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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BrightEdge

    Score7.8 out of 10
    N/ABrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.

    $0

    per month

    BuzzStream

    Score7 out of 10
    N/ABuzzstream is the eponymous SEO and influencer marketing platform from the Austin-based company of the same name.N/A
    Pricing
    BrightEdgeBuzzStream
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BrightEdgeBuzzStream
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    BrightEdgeBuzzStream
    Considered Both Products
    BrightEdge
    No answer on this topic
    BuzzStream
    Chose BuzzStream
    Buzzsumo is strictly a 'research & brand-watch' based tool whereas BuzzStream helps me to be actionable. Google Drive is used primarily for the organizational aspect, but BuzzStream is like 1000x better as we can see when things are done and not depend on people to fill it out …
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    24 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    21 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    24 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    20 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    21 Answers
    No answers on this topic
    Features
    BrightEdgeBuzzStream
    SEO
    Comparison of SEO features of BrightEdge and BuzzStream
    Feature
    BrightEdge
    7.3
    48 Ratings
    5% below category average
    BuzzStream
    8.1
    17 Ratings
    5% above category average
    Keyword analysis7.348 Ratings9.05 Ratings
    Backlink management7.041 Ratings9.017 Ratings
    SERP ranking tracking8.045 Ratings8.05 Ratings
    Page grader5.040 Ratings9.08 Ratings
    Competitive analysis7.148 Ratings7.05 Ratings
    Site audit / diagnostics8.545 Ratings7.05 Ratings
    Site recommendations6.548 Ratings8.05 Ratings
    Task management8.941 Ratings8.014 Ratings
    SEO Channels
    Comparison of SEO Channels features of BrightEdge and BuzzStream
    Feature
    BrightEdge
    9.0
    46 Ratings
    17% above category average
    BuzzStream
    8.5
    6 Ratings
    11% above category average
    Local SEO9.037 Ratings7.05 Ratings
    Social SEO9.031 Ratings9.05 Ratings
    Mobile SEO9.042 Ratings9.04 Ratings
    Global SEO9.035 Ratings9.05 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of BrightEdge and BuzzStream
    Feature
    BrightEdge
    8.6
    46 Ratings
    2% above category average
    BuzzStream
    8.0
    11 Ratings
    5% below category average
    Multi-domain support9.036 Ratings8.010 Ratings
    Integration with web analytics tools8.345 Ratings8.08 Ratings
    Best Alternatives
    BrightEdgeBuzzStream
    Small Businesses
    Serpstat
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BrightEdgeBuzzStream
    Likelihood to Recommend
    8.7
    (80 ratings)
    7.6
    (18 ratings)
    Likelihood to Renew
    10.0
    (35 ratings)
    -
    (0 ratings)
    Usability
    7.8
    (12 ratings)
    9.2
    (2 ratings)
    Support Rating
    9.0
    (14 ratings)
    8.1
    (2 ratings)
    Implementation Rating
    8.3
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    BrightEdgeBuzzStream
    Likelihood to Recommend
    BrightEdge
    BrightEdge is great for large companies and large SEO teams since it's pricey but worth it if you have a large team or organization using it. For small businesses, I would use a different tool like Semrush because of the price and the variety of tools it offers.
    Incentivized
    Read full review
    BuzzStream
    BuzzStream works for anyone that is working in the SEO field! It has literally saved me hours of time and is my go-to tool for all link building needs. The speed that I'm able to research a site, save the key information and launch a pre-crafted email is head spinning (In a good way)! This is one of the SEO tools that I can't live without--it makes link building and link tracking a whole lot easier. BuzzStream likely wouldn't be a good fit for anyone that isn't particularly working in the SEO field. I can't imagine this would replace a dedicated email tracking system or be used to send email drips.
    Incentivized
    Read full review
    Pros
    BrightEdge
    • Instant - Keyword research tool is by far our team's favorite item on the platform
    • DataCube - We are able to uncover competitive gaps and hone in on specific sets of pages using filters containing our business product assortment attribute.
    • Professional services have been attentive when asking for changes
    Read full review
    BuzzStream
    • Communication Organization: It provides a simple communication format for even the most novice of users to understand. All messages are kept in nice order, even placed in folders if needed, to alleviate the pain of losing messages in normal email.
    • Locating Contact Information: I love that BuzzStream aids in finding additional contact information for people. From social accounts to other emails, we can make sure we reach out to people via the correct channels.
    • Building a Consistent Voice: BuzzStream allows you to save templates that have worked or failed when conducting outreach. These templates can have autofill parameters added to them and are accessible to all users.
    Incentivized
    Read full review
    Cons
    BrightEdge
    • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
    • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
    • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
    Incentivized
    Read full review
    BuzzStream
    • The search function needs to be more accurate in returning results when searching for existing prospects the platform only display exact match results - www.websitename.com vs websitename.com. In reality, the two websites are the same prospects.
    • Customer service assistance needs to be more instantaneous when seeking out help a response can take up to 24 hours.
    • Importing large CSV files of websites takes time as well.
    Incentivized
    Read full review
    Likelihood to Renew
    BrightEdge
    I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
    Read full review
    BuzzStream
    No answers on this topic
    Usability
    BrightEdge
    Because it depends on the feature, it's either easier or not to use. Some of them, not being particularly friendly, I no longer use, and I focus on the ones where insights are easy to understand and data seems well-elaborated.
    Incentivized
    Read full review
    BuzzStream
    Buzzstream is great to help identify sites to get links from, and it makes this process so efficient, easy and personal to all, the ones who are using it and the ones that are receiving. Flawless navigation, good outlook, 10/10!
    Incentivized
    Read full review
    Support Rating
    BrightEdge
    This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
    Read full review
    BuzzStream
    Support is one of the best aspects of BuzzStream. I know their support team is small and somehow they are able to get back to us right away in a super helpful, friendly fashion. I've had many questions - sometimes they release a new feature, sometimes a feature isn't working correctly and they are quick to answer but also help explain it in a way that makes sense.
    Incentivized
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    Implementation Rating
    BrightEdge
    For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
    Read full review
    BuzzStream
    No answers on this topic
    Alternatives Considered
    BrightEdge
    While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.
    Read full review
    BuzzStream
    BuzzStream stacks up quite well compared to its competitors. In particular, Hootsuite and HubSpot. BuzzStream has many of the same capabilities that its competitors do, at a fraction of the cost. We selected BuzzStream because it had a fairly flexible contract, and it was sufficient for our needs. It was a good intermediate-level tool.
    Incentivized
    Read full review
    Return on Investment
    BrightEdge
    • We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
    • With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.
    Incentivized
    Read full review
    BuzzStream
    • It's had a positive impact in keeping our entire agency organized. Especially when employees leave, all of their communication is in one place, so it's pretty easy to have someone take over the process.
    • You can test different messaging for prospects and then determine the most successful.
    Incentivized
    Read full review
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