Bloomreach vs. Craft CMS

They've just been a great partner to work with. They put forth 100% when bringing platforms to the merchant and were highly prepared and knowledgeable during the sales cycle and implementation, and remained very connected post-implementation to ensure client success with the platform. Their CEO is always eager to sit down, talk shop, and listen to clients' needs, and you can tell from his enthusiasm that he cares about making this company the best in class.

Incentivized

Suitable for mid-size to large websites (20 pages+). If you have a massive project with dozens or hundreds of content contributors, complex editorial process/workflow, are tied to a non-Linux platform (Microsoft Server), you may want an enterprise CMS like Episerver. If you need a small, cheap, theme-based, basic website with 5-15 pages, you'll probably go to WordPress.

Incentivized

• The product recommendations engine allows for us to create a personalised experience for every customer across the 3m emails we send each month. This ensure that our customers remain connected to our brand.
• The customer data platform attached to Bloomreach Composable Personalization Cloud provides an all-in-one solution for our business intelligence needs. Allowing up-to-date purchasing, behaviour, and engagement reporting from our email to website activity.
• The ability to integrate with Meta and other paid ad formats allows for us to create a connected omnichannel experience for users, ensuring we are providing the right message, to the right person, at the right time, in the right place.

Incentivized

• Design-agnostic templating system. No themes. This means you can use whatever HTML, CSS, JS you want, and integrate it with Craft.
• Versatile field types, with 3rd party plugins providing a bunch more. Everything from plain text to address, color picker, date/time, file assets, one-to-many relationships, and more.
• Control panel with clean, responsive UI makes content updates easy for clients.

Incentivized

• Could improve some of the dashboarding to make reporting on emails more time efficient
• Could offer a way to easily combine email templates if they already exist separately
• A way to allow multiple people to work in a scenario at the same time and all saves be registered

Incentivized

• Could use a more robust implementation of rich text editor.
• Some functionality that requires plugins, for example, advanced field management, should be part of the core install.
• It should be a bit easier to brand the control panel w/logo and color scheme.

Incentivized

So far, Hippo is our ideal tool given its use of open standards which helps us to have a clear overview of what's coming next in the future Hippo releases. We are very confident in the future-readiness of the product

In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.

Incentivized

The platform is generally reliable - major outages are rare and most day-to-day campaign operations run without interruption. Where it dips: occasional slowdowns in the analytics dashboard during peak loads, and sometimes scenario executions get delayed without clear explanation. The real-time event processing is mostly solids. Overall uptime is strong - it is not something that keeps me up at night, but it is not flawless either.

Incentivized

ten out of ten, Bloomreach has revolutionised our marketing capabilities. It has allowed us to get real time data insights from our customers, and then put these into action. Previously it would be a very time consuming and slow process for us to get any sort of campaign out but not anymore, this has lead to increased conversions and revenue

Incentivized

The project team consistently delivers excellent collaboration and is always available whenever assistance is needed. Their responsiveness and commitment make working together smooth and efficient. Bloomreach support, which is included for free in the platform, can also be quite useful, especially for quick clarifications. However, the quality and speed of their responses can sometimes vary, depending on the issue.

Incentivized

The team was really helpful in explaining

Incentivized

It gives clear overview in each and every concepts

Incentivized

None it went smoothly

Incentivized

Bloomreach is the first true CDP that integrates all customer data that I have used, but previously I have used other CRM/email marketing tools as outlined above. We chose Bloomreach because of its ability to work with so much complex offline data, and the ability to create personalised scenarios based on very specific business needs. This is something none of the other tools could do nearly as well as Bloomreach.

Incentivized

Craft was originally developed in response to ExpressionEngine's shortcomings. While ExpressionEngine has caught up in some regards, it still looks and feels a bit unpolished by comparison. Additionally, ExpressionEngine's vendor has never gotten UI right - not on their website, nor in their CMS. Craft remains easier to use, more polished and provides a wider feature set in its base install (without needing plugins). As for WordPress - while I recognize its massive popularity, I find its reliance on themes, third-party plugins, along with security shortcomings, make it a poor fit for the larger custom projects we build. On the other hand, if you want to throw up a passable website in a day, you can't beat WordPress.

Incentivized

there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.

Incentivized

• Emails, banners, and weblayers brought us an increase in conversion and additional profit.
• From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
• Knowing the customer allows improved communication and personalize our recommendations.
• Bloomreach Engagement has created revenue uplift with acquisition and conversion.
• The most effective tool out there when ROI is in question.

• We don't have hard numbers on Craft's impact on our ROI, but we recognize that its feature set, ease of use, and integrated ECommerce allows offering a superior product to clients.

Incentivized