.

• I would recommend adding a feature to combine different posts/series by job title (so in addition to the Revenue Ops category, there could be a structured walkthrough for Revenue Manager).
• Live Q+A sessions for group onboarding initiatives.
• Ability to label bookmarks by priority/job type.

Incentivized

• Initial set up can be a little daunting if you aren't a tech-savvy person. For large organizations, this might not matter since you would have a dedicated IT team that will handle it (as we did) but if you are a small business owner looking to set this up yourself, I imagine it would take some trial and error to get working.

Incentivized

Most likely we will renew, our team needs a refresher on possible opportunities to advance our usage and learning of opportunities to move this answer to a 10, can't live without it.

Incentivized

Zoho Cliq has become an integral part of our daily business. Every single member of our team who has a job involving a computer has an active Zoho Cliq license and uses the tool continuously throughout the day. It cuts down on meetings and allows the team to feel very connected to one-another even though we are distributed geographically.

Incentivized

Bloomfire is an easy-to-use platform for posting information and asking questions of my peers. It also has a user-friendly search capability. Yet like any other CMS, the secret to success rests in such items as the ability to use metadata to tag content or posts, and Bloomfire provides a wide range of options to make posting content and subsequently searching for it.

Incentivized

Easy to use Larger File sharing like videos, audios, even zip files Make internal group calls Multiple channel creation sharing development scripts is also easy

Incentivized

It's available 24X7. We have never faced any serious issues with the connectivity. Whenever we faced issues, it has been traced to a browser issue or Windows app issue or a mobile issue.

Incentivized

No issues

Incentivized

I have not needed to pose questions to the support team yet, as it is a very simple piece of software to use, however, its help documents and the bot ready to answer questions let me know I am in good hands. The help center could load a little quicker, but that's my only complaint.

Incentivized

Any time that I have had an issue, and there haven't been many user support jumps right on and helps me right away.

Incentivized

Excellent support. Online training and supporting videos, and resources are more than sufficient to get started. Moreover, their support channel, especially the chat window, is very helpful and provides an instant solution to all our queries. For any complicated issue, they always get back by email with the solution and on occasions even call back.

Incentivized

Implementation is very simple and easy. Create a Zoho account (free or paid), send/ receive an invite, log in, verify your credentials and get started. Admin would have created the channels for you, and you start contributing. The entire process is smooth, and you can get started within minutes. The Admin has to work at the backend, initially, and decide on the permissions for the individual and the team and set up permissions for access to other applications too. This needs to be planned out, tested and implemented.

Incentivized

I like Bloomfire because it is more concise with the work I do whereas Google search engine would provide broader information. It has just been so user-friendly, and easier to use [than] I could have imagined. I would use this program over any other that I have tried in the past.

Incentivized

Functionality wise Zoho Chat fairs pretty well against the other options. I still use all the other options as I need to be flexible in how I communicate with clients. It is the integration into the ZohoCRM & Cliq that puts Zoho Chat above the others and is why I try to encourage clients to move across to the app

Incentivized

Bulk discounts can be considered. Slab-wise user discounts would attract more users.

Incentivized

The system works perfectly well. At times, we have faced issues with the desktop application - it doesn't start, or takes time to start, or even logs off on its own. However, the browser as well as the mobile application work perfectly well, and we have never faced issues with them

Incentivized

• Feedback from users in being able to perform transactions for members has greatly improved.
• There has been an increase in engagement of material presented in posts by learners in training classes.
• Reps and agents say they feel confident they can easily locate information if ever there is a need on the front line.

Incentivized

• our business save time and improve communication. We noticed a 20% faster response time to customer issues because team members can communicate instantly.
• reduced our internal email clutter, saving about 10 hours a week for staff who used to spend time sorting through emails.

Incentivized