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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Brightcove

    Score8.3 out of 10
    N/ABrightcove Video is a video hosting and publishing solution. The company also provides a cloud media processing product called Zencoder.N/A

    ON24

    Score7.5 out of 10
    N/AON24 is an intelligent engagement platform, that enables customers to continuously engage audiences with AI-powered, hyper-personalized webinar, virtual event and content experiences.N/A
    Pricing
    BrightcoveON24
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BrightcoveON24
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    BrightcoveON24
    Considered Both Products
    Brightcove
    Chose Brightcove
    YouTube, Vimeo, they are not on list, but still Brightcove Video is the best so far and we have been using it for a long time.
    Incentivized
    Cvent
    Chose ON24
    ON24 has been the one we used!!!
    Incentivized
    Chose ON24
    We used Brainshark for a number of years before we moved to ON24. The tracking of credits, the tracking of participants through the registration page, the live polling, the simu-live broadcasts that make an on-demand video "feel" live, are all great features.
    Incentivized
    Chose ON24
    ON24 beats all other webcast products from a usability standpoint, as well as support, innovation and communication. Our firm currently uses WebEx technology for some internal meetings, and the quality and technology difference between the two products is no contest. I have …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    94%
    Would buy again
    137 Answers
    Delivers good value for the price
    No answers on this topic
    94%
    Delivers good value for the price
    102 Answers
    Happy with the feature set
    No answers on this topic
    95%
    Happy with the feature set
    143 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    95%
    Lived up to sales and marketing promises
    88 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    94 Answers
    Features
    BrightcoveON24
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Brightcove and ON24
    Feature
    Brightcove
    -
    Ratings
    ON24
    9.7
    1 Ratings
    12% above category average
    Responsive Design for Web Access00 Ratings10.01 Ratings
    Mobile Application00 Ratings9.01 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings10.01 Ratings
    Online Meetings / Events
    Comparison of Online Meetings / Events features of Brightcove and ON24
    Feature
    Brightcove
    -
    Ratings
    ON24
    8.3
    413 Ratings
    1% below category average
    Calendar integration00 Ratings8.1356 Ratings
    Meeting initiation00 Ratings10.04 Ratings
    Integrates with social media00 Ratings10.03 Ratings
    Record meetings / events00 Ratings7.1395 Ratings
    Slideshows00 Ratings7.2392 Ratings
    Event registration00 Ratings7.4389 Ratings
    Online Events Collaboration
    Comparison of Online Events Collaboration features of Brightcove and ON24
    Feature
    Brightcove
    -
    Ratings
    ON24
    8.3
    416 Ratings
    1% below category average
    Live chat00 Ratings10.04 Ratings
    Audience polling00 Ratings6.8377 Ratings
    Q&A00 Ratings8.1413 Ratings
    Online Events Security
    Comparison of Online Events Security features of Brightcove and ON24
    Feature
    Brightcove
    -
    Ratings
    ON24
    9.0
    384 Ratings
    5% above category average
    User authentication00 Ratings10.03 Ratings
    Participant roles & permissions00 Ratings8.9374 Ratings
    Confidential attendee list00 Ratings8.0357 Ratings
    Online Events Marketing
    Comparison of Online Events Marketing features of Brightcove and ON24
    Feature
    Brightcove
    -
    Ratings
    ON24
    8.0
    390 Ratings
    6% below category average
    Branding options00 Ratings8.5382 Ratings
    Integration to Marketing Automation00 Ratings7.9335 Ratings
    Attendee list export00 Ratings7.638 Ratings
    Virtual Event
    Comparison of Virtual Event features of Brightcove and ON24
    Feature
    Brightcove
    -
    Ratings
    ON24
    8.8
    42 Ratings
    9% above category average
    Registration, RSVP, and ticketing00 Ratings10.01 Ratings
    Email marketing00 Ratings6.538 Ratings
    Livestreaming00 Ratings10.01 Ratings
    Audience engagement00 Ratings8.042 Ratings
    Event recording00 Ratings10.01 Ratings
    Virtual booths00 Ratings10.01 Ratings
    Networking00 Ratings9.01 Ratings
    Event analytics00 Ratings7.342 Ratings
    Best Alternatives
    BrightcoveON24
    Small Businesses
    IBM Video Streaming
    Score8.9 out of 10
    Whova
    Score9.6 out of 10
    Medium-sized Companies
    IBM Video Streaming
    Score8.9 out of 10
    Splash
    Score7.7 out of 10
    Enterprises
    IBM Video Streaming
    Score8.9 out of 10
    Webex Events (formerly Socio)
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BrightcoveON24
    Likelihood to Recommend
    9.0
    (17 ratings)
    6.8
    (461 ratings)
    Likelihood to Renew
    9.0
    (13 ratings)
    9.9
    (44 ratings)
    Usability
    9.0
    (1 ratings)
    9.0
    (28 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (210 ratings)
    Performance
    -
    (0 ratings)
    7.7
    (8 ratings)
    Support Rating
    4.0
    (2 ratings)
    9.9
    (33 ratings)
    In-Person Training
    -
    (0 ratings)
    9.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    3.7
    (5 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.5
    (12 ratings)
    Configurability
    -
    (0 ratings)
    8.0
    (6 ratings)
    Ease of integration
    -
    (0 ratings)
    7.6
    (5 ratings)
    Product Scalability
    -
    (0 ratings)
    6.4
    (231 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.0
    (6 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.6
    (7 ratings)
    User Testimonials
    BrightcoveON24
    Likelihood to Recommend
    Brightcove
    It works very nicely for our company site because it can easily and seamlessly embed into the site and email HTML pages. It also has picture in picture, sharing, closed captioning (CC) as basic functions. It will also show the time of the video. Because these are short-term-use videos or might get updated frequently and also are just targeting a specific audience, being able to hide or not able to show the number of views or date published (unlike YouTube) actually helps us.
    Incentivized
    Read full review
    Cvent
    I find that ON24 caters for all types of organisations, having it allows for more choice/options. The experience around virtual events if fantastic and the ON24 team is constantly improving the platform. If you want to run a virtual events programme where you want to generate leads and track engagement, then ON24 is the platform for you
    Incentivized
    Read full review
    Pros
    Brightcove
    • Ability to easily output a JSON response for requested video data. This makes it easy to work with Brightcove as partner.
    • The read APIs are very flexible and can the output can be easily customized using cgi args. This provides great customization of the output and sorting and filtering mechanisms to find the videos you're looking for.
    • The ability to add captions to videos is good, especially with the regulations requiring video captioning. DFXP support works great as long as the player is given the exact XML format it is looking for.
    Read full review
    Cvent
    • Registration pages are easy to build and look clean
    • Console (audience view) offers many tools to use for presentations and to engage the audience
    • Reporting and analytics are robust and provide detailed reports that help us process attendees in our marketing database
    • Support team and responsive and helpful
    Incentivized
    Read full review
    Cons
    Brightcove
    • The code for customizing the video player can be made easier, I think it still uses BEML code.
    • Easily accessible ready made code will help users like me to implement a cool looking player.
    • I would love to implement Brightcove video cloud on most of the projects that I work on and I see we could use it in so many different ways but pricing is not easily available on the website.
    • Again if I could work with someone to price for small, medium and large businesses that would be great.
    Incentivized
    Read full review
    Cvent
    • There was a recent update within the past year where the UX designer or developer thought it would be best to wide all titles from the audience view until they placed their mouse on top of the window. That was the worst mistake, as we have a moderator script where we tell the audience what each of the tool bars are and they can’t grasp what the tool is without putting their mouse there. From an accessibility standpoint point, it’s back to 1999 when there was no laws about accessibility.
    • Number one above is a major pain point.
    • ON24 needs to do a better job of introducing features and soliciting feedback from their customers vs making a high impactful change like #1 described above.
    Incentivized
    Read full review
    Likelihood to Renew
    Brightcove
    It took quite some time to upload and organize our video library. The amount of time it would require to relocate all this information outweighs any negative aspect I personally have with the experience. They have been pretty good to work with and from speaking with my Brightcove rep, I know some of the issues I have listed are currently being addressed and tested for future releases.
    Read full review
    Cvent
    ON24 is everything we expected and everything we needed. It's simple to use, extremely customizable, and scales very easily. The integration to our CRM makes ON24 major lead generator for our sales team from our established webinars series. We can automate lead delivery to our sales team as well. If anything, we will look to expand our partnership in the future.
    Incentivized
    Read full review
    Usability
    Brightcove
    Very usable! I don't see any major flaws
    Read full review
    Cvent
    97% of our attendees say it is the best trainings they have every attended. But they other 3% have a horrible experience (while watching the event live) interesting fact. On24 uses two different encoders for live vs OnDemand. I have never had issues with the On-Demand experience. My only complaints come during live events
    Incentivized
    Read full review
    Reliability and Availability
    Brightcove
    No answers on this topic
    Cvent
    ON24 is always available when I have a question about a new feature, if I'm having issues during a live webinar, or if I'm having issues with a webinar on the backend. Our client support specialist, Heather Haines, has always been incredibly consistent with getting me the answers I need when I need them.
    Incentivized
    Read full review
    Performance
    Brightcove
    No answers on this topic
    Cvent
    Sometimes (it may be my computer) i cant login to ON24. I create a new PW and then i still cant get in. I clear cache/try new browser etc. and nothing works. I come back in a few hours and its like the problem never existed, its the strangest thing. Outside of that everything works pretty seamless. We've ran into a few bumps with Marketo talking to ON24 and passing reg through but have that figured out now. Not being able to be on a VPN when connecting to webcam on the presenter side does cause issues for our government speakers.
    Incentivized
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    Support Rating
    Brightcove
    We are notified often of downtime, and I have not heard from a support rep for over a year. It really makes it hard to learn what new things are coming out and how we can take our video to the next level when there is no contact from the team on a regular cadence.
    Incentivized
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    Cvent
    ON24 support is really good with the 24/5 support chat line, where someone actually responds within 30 seconds. The customers success team is also really good and our rep is very helpful with all our questions. Whenever we have more technical questions, she will bring on a IT designer or a tech specialist on our calls for additional comments and help.
    Incentivized
    Read full review
    In-Person Training
    Brightcove
    No answers on this topic
    Cvent
    Great communication and clarity
    Read full review
    Online Training
    Brightcove
    No answers on this topic
    Cvent
    On24 has amazing ON-Demand trainings that you can use at anytime and they walk you through step by step on different topics/ they are always updating and innovating and putting out new trainings. I would highly reccomend the trainings and reading the documents they have created. They also do live webinars on a rolling basis that are filled with so much knowledge and Information
    Incentivized
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    Implementation Rating
    Brightcove
    No answers on this topic
    Cvent
    We had a few training's, which were broken up, and focused on specific areas of how to use the platform. Mostly though, a lot of it is just dedicating your time to learning and exploring what the possibilities are for enhancing your webinars
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    Alternatives Considered
    Brightcove
    Marketing department favors it because EVERYONE uses YouTube. Overall, YouTube offers decent features and functionality. But Brightcove offers the ability to brand and style players, and control what our users see (and so much more) and YouTube does not. For instance, on YouTube, users are presented with other videos (which could contain competitor videos).
    Read full review
    Cvent
    From what I've seen, ON24 is built specifically to meet the needs of event marketing (or marketing generally), versus the other platforms which are more about simply providing a mechanism to hold virtual meetings. The integration with sales and marketing systems is really valuable. I don't know about pricing differences, but if the competitors were comparable, I would still select ON24.
    Incentivized
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    Scalability
    Brightcove
    No answers on this topic
    Cvent
    The ON24 platform is straightforward to use and train clients on, which is a huge plus. Clients appreciate its features and simplicity. Internally, we receive valuable analytical data from webinar events, enabling the organization to make data-driven decisions. This helps us optimize strategies and drive success for B2B businesses effectively.
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    Return on Investment
    Brightcove
    • Again, there has been a huge cost savings which significantly improved our ROI
    • There has also been less time spent on learning new technologies and training additional staff on maintaining a video server.
    • Less time spent on the previous two points has allowed me to focus on other areas within the department that needed improvement.
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    Cvent
    • We get a lot of MQLs from our webinars. The integration with SFDC is a game changer over platforms that don't offer that integration.
    • The addition of emojis and chat to our event consoles has greatly increased our engagement.
    • We love marketing the fact that on-demand viewers can still submit questions and we'll answer them by email. Who else can say that?
    • We would like to be able to make changes to all console elements after events have taken place. Sometimes stuff just needs to be updated.
    • As we improve our audience segmentation, we are looking forward to the segment customization options that are now available on the console.
    • The webinars ON24 sponsors provide us with some great ideas for improving our overall strategic marketing.
    Incentivized
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    ScreenShots

    Brightcove Screenshots

    Screenshot of Go beyond tracking plays and impressions and fuel your programs with video engagement data that signals who is getting the most value from your content.Screenshot of Deliver interactive video on-demand and live experiences - chat, polls, click to purchase, sentiment, quizzes, branching journeys, and more - that increase engagement, provide more data on your audiences, and turn viewers from passive observers to active participants.Screenshot of Deliver live and on-demand video experiences that are easy to create and manage from a single platform. Orchestrate rich, beautiful experiences that promote your brand and your content and keep audiences engaged with interactive elements.Screenshot of Start to think of your video content as your greatest asset for connecting with every audience on any device, whether it's web, mobile, or connected TVs. Reach all your audiences, including customers, prospects, partners, teams, anyone and everyone!Screenshot of Understand audience engagement to inform content strategies and audience preferences to ensure you’re delivering the best streaming video experiences possible.

    ON24 Screenshots

    Screenshot of Red Whale creates webinar series, Deep Dives, to engage General Practitioners.Screenshot of SAP Concur takes its customer activation workshops virtual with ON24.Screenshot of Atheanhealth broadcasts an authentic conversation with industry thought leaders to its audience.Screenshot of SAS creates webinar series, Analytics in 20, to education product best practices in short amount of time.Screenshot of NVIDIA creates always-on content library filled with webinars with ON24 Engagement Hub, segmented by different languages and geo-locations.Screenshot of ADP, using ON24 Target, creates personalized landing pages to encourage and accelerate ADP benefit enrollment.  This resource page has on-demand webinars, help articles and ways to immediately enroll.