BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.
$39
per month
Netpeak Spider
Score 7.0 out of 10
Mid-Size Companies (51-1,000 employees)
Netpeak Spider is a desktop tool which crawls a website like a search engine robot and detects key SEO issues that influence the website’s visibility in SERP. According to the vendor, this tool allows users to: Spot 80+ issues of your website optimization. Check 70+ key on-page SEO parameters. Calculate internal PageRank to improve website linking structure. Analyze all incoming and outgoing internal links. View page…
$19
per user
Yext
Score 7.8 out of 10
N/A
Yext is a digital experience software provider headquartered in New York, New York.
N/A
Pricing
BrightLocal
Netpeak Spider
Yext
Editions & Modules
Track Plan
$39
per month
Manage Plan
$49
per month
Grow Plan
$59
per month
Standard (1-month subscription)
$19.00
per user
Pro (1-month subscription)
$39.00
per user
Standard (12 months subscription)
$182.40
per user
Pro (12 months subscription)
$374.40
per user
No answers on this topic
Offerings
Pricing Offerings
BrightLocal
Netpeak Spider
Yext
Free Trial
Yes
Yes
Yes
Free/Freemium Version
No
No
No
Premium Consulting/Integration Services
No
No
Yes
Entry-level Setup Fee
No setup fee
$15.90 per user
Optional
Additional Details
BrightLocal offers custom enterprise plans for businesses with more than 50 locations.
Standard Plan includes all basic features except access to white-label reports.
Pro Plan gives you all basic features and access to white-label reports.
The cost of Yext varies depending on a number of factors such as package type, business size, entity count, and more. To create a solution that fits your business goals, please contact us or request a demo.
The price was cheaper at BrightLocal, although I have had to pay extra for things, but I like the flexibility that an al cart type program brings. I would say that Synup is easier to use and much simpler. Yext is more expensive and requires constant enrollment, but maybe the …
We use Yext and all the other products mentioned here. Yext overlaps a bit with BrightLocal, but BrightLocal acknowledges Yext and thus makes it easy to avoid duplicated work. Each service provides a unique service that we use with our clients. We have been with Yext since …
If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
Checking and monitoring big websites or e-commerce projects for technical errors on regular basis
Creating custom formulas for calculation of internal page ranks and building a tree view with this information
Get reports that include metrics for every page (performance, inbound and outbound links, indexing status)
Create reports that include all metrics from external SEO services like Serpstat or Similarweb for every single page of your website
It's very useful software for SEO or marketing agencies that have a lot of projects to work with, but might be overkill for small projects and companies.
We have multiple branch locations throughout our market area. It's very challenging to manage the web listings for each location, with a large volume of listings across numerous platforms for each of those locations. Yext significantly reduces the workload by allowing me to make a single update and Yext automatically pushes the notifications across the other platforms
When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
Yext provides information within the portal on how you can enhance your listings as well as how you can fix any issues with your listings that may exist.
Yext's dedicated account managers can help you with any issues that may arise. For example our location pin on Apple Maps was wrong on one of our clinic listings and our Yext account manager reached out directly to Apple support and fixed the issue.
Cost. This platform offers a lot of powerful features, but it has an expensive barrier to entry.
Annual contracts limit flexibility for smaller companies
The biggest drawback is that you need to keep your subscription active or listings/citation data will revert back to what it was pre-Yext implementation
Yext is pretty easy and straightforward to utilize out of the box. While I work for a digital marketing agency, and this is second nature to me at this point, I do believe the average SMB owner with zero digital marketing experience could be a proficient Yext user within 1 hour or so of usage. It's easy
Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
Have been very impressed with the support we receive from Yext. I always feel I am listened to and if I have any problems or concerns they are quickly addressed. I have multiple ways to obtain support, either technical or strategic support, and they are responsive. I couldn't ask for more.
Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
We choose Netpeak Spider because: 1. Can buy a monthly subscription and have unlimited number of websites to check. 2. Price. It's affordable, especially when you have not only one project. 3. Frequent updates. With every update functionality is expanding (latest update for example brought a lot of new integrations). 4. Quality of reports. They are very detailed and have everything we needed for our work.
We initially chose Yext because it provided the greatest control for our multiple listings. Plus, it had access to the most publishers. However, when evaluating Synup we were very impressed. You would not go wrong to choose either!
BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
Reporting is nicely accomplished with their online client report dashboards.
Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
Consistency in business listing management - without Yext, we would surely have more inconsistencies with our business address across the web. This can lead to poor communication to our customers, and potentially lost business if we lose trust as a reputable business.
Yext saves me hours of legwork to manage numerous web listing platforms individually.
