Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bombora
Score 8.0 out of 10
N/A
Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about…N/A
Winmo
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Winmo is a sales intelligence solution that is a resource for advertiser-agency relationships and marketing decision-maker contact information. This solution includes personalized email alerts, lead recommendations,N/A
Pricing
BomboraWinmo
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BomboraWinmo
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe best Intent data solution isn't one-size-fits-all. To build a package that works best, we need to know a few things, like: - The volume of Intent data needed - Preferred integrations or partner platforms - The level of support you need to get started
More Pricing Information
Features
BomboraWinmo
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Bombora
6.0
34 Ratings
25% below category average
Winmo
8.2
22 Ratings
9% above category average
Contact information3.01 Ratings8.222 Ratings
Company information7.934 Ratings8.422 Ratings
Industry information7.029 Ratings8.021 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
Bombora
-
Ratings
Winmo
8.2
22 Ratings
8% above category average
Advanced search00 Ratings8.520 Ratings
Identification of new leads00 Ratings7.522 Ratings
List quality00 Ratings8.021 Ratings
List upload/download00 Ratings8.017 Ratings
Ideal customer targeting00 Ratings8.121 Ratings
Load time/data access00 Ratings9.122 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Bombora
-
Ratings
Winmo
7.8
22 Ratings
6% above category average
Lead qualification process00 Ratings7.219 Ratings
Smart lists and recommendations00 Ratings7.317 Ratings
Salesforce integration00 Ratings8.312 Ratings
Company/business profiles00 Ratings7.920 Ratings
Alerts and reminders00 Ratings7.910 Ratings
Data hygiene00 Ratings7.120 Ratings
Automatic data refresh00 Ratings8.218 Ratings
Tags00 Ratings7.717 Ratings
Filters and segmentation00 Ratings8.519 Ratings
Best Alternatives
BomboraWinmo
Small Businesses
ZoomInfo Sales
ZoomInfo Sales
Score 8.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Qualified
Qualified
Score 9.6 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
Demandbase One
Demandbase One
Score 8.3 out of 10
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BomboraWinmo
Likelihood to Recommend
8.1
(40 ratings)
8.6
(22 ratings)
Likelihood to Renew
8.1
(2 ratings)
-
(0 ratings)
Usability
8.2
(3 ratings)
-
(0 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
9.1
(1 ratings)
-
(0 ratings)
Support Rating
9.1
(3 ratings)
-
(0 ratings)
Online Training
8.2
(1 ratings)
-
(0 ratings)
Implementation Rating
8.2
(1 ratings)
-
(0 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
7.3
(1 ratings)
-
(0 ratings)
Ease of integration
8.2
(1 ratings)
-
(0 ratings)
Product Scalability
7.3
(1 ratings)
-
(0 ratings)
Professional Services
8.2
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
BomboraWinmo
Likelihood to Recommend
Bombora
Bombora is the perfect tool for anyone looking to understand their B2B customer and their buyer's journey better. Companies produce tons of content - and pay lots of money creating and then amplifying it too. But is it really what the customer is interested in? Now you don't have to guess, you can know thanks to company surge data.
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List Partners
Winmo is best suited when you know which company you are looking for, but are missing some information, including key contacts, agency relationships, and quarterly advertising budgets. Scenarios where it is less appropriate are when you already know which company/contact you are looking for, and you are merely looking for company info to provide context
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Pros
Bombora
  • Intent topics, as well as the clusters tied to them, have enabled our PMMs to be more granular with specific workloads that are based on industry.
  • The "Account Intent" option within the "Insights" tab allowed us to look specifically into historical data tied to current activities that we were experiencing with that account.
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List Partners
  • Allows us to view information from companies in the industry to stay on top of industry news and trends.
  • It provides a large database of clients and important companies, with the contacts of managers and executive staff.
  • Allows us to export the list of contacts and clients to Excel or Salesforce for the weekly reports that we make in the agency.
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Cons
Bombora
  • Downloading intent data and trying to use it outside of their environment is tricky because the data is essentially one large worksheet. We want to overlay the data with our own data but joining it all together is tricky. Our data comes from D&B so the names provided by D&B don't always match what we get from Bombora so account matching is not very clean.
  • Customer service is a bit hit or miss. I worked with an account rep to try and resolve it but she couldn't. However, she did open a ticket with the Bombora help desk to try and get me answers. I waited more than a week and got no answer. I followed up and the reply was the original owner of the ticket is out and the new ticket owner was wondering if I had rerun the report to see if the problem went away.
  • Despite having a self-service type set up for the dashboards and reports, trying to understand what exactly needs to be filled in isn't always easy. The data doesn't match up with what we download so trying to compare the dashboards/reports to the extract is next to impossible?! It shouldn't be this way.
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List Partners
  • The contact info can be somewhat stale...it pays to double-check LinkedIn first to see if a particular contact still has that position.
  • Would like to see more info on lesser-known brands, since the big brands often mentioned are already inundated with sales inquiries.
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Usability
Bombora
I give Bombora an 8 as they do intent well for now. Not a 10 because again its a one trick pony where there are other platforms like ZoomInfo that offer intent as well plus so much more. From an end user perspective, I'd like Bombora to build out first party intent data capabilities to combine into the scoring.
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List Partners
No answers on this topic
Support Rating
Bombora
Our CSM team is always available for us to meet with via an outreach click to book an invite and we have standing meetings. They met with us on day 1 of implementation and had us up and running that evening. They even go to the lengths of matching industry tenured folks with us to help us move faster.
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List Partners
No answers on this topic
Online Training
Bombora
There is a room for improvement in a layman's perspective as it was difficult for our to understand things during training and had to rearrange sessions.
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List Partners
No answers on this topic
Implementation Rating
Bombora
Liked the implementation, however there is a still room for improvement for the support needed in overall implementation
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List Partners
No answers on this topic
Alternatives Considered
Bombora
Bombora doesn't give you a token for the number of accounts that are populated. You can search and request as many as you'd like. With other platforms, they provide you a token, and if you use all your tokens for the month, then you have to wait til next month.
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List Partners
I've used a few different services like Winmo, one of them being seamless. Winmo was a lot easier to use and the information that I gather from Winmo seems to be a lot more accurate and easy to navigate. User experience is a big deal, the easier to find information the better.
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Scalability
Bombora
Need improvement in places such as visualisation & UX
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List Partners
No answers on this topic
Return on Investment
Bombora
  • Bombora played a big role in us proving the effectiveness of ABM for our organization and had a huge impact on us gaining approval for a full ABM platform.
  • Bombora helped us identify key target accounts that brought great net new business to our company.
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List Partners
  • There has been a positive ROI in terms of list building.
  • The ROI has also been positive in terms of competitive research.
  • The ROI has been negative in terms of data quality. When the sales team actually starts using the data as-is without putting in some of their own time to clean the data.
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ScreenShots

Bombora Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Winmo Screenshots

Screenshot of Discover emerging business opportunities with integrated DailyVista news and forecasting.Screenshot of Follow prospects in Winmo to get email alerts when decision-makers change.Screenshot of Target advertisers and agencies from many different angles to uncover the leads that matter to you most.Screenshot of Tag contacts to build customized lists. Refer to them in Winmo anytime, or merge and export them to Salesforce or Excel with automatic duplicate detection.Screenshot of Prospect Agencies in Winmo based on holding companies.