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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Braze

    Score8.7 out of 10
    N/ABraze is a customer engagement platform that enables relevant and memorable experiences between consumers and brands. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns.N/A

    Constant Contact

    Score8 out of 10
    N/AConstant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

    $12

    per month

    Pricing
    BrazeConstant Contact
    Editions & Modules
    No answers on this topic
    Lite
    Starting at $12.00
    per month
    Standard
    Starting at $35.00
    per month
    Premium
    Starting at $80.00
    per month
    Offerings
    Pricing Offerings
    BrazeConstant Contact
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—The SMS Marketing tool can be added to any Standard or Premium Constant Contact account. SMS is only available in the US for Standard and Premium paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.
    More Pricing Information
    Community Pulse
    BrazeConstant Contact
    Considered Both Products
    Braze
    Chose Braze
    Usability, efficiency, and reliability are what we looked for….and Braze was the platform that most impressed our leadership and email staff.
    Incentivized
    Chose Braze
    Braze wins it all. They are the easiest to use. The best interface from a building and reporting perspective. Their teams are incredible to work with. They're extremely affordable for large scale email tactics.
    Incentivized
    Chose Braze
    Braze was a newer solution that allowed for complexities and we had people on the team that were familiar with it, making for an easier onboarding and transition of the tool.
    Incentivized
    Chose Braze
    Braze is far more advanced than both of these tools.
    Incentivized
    Constant Contact
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    158 Answers
    85%
    Would buy again
    61 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    119 Answers
    94%
    Delivers good value for the price
    61 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    158 Answers
    85%
    Happy with the feature set
    61 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    92 Answers
    91%
    Lived up to sales and marketing promises
    42 Answers
    Implementation went as expected
    88%
    Implementation went as expected
    91 Answers
    90%
    Implementation went as expected
    46 Answers
    Features
    BrazeConstant Contact
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Braze and Constant Contact
    Feature
    Braze
    -
    Ratings
    Constant Contact
    9.0
    120 Ratings
    11% above category average
    WYSIWYG email editor00 Ratings9.7102 Ratings
    Dynamic content00 Ratings9.7104 Ratings
    Ability to test dynamic content00 Ratings8.582 Ratings
    Landing pages00 Ratings9.378 Ratings
    A/B testing00 Ratings8.473 Ratings
    Mobile optimization00 Ratings8.686 Ratings
    Email deliverability reporting00 Ratings9.9116 Ratings
    List management00 Ratings9.3118 Ratings
    Triggered drip sequences00 Ratings8.062 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Braze and Constant Contact
    Feature
    Braze
    -
    Ratings
    Constant Contact
    8.6
    117 Ratings
    12% above category average
    Dashboards00 Ratings8.488 Ratings
    Standard reports00 Ratings9.8115 Ratings
    Custom reports00 Ratings7.558 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Braze and Constant Contact
    Feature
    Braze
    -
    Ratings
    Constant Contact
    8.4
    69 Ratings
    3% above category average
    URL Validation00 Ratings8.231 Ratings
    Link Tracking00 Ratings7.934 Ratings
    Image Validation00 Ratings8.932 Ratings
    Inbox Display00 Ratings8.635 Ratings
    Email Accessibility Tools00 Ratings7.928 Ratings
    Spelling and Grammar Check00 Ratings9.856 Ratings
    Spam Testing00 Ratings6.026 Ratings
    Email Previews00 Ratings9.968 Ratings
    Best Alternatives
    BrazeConstant Contact
    Small Businesses
    Simplify360
    Score7.8 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Customer.io
    Score9.1 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    SAP Service Cloud
    Score8.5 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BrazeConstant Contact
    Likelihood to Recommend
    9.0
    (162 ratings)
    9.8
    (135 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    9.9
    (23 ratings)
    Usability
    7.9
    (129 ratings)
    10.0
    (12 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (2 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (2 ratings)
    Support Rating
    4.5
    (21 ratings)
    10.0
    (9 ratings)
    Online Training
    9.0
    (1 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (5 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    BrazeConstant Contact
    Likelihood to Recommend
    Braze
    If you're looking for a reliable, automated system to run customer feedback programme like the NPS, Braze offers possibly the best platform to operate such kind of a campaign. In addition, if you are looking to build email campaigns for existing clients with the goal of retention or relationship-building, Braze offers much better email delivery and engagement rates.
    Incentivized
    Read full review
    Constant Contact
    Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.
    Incentivized
    Read full review
    Pros
    Braze
    • Canvas feature has been really good for creating customer journey paths and long-term messaging campaigns.
    • They have been addressing feature requests to continue to improve the Canvas feature. One of the simplest but most-handy features is allowing Delay steps wait for a very specific date on a calendar -- so you can plan seasonal campaigns or when you have evergreen-style drip campaigns it allows for avoiding public holidays/etc.
    • The catalog feature provides a lot of use-cases and flexibility for personalizing comms or customizing comms for whitelabeled versions of our standard comms (for our B2B2C scenarios).
    • We use the catalog as a repository of our B2B2C brand info, messaging customization - it basically allows us to offer a whitelabeled configurable version of our optimized automated in-life comms in the branding of our b2b customers.
    Incentivized
    Read full review
    Constant Contact
    • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
    • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
    • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
    • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
    Read full review
    Cons
    Braze
    • Enabling GIF/videos to be directly uploaded on to Braze's platform
    • Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
    • Ability to track duplicate user profiles within the entire audience segment
    • Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
    Incentivized
    Read full review
    Constant Contact
    • It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
    • I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
    Incentivized
    Read full review
    Likelihood to Renew
    Braze
    We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
    Incentivized
    Read full review
    Constant Contact
    There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
    Read full review
    Usability
    Braze
    From my experience thus far, Braze is able to deeply integrate into a variety of tools and I haven't found a use case where Braze cannot offer a solution to an integration requirement. Integrations have been very easy to setup and developers have been able to manage and upgrade these seamlessly.
    Incentivized
    Read full review
    Constant Contact
    There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
    Read full review
    Reliability and Availability
    Braze
    No answers on this topic
    Constant Contact
    No major problems in sending out the email campaigns and accessing the analytics
    Incentivized
    Read full review
    Performance
    Braze
    No answers on this topic
    Constant Contact
    The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
    Read full review
    Support Rating
    Braze
    Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
    Read full review
    Constant Contact
    I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
    Read full review
    Online Training
    Braze
    It's really well explained, there are lots of documentation about all topics. When we want to perform in a specific area, there are always a dedicated path. For each new feature, there is always some videos explaining the purpose and the new functionalities. Also I used to do the certification which allows me to show my achievements in my business environment.
    Incentivized
    Read full review
    Constant Contact
    No answers on this topic
    Implementation Rating
    Braze
    No answers on this topic
    Constant Contact
    Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
    Read full review
    Alternatives Considered
    Braze
    Braze is a cross-channel and data-driven tool. It is much more intuitive and easier to use. It supports a high volume of sending. Braze team provides excellent follow-up and support, and we are part of a large community of clients who share knowledge and help.
    Incentivized
    Read full review
    Constant Contact
    Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.
    Read full review
    Scalability
    Braze
    No answers on this topic
    Constant Contact
    Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
    Incentivized
    Read full review
    Return on Investment
    Braze
    • We saved a couple of million by switching from Salesforce to Braze.
    • We increased our engagement for a limited-time promo by 33% by simply running a 4-variant subject line test.
    • We managed to reduce our unsubscribe volume by 18% by excluding dormant users.
    Incentivized
    Read full review
    Constant Contact
    • I have had nothing but positive impacts from using Constant Contact.
    • The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks.
    • Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless.
    Incentivized
    Read full review
    ScreenShots

    Constant Contact Screenshots

    Screenshot of the AI Content Generator that can be used to create content for emails, social posts, or SMS.Screenshot of an example automation workflow. These help to ensure a business's marketing is always on.Screenshot of some of the available pre-built email templates, that can be edited with the included drag-and-drop email editor.Screenshot of the Social Posting tool, used to plan and post social media messaging across platforms.Screenshot of the SMS Marketing feature.Screenshot of some of Constant Contact's available integrations.